This document provides guidance on using social media for public relations purposes for Rotary clubs. It recommends establishing a website for static club information and using Facebook, Twitter, Instagram, LinkedIn, and other sites to regularly post updates and engage members. Facebook should have multiple managers and regular posts. Twitter is for short messages and linking to other updates. Instagram and LinkedIn also have uses. Security best practices are outlined to protect members' privacy and information across platforms. The document concludes with tips on spreading Rotary's message through newsworthy, not just noteworthy, posts and using available branding materials.