Search Marketing updates November 2022.
Here are the top 10 stories brands, businesses and marketers need to know from the world of paid search and SEO.
Search Marketing Updates from September 2022 including:
- Updates from Google's SearchOn event
- New eCommerce tools
- Google Core Update
- Apple introducing more ad placements
- Microsoft multimedia ads
The most important SEO and PPC updates from September 2021.
Key headlines include:
- The future of attribution is data-driven
- Say goodbye to expanded text ads
- Google Search redesign using MUM algorithm
After 6 months, Google has released a broad core update and it's already complete!
The word on the street is that it's a huge update so make sure you're being extra vigilant about your keyword rankings and traffic.
For more information and other juicy search updates, have a swipe!
Stay up to date with the latest Search and SEO updates that could affect your marketing!
Updates include:
Google
Performance Max
Negative keywords
Advertising
Redundant keywords
ChatGPT
ChatBots
AI
Bing Search
Microsoft ads
Apple connect
Twitter
LinkedIn SEO
___________
Introducing Honcho: SEO | Content | Digital PR | Paid Media
If you need eCommerce support, get in touch with the team today.
📧 Hello@honchosearch.com
Search Marketing Updates from September 2022 including:
- Updates from Google's SearchOn event
- New eCommerce tools
- Google Core Update
- Apple introducing more ad placements
- Microsoft multimedia ads
The most important SEO and PPC updates from September 2021.
Key headlines include:
- The future of attribution is data-driven
- Say goodbye to expanded text ads
- Google Search redesign using MUM algorithm
After 6 months, Google has released a broad core update and it's already complete!
The word on the street is that it's a huge update so make sure you're being extra vigilant about your keyword rankings and traffic.
For more information and other juicy search updates, have a swipe!
Stay up to date with the latest Search and SEO updates that could affect your marketing!
Updates include:
Google
Performance Max
Negative keywords
Advertising
Redundant keywords
ChatGPT
ChatBots
AI
Bing Search
Microsoft ads
Apple connect
Twitter
LinkedIn SEO
___________
Introducing Honcho: SEO | Content | Digital PR | Paid Media
If you need eCommerce support, get in touch with the team today.
📧 Hello@honchosearch.com
As search engines remain to be the strongest digital arena for attracting targeted customers, marketers should adopt SEO trends that have now come full circle.
Full blog here - https://digitalmarketingphilippines.com/search-engine-optimization-trends-2021-mid-year-report-infographic/
Five Content Marketing Actions You Can Take Now to Improve Your SEOPercussion Software
Traditional SEO is gone for good. Over the past year or two, Google has released a series of updates to its algorithm that has
profoundly impacted SEO as we’ve known it. Updates include encryptions on searches, personalized search results tailored
especially to you, and a brand new social media platform. When taken individually, each impacts one particular issue such as
helping to eliminate content farms from top search results, or helping to rank freshly updated content higher. But when taken together and with the benefit of hindsight, it’s game over for what you thought you knew about traditional SEO.
On May 14th Google announced the 2019 Roadmap for the Google Ads platform.
Thanks to our premier partnership with Google, our expert was there to hear it live so that he can relay the information to you through a WordStream-exclusive webinar TODAY.
Save your seat to be the first to know:
What changes you can expect to see in Google Ads (and when they're coming)
How these changes will affect your account
How to use the advanced notice to your advantage and get ahead of the competition
Drab to Fab: Transform Inbound Marketing with Digital AdsKnoxville HUG
In our Q3 Knoxville HubSpot User Group (HUG) meetup, Lindsay Elsten, a client success manager at VIEO Design, presented "Drab to Fab: Transform Inbound Marketing with Digital Ads" where our HUG members learned how to leverage digital advertising in their inbound marketing strategies and get better ROI with "inboundy" ads.
Digitz: Digital Trends Report -October 2015Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
FUSIONWRX Inc. Marketing Strategic CapabilitiesFUSIONWRX Inc
FUSIONWRX Inc. specializes in marketing and advertising strategies. These strategies include Geofencing, Directory Optimization, Google Ads (Adwords), and Over-the-Top Advertising. In addition to our brand activation and engagement services, we specialize complimenting ALL your marketing with strategic digital communications.
For more information about FUSIONWRX and how we can improve your marketing efforts, visit: www.FUSIONWRX.com.
Webbed Marketing August Webinar: what's new in online advertisingWebbed Marketing
Online advertising is constantly evolving and upgrading; it can be difficult to keep up. Do you know the latest tools in advertising/sponsorship for AdWords, YouTube, Facebook and Twitter? In this webinar, we will address some of the trends in online advertising right now, as well as some things to be on the lookout for in the next year. To keep your online advertising campaigns fresh and successful, you should be utilizing these online tools.
