The document discusses research conducted to understand why millennials are not using The New York Times (NYT) as their main news source. Initial research found NYT faces a branding issue, as millennials perceive it as containing only dense, hard news, while competitors offer a mix of light and heavy stories. Secondary research from the Media Insight Project found millennials do care about news and prefer receiving it electronically. Primary research through surveys and interviews confirmed this and found millennials want news to find them, rather than actively seeking it out. Based on this, the researchers recommend NYT create a newsletter delivered 3-4 times per week to solve issues with content and delivery method.
This memo summarizes the results of audience analysis surveys conducted for Ing Magazine. It finds that there is a lack of brand awareness and recognition of Ing among its target audience. Most survey respondents had never heard of or read Ing. The memo recommends that Ing more clearly define its target audience to better meet reader needs, and develop a marketing team and social media presence to increase awareness on campus through events and an improved online profile.
The document discusses research conducted for a documentary targeted at young people aged 16-24. It examines online activism and several social movements, including #StopFundingHate, #HeForShe, #BlackLivesMatter, and climate activism led by Greta Thunberg and The Sunrise Movement. The research finds that social media has given marginalized groups a platform and made activism more accessible, but it may also oversimplify issues. The document analyzes the pros and cons of online activism and identifies articles about its impact and the younger generation's influence on social change. The research helps provide content and statistics for the documentary.
This document discusses a report on how young people consume news and the implications for mainstream media. The report aims to understand how young people access news and how news publishers can attract young audiences. It finds that younger audiences view news differently than traditional media brands, seeing news as something useful, interesting and fun rather than just important information. Younger people are also exposed to news through various platforms and sources. The report identifies different types of news consumers and moments when people engage with news. It provides insights for news organizations on how to better reach younger audiences by changing formats, platforms, and storytelling approaches.
"Improving PR Campaigns with a Roll of the Dice: Assuming New Identities to Strengthen Diversity and Inclusion" by Bruhn in Journal of Public Relations Education (JPRE) Vol 4, Issue 1, Spring 2018
Culture of the Digital Age – Rationale.pptxJasmineMcNeil1
This document provides a rationale for a documentary about culture in the digital age. It outlines the target audience as 16-24 year olds in education and discusses primary research conducted through surveys. The main idea for the documentary is to show both the positives and negatives of social media by explaining how platforms truly work and the impact they can have on mental health. An expository approach using facts, images, and reenactments will be taken to keep the audience engaged. Producing a documentary on this topic of how technology affects everyday life will be successful due to in-depth research into the audience and documentary styles.
Forrester : Understanding The Intricate Digital Behaviors Of Young ConsumersStephane Allard
Young consumers are now connected to media almost at all times — which would rationally lead you to think that the more places they are connected, the more ways there are (and the easier it is) to interact with them. This is where market researchers need to step in and push their companies to dig deeper than just measuring the time spent on a media channel. They need to truly understand these consumers’ core motivations for using it.
This survey was conducted to learn more about the target audience for a documentary. The responses showed that most of the target audience is 18 years old, spends 5-9 hours on mobile phones daily, and believes technology has a large impact on daily life. While the audience has a generally positive view of social media and technology, many think reliance on it has grown too much. Most watch crime and educational documentaries and shows like Peaky Blinders on BBC platforms. The survey provided useful insights into the demographics, interests, and views of the target documentary audience.
This memo summarizes the results of audience analysis surveys conducted for Ing Magazine. It finds that there is a lack of brand awareness and recognition of Ing among its target audience. Most survey respondents had never heard of or read Ing. The memo recommends that Ing more clearly define its target audience to better meet reader needs, and develop a marketing team and social media presence to increase awareness on campus through events and an improved online profile.
The document discusses research conducted for a documentary targeted at young people aged 16-24. It examines online activism and several social movements, including #StopFundingHate, #HeForShe, #BlackLivesMatter, and climate activism led by Greta Thunberg and The Sunrise Movement. The research finds that social media has given marginalized groups a platform and made activism more accessible, but it may also oversimplify issues. The document analyzes the pros and cons of online activism and identifies articles about its impact and the younger generation's influence on social change. The research helps provide content and statistics for the documentary.
This document discusses a report on how young people consume news and the implications for mainstream media. The report aims to understand how young people access news and how news publishers can attract young audiences. It finds that younger audiences view news differently than traditional media brands, seeing news as something useful, interesting and fun rather than just important information. Younger people are also exposed to news through various platforms and sources. The report identifies different types of news consumers and moments when people engage with news. It provides insights for news organizations on how to better reach younger audiences by changing formats, platforms, and storytelling approaches.
"Improving PR Campaigns with a Roll of the Dice: Assuming New Identities to Strengthen Diversity and Inclusion" by Bruhn in Journal of Public Relations Education (JPRE) Vol 4, Issue 1, Spring 2018
Culture of the Digital Age – Rationale.pptxJasmineMcNeil1
This document provides a rationale for a documentary about culture in the digital age. It outlines the target audience as 16-24 year olds in education and discusses primary research conducted through surveys. The main idea for the documentary is to show both the positives and negatives of social media by explaining how platforms truly work and the impact they can have on mental health. An expository approach using facts, images, and reenactments will be taken to keep the audience engaged. Producing a documentary on this topic of how technology affects everyday life will be successful due to in-depth research into the audience and documentary styles.
Forrester : Understanding The Intricate Digital Behaviors Of Young ConsumersStephane Allard
Young consumers are now connected to media almost at all times — which would rationally lead you to think that the more places they are connected, the more ways there are (and the easier it is) to interact with them. This is where market researchers need to step in and push their companies to dig deeper than just measuring the time spent on a media channel. They need to truly understand these consumers’ core motivations for using it.
