The Dwight Bentel Hall television studio at San Jose State University recently underwent a $200,000 upgrade thanks to a grant, bringing its equipment up to state-of-the-art, high-definition standards. The studio is a valuable resource for students but lacks awareness among potential third-party clients who could utilize and help fund it. This public relations plan aims to generate $100,000 annually through new clients by establishing an online presence through social media and a website, and by hosting a launch event to promote the studio's capabilities. Strategies include developing a brand identity, promoting the studio on various platforms, and enhancing its profile on campus and within the local media industry. Progress will be tracked using analytics and surveys
This document provides information about the Family Alliance for Counseling Tools and Resolution (FACTR), a nonprofit organization serving immigrant and refugee families in the Bay Area since 2008. FACTR offers individual/family counseling, paralegal services, forensic evaluations, case management, and intergenerational mediation. They also provide parent education programs, language enhancement, and cognitive fitness training. FACTR aims to help newly arrived families feel welcome in their new country by providing support services and helping them understand American values while maintaining their cultural identities. Their team consists of professional counselors, social workers, mediators and paralegals who work closely with immigrant and refugee families in their languages to help them gain skills for a good life in the US.
This document provides an overview of the BTEC in Media Production Level 3 course offered at Heath Park Business & Enterprise College. The summary is as follows:
The BTEC in Media Production can be taken as a National Award (equivalent to 1 A-Level) or National Certificate (equivalent to 2 A-Levels). Students will study units involving practical media production skills like video, audio, photography, and desktop publishing. Assessment is through coursework rather than exams. The course aims to prepare students for further education in media-related fields or creative apprenticeships. It offers more hands-on, vocational learning compared to A-Level Film Studies.
Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does not have to be difficult or time consuming. If done properly, i.e., with the right tools and effective scheduling, issuing a newsletter can be a simple way to boost your entire communications plan by a few notches.
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
SOC-480
Research Proposal Presentation
Assignment Criteria
It is essential for social workers to be able to present a proposal for an effective social program that addresses specific social health issues.
You are now ready to create a Research Program Proposal presentation that focuses on the social issue you selected for this course. Imagine you have been asked to present to your community council a program that you have researched and developed.
After collecting instructor feedback on your worksheets, revise the content to use for this PowerPoint presentation. Complete the following:
Needs Assessment: - First, in this part of the PowerPoint presentation (ground campus students may be asked to complete a poster for in-class presentation), explain what you discovered from the assessment of your community. Include the following in your needs assessment:
1. Describe the social issue you selected for this proposal project as well as the target population/client. Explain how this social issue is affecting your target population/client and community stakeholders.
2. Describe the culture of your community.
3. Explain the risk factors that might be driving patterns and behaviors related to your selected social issues.
4. Explain the cultural influences on your target population/client.
5. Explain whether or not any social health resources exist within your community.
6. Describe the environmental influences on your community (food/liquor infrastructure, transportation infrastructure, recreational facilities, etc.). How are these environmental influences affecting the mental and physical health in your community?
7. Finally, describe any existing evidence-based programs or practices in your community.
Now you are ready to propose your program/project to the council.
Proposed Program: - In this part of the PowerPoint presentation, describe the program/project you are proposing by addressing the following:
Core message or theme of program: - Explain why you selected this type of program/project and the message you want to send out. Explain the theory your program/project is based on.
Target population/client: - Describe the target population/client and why you chose to focus on this population/client.
Social issue: - Describe the selected social issue affecting your community.
Program outcomes/goals: - Describe the objectives and goals of your proposed program/project. What short-term and long-term outcomes do you want to see as a result of your program/project? How will you measure/evaluate these outcomes?
Evidence-based research: - Citing two to four scholarly sources, explain how research supports your proposed program/project design and projected outcomes.
Resources: - Describe existing community resources and programs available to your target population (If children are your target population/client, be sure to provide resources for parents). Are these resources easily accessible or not?
Program Design:
Activities: - Describe the tasks.
Media apprenticeships are available in fields like advertising, broadcast production, film, journalism, and publishing. They are usually at levels 3-6. Companies like the BBC, Creative Alliance, Channel 4, Netflix, and ITV offer apprenticeships in areas such as production, journalism, marketing, and software development. The application process varies by company and can involve interviews, assessments, and portfolio submissions. Apprentices learn both on the job and in classroom settings, working towards a recognized qualification.
