In October 2019, Claire Gamble, Unhooked Communications presented to 100 students at Staffordshire University's new campus Digital Institute London to give them an insight into what a PR career is like.
While Uncle Sam props up the markets and maintains record low interest rates, brands’ greater engagement with consumers, along with a readiness to respond to emergencies, forms a central role. In a new era of cash-flow constraints, brand rationalization and no-risk methods to regain trust, what are the best methods for protecting it?
Agency Partner Programs: Generating data-driven marketing plans with AIGrowth Channel
How to Generate Data-Driven Marketing Plans in 30min
The session covered tools and best practices for automating market research, simulating campaign performance, and optimizing marketing operations using Artificial Intelligence to boost your agency operations.
- Growth Marketing vs. Digital Marketing
- Automate market research
- Identify personas & map their customer decision journey
Growth Channel White Paper - November 2020Growth Channel
Wouldn't be nice if in a matter of seconds, you could analyze all the possible digital marketing options and be able to find the most optimal way for your go-to-market? With Growth Channel, AI is the solution. As there is no one human that can put their head around the whole internet. AI can. Learn more: https://growthchannel.io/
No other moment in history has produced such remarkable times in a rapidly changing world and programmatic marketing is the future. That said CMOs don’t wish for their brand showing up against dicey or low quality content due to automated placement, but more CMOs and their agency partners need to take advantage of emergent programmatic.
Identifying Your Ideal Customer Profiles (a.k.a. ICP & Personas)Growth Channel
90% of the websites do not get a single customer… the 10% who get, are they getting the right kind of traffic? Are you targeting the right audience? In our webinar, we go through what is a Target Audience, why it is important, the different Roles, Methodology, and how to easily create your buyer Personas.
Growth Channel is a SaaS for personalised marketing planning. We work with marketers, startups,CMOs and agencies. With Growth Channel, a user fills in a short form about their campaign, based on which, Growth Channel identifies their micro-segment and instantly shares a complete personalised marketing plan. It covers everything from strategy considerations and campaign activation ideas, to distribution channels, best practices, KPIs and content templates. The more precise user information - the more accurate and detailed the recommendations will be.
Creating a marketing plan takes days and weeks to conduct. And if you’re not a marketer, you’re either guessing or spending $1k-50k outsourcing.
By applying AI and machine learning, we reduced the cost of a marketing plan from $1k-$50k down to just $99, and from days and weeks to just minutes.
Get your free set of marketing ideas today with Growth Channel!
While Uncle Sam props up the markets and maintains record low interest rates, brands’ greater engagement with consumers, along with a readiness to respond to emergencies, forms a central role. In a new era of cash-flow constraints, brand rationalization and no-risk methods to regain trust, what are the best methods for protecting it?
Agency Partner Programs: Generating data-driven marketing plans with AIGrowth Channel
How to Generate Data-Driven Marketing Plans in 30min
The session covered tools and best practices for automating market research, simulating campaign performance, and optimizing marketing operations using Artificial Intelligence to boost your agency operations.
- Growth Marketing vs. Digital Marketing
- Automate market research
- Identify personas & map their customer decision journey
Growth Channel White Paper - November 2020Growth Channel
Wouldn't be nice if in a matter of seconds, you could analyze all the possible digital marketing options and be able to find the most optimal way for your go-to-market? With Growth Channel, AI is the solution. As there is no one human that can put their head around the whole internet. AI can. Learn more: https://growthchannel.io/
No other moment in history has produced such remarkable times in a rapidly changing world and programmatic marketing is the future. That said CMOs don’t wish for their brand showing up against dicey or low quality content due to automated placement, but more CMOs and their agency partners need to take advantage of emergent programmatic.
Identifying Your Ideal Customer Profiles (a.k.a. ICP & Personas)Growth Channel
90% of the websites do not get a single customer… the 10% who get, are they getting the right kind of traffic? Are you targeting the right audience? In our webinar, we go through what is a Target Audience, why it is important, the different Roles, Methodology, and how to easily create your buyer Personas.