This survey was conducted to learn more about the target audience for a documentary. The responses showed that most of the target audience is 18 years old, spends 5-9 hours on mobile phones daily, and believes technology has a large impact on daily life. While the audience has a generally positive view of social media and technology, many think reliance on it has grown too much. Most watch crime and educational documentaries and shows like Peaky Blinders on BBC platforms. The survey provided useful insights into the demographics, interests, and views of the target documentary audience.
The target audience for the documentary is 16-24 year olds who are likely still in education. This age group frequently uses mobile phones and computers, and can be easily distracted by their phones. The documentary will show how schools used to ban cell phones and explain how social media platforms actually operate in order to educate younger generations who may overuse technology without fully understanding its effects. Other demographics like religion, income, family size, and gender are not major factors for the target audience. Instead, the focus is on how technology has impacted the current younger generation's culture.
The document summarizes the results of a questionnaire about magazine readership among 16-21 year olds. It finds that few in this demographic read magazines regularly, as digital content on phones is preferred. For those who do still read magazines, it is often in digital form rather than print. The magazines that are read tend to cater to interests like women's topics and fashion, as the respondents were mostly female. To make a magazine more appealing to this age group, it should feature content tailored to their common interests and niches.
The document discusses the changing state of news media and journalism. It argues that three major shifts have occurred: 1) an explosion in the quantity of available information, 2) news can now be instantly updated and altered from many sources, and 3) the production and consumption of news has been decentralized from traditional advertising models. This decentralization has brought an end to the news media oligopoly and allowed anyone to produce and share news. However, the core functions of journalism - verification, sense-making, witnessing, and investigation - require expertise and cannot be replaced by algorithms. For journalism to maintain trust, it needs to focus on these essential functions.
The document discusses the evolution and growth of Saturday newspaper editions in the UK from the 1960s to present. It notes that Saturday editions were once the lowest circulating day but that newspapers like The Daily Telegraph, The Times, and The Guardian expanded their Saturday editions in the late 1980s and saw growth. The document also examines the choices newspapers must make around article length, content balance, and page size for Saturday editions and how reader and advertising research can help inform those decisions. Finally, it shares some statistics on reading habits and advertising revenue to demonstrate the financial opportunity that Saturday newspapers present.
The Death & Life of Journalism: How PR and Press Can Work Together in the New...CommPRO.biz
The document discusses trends in journalism and public relations in the new media era. It notes that newsrooms are shrinking as PR grows, with PR professionals outnumbering journalists 3 to 1. It also summarizes findings from a survey of over 2,400 journalists that show they increasingly use social media for reporting and are open to pitches on platforms like Twitter, though email is still preferred. The rest of the document outlines the agenda for a presentation covering these trends in more detail.
The New Media and Democracy, Sir Peter Luff MP.Matt Gourd
Sir Peter Luff MP spoke about how his experience in public relations consulting proved invaluable in his 23 years as a Member of Parliament. He discussed an example from 1994 where he successfully campaigned against sexually explicit content in magazines aimed at young girls by applying communication best practices he had learned in PR, such as focusing on a clear message and repeating it until the audience was tired of hearing it. His one-man campaign resulted in publishers capitulating and improving the magazines' standards. He argued that PR professionals can play an important role in challenging the status quo and gaining attention for causes and that, contrary to some views, those with PR backgrounds can serve democracy effectively.
Mona Hughes conducted market research through an online survey to inform the target audience, style, and content of a new music magazine. She found that the majority of respondents were 15-24 year old females interested in indie, pop, or rock music. Most accessed music through streaming subscriptions rather than purchases. While 70% did not currently read music magazines, the most popular magazines among those who did were NME, Kerrang, and Q. Respondents indicated they would be attracted to a magazine because of its interesting content and would be willing to pay £1-4 for a monthly issue. This information will help Mona design a magazine that appeals to her core demographic.
The document provides an overview of research conducted on fashion styling for millennial males. It discusses the challenges males face in seeking style advice due to stigma. Research methods included surveys, interviews with industry professionals and millennial males, and focus groups. Key findings were that while interest in fashion is rising among males, the industry remains heavily female-oriented. The summary proposes using digital platforms to provide discreet, masculine-focused style advice for millennial males.
The document summarizes key findings from political campaign research on voter behavior and effective campaign tactics. Some of the main points include:
- Research shows that canvassing and personal interactions increase voter turnout more than impersonal tactics like robo-calls. The content and framing of direct mail also impacts its effectiveness.
- Voters are often misinformed and hold partisan views firmly. They are also subject to cognitive biases like overconfidence and anchoring effects. Repetition is needed for messages to be remembered.
- Field experiments during real campaigns have provided valuable insights that contradict many campaign assumptions, such as the weak effects of mass emails on turnout. Proximity to the election influences message reception.
-
Technology Use of College Students: An Exploratory StudyJoseph Stabb, ABD
3/2007
“Technology Use of College Students: An Exploratory Study”
Published by the Department of Communication, Rochester Institute of Technology
Stabb, J. (2007). Technology use of college students: an
exploratory study. Converent for Undergraduate Research in Communication, 177-185.
This document discusses 12 distinct online personas identified in a research study by ExactTarget. It provides details on two of the personas:
1) The "Inner Circle" persona represents consumers who are interested in maintaining existing relationships through social media. They are mostly female and tend to be teens, seniors, or have children. They are heavy Facebook users but less engaged on Twitter.
2) The "Cautious" persona includes consumers who are very selective about what information they share online and who they interact with. They have fewer social media connections and follow brands anonymously. They are most concerned with privacy and security. If brands establish trust, Cautious consumers may provide their email.
The document discusses a 2014 study by NewsCred on how millennials view content and brand loyalty. Some key findings from the study include:
- 62% of millennials feel online content drives their loyalty to brands, but much of the content is not helping them or tailored to their interests.
