This document discusses quantitative research, defining it as research that uses numerical data and statistical analysis to explain phenomena. It notes that quantitative research aims to be objective and reliable by reducing problems to variables that can be measured. The document outlines key characteristics of quantitative research, including that it tests hypotheses, looks at relationships between variables, and generalizes findings from a sample to a population. It also discusses advantages like objectivity and replicability, as well as disadvantages like ignoring context. Finally, it explores the importance of quantitative research in fields like education, business, medicine, science and technology.