Growth Channel is a SaaS for personalised marketing planning. We work with marketers, startups,CMOs and agencies. With Growth Channel, a user fills in a short form about their campaign, based on which, Growth Channel identifies their micro-segment and instantly shares a complete personalised marketing plan. It covers everything from strategy considerations and campaign activation ideas, to distribution channels, best practices, KPIs and content templates. The more precise user information - the more accurate and detailed the recommendations will be.
Creating a marketing plan takes days and weeks to conduct. And if you’re not a marketer, you’re either guessing or spending $1k-50k outsourcing.
By applying AI and machine learning, we reduced the cost of a marketing plan from $1k-$50k down to just $99, and from days and weeks to just minutes.
Get your free set of marketing ideas today with Growth Channel!
Relying on PPC alone to drive traffic to your site? You're probably wasting your money and harming your conversions rates - find out why you need content marketing as part of any online marketing strategy.
Go to www.innermedia.co.uk to find out more about how to build a strategy and increase your ROI.
8 ways to introduce personalisation into your marketing strategy CRMT Digital
Personalising enables modern marketers to create highly engaging customer experiences that have continuously proven to generate higher conversion rates and improved lead generation. Yet many of today’s marketers are still only using basic forms of personalisation in their campaigns, a stock email with a category field, whilst a survey on marketing messages conducted by Lyris revealed that 63% of consumers report this no longer has an impact due to the volume of emails they receive.
Here are eight easy ways to help you take the first steps towards improving campaign personalisation:
Marketing Automation is becoming one of the fastest growing, most valuable tools in the Marketing industry. With any technology, new on the scene, comes doubts and misconceptions. We’ve shed the light on 8 common myths to help you unravel the world of marketing automation.
Here are eight marketing automation myths exposed and dispelled by our marketing operations experts.
STEP Conference is the leading online tech festival for Emerging Markets. Growth Channel Founder & CEO Maryna Burushkina hosted a Growth Hacking workshop to help businesses grow through experimentation and marketing AI.
Here's an easy template to help you kick start with growth experimentation: https://growthchannel.io/growth-hacking-template
Marketing Plan for Life Insurance by Growth ChannelGrowth Channel
This free marketing plan is prepared by Growth Channel for a life insurance company. Create your personalized marketing plan on https://growthchannel.io
Sean Donnelly is a Senior Research Analyst at Econsultancy. He spoke recently at DMX Dublin 2018.
For more info on DMX Dublin, please visit www.dmxdublin.com
One page template: Buyer Personas, the formula to strategise your buyer personas successfully. Follow these steps to generate a comprehensive persona profile of your customers. This works hand in hand with your Brand Strategy Template.
In the marketing mix, if even one element is off the mark, a promising product or service can fail completely. But Promotion and Data are key handmaidens in Growth Hacking.
What Is Digital Marketing?
What Is Traditional Marketing?
Difference Between Digital Marketing Vs Traditional Marketing
Digital Marketing Trends In 2019
Traditional Marketing Stats
Career in Digital Marketing
One page template: Digital Marketing Strategy, the formula to strategise your digital strategy successfully. Follow these steps to generate a comprehensive digital marketing plan.
The 10 most disruptive pr and marketing agencies 2021(1) compressedMerry D'souza
There are many public relations agencies that work to attract customers’ attention towards companies by using different PR strategies. By generating informative and high-quality content, they work hard to enhance their clients’ businesses. These agencies also improve the promotional strategies of their clients in order to raise brand awareness and market their products or services effectively.
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Relying on PPC alone to drive traffic to your site? You're probably wasting your money and harming your conversions rates - find out why you need content marketing as part of any online marketing strategy.
Go to www.innermedia.co.uk to find out more about how to build a strategy and increase your ROI.
8 ways to introduce personalisation into your marketing strategy CRMT Digital
Personalising enables modern marketers to create highly engaging customer experiences that have continuously proven to generate higher conversion rates and improved lead generation. Yet many of today’s marketers are still only using basic forms of personalisation in their campaigns, a stock email with a category field, whilst a survey on marketing messages conducted by Lyris revealed that 63% of consumers report this no longer has an impact due to the volume of emails they receive.
Here are eight easy ways to help you take the first steps towards improving campaign personalisation:
Marketing Automation is becoming one of the fastest growing, most valuable tools in the Marketing industry. With any technology, new on the scene, comes doubts and misconceptions. We’ve shed the light on 8 common myths to help you unravel the world of marketing automation.
