This document discusses transmedia and analyzes the digital text "Inanimate Alice" as a transmedia artifact. It defines transmedia as conveying stories across multiple media platforms. Henry Jenkins views it as stories with roles and goals for readers to enact aspects of the story. "Inanimate Alice" uses multiple platforms like its digital novel, games, social media, and print versions. It qualifies as transmedia by requiring readers to drive the narrative forward at their own pace and interact across languages, cultures, and personal experiences. Its well-planned use of different media engages learners and encourages community.

1. Transmedia in
Education
--Analysis of “Inanimate Alice”
Vickie Deng
Linbei Li

2. What is Transmedia?
 The different media and languages participate and
contribute to the construction of the transmedia
narrative world.
 Defined as the art of conveying messages, themes, or
storylines to mass audiences through the artful and
well-planned use of multiple media platforms.

3. Henry Jenkins’s thoughts
 Transmedia stories are stories told across multiple
media, at the present time, the most significant
stories tend to flow across multiple platforms.
 A transmedia text does not simply disperse
information: it provides a set of roles and goals
which readers can assume as they enact aspects
of the story through their everyday life.

4.  trailer

5.  Inanimate Alice is the first digital text to be listed as a
recommended text in the Australian curriculum
guidelines.
 It can develop student’s ability to interpret and create
texts with appropriateness, accuracy, confidence,
fluency and efficacy for learning in and out of school.

6. Is “Inanimate Alice”
a Transmedia Artifact ?

7. User-generated Content
Website
Digital novel--text
images, music, sound effects, puzzles
Games--to co-create their own versions of the story
Social network
Eg. Facebook, Twitter, Pinterest and Edmodo
Printable version
All images and texts can be download and print for
students to use in class.

9. Interactive and expanding of
narrative
 Requires readers to drive the action forward at their
own space
 The gaps in Alice’s story have allowed for a high level
of participation within and around the narrative of
Alice’s journey
 Languages & cultures – it requires a certain level of
understanding of different cultures and languages to
be able to experience the story better
 personal experiences - interact with their own lives.
Alice's journey progresses, new storylines appear as
time goes on. And students are growing up with Alice.

10. Why “Inanimate Alice” is a
Successful Transmedia
Artifact?

11.  well-planned use of multiple media platforms. And
every piece of puzzle works to enhance the story as
well as to engage learners.
 Easy to get access to.
 It meets students where they are ready to learn.
 It is user-friendly and encourages a community of
learners to explore and discover.

12. Bibliography
 Jenkins, H. (2007, March 22). Transmedia storytelling 101. Retrieved
December 10, 2008, from
http://henryjenkins.org/2007/03/transmedia_storytelling_101.html
 Carlos Alberto Scolari, Transmedia Storytelling: “Implicit
Consumers, Narrative Worlds, and Branding in Contemporary
Media Production”, International Journal of Communication
University of Vic, Catalunya, Spain
 Kress, G., & van Leeuwen, T. (2001). Multimodal discourse: The
modes and media of contemporary communication. London:
Arnold.
 inanimate Alice official website .http://www.inanimatealice.com/