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2. What is PPC
PPC stands for "Pay-Per-Click," which is a digital
advertising model where advertisers pay a fee
each time their ad is clicked. It's a way of buying
visits to a website rather than earning those visits
organically through methods like search engine
optimization (SEO).
In a PPC campaign, advertisers bid on specific
keywords relevant to their target audience. When
users search for those keywords on search
engines like Google, Bing, or Yahoo, the
advertiser's ads may appear at the top or bottom
of the search engine results page. Advertisers
only pay when a user clicks on their ad, hence
the name "Pay-Per-Click."