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Pr-2_DM.pptx
- 6. How to be consistent:
• Color
• Font
• Imagery
• Templates
6
- 10. How will you say what you say?
• I or We
• Humor or Serious
• Multiple Representatives
Voice
10
- 11. What will you say?
• 70/20/10
• Schedule
• Kitschy Items
• Engage
Message
11
- 12. When will you say it?
• Number of Days
• Time of Day
• Quantity Throughout
• Repurpose
Frequency
12