Here are eight marketing automation myths exposed and dispelled by our marketing operations experts.
STEP Conference is the leading online tech festival for Emerging Markets. Growth Channel Founder & CEO Maryna Burushkina hosted a Growth Hacking workshop to help businesses grow through experimentation and marketing AI.
Here's an easy template to help you kick start with growth experimentation: https://growthchannel.io/growth-hacking-template
Marketing Plan for Life Insurance by Growth ChannelGrowth Channel
This free marketing plan is prepared by Growth Channel for a life insurance company. Create your personalized marketing plan on https://growthchannel.io
Sean Donnelly is a Senior Research Analyst at Econsultancy. He spoke recently at DMX Dublin 2018.
For more info on DMX Dublin, please visit www.dmxdublin.com
One page template: Buyer Personas, the formula to strategise your buyer personas successfully. Follow these steps to generate a comprehensive persona profile of your customers. This works hand in hand with your Brand Strategy Template.
In the marketing mix, if even one element is off the mark, a promising product or service can fail completely. But Promotion and Data are key handmaidens in Growth Hacking.
What Is Digital Marketing?
What Is Traditional Marketing?
Difference Between Digital Marketing Vs Traditional Marketing
Digital Marketing Trends In 2019
Traditional Marketing Stats
Career in Digital Marketing
One page template: Digital Marketing Strategy, the formula to strategise your digital strategy successfully. Follow these steps to generate a comprehensive digital marketing plan.
The 10 most disruptive pr and marketing agencies 2021(1) compressedMerry D'souza
There are many public relations agencies that work to attract customers’ attention towards companies by using different PR strategies. By generating informative and high-quality content, they work hard to enhance their clients’ businesses. These agencies also improve the promotional strategies of their clients in order to raise brand awareness and market their products or services effectively.
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Did you know that 8 of 10 companies fail? Companies are often focusing on product devolopment and sales, forgetting about importance of communication. In this presentation we show you how PR can boost your sales and revenue!
Boost your PR wih Prowly. Sign up for free or request a demo on: www.prowly.com.
Dont Get Left Behind B2B Lead Generation Tips to Stay Ahead of the Curve.pdfDEMANDAY intent driven
Intoday's competitivebusiness landscape, B2B leadgeneration is
thekeyto success. This presentation will provide you with valuable tips
and strategies to ensure your business stays ahead.
The purpose of this whitepaper is to enable businesses to leverage data and insights to increase efficiency, provide seamless experiences, build a data-driven culture, empower automation, data utilization at scale and use programmatic advertising to laser target relevant audience. Incorporating winning strategies, this research paper will allow you to better organize, analyze and apply data in every operation.
The Tools You Need to Build Relationships and Drive Revenue Checklist Teradata
This Campaign Manager Leadership series paper provides a checklist for marketers when considering blending offline data with online data to improve the customer experience.
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
A Guide to Effective Lead Generation - The Journey from List to LeadReshma Nigam
This white paper delineates Markable Solutions’ high impact lead generation techniques to develop marketing qualified leads for an organization’s sales pipeline.
You will learn how to:
1. Define a lead and understand the buying process
2. Build a robust B2B lead generation strategy
3. Use various list-to-lead techniques by Markable Solutions
50 Must Know Statistics for B2B Lead GenerationPierre de Braux
If you want to improve your lead generation capabilities, it's important that you know the facts.
Learn more about lead generation at: http://pureb2b.com/blog
AAA Partners' Network is about marketing in the new world of the social customer. With AAA you know which, how and why 50% of your marketing budget is working, and spend just that. Move the balance 50% to your bottom-line. If you're not doing social marketing with AAA, you're leaving money on the table.
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3. Public relations (PR) is all about
reputation management and
brand perception.
It’s how you communicate with
your target audience to make
them think or act in a certain
way.
10. 12 times B2B buyers
search online before
engaging with a brand
https://www.forbes.com/sites/ryanerskine/2017/12/28/how-to-turn-b2b-buyers-into-sales-leads-according-to-
data/#1c2d503a5a18
60. Think about…
• Which media would you
target and why?
• Which social media
would you use and why?
• What sort of messages
and content do you think
would appeal to this
audience?