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Branding Your
Business with
Social Media
Building your Brand is important and should carry through to all
aspects of your marketing.
1
2
Why Social Media?
Brand
Awareness
Thought
Leadership
Sales/Lead
Generation
Customer
Support or
Advocacy
3
Pick your platforms:
4
Brand
Awareness
5
How to be consistent:
• Color
• Font
• Imagery
• Templates
6
Website
Twitter
Facebook
LinkedIn
7
Twitter
Facebook
Pinterest
Instagram
YouTube Google+
8
Voice
Message
Frequency
9
How will you say what you say?
• I or We
• Humor or Serious
• Multiple Representatives
Voice
10
What will you say?
• 70/20/10
• Schedule
• Kitschy Items
• Engage
Message
11
When will you say it?
• Number of Days
• Time of Day
• Quantity Throughout
• Repurpose
Frequency
12
Reputation Management
Customer Service
Thought Leadership
Community
Social
Media
Networking
13

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