The document discusses pragmatic contextual inquiry, a lightweight alternative to traditional contextual inquiry research. It involves remotely observing users in their natural environment through online tools to gain an in-depth understanding of unmet needs. The methodology involves 7 simple steps: planning, soliciting and screening participants, scheduling sessions, remote observation and recording, closing interviews, and summarizing findings. This low-cost approach provides insights into ease-of-use, differentiating features, and new product ideas to inform a company's product portfolio.