The document discusses strategies for promoting the Parabola Project, which publishes literature. It proposes holding flash mob readings in public spaces to raise awareness and engage the community. It also suggests providing excerpts and first pages from publications in cafes to showcase talent. Additionally, it outlines running an online story-writing competition by posting a beginning and having people submit endings to promote participation and writing. The goals are to grow the grassroots project while establishing it as a quality publication and finding new writers.

2. Andressa Maria Alcântara Professor Dr Ana Steffen Caroline Vizzi Gomes Luciane Auler Proença Rafaela Brodbeck Buratto Our team

10. TACTICS OF IMPLEMENTATION: 1 - Choose a public place, with a big flow of people and great visibility; 2 – Select a group of people from Telltales and authors of the Parabola Project who must be wearing the same clothes (T-shirt from Parabola/Telltales and jeans). 3 – Give each one a copy of whatever the number one or two of Parabola´s Project.

11. 4 – A few moments before the flash mob happens, people must be separated from each other to avoid draw attention before the act. 5 – Match a specific place and a time when all al persons meet and start reading the Parabolas Project book’s 1 and 2 at the same time. 6 – Select some people taking pictures from the action. (This can be post on Youtube and Facebook, to get more visibility).

12. MATERIAL RESOURCES: Clothes (T-shirts and Jeans) HUMAN RESOURCES : A group of people from Telltales and authors of the Parabola Project.

13. Some examples of locals to do the FlashMob

19. Some examples of T-Shirts to wear on the FlashMob

24. Action: Reading in Cafés – First Page Program Purpose Be recognised as a quality product, which showcases great and unfound talent. GENERAL CONCEPT : Precious talent. APLICATION CONCEPT: In coffee shops there is going to be an American set with illustrators of the first pages of the tales published on Parabola’s books and short parts of some tales and poems writing. Down on the page, a phrase is going to invite the person to know more about the project and visit the online pages like Site, Facebook and Twitter.

25. TARGET : Adult men and women. MATERIAL RESOURCES: American sets made from recycled paper with Parabola´s texts printed.

26. Some examples of Caffes

27. The Pier Cafe Prince Of Wales Pier, Town Centre, Falmouth zd Caffè Nero 10 Market Street, Town Centre, Falmouth

28. Citrus Cafe's 6 Arwenack Street, Town Centre, Falmouth The Kings Head 32 Church Street, Town Centre, Falmouth

29. Some examples of American Sets

34. Action: “ You Tell” Purpose Grow whilst still keeping organic grassroots as a place for writers to share their work. GENERAL CONCEPT : Being a writer. APLICATION CONCEPT: Post a beginning of a story. Promote tha action on all the social networks like Twitter and Facebook. Ask people to write a story using the beginning that was posted. After one month, t he writer of the best story will win one Parabola T-shirt and a Book. That story can be published in the next Parabola Project’s Book.

35. TARGET : Adult men and women. VIRTUAL RESOURCES: Parabola Project page on Facebook HUMAN RESOURCES : A person to manage the posts on Facebook.

36. Facebook Page

38. Thank you.