- Millennials want content that is hyper-relevant to their age, location, and interests. They also want content that is useful, entertaining, thought-provoking, and emotionally engaging.
- The document provides recommendations for brands on how to create more effective content marketing strategies that appeal to millennials, such as tailoring content and distributing it across popular platforms like Facebook and Google.
The survey results show that most members prefer getting church information electronically through email newsletters and the website rather than print newsletters. Members are particularly interested in receiving group information and being able to offer support through online methods. While current members use computers and the internet regularly, workshops could help increase technological literacy for all generations. The data reveals opportunities to better engage people through targeted communications and multiple information channels.
Cartoon Network identified bullying as a top issue for young people and wanted to empower youth to take action against it. They partnered with experts to create an education campaign with the goals of educating youth about bullying, empowering bystanders to intervene, and creating long-term partnerships. As part of this, Cartoon Network partnered with CNN and People Magazine on an AC360 special about bullying and a town hall meeting that aired on CNN and Cartoon Network.
Public relations involves strategic communication between an organization and its various audiences to manage public perception and optimize reputation. It is a management function that uses research and communication techniques like press releases, social media, and events to influence opinion. While similar to advertising, PR differs in that it is not paid, uses two-way communication, and aims to serve both organizational and public interests through transparency and responsiveness to changing environments. The field has grown with increased corporate social responsibility, consumerism, and technological developments that require specialized communication of complex messages.
This document provides a situational analysis and marketing campaign plan for Popmoney, a person-to-person payment service, to target college students going on spring break. Primary research found that cost splitting is a main cause of anxiety for students on spring break. The campaign "Don't $weat Spring Break" promotes Popmoney as a stress-free way to split costs. Objectives are to increase awareness and consideration of Popmoney among students and their parents through a public relations campaign highlighting the convenience of mobile payments. Tactics include distributing promotional materials on college campuses and generating media coverage around spring break money transfers. The goal is to position Popmoney as the best solution for easy, quick payments between students and their parents.
Measuring Human Perceptionto Defend DemocracyElissa Redmiles
Invited Talk at the Natural Language Processing for Internet Freedom (NLP4IF) workshop at EMNLP 2019 in Hong Kong.
Talk addresses how to use human perception measurements (large scale survey methodology) to identify and defend against propaganda and fake news on social media, toward protecting democratic elections.
Elissa Redmiles, Princeton University & Microsoft Research
El documento describe los principales componentes físicos de una computadora. Estos incluyen la motherboard, que proporciona comunicación entre componentes; la unidad central de proceso (CPU), que realiza cálculos y controla operaciones; la memoria principal (RAM), que almacena temporalmente programas y datos; y la memoria ROM y cache, que almacenan programas de arranque y copias rápidas de datos respectivamente.
La influenza es una enfermedad respiratoria muy contagiosa causada por un virus que cambia periódicamente y se caracteriza por fiebre súbita, dolor de garganta y tos seca. Se transmite por contacto humano y puede afectar a cualquier persona, aunque generalmente no causa efectos permanentes salvo en personas debilitadas donde puede facilitar el desarrollo de pulmonía. La vacuna es la mejor forma de prevenir la influenza.
Temperfield provides 360 IT infrastructure management and support services to help organizations address IT challenges through proactive monitoring and preventative activities. Their services include organizing a company's IT infrastructure according to standards, providing 24/7 support with set monthly costs, and expanding internal IT teams with a shared pool of experts across various technologies. Temperfield aims to align IT with business goals in order to maintain systems efficiency and availability while lowering costs.
The target audience for the documentary is 16-24 year olds who are likely still in education. This age group frequently uses mobile phones and computers, and can be easily distracted by their phones. The documentary will show how schools used to ban cell phones and explain how social media platforms actually operate in order to educate younger generations who may overuse technology without fully understanding its effects. Other demographics like religion, income, family size, and gender are not major factors for the target audience. Instead, the focus is on how technology has impacted the current younger generation's culture.
The document summarizes the results of a questionnaire about magazine readership among 16-21 year olds. It finds that few in this demographic read magazines regularly, as digital content on phones is preferred. For those who do still read magazines, it is often in digital form rather than print. The magazines that are read tend to cater to interests like women's topics and fashion, as the respondents were mostly female. To make a magazine more appealing to this age group, it should feature content tailored to their common interests and niches.
The document discusses the changing state of news media and journalism. It argues that three major shifts have occurred: 1) an explosion in the quantity of available information, 2) news can now be instantly updated and altered from many sources, and 3) the production and consumption of news has been decentralized from traditional advertising models. This decentralization has brought an end to the news media oligopoly and allowed anyone to produce and share news. However, the core functions of journalism - verification, sense-making, witnessing, and investigation - require expertise and cannot be replaced by algorithms. For journalism to maintain trust, it needs to focus on these essential functions.
The document discusses the evolution and growth of Saturday newspaper editions in the UK from the 1960s to present. It notes that Saturday editions were once the lowest circulating day but that newspapers like The Daily Telegraph, The Times, and The Guardian expanded their Saturday editions in the late 1980s and saw growth. The document also examines the choices newspapers must make around article length, content balance, and page size for Saturday editions and how reader and advertising research can help inform those decisions. Finally, it shares some statistics on reading habits and advertising revenue to demonstrate the financial opportunity that Saturday newspapers present.
The Death & Life of Journalism: How PR and Press Can Work Together in the New...CommPRO.biz
The document discusses trends in journalism and public relations in the new media era. It notes that newsrooms are shrinking as PR grows, with PR professionals outnumbering journalists 3 to 1. It also summarizes findings from a survey of over 2,400 journalists that show they increasingly use social media for reporting and are open to pitches on platforms like Twitter, though email is still preferred. The rest of the document outlines the agenda for a presentation covering these trends in more detail.