This document provides information about the Family Alliance for Counseling Tools and Resolution (FACTR), a nonprofit organization serving immigrant and refugee families in the Bay Area since 2008. FACTR offers individual/family counseling, paralegal services, forensic evaluations, case management, and intergenerational mediation. They also provide parent education programs, language enhancement, and cognitive fitness training. FACTR aims to help newly arrived families feel welcome in their new country by providing support services and helping them understand American values while maintaining their cultural identities. Their team consists of professional counselors, social workers, mediators and paralegals who work closely with immigrant and refugee families in their languages to help them gain skills for a good life in the US.
This document provides an overview of the BTEC in Media Production Level 3 course offered at Heath Park Business & Enterprise College. The summary is as follows:
The BTEC in Media Production can be taken as a National Award (equivalent to 1 A-Level) or National Certificate (equivalent to 2 A-Levels). Students will study units involving practical media production skills like video, audio, photography, and desktop publishing. Assessment is through coursework rather than exams. The course aims to prepare students for further education in media-related fields or creative apprenticeships. It offers more hands-on, vocational learning compared to A-Level Film Studies.
Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does not have to be difficult or time consuming. If done properly, i.e., with the right tools and effective scheduling, issuing a newsletter can be a simple way to boost your entire communications plan by a few notches.
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
SOC-480
Research Proposal Presentation
Assignment Criteria
It is essential for social workers to be able to present a proposal for an effective social program that addresses specific social health issues.
You are now ready to create a Research Program Proposal presentation that focuses on the social issue you selected for this course. Imagine you have been asked to present to your community council a program that you have researched and developed.
After collecting instructor feedback on your worksheets, revise the content to use for this PowerPoint presentation. Complete the following:
Needs Assessment: - First, in this part of the PowerPoint presentation (ground campus students may be asked to complete a poster for in-class presentation), explain what you discovered from the assessment of your community. Include the following in your needs assessment:
1. Describe the social issue you selected for this proposal project as well as the target population/client. Explain how this social issue is affecting your target population/client and community stakeholders.
2. Describe the culture of your community.
3. Explain the risk factors that might be driving patterns and behaviors related to your selected social issues.
4. Explain the cultural influences on your target population/client.
5. Explain whether or not any social health resources exist within your community.
6. Describe the environmental influences on your community (food/liquor infrastructure, transportation infrastructure, recreational facilities, etc.). How are these environmental influences affecting the mental and physical health in your community?
7. Finally, describe any existing evidence-based programs or practices in your community.
Now you are ready to propose your program/project to the council.
Proposed Program: - In this part of the PowerPoint presentation, describe the program/project you are proposing by addressing the following:
Core message or theme of program: - Explain why you selected this type of program/project and the message you want to send out. Explain the theory your program/project is based on.
Target population/client: - Describe the target population/client and why you chose to focus on this population/client.
Social issue: - Describe the selected social issue affecting your community.
Program outcomes/goals: - Describe the objectives and goals of your proposed program/project. What short-term and long-term outcomes do you want to see as a result of your program/project? How will you measure/evaluate these outcomes?
Evidence-based research: - Citing two to four scholarly sources, explain how research supports your proposed program/project design and projected outcomes.
Resources: - Describe existing community resources and programs available to your target population (If children are your target population/client, be sure to provide resources for parents). Are these resources easily accessible or not?
Program Design:
Activities: - Describe the tasks.
Media apprenticeships are available in fields like advertising, broadcast production, film, journalism, and publishing. They are usually at levels 3-6. Companies like the BBC, Creative Alliance, Channel 4, Netflix, and ITV offer apprenticeships in areas such as production, journalism, marketing, and software development. The application process varies by company and can involve interviews, assessments, and portfolio submissions. Apprentices learn both on the job and in classroom settings, working towards a recognized qualification.
This document provides instructions for a lesson that will help students understand how television companies use social media to engage audiences. It outlines two tasks for students:
1) Students will read articles on social TV and second screening, then identify 5 points from the articles supporting these concepts.
2) Students will research how one TV program uses social media for promotion. They will analyze whether social TV impacted the program's success, audience or viewing experience. Students will present their findings to the class.
E-BOOK How to Run Profitable YouTube Channels.pdfsarangjain18
Discover the secrets to success on YouTube with our course, 'How to Run Profitable YouTube Channels.' Learn essential strategies for content creation, audience engagement, SEO optimization, and monetization. Gain the skills to turn your passion into a profitable venture on the world's largest video platform.
The document summarizes the Show-Me Chefs mini-series and fundraising Showcase event being produced by Missouri State University's Department of Media, Journalism and Film. The reality cooking show will air in fall 2015 and be produced by students. A fundraising Showcase dinner will raise money for Care to Learn, a nonprofit helping children in the Ozarks. The proposal outlines objectives, strategies, and tactics to promote the Showcase through media impressions, distributing promotional materials, and gaining community partners.
