Here's how Honcho's Digital PR team achieved 383 pieces of coverage for a niche brand.

1. how we earned
national coverage
for a niche brand
digital pr
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2. the results
383 pieces of coverage
372 links
3 nationals

3. B2B & B2C
niche product in a space where competitors
had majority share of voice
build a steady stream of links
key product focus: clear plastic sheeting
exposure and brand awareness
set a task of getting into minimum of one
national publication
the client and
their objectives

4. solution
to find problems consumers are facing where
the client can offer an accessible solution
cost of living
1
people want to
adapt and upgrade
their homes
how can they do this
on a budget?
educational
pieces

5. targeted
ideation
the idea
brand
relevancy topical
relevancy
new/
interesting
data
news
cycle

6. credible and
real life data
we utilised existing
content that the client
already had
answer the public
is a great tool to
discover what
questions people
have
we used Reddit to
assess real feelings and
thoughts on issues
surveys and propriety
data

7. bespoke pitches
and precise outreach
our target
topical
relevancy
high
authority

8. newsjacking &
relevant news

9. steady stream of links
brand awareness
exposure
the results

10. digital pr
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paid media seo content digital pr
hello@honchosearch.com