Using Web Analytics and Goal Conversions to Show Your Contribution to the Bot...Greg Jarboe
"Using web analytics and goal conversions to show your contribution to the bottom line." Greg Jarboe presentation at Measurement Boot Camp May 12, 2020
A New Bing-Microsoft Strikes Back.pptx (Chester Yang)ChesterYang6
In this talk, Chester will talk about the rise of AI in advertising and the return of Microsoft Advertising (The new Bing) in the search landscape. Sharing insights for ad formats and best practices that advertisers should adopt to capitalise on the new technology.
Here are the most important 10 PPC trends to watch out in the year 2021 so that you can target your potential prospects effectively, enhance your revenues.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Netflix is a subscription-based streaming service that allows members to watch TV shows and movies without commercials on an internet-connected device. You can also download TV shows and movies on iOS, Android, or Windows 10 device and watch without an internet connection.
Digital Marketing tools which can work wonders for every Digital Marketer. Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. However, other tools are more specialized, including keyword rank trackers, or design tools.
In this complete course, EXACT strategies for starting YouTube channels from scratch and show you how I started a YouTube channel and grew it to having 500,000 subscribers in just one year.
March Social Updates that might affect your marketing and advertising!
Find out what's going on with:
🐦 Twitter's tools for ad reduction
📌 Pinterest Premier Spotlight ads
🔎 TikTok's focus on search
& more!
Don't lose your data!
With only 3 months left until Google setsets Universal Analytics, it's now more important than ever than you set up your GA4 account.
If you're struggling and need some expert advice or someone to complete the transition for you, get in touch!
hello@honchosearch.com
As search engines remain to be the strongest digital arena for attracting targeted customers, marketers should adopt SEO trends that have now come full circle.
Full blog here - https://digitalmarketingphilippines.com/search-engine-optimization-trends-2021-mid-year-report-infographic/
Five Content Marketing Actions You Can Take Now to Improve Your SEOPercussion Software
Traditional SEO is gone for good. Over the past year or two, Google has released a series of updates to its algorithm that has
profoundly impacted SEO as we’ve known it. Updates include encryptions on searches, personalized search results tailored
especially to you, and a brand new social media platform. When taken individually, each impacts one particular issue such as
helping to eliminate content farms from top search results, or helping to rank freshly updated content higher. But when taken together and with the benefit of hindsight, it’s game over for what you thought you knew about traditional SEO.
On May 14th Google announced the 2019 Roadmap for the Google Ads platform.
Thanks to our premier partnership with Google, our expert was there to hear it live so that he can relay the information to you through a WordStream-exclusive webinar TODAY.
Save your seat to be the first to know:
What changes you can expect to see in Google Ads (and when they're coming)
How these changes will affect your account
How to use the advanced notice to your advantage and get ahead of the competition
Drab to Fab: Transform Inbound Marketing with Digital AdsKnoxville HUG
In our Q3 Knoxville HubSpot User Group (HUG) meetup, Lindsay Elsten, a client success manager at VIEO Design, presented "Drab to Fab: Transform Inbound Marketing with Digital Ads" where our HUG members learned how to leverage digital advertising in their inbound marketing strategies and get better ROI with "inboundy" ads.
Digitz: Digital Trends Report -October 2015Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
FUSIONWRX Inc. Marketing Strategic CapabilitiesFUSIONWRX Inc
FUSIONWRX Inc. specializes in marketing and advertising strategies. These strategies include Geofencing, Directory Optimization, Google Ads (Adwords), and Over-the-Top Advertising. In addition to our brand activation and engagement services, we specialize complimenting ALL your marketing with strategic digital communications.
For more information about FUSIONWRX and how we can improve your marketing efforts, visit: www.FUSIONWRX.com.
Webbed Marketing August Webinar: what's new in online advertisingWebbed Marketing
Online advertising is constantly evolving and upgrading; it can be difficult to keep up. Do you know the latest tools in advertising/sponsorship for AdWords, YouTube, Facebook and Twitter? In this webinar, we will address some of the trends in online advertising right now, as well as some things to be on the lookout for in the next year. To keep your online advertising campaigns fresh and successful, you should be utilizing these online tools.
