Nike faces a decision about whether to continue outsourcing manufacturing to Bangladesh or select other countries. Key considerations include the countries used for manufacturing, improving Nike's corporate social responsibility in Bangladesh, and developing a communication strategy around any changes to Nike's ethical behavior. The document discusses a knowledge management project that initially lacked clear goals and useful tools but improved by collecting relevant documents, using comments, likes, and clear tagging to evaluate information and identify useful knowledge management tools.

1. Knowledge Management
and Influence
Anaïs Ehlen - Anne-Lore Fraikin - Gaëlle Delisse
Romain Monseur - Salim Mouhib
12th
May 2014
C. Gruslin Group 8

2. Main Issue
Should Nike continue to outsource the manufacturing of its sportswear in
Bangladesh or select other countries in order to remain market leader
and ensure corporate responsibility?
Sub-issues
Who are the key actors?
The manufacturing of its products: which countries ?
Nike's CSR in Bangladesh: how to improve it ?
Nike's new ethical behavior: communication strategy ?
Managerial problem

3. Methodology
Work allocation
Fixed deadline
Summary table on the platform
Work content
Knowledge Plaza
First week :
- no clear method/goal
- useless tools
Change of approach :
- Collection
- Questions/comments/likes
- Relevance of the documents
- Clear taging methodology
- Useful tools

4. Recommendations & Priority line

5. Thank you !