The New Media and Democracy, Sir Peter Luff MP.Matt Gourd
Sir Peter Luff MP spoke about how his experience in public relations consulting proved invaluable in his 23 years as a Member of Parliament. He discussed an example from 1994 where he successfully campaigned against sexually explicit content in magazines aimed at young girls by applying communication best practices he had learned in PR, such as focusing on a clear message and repeating it until the audience was tired of hearing it. His one-man campaign resulted in publishers capitulating and improving the magazines' standards. He argued that PR professionals can play an important role in challenging the status quo and gaining attention for causes and that, contrary to some views, those with PR backgrounds can serve democracy effectively.
Mona Hughes conducted market research through an online survey to inform the target audience, style, and content of a new music magazine. She found that the majority of respondents were 15-24 year old females interested in indie, pop, or rock music. Most accessed music through streaming subscriptions rather than purchases. While 70% did not currently read music magazines, the most popular magazines among those who did were NME, Kerrang, and Q. Respondents indicated they would be attracted to a magazine because of its interesting content and would be willing to pay £1-4 for a monthly issue. This information will help Mona design a magazine that appeals to her core demographic.
The document provides an overview of research conducted on fashion styling for millennial males. It discusses the challenges males face in seeking style advice due to stigma. Research methods included surveys, interviews with industry professionals and millennial males, and focus groups. Key findings were that while interest in fashion is rising among males, the industry remains heavily female-oriented. The summary proposes using digital platforms to provide discreet, masculine-focused style advice for millennial males.
The document summarizes key findings from political campaign research on voter behavior and effective campaign tactics. Some of the main points include:
- Research shows that canvassing and personal interactions increase voter turnout more than impersonal tactics like robo-calls. The content and framing of direct mail also impacts its effectiveness.
- Voters are often misinformed and hold partisan views firmly. They are also subject to cognitive biases like overconfidence and anchoring effects. Repetition is needed for messages to be remembered.
- Field experiments during real campaigns have provided valuable insights that contradict many campaign assumptions, such as the weak effects of mass emails on turnout. Proximity to the election influences message reception.
-
Technology Use of College Students: An Exploratory StudyJoseph Stabb, ABD
3/2007
“Technology Use of College Students: An Exploratory Study”
Published by the Department of Communication, Rochester Institute of Technology
Stabb, J. (2007). Technology use of college students: an
exploratory study. Converent for Undergraduate Research in Communication, 177-185.
This document discusses 12 distinct online personas identified in a research study by ExactTarget. It provides details on two of the personas:
1) The "Inner Circle" persona represents consumers who are interested in maintaining existing relationships through social media. They are mostly female and tend to be teens, seniors, or have children. They are heavy Facebook users but less engaged on Twitter.
2) The "Cautious" persona includes consumers who are very selective about what information they share online and who they interact with. They have fewer social media connections and follow brands anonymously. They are most concerned with privacy and security. If brands establish trust, Cautious consumers may provide their email.
The document discusses a 2014 study by NewsCred on how millennials view content and brand loyalty. Some key findings from the study include:
- 62% of millennials feel online content drives their loyalty to brands, but much of the content is not helping them or tailored to their interests.
- Millennials want content that is hyper-relevant to their age, location, and interests. They also want content that is useful, entertaining, thought-provoking, and emotionally engaging.
- The document provides recommendations for brands on how to create more effective content marketing strategies that appeal to millennials, such as tailoring content and distributing it across popular platforms like Facebook and Google.
The survey results show that most members prefer getting church information electronically through email newsletters and the website rather than print newsletters. Members are particularly interested in receiving group information and being able to offer support through online methods. While current members use computers and the internet regularly, workshops could help increase technological literacy for all generations. The data reveals opportunities to better engage people through targeted communications and multiple information channels.
Cartoon Network identified bullying as a top issue for young people and wanted to empower youth to take action against it. They partnered with experts to create an education campaign with the goals of educating youth about bullying, empowering bystanders to intervene, and creating long-term partnerships. As part of this, Cartoon Network partnered with CNN and People Magazine on an AC360 special about bullying and a town hall meeting that aired on CNN and Cartoon Network.
Public relations involves strategic communication between an organization and its various audiences to manage public perception and optimize reputation. It is a management function that uses research and communication techniques like press releases, social media, and events to influence opinion. While similar to advertising, PR differs in that it is not paid, uses two-way communication, and aims to serve both organizational and public interests through transparency and responsiveness to changing environments. The field has grown with increased corporate social responsibility, consumerism, and technological developments that require specialized communication of complex messages.
This document provides a situational analysis and marketing campaign plan for Popmoney, a person-to-person payment service, to target college students going on spring break. Primary research found that cost splitting is a main cause of anxiety for students on spring break. The campaign "Don't $weat Spring Break" promotes Popmoney as a stress-free way to split costs. Objectives are to increase awareness and consideration of Popmoney among students and their parents through a public relations campaign highlighting the convenience of mobile payments. Tactics include distributing promotional materials on college campuses and generating media coverage around spring break money transfers. The goal is to position Popmoney as the best solution for easy, quick payments between students and their parents.
Measuring Human Perceptionto Defend DemocracyElissa Redmiles
Invited Talk at the Natural Language Processing for Internet Freedom (NLP4IF) workshop at EMNLP 2019 in Hong Kong.
Talk addresses how to use human perception measurements (large scale survey methodology) to identify and defend against propaganda and fake news on social media, toward protecting democratic elections.
Elissa Redmiles, Princeton University & Microsoft Research
El documento describe los principales componentes físicos de una computadora. Estos incluyen la motherboard, que proporciona comunicación entre componentes; la unidad central de proceso (CPU), que realiza cálculos y controla operaciones; la memoria principal (RAM), que almacena temporalmente programas y datos; y la memoria ROM y cache, que almacenan programas de arranque y copias rápidas de datos respectivamente.