Using Web Analytics and Goal Conversions to Show Your Contribution to the Bot...Greg Jarboe
"Using web analytics and goal conversions to show your contribution to the bottom line." Greg Jarboe presentation at Measurement Boot Camp May 12, 2020
A New Bing-Microsoft Strikes Back.pptx (Chester Yang)ChesterYang6
In this talk, Chester will talk about the rise of AI in advertising and the return of Microsoft Advertising (The new Bing) in the search landscape. Sharing insights for ad formats and best practices that advertisers should adopt to capitalise on the new technology.
Here are the most important 10 PPC trends to watch out in the year 2021 so that you can target your potential prospects effectively, enhance your revenues.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Netflix is a subscription-based streaming service that allows members to watch TV shows and movies without commercials on an internet-connected device. You can also download TV shows and movies on iOS, Android, or Windows 10 device and watch without an internet connection.
Digital Marketing tools which can work wonders for every Digital Marketer. Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. However, other tools are more specialized, including keyword rank trackers, or design tools.
In this complete course, EXACT strategies for starting YouTube channels from scratch and show you how I started a YouTube channel and grew it to having 500,000 subscribers in just one year.
March Social Updates that might affect your marketing and advertising!
Find out what's going on with:
🐦 Twitter's tools for ad reduction
📌 Pinterest Premier Spotlight ads
🔎 TikTok's focus on search
& more!
Don't lose your data!
With only 3 months left until Google setsets Universal Analytics, it's now more important than ever than you set up your GA4 account.
If you're struggling and need some expert advice or someone to complete the transition for you, get in touch!
hello@honchosearch.com
How to use reactive Digital PR for links - Love Island Case StudyHoncho
Here's how Honcho generated links in Mirror, OK! and more...
Love or hate it, Love Island has the majority of the nation in a chokehold. With the final looming, what better time to take advantage of the conversation?
Initial ideas were around predicting who would be this year’s finalists based on factors like public opinion on socials and which couples had been in the bottom three, tracking this against previous years.
After researching and keeping track of Love Island coverage, we decided it was better to opt for data that would predict how well this year’s finalists would do in terms of brand deals and earnings once they leave the villa.
How reactive Digital PR can benefit your business Honcho
Reactive digital pr is all about response and you guessed it, reacting. It relies on there already being a story, article, trend etc out there that you are able to respond to with a link to the brand you are representing. This involves an always-on approach where you are looking out for trending news stories or maybe even awareness days.
These slides are from a talk at Digital Women Live, London, November 2022 by our Digital PR Manager, Lauren Field.
To read the accompanying blog, head to https://www.honchosearch.com/blog/digital-pr/how-reactive-digital-pr-can-benefit-your-business/
The digital marketing Universe coming from a multi-channel approachHoncho
Are you curious to find out how you can apply Quantum Physics and Signal Analysis and travel from Atoms to Stars to identify opportunities in digital marketing?
Sometimes knowing more is knowing less. Too much detail can bring to short-sighted strategies. It's from avoiding work in silos and planning joint strategies that are possible to achieve more and provide more value.
Manu, our SEO Manager presented in this session to the Paid Social show - BrightonSEO fringe event last month and now it's yours to read.
Join Manu on this interesting journey from Atoms to Stars to explore the opportunities in the digital marketing Universe coming from a multi-channel approach.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. 100 MOST SEARCHED
PRODUCTS IN 2022
Google has released a ‘top 100 gift ideas’ based on the most searched
for items during 2022. This also includes product insights, trend tips and
notes on specific search anomalies based on user behaviour.
They have split the top 100 items into six categories:
• Home & Garden
• Apparel & Accessories
• Gaming & Electronics
• Beauty
• Toys & Crafts
• Health & Fitness
Why we care?
This is a great collection of search behaviour data
that gives us insights into the post-covid shopping
habits of users. Taking note of what rose in
popularity during 2022 could help businesses in
their strategy planning for the New Year.
3. GOOGLE TO LAUNCH NEW LOCAL
SEARCH FEATURES
After being announced a few months ago, Google is
finally rolling out new local search features aimed to
help businesses in users’ local areas.
These new features include:
• Search with live view: This allows people to use their
phone camera to search for what is around them and find
out more information about nearby businesses.
• Search for restaurants by dish: This allows people to find
restaurants local to them by searching for a specific dish.
(You can also search using images of food).
• Find fast charging stations for electric vehicles.
• Find wheelchair-accessible places in more countries:
Users can search for wheelchair-friendly and stair-free
places on Google Maps.
4. GOOGLE SIMPLIFIES LISTING PRODUCTS
IN NEW SHOPPING TAB FEATURE
Google is making it easier for
smaller ecommerce businesses to
have their products seen.