The NCC-UPN Fund promotes strategic “need-based” business plans that connects with investors, financial institutions and corporate sponsors, individual donors, and business owners for raising capital to support the Foundation’s philanthropic community giving priorities.
The document outlines plans to improve ICT skills and applications across the school curriculum through several initiatives:
1. Developing learning progressions and self-assessment tools to track student progress in key ICT skills and expose students to different aspects of ICT.
2. Providing professional development and support for teachers to develop their own ICT knowledge and abilities to deliver higher-level ICT in classes.
3. Promoting the school website and developing a media team of students to assist in producing and sharing media across the school.
This document summarizes various programs that support electronic journalism education. It discusses support for high school, undergraduate, and graduate students, including scholarships. It also outlines resources from the Radio Television Digital News Foundation and the American Society of Cinematographers, including their history, focus on education, and membership. Courses offered by Mediabistro are summarized, such as introductions to copy editing, TV news reporting, and TV news writing. Job listings through Mediabistro are also mentioned.
Golden Touch Investments is a real estate investment company owned by Cesar Ramos located in Graham, Washington. The company has been operating for 3 years and has an estimated $167,753 in annual revenues with 4 employees. Cesar's goal is to build a following of beginner and intermediate investors by educating them on real estate opportunities through planned YouTube videos and social media campaigns. The company's mission is to empower individual investors to take control of their financial lives through real estate. The proposed social media strategy focuses on using YouTube as the primary channel to educate investors and drive traffic to new opportunities.
The document provides instructions and tasks for students to complete an assignment on advertising production for television. It outlines 4 tasks for students to complete, including researching advertising techniques, developing ideas for a television advertisement, producing a 30-60 second advertisement, and evaluating their finished advertisement. It provides grading criteria, submission deadlines, and tips for achieving higher grades. Students are asked to upload their work and blog posts to document their progress through the various stages of the assignment.
This document provides information and tasks for learners completing an assignment on analysing media products and audiences. It includes:
- A scenario where learners will produce an online educational resource on the film industry focusing on Disney and Star Wars: The Force Awakens.
- 5 tasks involving researching Disney Studios as a case study, analysing the trailer for The Force Awakens, profiling the target audience, creating a timeline of the production/distribution/advertising of the film, and exploring the legal and ethical issues surrounding the film.
- Guidance on formatting, research, and submission requirements for each task. The tasks assess learning outcomes related to understanding media institutions, products, audiences and the relationship between them
This document outlines a social media campaign conducted by Campus Socialite Media for Axe body spray's "Clean Your Balls" campaign. The campaign goals were to increase exposure to Axe videos, followers on Twitter, and unsolicited brand mentions. The plan involved leveraging Campus Socialite's college student blog network and ambassador network. Several contests were run across the networks, including dirty statuses, mad libs, photo captions, and a scavenger hunt. Results included millions of page views and social shares, driving substantial increases in video views for Axe.
This document provides learners with instructions for completing tasks to analyze media products and audiences for an OCR Level 3 Cambridge Technical qualification. It includes a scenario where learners will produce an online educational resource about a media company and its products. The document outlines 5 tasks for learners to complete: 1) A case study of Disney Studios, 2) An analytical film review of Star Wars: The Force Awakens, 3) Audience research including profiling and surveys, 4) A timeline of the production, distribution and advertising of The Force Awakens, and 5) A report on the legal, ethical and regulatory issues regarding the film. It concludes with a checklist for learners to ensure they have completed all tasks and provided the necessary
The Global Learning Series is inviting organizations to partner with them as guests on their globally televised educational programming. As a guest, an organization would have a 3-5 minute feature story produced on them that would air on public television networks worldwide, reaching over 100 million daily viewers. They would also receive a customized 6-8 minute corporate documentary. In exchange, guests are expected to help defray some production costs and provide access to film their product/services. The partnership provides organizations with extensive television and internet exposure to promote their mission on a global scale.
This document discusses the television industry and the impact of digital technologies. It explains how audiences now access TV through on-demand services like streaming, DVRs, and online platforms. This has led to an increase in programming options and fragmented audiences. However, some event and water-cooler shows still attract large live viewers. It also covers channel identities, scheduling techniques used to retain audiences, and how social media generates buzz. The effects of convergence and fragmentation in the industry are debated. Potential exam questions focus on analyzing these changes and their consequences.