La influenza es una enfermedad respiratoria muy contagiosa causada por un virus que cambia periódicamente y se caracteriza por fiebre súbita, dolor de garganta y tos seca. Se transmite por contacto humano y puede afectar a cualquier persona, aunque generalmente no causa efectos permanentes salvo en personas debilitadas donde puede facilitar el desarrollo de pulmonía. La vacuna es la mejor forma de prevenir la influenza.
Temperfield provides 360 IT infrastructure management and support services to help organizations address IT challenges through proactive monitoring and preventative activities. Their services include organizing a company's IT infrastructure according to standards, providing 24/7 support with set monthly costs, and expanding internal IT teams with a shared pool of experts across various technologies. Temperfield aims to align IT with business goals in order to maintain systems efficiency and availability while lowering costs.
Synchronous Interconnection of Ukrainian and Moldovan Power Systems to ENTSO-...Stanislav Masevych
This document contains a preliminary legal questionnaire regarding a feasibility study on synchronously interconnecting the power systems of Ukraine and Moldova to the ENTSO-E Continental Europe Power System. The questionnaire contains 8 sections with multiple questions seeking information on the legal and regulatory frameworks in Ukraine and Moldova related to their electricity markets, transmission system operators, unbundling requirements, regulatory authorities, technical and legal regulations, confidentiality rules, international law considerations, and any other relevant elements regarding their power systems. The responses will help identify and address key legal and regulatory issues to include in the outcome of the feasibility study.
- Inovação Tecnológica na Gestão de Recursos Humanos - Casos de Sucesso
- Sistemas de Informação de Gestão de Recursos Humanos
- Mudança na Gestão de Recursos Humanos
- Desenvolvimento Tecnológico e Gestão de Conhecimento
- Contextos Futuros na Gestão de Recursos Humanos
- Gestão de Competências e do Conhecimento
- Estratégias, pessoas e perfomance
- Desafios à Gestão de Recursos Humanos
The document appears to be a log or record of activities for an artillery battalion on July 14, 2016. It documents the captain receiving the battalion, the raising of the flag ceremony with students and the school principal, and various timestamps throughout the day likely documenting the ongoing activities of the battalion.
Wireless networks of microelectromechanical systems have
been envisioned since the 1990s, when early concepts such as
Smart Dust introduced the idea of computers equipped with
sensors and simple radio transceivers.
Portable indirect-fired heaters are commonly rented for construction sites, but traditional models had issues like high power inrush, limited ducting length, and noise. Campo Equipment developed their Turbo models to address these problems by using a backward incline fan that has no power inrush, can support up to 150 feet of ducting, and operates quietly. These improvements reduce costs for rental centers through fewer service calls and increase flexibility and fuel efficiency for contractors.
This document provides specifications for differential thermal overload relays for use with fuses or magnetic circuit-breakers, including relay setting ranges, compatible fuses, references, weights, and connection methods. It lists various relay models for classes 10A and 20A with setting ranges from 0.10 to 140 amps for connection by screw terminals, lugs, or EverLink connectors. Notes provide information on tripping times, connector types, and designations for unbalanced loads and 1000V networks.
Tutti Frutti is a self-serve frozen yogurt bar looking to increase community involvement and promote their business through social media, photography, and loyalty programs. Their marketing strategy includes birthday parties, developing email/text lists, local promotions, and joint marketing with other businesses. They will measure short and long-term results.
FINAL PRINT -Engagement in the Details - AN ANALYSIS OF READER INTERACTION AC...Nathan J Stone
This document is an introduction to a final project submitted by Nathan J. Stone for a master's degree. It discusses reader engagement with news across the New York Times and Facebook. It reviews literature on how people consume vast amounts of information through various sources like social media. It also discusses an experiment by NPR where they posted a fake news story to see how many people would comment without reading it. The introduction argues that for a democratic society, readers need to critically analyze and understand what they are reading rather than just scanning headlines. It will analyze reader comments on top stories from the New York Times and Facebook to examine the depth of engagement.
The document discusses a survey conducted on how college students receive news and information through social media. It begins with an introduction on the various media sources people use and importance of understanding how social media affects news consumption. A literature review found that college students spend significant time on social networks and are increasingly using them to find jobs. The study design used surveys of 45 students and a Facebook poll to understand primary and secondary news sources, how these have changed over 5 years, and where people expect to get news in the future. Results showed internet news sites and television as primary sources currently, but many expect social media use to increase in the next 5 years. Interviews revealed convenience as the main factor in choosing a news source. The conclusion is that
The News Media Alliance hosted its inaugural trustXchange event on June 13, 2018. The event featured presentations by panelists who are key innovators working on understanding trust in news and news outlets. The goal of trustXchange is to put the information directly in the hands of people who can use it, and to create connections between researchers and newsroom leaders, so the right partnerships can be forged to keep the work going. The trustXchange briefing book includes information on every speaker/panelist’s research that they have conducted, including their biographical information, a short description of their trust research and/or program, links to view additional details and how to follow-up with them via email.
A. I need to remind the people who help me with this paper that my.docxrhetttrevannion
This document discusses several topics related to digital media and journalism. It summarizes how internet-based companies have disrupted traditional journalism by moving users and advertisers online. This has undermined the financial model of print journalism. It also discusses how social media platforms have become new "gatekeepers" that control what audiences see and influence the type of content that is produced. Additionally, it describes how echo chambers and filter bubbles can be created through personalized algorithms on social media, and how this allows misinformation to spread rapidly.
This document discusses the rise of "fake news" and its impact on media consumption and politics. It notes that fake websites are pushing political agendas while claiming journalistic standards, and are changing how people consume media. Some key points made include:
- Social media platforms like Facebook and Twitter are increasingly how people get their news, especially younger generations, but the accuracy of news on these sites is questionable.
