Quantitative research uses objective measurements and statistical analysis of numeric data to understand phenomena and test hypotheses. It is used across many fields to generalize results from a sample to a population, test cause-and-effect relationships through experiments, and structure the collection of standardized and reliable data. Some key uses of quantitative research include understanding human behavior, evaluating business strategies and product testing, advancing medical knowledge, and analyzing the impacts of interventions.

2. Humans are ‘intuitive’ scientists...
always asking questions and
testing theories about themselves,
others,
events, the environment and the
world around them.

4. is looking
for
something

5. is looking
for
something
is looking
into
something

6. is looking for
something
is looking
into
something
is comparing
and
contrasting
things

7. is looking for
something
is looking
into
something
is comparing
and
contrasting
things
is finding out
more
information

19. Quarter 3
Practical Research 2

23. Quarter 3
Practical Research 2

25. LARGE SAMPLE SIZE.
To obtain more meaningful
statistical result, the data must
come from a large sample size.

26. OBJECTIVE.
Data gathering and analysis of
results are done accurately, objectively,
and are unaffected by the researcher’s
intuition and personal guesses.

27. VISUAL RESULT PRESENTATION.
Data is numerical, which makes
presentation through graphs, charts, and
tables possible and for better conveyance
and interpretation.

28. FASTER DATA ANALYSIS.
The use of a statistical
tools give way for a less time-
consuming data analysis.

29. GENERALIZED DATA.
Data taken from a sample can be
applied to the population if sampling is
done accordingly, i.e., sufficient size and
random samples were taken.

30. FAST DATA COLLECTION.
Depending on the type of data
needed, collection can be quick and easy.
Quantitative research uses standardized
research instruments that allow the
researcher to collect data from a large
sample size efficiently. For instance, a
single survey form can be administered
simultaneously to collect various
measurable characteristics like age,
gender, socio-economic status, etc.

31. RELIABLE DATA.
Data is taken and analyzed
objectively from a sample as a
representative of the population, making
it more credible and reliable for
policymaking and decision making.

32. REPLICATION.
The Quantitative method
can be repeated to verify findings
enhancing its validity, free from
false or immature conclusions.

47. It is objective. The most reliable and
valid way of concluding results, giving
way to a new hypothesis or to
disproving it. Because of bigger
number of the sample of a population,
the results or generalizations are
more reliable and valid. Since it
provides numerical data, it can’t be
easily misinterpreted.

48. The use of statistical
techniques facilitates
sophisticated analyses and
allows you to comprehend a
huge amount of vital
characteristics of data.

49. It is real and unbiased. If
the research is properly
designed, it filters out
external factors, and so can
be seen as real and
unbiased.

50. The numerical data can be
analyzed in a quick and easy
way. By employing statistically
valid random models, findings
can be generalized to the
population about which
information is necessary.

51. Quantitative studies are
replicable. Standardized
approaches allow the study to
be replicated in different
areas or over time with
formulation of comparable
findings.

52. Quantitative experiments are
useful for testing the results
gained by a series of
qualitative experiments,
leading to a final answer, and
narrowing down of possible
directions to follow.

54. Quantitative research
requires a large number
of respondents. It is
assumed that the larger the
sample is, the more
statistically accurate the
findings are.

55. It is costly. Since, there are
more respondents
compared to qualitative
research, the expenses will
be greater in reaching out to
these people and in
reproducing questionnaires.

56. The information which is
contextual factors to help
interpret the results or to
explain variations are usually
ignored. It does not consider the
distinct capacity of the
respondents to share and
elaborate further information
unlike the qualitative research.

57. Much information are
difficult to gather using
structured research
instruments, specifically on
sensitive issues like pre-
marital sex, domestic
violence, among others.

58. If not done seriously and
correctly, data from
questionnaires may be
incomplete and inaccurate.
Researchers must be on the look-
out on respondents who are just
guessing in answering the
instrument.

