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Tom	
  Koelzer	
  
Advertising,	
  Marketing,	
  Sales	
  
209	
  E.	
  Armory,	
  Champaign	
  IL	
  61820	
  
Koelzer2@illinois.edu	
  
(847)	
  452	
  3633	
  
	
  
EDUCATION	
  
2013	
  to	
  2017	
  
Advertising,	
  Bachelor	
  of	
  Science	
  	
  
University	
  of	
  Illinois,	
  	
  
Urbana	
  Champaign	
  
College	
  of	
  Media	
  
3.56	
  Cumulative	
  GPA	
  
3.79	
  Advertising/Media	
  Sales	
  GPA	
  
Top	
  20%	
  in	
  College	
  of	
  Media	
  Class	
  
James	
  Scholar	
  	
  
Coursework	
  	
  
Advertising,	
  Marketing,	
  Media	
  Sales	
  
Sales,	
  Management,	
  Public	
  Relations	
  
ACCOMPLISHMENTS	
  
$17,000	
  Business	
  to	
  Business	
  Sales	
  
$11,000	
  Business	
  to	
  Consumer	
  Sales	
  
	
  
Completed	
  Sales	
  Foundation	
  Academy	
  
(University	
  of	
  North	
  Carolina,	
  Chapel	
  Hill)	
  
	
  
5th	
  of	
  42	
  Top	
  Salesman	
  Regionally	
  
114	
  of	
  720	
  Salesman	
  Nationally	
  
	
  
Top	
  20%	
  College	
  of	
  Media	
  
Top	
  20%	
  Graduating	
  Class	
  of	
  2017	
  
	
  
Vice	
  President	
  External	
  Lambda	
  Chi	
  Alpha	
  
Recruitment	
  Chairman	
  Lambda	
  Chi	
  Alpha	
  
	
  
Represented	
  Stella	
  Artois,	
  Goose	
  Island,	
  
Leffe,	
  Hoegaarden	
  professionally	
  
	
  	
  
	
  
JOB	
  EXPERIENCE	
  
2016	
  
Social	
  Media	
  Manager,	
  Content	
  Creator	
  
After	
  Dark	
  Management	
  
	
  
2015	
  	
  
Point	
  of	
  Sale	
  Representative	
  
Curtis	
  Apple	
  Orchard	
  
Doorman	
  
The	
  Underground	
  	
  
	
  
2014	
  
Brand	
  Promoter	
  
Group	
  360	
  Worldwide	
  
Ticket	
  Broker	
  (Independent)	
  
Head	
  Referee	
  	
  
Barrington	
  Youth	
  Football	
  
Coach/Field	
  Manager	
  	
  
Lacrosse	
  America	
  	
  
RELEVANT	
  EXPERIENCE	
  
Fed	
  2016	
  –	
  Current	
  
BUDWEISER	
  CAMPUS	
  REPRESENTATIVE	
  
Anheuser	
  Busch	
  InBev	
  
Anheuser	
  Busch	
  has	
  began	
  a	
  national	
  campus	
  representative	
  program	
  
to	
  increase	
  the	
  sales	
  and	
  brand	
  perception	
  to	
  Millenials	
  	
  
§ Work	
  with	
  local	
  and	
  national	
  Budweiser	
  teams	
  	
  
§ Represent	
  Budweiser	
  to	
  the	
  campus	
  community	
  
§ Create	
  budgets,	
  schedules,	
  sales	
  goals	
  with	
  partner	
  
	
  
May	
  2015	
  –	
  Aug	
  2015	
  
OUTSIDE	
  SALES	
  REPRESENTATIVE	
  
The	
  AroundCampus	
  Group	
  
Working	
  with	
  local	
  businesses	
  in	
  the	
  Champaign-­‐Urbana	
  area,	
  I	
  
provided	
  print,	
  digital,	
  and	
  mobile	
  advertising	
  solutions	
  so	
  local	
  
businesses	
  can	
  connect	
  further	
  with	
  the	
  campus	
  community	
  
§ $17,000	
  in	
  Buisness	
  to	
  Buisness	
  Sales,	
  remaining	
  four	
  team	
  
members	
  sold	
  less	
  than	
  $25,000	
  combined	
  
§ Formal	
  sales	
  training	
  at	
  the	
  week	
  long	
  Sales	
  Foundation	
  
Academy	
  at	
  the	
  University	
  of	
  North	
  Carolina,	
  Chapel	
  Hill	
  
§ Finished	
  1	
  of	
  5	
  (Local)	
  5	
  of	
  42	
  (Region)	
  114	
  of	
  720	
  (National)	
  
	
  
Feb	
  2015	
  –	
  Current	
  
SENIOR	
  ACCOUNT	
  PLANNER	
  
Midnight	
  Oil	
  Advertising	
  Agency	
  
Midnight	
  Oil,	
  a	
  full	
  service	
  student	
  run	
  ad	
  firm	
  sponsored	
  by	
  the	
  