- The rise of "alternative facts" and celebrity news displacing traditional journalism has blurred the lines between facts and falsehoods for many consumers.
- College students in particular are prone to share news through social media without properly confirming the accuracy of stories, indicating a lack of media literacy.
This document discusses the rise of "fake news" and its impact on media consumption and politics. It notes that fake websites are pushing political agendas while claiming journalistic standards, and are changing how people consume media. Some key points made include:
- Social media platforms like Facebook and Twitter are increasingly how people get their news, especially younger generations, but the reliability of news on these sites is questionable.
- The rise of "alternative facts" and celebrity gossip passing as news has blurred the lines between facts and falsehoods for many consumers.
- Younger generations in particular seem to prioritize entertainment over factual news in their media diets and do not carefully fact-check information on social media.
- This
This document provides an 11-step guide for public relations professionals to engage audiences in the age of distraction. It discusses trends like declining attention spans and the rise of mobile usage. The steps include creating compelling stories rather than just listing facts, leading with your unique point of view, using plain language over jargon, prioritizing content over media tours, writing effective headlines, rethinking press releases as news stories, securing impactful quotes, sharing content on social media, and measuring strategies. Throughout, it emphasizes the need for speed, relevance and focusing on audiences rather than products or companies.
This document discusses the rise of fake news and its impact on media consumption and politics. It notes that fake websites are pushing political agendas while claiming to adhere to journalism standards, and are changing how people consume media. Some key points made include:
- Social media use for news is on the rise, with over half of users getting news from Facebook and Twitter. However, Facebook users are more engaged with political content.
- The rise of "alternative facts" and false or misleading statements from politicians has blurred the line between facts and falsehoods for many.
- Younger generations in particular get much of their news from social media, but may not be critically evaluating the information or seeking confirmation from other sources.
This document discusses perspectives on the impact of social media on communication skills and political engagement among youth. It notes that some experts believe excessive social media use could harm interpersonal communication skills, while others disagree. Research also suggests social media may be encouraging new forms of participatory politics among young people and helping to make politics more accessible and publicly debated. The document also examines how social media is used in marketing and advertising to engage consumers and support brands.
2. In this assessment we are focusing on the
goal of our project, which is to understand the
relationship between the millennial generation
and news consumption-- specifically to
understand why The New York Times is not the
millennial generation’s go-to news source.
Initially, to better understand the issue
we were facing, we began by analyzing our
main competitors. After researching The Skimm,
Snapchat Discover and BuzzFeed, we realized
that The New York Times is facing a branding
issue. NYT is perceived by millennials to only
contain hard-hitting, dense content, while their
top competitors have more variety in the news
they present. The Skimm, Snapchat Discover and
BuzzFeed all present information in a mixed way;
they have heavy news stories alongside lighter,
or more easy to digest news.
Moving forward we had see if our
predictions were correct. Our secondary
research lead us to The Media Insight Project,
conducted by the American Press Institute and
the Associated Press Center for Public Affairs
Research. The study showed us that college
student do in-fact care about news and current
events. They want to stay informed on all topics,
and prefer to do so on electronic devices.
This was an interesting discovery considering
that went it against our initial thoughts that
millennials only care to read entertainment-type
stories.
The insight we found in The Media Insight
Project formed how we structured our primary
research. Since we found that millennials value
heavy and light news topics, we chose to focus
less on the content, and more on how each news
source was being presented-- which goes back
to the branding issue we originally thought was
present. We found strong, recurring patterns
during the in-depth interview process we
conducted. Almost everyone we interviewed said
something similar to “I don’t go to NYT, but if
it’s on Facebook or there’s an article somewhere
else I’ll click on it and read it because I feel
like it’s a legitimate source.” This is a perfect
summary of how the millennial generation
prefers news to find them, instead of actively
seeking out information for themselves. News
sources can no longer rely on their reputation
to acquire readers. This also lends credit to why
sources like The Skimm and Snapchat Discover
are so successful-- it bring the news to you.
Our primary research re-confirmed our
secondary. Through our survey we discovered
that around 70% of college students prefer to
receive their news electronically, either through
their computer, phone or email. Going back
to the original competitors that we identified
through our survey, it was apparent that The
Skimm has the most committed readers. This
also supports the high number of students who
prefered to receive the news via email.
Understanding all of the issues NYT is
facing, we have decided to make a New York
Times Newsletter available to students 3 to 4
times a week. This compliments the needs of
our target market-- an on-the-go, intelligent,
multifaceted college student. This solves the
issues of news content and complements how
college students prefer to have news find them.
Students will have the opportunity to choose for
themselves the categories of content present in
their own personal newsletter. This mixes the
selling-points of all of our main competitors, but
now the content is coming from what students
already know to be a credible source.
Page2
Executive Summary
3.
4. Situation Analysis
Page4
The New York Times is one of the most
renowned and credible news sources to
date. Over the course of its 162 years
of publishing news it is now the largest
circulation of any metropolitan newspaper
in the U.S.-- second only to The Wall
Street Journal when it comes to national
circulation.
We chose to focus on The New York Times’
relevance to the Millennial generation.
Through our secondary research we have
identified the problem as a branding issue.
While NYT has proven itself as a credible
source, it is perceived by millennials to
be a paper meant for older generations.
NYT is being forced to find new ways to
compete with news sites like BuzzFeed
and The Skimm that are growing in
popularity among this generation. The
New York Times is also having to find a
happy medium between keeping the news
professional and making it applicable to a
younger generation.
It is a common misconception that
college students are not as interested
in the news as previous generations.
However, recent studies disproved that
claim. A collaborative study named “The
Media Insight Project,” done between
the American Press Institute and the
Associated Press Center for Public Affairs
Research, hoped to combine previous
quantitative research with qualitative
research to gain insight on millennials’ use
of the internet and their news gathering
habits. While this study was done on a
broad scale, and focused on news sources
as a whole, the information is vital to the
future of The New York Times because it
disproved the notion that millennials are
not reading the news. According to our
secondary research, keeping up with news
is the third most frequent activity that
millennials participate in online.
