Uploaded byHoncho
Digital PR Case Study
A digital PR campaign for a niche plastic sheeting brand earned them national media coverage. Through targeted outreach and pitching stories focused on budget home improvement solutions, the campaign generated 383 pieces of coverage, 372 backlinks, and placement in 3 national publications. By finding problems consumers faced that the client's products could solve, the PR firm was able to position the brand as relevant while building awareness and exposure through a steady stream of links over time.
Digital PR Case Study
- 1. how we earned nationalcoverage for a niche brand digital pr digital pr case study case study case study digital pr digital pr case study case study case study
- 2. the results 383 piecesof coverage 372 links 3 nationals
- 3. B2B & B2C nicheproduct in a space where competitors had majority share of voice build a steady stream of links key product focus: clear plastic sheeting exposure and brand awareness set a task of getting into minimum of one national publication the client and their objectives
- 4. solution to find problemsconsumers are facing where the client can offer an accessible solution cost of living 1 people want to adapt and upgrade their homes how can they do this on a budget? educational pieces
- 5.
- 6. credible and real lifedata we utilised existing content that the client already had answer the public is a great tool to discover what questions people have we used Reddit to assess real feelings and thoughts on issues surveys and propriety data
- 7. bespoke pitches and preciseoutreach our target topical relevancy high authority
- 8.
- 9. steady stream oflinks brand awareness exposure the results
- 10. digital pr digital prcase study case study case study digital pr digital pr case study case study case study paid media seo content digital pr hello@honchosearch.com