An update to Search Console means
it is now easier to list products in the
shopping tab without submitting a
product feed or re-verifying your
website.
How can you start using this new
feature?
You'll find a new navigation item in
Search Console called 'Shopping tab
listings' will take you to the feature
where you can connect a Merchant
Center account.
5. MICROSOFT VIDEO ADS NOW
AVAILABLE
Following a trial period last year, Microsoft have now made video ads
broadly available for marketers.
The Microsoft video ad options range from six seconds to two minutes, with
Microsoft recommending videos shorter than 30 seconds as they are the
biggest engagement drivers. The video ratio aspect can range between 16:9 to
9:16.
Why we care?
Microsoft have stated that adding video content to your search campaigns can
increase conversions by up to 50%.
6. NETFLIX ROLLS OUT NEW
SUBSCRIPTION PRICE WITH
HIDDEN COSTS
Netflix has rolled out a new subscription
tier that is 50% cheaper than before, but
there are some hidden costs within.
With the cost of living crisis affecting the nation,
Netflix introduced a new, cheaper subscription
cost to maintain its customers.
Netflix Basic is the cheapest of the options but
means users will be viewing at least 4-5 minutes
of ads every hour when viewing. Ads are also
being placed before and during the programme
or film users are watching, which could be a
tactic by Netflix to test the best engagement for
advertisers.
Not all films and TV shows are included in this
subscription, meaning if you want to watch
something that is currently off limits, you will
need to upgrade and pay more .
7. GOOGLE ROLLS OUT AD FREQUENCY
TARGETING FOR YOUTUBE CAMPAIGNS
Google is giving marketers more
control over the number of times
people see their ads on YouTube.
This new feature will help fight showing the
same ads to the same people, and help with
budget wastage and user fatigue.
Google says, “This will help advertisers
optimize [sic] towards more precise reach
and frequency, while ensuring that we
continue to provide a suitable advertising
experience for viewers.
Target frequency allows advertisers to
select a frequency goal of up to four per
week and our systems will optimize [sic]
towards maximum unique reach at that
desired frequency.”
8. EXCITING YOUTUBE UPDATES HAVE
STARTED ROLLING OUT FOR CREATORS
YouTube have rolled out several new updates
this month for creators and to encourage
accessibility
New updates include:
• Search insights in more languages: Search
Insights have been a helpful and strategic way
for creators to learn more about what their
audience likes to watch and engage with. This
will now help Creators be able to find out more
data from their international viewers on desktop
• New layout for YouTube Channel pages:
Updates include the navigation bar has been
placed under the channel information section
and videos now being sectioned into two
different tabs: long-form videos and YouTube
Shorts
9. GOOGLE INTRODUCING NEW SEARCH
LABELS FOR PROMOS & COUPONS
Google wants to help customers find ways to
save when shopping online by introducing
new search labels for promos, coupons and
ways to compare deals
Businesses will now be able to add promo badges
on products offering a discount, and give the
customer the ability to save a coupon for purchase
later with a coupon clipping feature.
A new comparison tool will help shoppers compare
deals across a range of retailers by bringing up
results side by side when searching for specific
items.
Price insights will be introduced to give customers
greater power in their buying decisions. This feature
will showcase prices across a range of retailers and
the historical value to see whether prices are high
or low in comparison.
10. GOOGLE SEARCH ADDS
NEW SPAM POLICY
Google has added a new spam policy named
'Policy circumvention’
In short, if you find ways to get around the current spam
prevention measures, Google may take action on your
content, site, or account.
Google says,
"If you engage in actions intended to bypass our spam or content
policies for Google Search, undermine restrictions placed on
content, a site, or an account, or otherwise continue to distribute
content that has been removed or made ineligible from surfacing,
we may take appropriate action which could include restricting or
removing eligibility for some of our search features (for example,
Top Stories, Discover).
Circumvention includes but is not limited to creating or
using multiple sites or other methods intended to
distribute content or engage in a behaviour that was
previously prohibited.”
11. MICROSOFT PLANNING TO DOUBLE
SIZE OF AD BUSINESS TO $20 BILLION
Microsoft is aiming to double the size of
their ad business within the next few
years
Microsoft have a number of ad properties
including Bing search, Xbox, and MSN, to
name but a few. Their latest partnership with
Netflix is apparently set to make them $10
billion in ad sales, helping them reach their
goal in the near future.
Why we care?
If Microsoft achieve this, they'll be the 6th
biggest largest digital ad seller worldwide.
This also means new avenues for marketers to
go down, that are outside of Google and
Facebook, when it comes to advertising.
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