Unit 1- Student Guidebook and Checklistrobynstickley
This document provides information and instructions for learners completing an assignment on analysing media products and audiences. It includes general information for learners, a scenario about creating an online educational resource, and 5 tasks assessing various learning outcomes. The tasks require learners to conduct research on Disney Studios, analyze the film The Force Awakens, profile the film's target audience through surveys, create a timeline of the film's production/distribution/advertising, and report on related legal/ethical issues. A checklist is also provided for learners to ensure they have completed all tasks and submitted the required evidence.
03. unit 1 student guidebook and checklistGrevattJ
This document provides learners with information and instructions for completing tasks to analyze media products and audiences. It includes a scenario where learners will produce an online educational resource about a media company and its films. Learners are asked to research Disney Studios and create a fact file on its ownership, operations, products, marketing, and competitors. Learners must also analyze the film The Force Awakens through reviewing its trailer, profiling its target audience, and creating a timeline of its production, distribution, and advertising. Finally, learners must explore the legal, ethical, and regulatory issues associated with the film.
This document provides learners with information and instructions for completing tasks to analyze media products and audiences. It includes a scenario where learners will produce an online educational resource about a media company and its films. Learners are asked to research Disney Studios and create a fact file on its ownership, operations, products, marketing, and competitors. Learners must also analyze the film The Force Awakens through reviewing its trailer, profiling its target audience, and creating a timeline of its production, distribution, and advertising. Finally, learners must explore the legal, ethical, and regulatory issues associated with the film.
Broadcast media-unit 2-planning and management of broadcast mediaEk ra
Planning for broadcast media involves determining objectives, assessing needs, and establishing a timeline. A needs assessment identifies gaps between the current and desired states of an organization to prioritize improvements. Surveys, interviews, and questionnaires are common tools used to assess needs. Effective planning also includes exploring alternatives, evaluating options, and selecting a course of action to achieve the objectives. While investments in educational broadcasting require significant resources, the benefits are long-term and multidimensional, including fulfilling commitments to universal education, enhancing literacy and employability, and expanding access to remote areas.
BROADCAST MEDIA-UNIT 2- PLANNING AND MANAGEMENT OF BROADCAST MEDIA-8621-AIOU-...EqraBaig
Planning for broadcast media involves determining objectives, assessing needs, and establishing a timeline. A needs assessment identifies gaps between the current and desired states of an organization to prioritize improvements. Common tools for needs assessment include surveys, questionnaires, and interviews. Planning also involves exploring alternatives and selecting a course of action to achieve objectives.
While investments in educational broadcasting require significant resources, the economic and social returns justify the costs. Benefits include fulfilling commitments to universal education, increasing literacy, providing equitable access, offering second chances to learn, and developing communities and the country. Cost-effectiveness analyses should consider long-term indirect benefits rather than just immediate academic outcomes.
This document provides learners with instructions for completing tasks to analyze media products and audiences for an OCR Level 3 Cambridge Technical qualification. It includes a scenario where learners will produce an online educational resource on the film industry. Learners must complete 5 tasks: 1) a case study on Disney Studios, 2) an analytical film review of Star Wars: The Force Awakens, 3) audience research and profiling, 4) a production, distribution and advertising timeline for The Force Awakens, and 5) a legal and ethical issues report. The document concludes with a learner checklist to ensure all tasks are completed.
This document provides instructions for a lesson that will help students understand how television companies use social media to engage audiences. It outlines two tasks for students:
1) Students will read articles on social TV and second screening, then identify 5 points from the articles supporting these concepts.
2) Students will research how one TV program uses social media for promotion. They will analyze whether social TV impacted the program's success, audience or viewing experience. Students will present their findings to the class.
E-BOOK How to Run Profitable YouTube Channels.pdfsarangjain18
Discover the secrets to success on YouTube with our course, 'How to Run Profitable YouTube Channels.' Learn essential strategies for content creation, audience engagement, SEO optimization, and monetization. Gain the skills to turn your passion into a profitable venture on the world's largest video platform.
The document summarizes the Show-Me Chefs mini-series and fundraising Showcase event being produced by Missouri State University's Department of Media, Journalism and Film. The reality cooking show will air in fall 2015 and be produced by students. A fundraising Showcase dinner will raise money for Care to Learn, a nonprofit helping children in the Ozarks. The proposal outlines objectives, strategies, and tactics to promote the Showcase through media impressions, distributing promotional materials, and gaining community partners.
The NCC-UPN Fund promotes strategic “need-based” business plans that connects with investors, financial institutions and corporate sponsors, individual donors, and business owners for raising capital to support the Foundation’s philanthropic community giving priorities.