The Media Insight Project gave us insight
on millenials and their news gathering
tendencies.
5. To fully understand the issue facing
NYT, we also have to understand the wants
and needs of our target market. The Media
Insight Project asked millennials “what
are the main reasons you, personally,
tend to use news and information?” The
results show areas that The New York
Times can use to tailor their messages and
communication strategy so they can better
engage people within this age group.
“Stay informed and be a better
citizen,” “find it enjoyable and
entertaining,” “like to talk to people about
the news,” are all aspects of news that
millennials most enjoy- which is far from
not reading the news at all. So the problem
is not that younger citizens are not
interested in the news, it is that they are
not currently using The New York Times as
their main outlet for the news.
This newspaper is facing another
road block, and that is: people just do
not want to have to pay for the news,
especially the millennials. When finding
hard hitting news stories it is as easy as a
Google search, so why would anyone pay
for it? A study called, “Young People Love
News But Won’t Pay For It,” from PRNewser
says it best, “The big catch is that, while
young people are more than willing to pay
for news services and a majority spend
their own money on movies, video games,
cable TV, and e-books, they seem to view
the news itself as a public commodity that
should be free.” Their statistics show that
21 percent of young people have a paid
Page5
subscription to a print magazine, but only
16 percent subscribe to a print newspaper.
Recently, more traditional media
channel have been losing hold of their
viewers because of their failure to adapt to
the changing times. The New York Times,
however, recognized this problem and
decided that they needed to hire a digital
outreach team to generate more readers.
In this fast paced and ever changing
world, brands can not expect people to
come to them, no matter how prestigious
your name is. Rather, companies need
to reach out and convince people to be
loyal. The New York Times adjusted their
approach and expanded to the internet
to spark up some interest. To the left is
the Times’ new and improved look. The
New York Times is looking to appeal to a
younger audience by expanding its brand
to a sleeker, more captivating online look.
Their target audience young professionals,
or millennials, who are impressionable;
the ones who probably are not dead set
on a certain news outlet yet, but who are
perusing through any news source that
looks authentic and credible enough to
stick with. This audience wants to feel
unique and educated, so they choose
sights like The Skimm and Buzzfeed,
because it comes with an air of rebellion
against the mainstream news sources, yet
most of the articles mirror what The New
York Times is publishing.
6. Research Design and Implementation
Are you aware of the free print
news that’s available to you across
campus? If so, how often do you
take advantage of that?
“Never- because I don’t read the crimson
white and I don’t want to walk around with
a newspaper, I’d rather just get it on my
phone”
“I don’t because I never really think about
it.”
“No, I don’t choose not to, I just forget about
it.”
What attracts you to the news
source that you use?
“It’s mixed up with other things so that
way it’s not to heavy of information- you
can look at it passively and look at pictures
of cats or news and it’s super easy and
requires minimal effort”
Do you read The New York Times?
Why or why not?
“I don’t go to NYT, but if it’s on Facebook or
there’s an article somewhere else I’ll click
on it and read it because I feel like it’s a
legitimate source”
Page6
7. SURVEY
We chose to send out
our survey to college
students, since they
are our target market,
and received 182 total
responses. We focused
asking questions based
on main on prefered
methods of news
consumption.
Page7
In-Depth
Interviews
It was through the 10 in-
depth interview that we
conducted that we found
our key insight-- it is not
that students do not want
to read the news, it is that
they just need to the news
to find them.
8. Page8
Overview
In this section of our reports,
we used a mixture of research
methods founded through
our survey cross-tabbed using
SPSS. We identified different
target markets throughout
the survey and their specific
needs. This also provides
a basis of understanding
to later compare to our
qualitative data obtained in
the interviews we conducted.
Colleges and Frequency
of Reading
A wide variety of students at the
University of Alabama participated
in our survey, along with other
millennial at Universities across
the nation. While we have a
high number of college of
Communication and Information
Sciences students, there are
students represented from each
college.The college of Arts and
Sciences, Culverhouse College
of Commerce and the college of
Engineering all had large presence
in our survey data. Also, the
majority of those who participated
in the survey were females within
those respective colleges.
Through a cross-tabulation
of this information with the
question, “How often do you read
the news.” Arts & Science students
(along with C&IS students) read the
news most frequently. This category
scored the highest in the daily and
the 2-3 times a week category. But,
it is important to keep in mind
that C&IS and A&S students are
the highest population of students
we have data for in our survey.
Surprisingly, engineering students
have the highest percentage of
reading the news daily. Out of
18 students who participated in
the survey 6 responded that they
read daily, and 6 responded that
they read 2-3 times a week. The
engineering population was one
that was the most surprising to
us, because we had not anticipated
such a large percentage of those
students reading the news. This
could possibly be a potential target
market that is not receiving as
much attention as it needs.
Findings and Insights
9. Page9
The highest rated sources, as we
guessed, are online. Together
they encompass 74 percent of the
overall medium choices available,
while only 4 percent of participants
chose traditional print news. This
proves our initial hypothesis-- that
millennials are heavily relying on
digital media outlets for the news.
This makes sense for why The
Skimm is the overwhelmingly
dominant source of news.
Understanding how and why this
provider has such a huge impact
would offer NYT some insight and
give them a more competitive edge.
News Consumption
This is one of the more noteworthy
crosstabs. While it is not that
shocking that most of the
participants were not willing to
subscribe to The New York Times,
the breakdown of who is “likely” to
subscribe is very interesting.
One person said that even though
they never read the news, they
would still be likely to subscribe
to The New York Times. It is also
crucial to point that the people
who are consuming news the most
frequently are not subscribing to
The New York Times.