60.  helps design a new product or service
 guarantee sufficient distribution of
products
 helps a business determine whether now
is the proper time to open another branch
or whether it needs to apply for a new
loan
 helps a small business decide if a
procedure should be changed to meet the
requirements of the customer
 helps any organization to remain in the
market
 correctly determines its customers and
their preferences, establish the enterprise
in the most feasible location, deliver
quality goods and services, analyze what
the competitiors are doing and find ways
on how to continuously satisfy the
growing and varied needs of the clients

61.  helps in finding ways in
improving the educational
system
 helps in addressing the needs
of the students and teachers
 allows students to learn more
knowledge and understand
adversities
 allows students to develop
problem-solving skills and
analysis

62.  helps in understanding
behavioral differences
among people
 helps in formulating
activities concerning
people with bhavioral
problems

63. Quantitative research is use in Anthropology in many
aspects. Like, true experiments may use in studying
people provided that you follow certain steps (Bernard,
2004). This is to look into the Effects of an intervention in
ethnic behavior of a group. In here, you need at least two
groups, called the treatment group and the control group.
On group gets the intervention and the other group don’t.
Next, individuals may be randomly assigned, either to the
intervention group or to the control group to ensure that
the groups are equivalent. Then, the groups are measured
on one or more dependent variables; this is called the pre-
test. After which, the intervention is introduced. Lastly,
the dependent variables are measured again. This is the
post test.
True in experiments with people in laboratory are
also common. Laboratory experiments often produce
results that beg to be tested in the natural world by
Anthropologists.

64. Researchers are often interested in how
an understanding of a particular
communication phenomenon might
generalize to a larger population. For
example, researchers can advance
questions like “What Effect do punitive
behavioral control statements have on a
classroom? What communicative
behaviors are associated with different
stages in romantic relationships? What
communicative behaviors are used to
respond to co-workers displaying
emotional stress? (Allen, Titsworth, Hunt,
2009)

65. Mertens (2005) says that the dominant
paradigms that guided early psychological
research were positivism and its successor,
post positivism. Positivism is based on
rationalistic, empiricist philosophy that
originated with Aristotle, Francis Bacon, John
Locke, August Comte, and Immanuel Kant.
The underlying assumptions of positivism
include the belief that the social world can be
studied in the same way as the natural world,
that there is a method for studying the social
world that is value-free, and that explanations
of a causal nature can be provided.

66. Quantitative research in medical
education tends to be predominantly
observational research based on surveys
or correlational studies. The designs test
interventions like curriculum, teaching-
learning process, or assessment with an
experimental group. Either a comparison
or controlled group learners may allow
researchers to overcome validity concerns
and infer potential cause-effect
generalizations. Researchers are using to
cope with the emerging trends in recent
times.

67. Medical practitioners, for example, conduct research to
obtain significant information about diseases trends and risk
factors, results of various health interventions, patterns of
care and health care cost and use. The different approaches
to research provide complementary insights. Researchers
help in determining the effectiveness and even side effect of
drugs and therapies in different populations and various
institutions. It is also necessary in evaluating experiences in
clinical practice in order to develop mechanisms for best
practices and to ensure high quality patient care.
Researchers in these fields ultimately aim for man’s
longevity.
As for engineers, architects, and other builders, research
helps in providing designs which are creatively beautiful and
at the same time give more convenience and efficiency as
they utilize modern technology to adapt to the ever-changing
society. New materials and procedures may be developed so
as to further strengthen the structural materials than can
withstand various calamities and disasters.

68. Quantitative research is used to analyze how
sports may be used as an alternative way of
medicating an illness. An example is the research
done by University of Eastern Finland which
investigated the relationship between
mushrooming of fast food chains and obesity, as
well as the intervention needed to prevent
children’s obesity from reaching serious
proportions. The research focused on the
children’s physical activity and physical inactivity
and the concomitant impact on the children’s
amount of adipose tissue (fat mass) and the
endurance fitness. The study is used to analyze
certain the effect of physical activity in weight
control.