The document outlines plans to improve ICT skills and applications across the school curriculum through several initiatives:
1. Developing learning progressions and self-assessment tools to track student progress in key ICT skills and expose students to different aspects of ICT.
2. Providing professional development and support for teachers to develop their own ICT knowledge and abilities to deliver higher-level ICT in classes.
3. Promoting the school website and developing a media team of students to assist in producing and sharing media across the school.
This document summarizes various programs that support electronic journalism education. It discusses support for high school, undergraduate, and graduate students, including scholarships. It also outlines resources from the Radio Television Digital News Foundation and the American Society of Cinematographers, including their history, focus on education, and membership. Courses offered by Mediabistro are summarized, such as introductions to copy editing, TV news reporting, and TV news writing. Job listings through Mediabistro are also mentioned.
Golden Touch Investments is a real estate investment company owned by Cesar Ramos located in Graham, Washington. The company has been operating for 3 years and has an estimated $167,753 in annual revenues with 4 employees. Cesar's goal is to build a following of beginner and intermediate investors by educating them on real estate opportunities through planned YouTube videos and social media campaigns. The company's mission is to empower individual investors to take control of their financial lives through real estate. The proposed social media strategy focuses on using YouTube as the primary channel to educate investors and drive traffic to new opportunities.
The document provides instructions and tasks for students to complete an assignment on advertising production for television. It outlines 4 tasks for students to complete, including researching advertising techniques, developing ideas for a television advertisement, producing a 30-60 second advertisement, and evaluating their finished advertisement. It provides grading criteria, submission deadlines, and tips for achieving higher grades. Students are asked to upload their work and blog posts to document their progress through the various stages of the assignment.
This document provides information and tasks for learners completing an assignment on analysing media products and audiences. It includes:
- A scenario where learners will produce an online educational resource on the film industry focusing on Disney and Star Wars: The Force Awakens.
- 5 tasks involving researching Disney Studios as a case study, analysing the trailer for The Force Awakens, profiling the target audience, creating a timeline of the production/distribution/advertising of the film, and exploring the legal and ethical issues surrounding the film.
- Guidance on formatting, research, and submission requirements for each task. The tasks assess learning outcomes related to understanding media institutions, products, audiences and the relationship between them
This document outlines a social media campaign conducted by Campus Socialite Media for Axe body spray's "Clean Your Balls" campaign. The campaign goals were to increase exposure to Axe videos, followers on Twitter, and unsolicited brand mentions. The plan involved leveraging Campus Socialite's college student blog network and ambassador network. Several contests were run across the networks, including dirty statuses, mad libs, photo captions, and a scavenger hunt. Results included millions of page views and social shares, driving substantial increases in video views for Axe.
This document provides learners with instructions for completing tasks to analyze media products and audiences for an OCR Level 3 Cambridge Technical qualification. It includes a scenario where learners will produce an online educational resource about a media company and its products. The document outlines 5 tasks for learners to complete: 1) A case study of Disney Studios, 2) An analytical film review of Star Wars: The Force Awakens, 3) Audience research including profiling and surveys, 4) A timeline of the production, distribution and advertising of The Force Awakens, and 5) A report on the legal, ethical and regulatory issues regarding the film. It concludes with a checklist for learners to ensure they have completed all tasks and provided the necessary
The Global Learning Series is inviting organizations to partner with them as guests on their globally televised educational programming. As a guest, an organization would have a 3-5 minute feature story produced on them that would air on public television networks worldwide, reaching over 100 million daily viewers. They would also receive a customized 6-8 minute corporate documentary. In exchange, guests are expected to help defray some production costs and provide access to film their product/services. The partnership provides organizations with extensive television and internet exposure to promote their mission on a global scale.
This document discusses the television industry and the impact of digital technologies. It explains how audiences now access TV through on-demand services like streaming, DVRs, and online platforms. This has led to an increase in programming options and fragmented audiences. However, some event and water-cooler shows still attract large live viewers. It also covers channel identities, scheduling techniques used to retain audiences, and how social media generates buzz. The effects of convergence and fragmentation in the industry are debated. Potential exam questions focus on analyzing these changes and their consequences.
Unit 1- Student Guidebook and Checklistrobynstickley
This document provides information and instructions for learners completing an assignment on analysing media products and audiences. It includes general information for learners, a scenario about creating an online educational resource, and 5 tasks assessing various learning outcomes. The tasks require learners to conduct research on Disney Studios, analyze the film The Force Awakens, profile the film's target audience through surveys, create a timeline of the film's production/distribution/advertising, and report on related legal/ethical issues. A checklist is also provided for learners to ensure they have completed all tasks and submitted the required evidence.