Since most people read the news
2-3 times a week, this is an
important target market to focus on
as we continued our research.
Radio
Newspaper
Application
Television
Email
Online via
Computer or Tablet
Online via Mobile Phone
News Sources and Preferred Ways of Viewing
10. Page10
Executive Summary of In-Depth
Interviews
We conducted these interviews to
receive deeper insights into how
Millennials, in particular
those belonging to
Generation Y, feel
about the news.
After interviewing
ten individuals
throughout
campus, we
combined their
answers and
gained insight
on the issue at
hand.
Throughout all of
the interviews one
of the main running
themes was that of “ease.”
Whether the interviewee was
talking about picking up the paper
issue of different news sources in
the Ferguson Center, or accessing
it online, it was evident that they
preferred the news to be delivered
to them.
Instead of actively searching for
the news, it seems as though they
preferred for the news to find them.
Snapchat Discover is something
that recurrently became part of
our discussion. Snapchat does
something very interesting with
providing a mix of news stories--
anything ranging from the latest
celebrity gossip to CNN news
coverage. But, not only is there a
diversity in the type of news, it is
also diverse because it is mixing
news with social interaction.
“Like even when I’m not thinking
about the news, it’ll just pop up and
remind me to go look,” said Joshua
Campbell, an interviwee, referring to
Snapchat Discover.
Focusing on The New York Times,
our team decided that it was
important to include a
question about paying
for subscriptions.
While it is a known
fact that cheaper is
better, we felt that
we need to dig
deeper into this
generation, and
figure out what
circumstances
affect their
likability to pay
for the news. They
all responded with
a resounding, “no”
when I proceeded to ask
if they were willing to pay for
subscriptions. “No, there are so
many free options available”
Natalie Boyd said in an
extremely assertive
manner. Other
students we
interviewed had
similar options
when asked if
they would pay
for the news.
“No, I can get
the news for
free,” said Isaac
Futrell, a french
and finance major at
UA.
To advertise to college students like
Campbell, Futrell and Boyd I believe
that NYT has to more actively
seek out their audience. While it is
established in credibility already, it
seems to be becoming less relevant.
Whether all of the interviewees are
watching the news on TV, Snapchat
or reading it online, it’s seen as
something that they are surrounded
by, but do not find themselves.
Throughout the interviews, there
seemed to be an overwhelming need
for accessibility and entertainment.
Easy readability and wit were
standards that these students
needed in their news source. Natalie
found this by watching certain
news anchors on FOX. Emily quickly
searches Buzzfeed for writers and
articles that interest her. Laura has
summarized news stories waiting
for her in her inbox everyday when
she wakes up. Regardless of what
medium they choose to obtain their
news, they feel as though it should
have these certain minimums for
them to even consider straying away
from what is of the norm. None of
the participants felt that print news
accurately captured the essence of
concise, humorous stories.
In order for The New
York Times to break
through to this rising
generation,
it needs to
rebrand in order
to relate. The
college students
I interviewed
view newspapers
as a stuffy news
source that
older people read.
This generation seems
to stray from tradition and
the “norm,” yet newspapers such
as The New York Times are very
conventional; it is something that
their parents and grandparents read,
and that makes it seem outdated
and irrelevant. In order to survive
this fast paced, constantly changing
world, The New York Times needs to
break through the mold.
“I like the Skimm because it is
written in a quick way that is
easy to understand and it is
funny. It is also in my inbox
everyday so it’s extremely
accessible.” -Laura Phillips
“I like to interact with the
new passively, and look at
pictures of cats, or choose
to read a hard-hitting story
if it seems interesting.”
-Katherine Thiel
11. Page11
Consumer Publics Profile
Jane Doe
(She is part original target market who
probably already reads NYT or something
similar to it.)
Age: 20
Occupation: student
Major: communication
Personality:
• On-the-go: too busy to actively seek out
the news
• Intelligent: wants to stay informed, but
needs quick and easy information to
digest
• Leader: Likes to be seen as an opinion
leader among friends
• Multifaceted: Wants diversity in news
consumption. She likes to see silly
pictures of cats, but also wants to have
knowledge on foreign affairs.
• Oldest of her siblings, so she’s really
mature
Activities:
• Likes to read fiction novels for fun
• Enjoys art and art/ music festivals
John Smith
(He is part of a target market discovered
through insights in primary research.
This newsletter will help him, because he
currently just gets news from social media
type outlets.)
Age: 21
Occupation: student
Major: Chemical Engineering
Personality:
• Likeable: extroverted personality
• Easy-going: doesn’t sweat the small stuff
• Informed: Likes to know what’s going on
in the world, so that he can talk about
them with his friends
Activities:
• Likes to go hiking/ kayaking on the
weekends
• Never misses a home football game
• Has a dog, and loves taking him on walks
13. Page13
NEWSLETTER
We have decided to make a New York Times Newsletter
available to students 3 to 4 times a week.
The newsletter will be offered on a free trial basis for
the first month, along with access to the online version
of NYT. This compliments the needs of our target
markets-- on-the-go, informed and involved, college
student, who is on a college budget.
This is the solution for students who prefer news to
seek them out. Students will have the opportunity
to choose for themselves the categories of content
present in their own personal newsletter. This mixes
the selling-points of all of our main competitors, but
now the content is coming from what students already
know to be a credible source.
MEASUREMENT AND EVALUATION
Since the newsletter we would provide is
an option that students would have to opt-in for
themselves, we can measure the success of the
program through how many students register to
receive the newsletter over three months. We would
survey the rate of subscriptions over this amount
of time to see if students are choosing to keep
the newsletter. We can also see how students are
interacting with the newsletter and how many articles they
choose to read by measuring the transfer or click rate from the newsletter
to nytimes.com.