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This document discusses a literature review on the benefits and disadvantages of printed versus online magazines. It proposes further research on how the demand for printed magazines may be affected if magazines also launch websites. The proposed research would examine how the circulation and prices of printed magazines change when companion websites and digital versions are introduced, as well as differences in how women read magazines in print versus online formats.
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Ppp Trends And
- 2. Introduction
- 3. Literature review benefits and disadvantages of printed and online magazines opportunity and a threat
- 4. Literature review benefits of printed magazines: promise ‘a good friend’ the unlimited spreading force ability to transfer emotions strong reader-magazine binding
- 5. Literature review benefits of printed magazines: opportunities to advertisers covers samples
- 7. Literature review benefits of online magazines: increase sales attract new customers all over the world at little extra cost
- 8. Literature review How will digital magazines affect demand for printed products? compliments substitutes
- 9. Proposal for further research What happens to the demand of printed magazines if magazines launch a website? new electronic communication technologies
- 10. Proposal for further research printed magazine circulation and prices magazine online date website distribution of the printed magazine survey
- 11. Proposal for further research Why do woman read the magazine and is it better to read the printed version or can it also be red online?
- 12. Financial proposal junior researcher medior researcher senior researcher
- 15. Literature list Peng, F.Y. & Tham, N.I. & Xiaoming, H. 1999. Trends in Online Newspapers: A Look at the US Web. Kaiser, U. 2001. The Effects of Website Provision on the Demand for German Women's Magazines. University of Southern Denmark - Faculty of Social Sciences; Center for Economic and Business Research (CEBR); Centre for European Economic Research. Nederlands Uitgeversverbond (NUV) 2009. Handboek ter bevordering van tijdschriftreclame.Amsterdam. Simon, D. 2007. The relationship between print and electronic content in the consumer magazine industry.Cornell University, Ithaca, NY.