03. unit 1 student guidebook and checklistGrevattJ
This document provides learners with information and instructions for completing tasks to analyze media products and audiences. It includes a scenario where learners will produce an online educational resource about a media company and its films. Learners are asked to research Disney Studios and create a fact file on its ownership, operations, products, marketing, and competitors. Learners must also analyze the film The Force Awakens through reviewing its trailer, profiling its target audience, and creating a timeline of its production, distribution, and advertising. Finally, learners must explore the legal, ethical, and regulatory issues associated with the film.
This document provides learners with information and instructions for completing tasks to analyze media products and audiences. It includes a scenario where learners will produce an online educational resource about a media company and its films. Learners are asked to research Disney Studios and create a fact file on its ownership, operations, products, marketing, and competitors. Learners must also analyze the film The Force Awakens through reviewing its trailer, profiling its target audience, and creating a timeline of its production, distribution, and advertising. Finally, learners must explore the legal, ethical, and regulatory issues associated with the film.
Broadcast media-unit 2-planning and management of broadcast mediaEk ra
Planning for broadcast media involves determining objectives, assessing needs, and establishing a timeline. A needs assessment identifies gaps between the current and desired states of an organization to prioritize improvements. Surveys, interviews, and questionnaires are common tools used to assess needs. Effective planning also includes exploring alternatives, evaluating options, and selecting a course of action to achieve the objectives. While investments in educational broadcasting require significant resources, the benefits are long-term and multidimensional, including fulfilling commitments to universal education, enhancing literacy and employability, and expanding access to remote areas.
BROADCAST MEDIA-UNIT 2- PLANNING AND MANAGEMENT OF BROADCAST MEDIA-8621-AIOU-...EqraBaig
Planning for broadcast media involves determining objectives, assessing needs, and establishing a timeline. A needs assessment identifies gaps between the current and desired states of an organization to prioritize improvements. Common tools for needs assessment include surveys, questionnaires, and interviews. Planning also involves exploring alternatives and selecting a course of action to achieve objectives.
While investments in educational broadcasting require significant resources, the economic and social returns justify the costs. Benefits include fulfilling commitments to universal education, increasing literacy, providing equitable access, offering second chances to learn, and developing communities and the country. Cost-effectiveness analyses should consider long-term indirect benefits rather than just immediate academic outcomes.
This document provides learners with instructions for completing tasks to analyze media products and audiences for an OCR Level 3 Cambridge Technical qualification. It includes a scenario where learners will produce an online educational resource on the film industry. Learners must complete 5 tasks: 1) a case study on Disney Studios, 2) an analytical film review of Star Wars: The Force Awakens, 3) audience research and profiling, 4) a production, distribution and advertising timeline for The Force Awakens, and 5) a legal and ethical issues report. The document concludes with a learner checklist to ensure all tasks are completed.
3. 1
situational analysis
The Dwight Bentel Hall studio has come a long way before it
became what it is today. The studio was operating on more than 30 year
old lights, cameras and control room just two years ago and knew it
needed a revamp soon or else it would soon cease to operate. With
other television studios working with the latest technology, the Dwight
Bentel Hall studio was only working with standard definition and other
equipments that were far inferior compared to other technologies that
were on the market. However, a thoughtful $8.6 million grant from Jack
and Emma Anderson allowed Dwight Bentel Hall studio to devote
$200,000 to upgrading the studio to the current state-of the art and
bringing in a television program for students to help take their passion
for broadcast even further.
The studio has four high-definition cameras from Sony, along with
tele prompters. The switcher that is used in the studio to direct
multiple-camera shows comes from the Ross Operating systems, which
are prominently used in major news studios nationwide. The graphics
used in the studio comes from Ross Inception and they allow scripts and
entire shows to be created in the newsroom on the second floor of
Dwight Bentel Hall and be transmitted through the teleprompters. The
green screen in the studio, covering from the ceiling to the floor, offer
extensive animation coverage. There is also an interview set that is
placed in front of a painted wall so that it can create an intimate feel for
both the interviewer and interviewee. The live remotes in the studio are
capable for broadcast networks or streams to go live on-air.
With these new equipments, the new and improved TV studio has
been a great resource for JMC students and the SJSU community. The
4. 2
studio was recently used in October 2015 for a Campus Presidential
Press Conference. The SJSU Interim President, Dr. Susan Martin and
Provost, Dr. Andy Feinstien met with JMC media students in the studio
where students asked a wide range of questions about their issues and
concerns on the SJSU campus. The TV studio is also where JMC students
film the award winning student television newscast, Update News. This
newscast aired on KTEH-TV (PBS), then KICU-TV and is now streamed
worldwide over the internet and broadcast locally in the Bay Area on
Comcast channels, using CreaTV. The TV studio is also where Equal
Time, a PBS Bay Area program that focuses on timely issues, is shot and
recorded. Its current use has proved its potential to film a wide range
and high end level of professionalism in studio filming.