American	
  Advertising	
  Federation	
  at	
  the	
  University	
  of	
  Illinois	
  
§ The	
  Canopy	
  Club	
  (Senior	
  Account	
  Planner/Account	
  Manager)	
  	
  
§ Derald’s	
  Food	
  Truck	
  (Account	
  Planner/Account	
  Manager)	
  
§ Ye	
  Olde	
  Donut	
  Shoppe	
  (Account	
  Planner)	
  
	
  
Oct	
  2016	
  –	
  Current	
  
MARKETING	
  AND	
  PROMOTIONS	
  INTERN	
  
The	
  Canopy	
  Club	
  
The	
  Canopy	
  Club	
  is	
  southern	
  Illinois’	
  most	
  famous	
  music	
  venue	
  in	
  the	
  
area	
  bringing	
  the	
  best	
  live	
  music	
  to	
  the	
  area	
  
§ Work	
  alongside	
  marketing	
  director	
  and	
  general	
  manager	
  	
  to	
  
brainstorm	
  and	
  create	
  original	
  ad	
  campaigns	
  	
  
§ Implement	
  various	
  print	
  and	
  social	
  media	
  campaigns	
  
§ Lead	
  team	
  of	
  10	
  students	
  to	
  execute	
  campaign	
  	
  
	
  
 

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PR April 2016

  • 1. Tom  Koelzer   Advertising,  Marketing,  Sales   209  E.  Armory,  Champaign  IL  61820   Koelzer2@illinois.edu   (847)  452  3633     EDUCATION   2013  to  2017   Advertising,  Bachelor  of  Science     University  of  Illinois,     Urbana  Champaign   College  of  Media   3.56  Cumulative  GPA   3.79  Advertising/Media  Sales  GPA   Top  20%  in  College  of  Media  Class   James  Scholar     Coursework     Advertising,  Marketing,  Media  Sales   Sales,  Management,  Public  Relations   ACCOMPLISHMENTS   $17,000  Business  to  Business  Sales   $11,000  Business  to  Consumer  Sales     Completed  Sales  Foundation  Academy   (University  of  North  Carolina,  Chapel  Hill)     5th  of  42  Top  Salesman  Regionally   114  of  720  Salesman  Nationally     Top  20%  College  of  Media   Top  20%  Graduating  Class  of  2017     Vice  President  External  Lambda  Chi  Alpha   Recruitment  Chairman  Lambda  Chi  Alpha     Represented  Stella  Artois,  Goose  Island,   Leffe,  Hoegaarden  professionally         JOB  EXPERIENCE   2016   Social  Media  Manager,  Content  Creator   After  Dark  Management     2015     Point  of  Sale  Representative   Curtis  Apple  Orchard   Doorman   The  Underground       2014   Brand  Promoter   Group  360  Worldwide   Ticket  Broker  (Independent)   Head  Referee     Barrington  Youth  Football   Coach/Field  Manager     Lacrosse  America     RELEVANT  EXPERIENCE   Fed  2016  –  Current   BUDWEISER  CAMPUS  REPRESENTATIVE   Anheuser  Busch  InBev   Anheuser  Busch  has  began  a  national  campus  representative  program   to  increase  the  sales  and  brand  perception  to  Millenials     § Work  with  local  and  national  Budweiser  teams     § Represent  Budweiser  to  the  campus  community   § Create  budgets,  schedules,  sales  goals  with  partner     May  2015  –  Aug  2015   OUTSIDE  SALES  REPRESENTATIVE   The  AroundCampus  Group   Working  with  local  businesses  in  the  Champaign-­‐Urbana  area,  I   provided  print,  digital,  and  mobile  advertising  solutions  so  local   businesses  can  connect  further  with  the  campus  community   § $17,000  in  Buisness  to  Buisness  Sales,  remaining  four  team   members  sold  less  than  $25,000  combined   § Formal  sales  training  at  the  week  long  Sales  Foundation   Academy  at  the  University  of  North  Carolina,  Chapel  Hill   § Finished  1  of  5  (Local)  5  of  42  (Region)  114  of  720  (National)     Feb  2015  –  Current   SENIOR  ACCOUNT  PLANNER   Midnight  Oil  Advertising  Agency   Midnight  Oil,  a  full  service  student  run  ad  firm  sponsored  by  the   American  Advertising  Federation  at  the  University  of  Illinois   § The  Canopy  Club  (Senior  Account  Planner/Account  Manager)     § Derald’s  Food  Truck  (Account  Planner/Account  Manager)   § Ye  Olde  Donut  Shoppe  (Account  Planner)     Oct  2016  –  Current   MARKETING  AND  PROMOTIONS  INTERN   The  Canopy  Club   The  Canopy  Club  is  southern  Illinois’  most  famous  music  venue  in  the   area  bringing  the  best  live  music  to  the  area   § Work  alongside  marketing  director  and  general  manager    to   brainstorm  and  create  original  ad  campaigns     § Implement  various  print  and  social  media  campaigns   § Lead  team  of  10  students  to  execute  campaign      
  • 2.