Brief sampler file from different businesses I support.

1. Sampler file from…
Make Sure to View in Full Screen Presentation Mode

2. FILTER LID INVESTOR PRESENTATION

3. FILTER LID INVESTOR PRESENTATION
Introducing…
“The World’s Best Hot Cup Lid”

4. THE UNMET NEED
• Tea is the world’s second most consumed
beverage (14 gallons / person / year)
• Today there is no “to-go” gourmet
tea solution
• Starbucks and other retailers have failed to
capture tea drinkers since sophisticated tea
drinkers prefer quality tea
• Tea is more profitable than coffee for a
retailer

5. $0
$1
$2
$3
$4
$5
$6
$7
$8
$9
2003 2004 2005 2006 2007 2008
Source: ACNielsen Strategic Planner
U.S. TEA SALES
Billions

6. HOW DOES THE FILTER LID WORK?

7. CUP AND LID SALES
0
5
10
15
20
25
30
35
40
45
1993 1998 2003 2008 2013
Cups
Lids
Source: Fredonia US Market
Billions
Lids outsell cups due to increase in hot beverage sales

8. THE PORTION PACK
• Portion control is one of the major criteria's in
making a great tea
• Unique package containing exact amount of
high quality loose tea – makes a cup of 12 oz.
to 15 oz.
• Convenient and fool-proof method of making a
perfect tea
• Portion packs will drive Filter Lid revenue
• Tea enthusiasts understand the true value of
the Portion Pack and the Filter Lid combination

10. I’m WeakI’m UglyI’m a LoserI’m Stupid
I’m
Unlovable
I’m Bad
What’s Wrong
With Me?
I’m Bad
I’m
Unlovable
I’m
Stupid
I’m a
Loser
I’m
Ugly
I’m
Weak

12. ScriptPointTM
at CVS
Give consumers “front page”
access to your message

13. Place targeted,
relevant information
directly in your patients’ hands
when prescriptions are
being filled

14. Meet Your Marketing Goals
and Gain Access to Targeted Patients
Grow Your Brand with Rx EDGE®
Pharmacist
Communication
Adjunctive
TherapyDisease
EducationBrand
Awareness
Adherence
Patient
Acquisition

15. What a Brand
“Does”
What a Brand
“Says” It Is

16. Introductions
Hong Kong Singapore Shanghai

17. Introductions
Sydney Tokyo Mumbai

19. Myth
Branding
“But, Brenda, but ‘my team’ is SO small. In
fact, I’m a one-person show! That’s not much
of a team, right?”

20. 20
Forsythe Integrated Solution Offerings
Align &
Operate IT
Forsythe Integrated Solution Offerings

21. Working with Various Personality
& Communication Styles

22. • Involvement w/Others
• Center of Attention
• Diversity & New Projects
• Repetition
• Being Alone
• Ego Attacks
• Detailed Work
Socializer

23. • Slow, Cautious
• Organized
• Objective, Specific Data
• Intellectual Work
• Being Correct
• Rushing
• Chatter
• Aggressiveness
• Poorly Planned Activities
• Emotion-Based Decisions
Thinker

24. • Decisive
• Control
• Bottom-Line Summaries
• Fast Pace & Resolutions
• Goals
• Slowness, Indecisiveness
• Excuses
• Passiveness, Whining
• Lack of Effort or Action
Director