While the TV studio has been found useful to the SJSU community,
it has not been able to advertise and show organizations and companies
in the Silicon Valley the full potential and benefits the TV studio can
provide. Any coverage the TV studio has had is very difficult to find and
gain information from. The studio has no social media coverage or direct
website with substantial information that could advertise outside use. In
Silicon Valley these small tasks could bring an amazing awareness to the
area of its services. The SJSU TV studio is one of the best kept secrets in
Silicon Valley, but it is a secret we don’t want kept. A public relations
plan can help bring in $100,000 a year in revenue for the TV studio by
helping the studio gain more attention and encourage outside companies
and organizations to use the studio.
5. 3
challenges
Awareness of the Dwight Bentel Hall TV Studio is low among the SJSU
community and third-party clients that could be utilizing the studio.
Student entitlement to use the studio for free could be a challenge
because the studio needs to generate funds in order to function.
Lack of established credibility might inhibit new clients to use the studio.
6. 4
goals & objectives
Goals:
• For the Spartan Television Studio to bring in $100,000 or more in
revenue yearly.
• For the Spartan Television Studio to generate more use by
third-party clients.
Objectives:
• To bring in $100,000 or more in revenue yearly by allowing other
organizations and corporations to use the studio with a fee
throughout the year that can be measured quarterly
• To bring in more people to use the studio so that word of mouth
can reach bigger audience
• To generate more use by third-party clients to gain a larger
presence in the local media production industry
• Establishing credibility will secure more clients and revenue
7. 5
primary focus
Focus people would be students of San Jose State University
(SJSU), clubs or organizations on campus, third-party businesses, and
outside news stations. Each of these entities could have an interest or
benefit from using the DBH Television studio.
The main demographics of this group would be women and men
who are college students and working professionals. SJSU students can
have yet another advanced resource available to them to increase their
own outreach and marketing projects. Clubs and Organizations on
campus could use the studio to film informational videos about their
organization to share with students (Greek organizations, Student
Housing, Health Center, Athletic Department, etc.)
Third-party businesses or corporations (Google, Apple, etc.) that
would want to rent the studio to film videos based on their needs.
Outside news stations that are in the area and need to film a segment in
a studio environment (local news stations, ethnic news station, television
shows, etc.)
Local (preferably within Silicon Valley) nonprofit organizations that
work closely with SJSU.
8. 6
Strategies & Tactics
Objective 1: To establish branding for the studio in creating a
logo and tagline
Strategy 1: Create Logo and Tagline for branding.
Tactics:
• Create a logo for the Spartan TV Studio.
• Create a tagline that the Spartan TV Studio can be known
for.
• Use branding on all promotional materials.
Objective 2: To promote through social media and create a
Spartan TV Website.
Strategy 1: Create Social Media platforms to enhance branding of
the studio
Tactics:
• Create a Facebook page to periscope and show people what
is happening live in the studio.
• Create a Twitter handle to engage with other news stations
and students.
• Create a Linkedin account to gauge attention at a
professional level.
• Stream live videos on social channels to allow audience to
see “behind the scene” actions.
Strategy 2: Create a professional Spartan TV Studio website for
potential clients to gain direct information about the studio.
9. 7
Tactics:
• Create the website
• Create pages on the website that include hourly/ project rate,
accolades, previous projects, upcoming events in the studio.
Strategy 3: Enhance the campus website branding of the studio to
make it easier to find when searched online and make it easier to
learn more about the studio.
Tactics:
• Update the JMC website for the Spartan TV Studio.
• Link the Spartan TV Studio’s professional website to the JMC
website.
• Website content should have availabilities for usage and
possible price quotes.
Objective 3: To enhance awareness of the studio’s presence and
available usage by hosting a Launch event.
Strategy 1: Increase awareness of the studio to potential clients
such as organizations, corporations and campus faculty, students
and organizations.
Tactics:
• Compile Potential Client List
• Create an Excel spreadsheet that contains the names of
organizations, news agencies, stations, etc, as well as
their contact info and addresses.
• Contact with media list companies, organizations and local
news stations that could be interested in using the studio.
10. 8
• Invite interested parties to an open house to give them a tour
and introduce them to the studio engineer and the
equipment.
• Invite local news stations to film from the Spartan TV Studio
as advertisement.
• Set-up a table during Club Day during the first week of school
with other clubs. This will inform students and faculty of the
studio and how they can utilize it either by taking the class or
how to rent the studio.
Strategy 2: Host a launch event
Tactics:
• Invite those identified as potential clients, news media
outlets, ampus faculty and students.
• Use as exposure of the Spartan TV Studio as a gem.
• Allow guests to tour the studio and have a hands on
experience.
11. 9
BUDGET
Item Number of Units Price in $/ Unit Price Total in $
Branding
Logo Design
Tagline
1
1
$300
$300
$300
$300
Subtotal: $600
Advertising
Social Media
• Facebook
• Instagram
• Twitter
• YouTube
• LinkedIn
• Periscope
Promoted Social Media Post
• Facebook Promoted Posts
• Twitter Promoted Posts
48 (4/month,3/week)
48 (4/month,3/week)
$100
$100
$4,800
$4,800
Newspaper 8 (4/months,2/month) $300 $2,400
Radio (NPR) Bundle package $5,500
Subtotal: $17,500
DBH Professional Website
Website Platform SquareSpace 1 (yearly) $216 $216
Website Designing 1 (InitialDesignFee) $300 $300
Subtotal: $516
Open House/ Launch Event
Save the Date 300 $1.50 $450
Invitations 300 $1.50 $450
Appetizer Catering $1,000 $1,000
Decorations $500 $500
Subtotal: $2,400
PR Team
Team Labor 4 (6/months) $875 $21,000
Subtotal: $21,000
Subtotals Combined $42,016
Contingency Fund 1 $7,984 $7,984
GRAND TOTAL: $50,000
12. 10
June 2016
timeline
• Coordinate 6-month plan with DBH studio production team
• Create a content calendar from June to December
• Assign teams for advertising, social media, and content creation
• Create client list that contains media outlets that may work
alongside the studio
• Create logo and tagline to use for branding
July 2016
• Create all social media platforms, and DBH professional website.
• Reach out to client list (radio and TV stations, newspapers, and
magazine publishers and inform them about the benefits of the
DBH studio)
• Begin plans to host a special launch event to let potential clients
see what the studio has to offer first hand.
• Send Save the Dates for launch event
August 2016
• Enhance campus website and JMC website with Studio information
before school begins.
• DBH website complete and ready to launch.
• When school begins be sure to have a table at Club Day to inform
students and faculty about the studio.
• Advertise and invite organizations, corporations, faculty, staff and
media for the launch event.
• Begin Newspaper and Radio Advertising
13. 11
September 2016
• Post 2-3 times weekly to Facebook and once on LinkedIn
• Post multiple times daily to Twitter
• Send monthly newsletter to clients
• Continue advertising press releases
• Send out press releases for launch event
October 2016
• Prepare final things for launch event
• Host launch event
• Evaluate success of launch event
• Follow up with guests/clients from event to schedule potentia
l bookings and projects
November 2016
• Evaluate and identify objectives that have been met.
• Identify areas where support can be added for the final month.
December 2016
• Meet with DBH and give final suggestions and support on how to
continue momentum with current and future clients.
14. 12
evaluation
Implementing the use of the following tracking report will help us
determine how the strategies are doing with the schedule:
Strategy 1: We plan to carefully monitor any social media activities
through the use of Hootsuite, Facebook analytics and Twitter analytics.
Hootsuite can be used to keep track of unpaid media while the other two
platforms can be used to analyze the effectiveness of paid media.
Strategy 2: Word of mouth is especially important in order for us to reach
potential clients in the industry so upon receiving new clients, we can
have them fill out a quick survey to see where they heard about JMC
studio. If we gather enough information, we can put our efforts into
where most clients heard about the studio. Traditional advertising can
also help us track our success by seeing if we generate any leads.
Strategy 3: Holding open house will create opportunities for us to see
how many people show up. Creating a sign-up sheet and handing out
flyers at the event can also be used to count the number of people that
have taken interest in the studio. Ensuring that we hand out all the flyers
will be regarded as high importance. Additionally, formal invitations will
be mailed to recipients such as former, corporate, and news clients.
Objective Strategy Activity
On Schedule
On Target
On Budget
Behind Sche
Off Target
Off Budget Completed
Objective 1 Strategy 1
Strategy 2
Objective 2 Strategy 1
15. 13
Strategy 4: Using Cision to compile a media list and to track other
industry like professionals in the area (i.e KSJS and CreaTV). Tracking
Unique Monthly Visitors (UMV) and impressions will help us determine
how much coverage we are getting per article or feature story that gets
picked up by the media.