River Bear Studios is a recording studio in Longwood, Florida that is undergoing changes including a new sole owner and expanded service offerings. A situational analysis was conducted which revealed strengths like an established reputation but also weaknesses such as lack of diversity in services and reliance on word-of-mouth. Opportunities exist in music academy and new services for independent artists, while threats include pandemic uncertainty and competition from other studios. Consistency and expanded online strategies are recommended to take advantage of opportunities and address weaknesses.
Yao Lu is a student studying entertainment business at Full Sail University with experience in the music industry. He created a personal brand focused on helping content creators reach wider audiences across languages and cultures through digital marketing solutions. His goals are to land an entry-level job at Nickelodeon upon graduation and establish an international digital marketing company by 2040 that secures business deals across multiple countries.
Snapchat was founded by Evan Spiegel and Bobby Murphy. It went public in 2017 and as of January 2021 was worth $79.94 billion. Snapchat attracts younger users, with 69% of 13-17 year olds and 62% of 18-29 year olds using the app. It generates revenue primarily from advertising, with 98% coming from ads and 2% from its Spectacles hardware. Key activities include user engagement, attracting new users, content creation, and app maintenance.
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
0601011 advertising & trends in on line advertisingSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This document contains an outline and sections for a marketing plan for a program called GEN that was previously called the TECHcelerator. The plan includes sections on research, objectives, target markets, branding, creative assets, media strategy, promotions, budget, and evaluation. The executive summary introduces GEN as aiming to make the program more approachable and accessible through defining two main consumer types and using sales promotions to reach 50% of the target market.
DDM-Asia is a Shanghai-based market research and consultancy firm founded in 2002. It provides qualitative and quantitative research services across China through offices in 20 cities. DDM-Asia has three divisions and conducts focus groups, interviews, surveys, and other research methods. It has expertise in industries like FMCG, retail, and alcohol. The company has worked with major multinational and Chinese companies on projects related to new product development, marketing, distribution, and market assessment.
Day 1 - Training Workshop on Packaging Research Outputs and Development of Ge...lucilledagpin
DAY 1 - Training Workshop on Packaging Research Outputs and Development of Gender-Responsive Communication Materials, presented to the faculty, staff and students of the College of Agriculture and Related Sciences, University of Southeastern Philippines; Nov 18-19, 2021
Communicating College Program Offerings: Brand Development Workshoplucilledagpin
The document outlines the agenda for a brand development workshop being held on July 31, 2021 to develop the strategic direction and brand identity for the College of Agriculture and Related Sciences program offerings at Communicating College. The workshop will include exercises to define the brand's purpose and values, identify target personas, analyze competitors, develop brand messaging and strategies, and set goals and metrics for measuring success. The overall goals are to gather leader perspectives, guide the team to cohesion, and generate outputs to create a coherent image for each program starting with the Masters of Extension Education.
Yao Lu is a student studying entertainment business at Full Sail University with experience in the music industry. He created a personal brand focused on helping content creators reach wider audiences across languages and cultures through digital marketing solutions. His goals are to land an entry-level job at Nickelodeon upon graduation and establish an international digital marketing company by 2040 that secures business deals across multiple countries.
Snapchat was founded by Evan Spiegel and Bobby Murphy. It went public in 2017 and as of January 2021 was worth $79.94 billion. Snapchat attracts younger users, with 69% of 13-17 year olds and 62% of 18-29 year olds using the app. It generates revenue primarily from advertising, with 98% coming from ads and 2% from its Spectacles hardware. Key activities include user engagement, attracting new users, content creation, and app maintenance.
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
0601011 advertising & trends in on line advertisingSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This document contains an outline and sections for a marketing plan for a program called GEN that was previously called the TECHcelerator. The plan includes sections on research, objectives, target markets, branding, creative assets, media strategy, promotions, budget, and evaluation. The executive summary introduces GEN as aiming to make the program more approachable and accessible through defining two main consumer types and using sales promotions to reach 50% of the target market.
DDM-Asia is a Shanghai-based market research and consultancy firm founded in 2002. It provides qualitative and quantitative research services across China through offices in 20 cities. DDM-Asia has three divisions and conducts focus groups, interviews, surveys, and other research methods. It has expertise in industries like FMCG, retail, and alcohol. The company has worked with major multinational and Chinese companies on projects related to new product development, marketing, distribution, and market assessment.
Day 1 - Training Workshop on Packaging Research Outputs and Development of Ge...lucilledagpin
DAY 1 - Training Workshop on Packaging Research Outputs and Development of Gender-Responsive Communication Materials, presented to the faculty, staff and students of the College of Agriculture and Related Sciences, University of Southeastern Philippines; Nov 18-19, 2021
Communicating College Program Offerings: Brand Development Workshoplucilledagpin
The document outlines the agenda for a brand development workshop being held on July 31, 2021 to develop the strategic direction and brand identity for the College of Agriculture and Related Sciences program offerings at Communicating College. The workshop will include exercises to define the brand's purpose and values, identify target personas, analyze competitors, develop brand messaging and strategies, and set goals and metrics for measuring success. The overall goals are to gather leader perspectives, guide the team to cohesion, and generate outputs to create a coherent image for each program starting with the Masters of Extension Education.
Effective public relations and media strategyBilal Muhammad
The document provides an overview of the textbook "Effective Public Relations and Media Strategy" by Dr. C.V. Narismaha Reddi, who is considered the father of modern public relations in India. The book is a textbook for public relations that covers topics such as what public relations is, the public relations process, media relations, crisis management, corporate public relations, celebrity public relations, and public relations for non-governmental organizations. It includes case studies from the Indian corporate sector and is written in a way that is easy to understand.
Cloverads is a Vietnamese integrated marketing agency located in Ho Chi Minh City that offers digital, public relations, and branding services. They have a skilled team of marketers, designers, and client managers led by experienced professionals. The document provides an overview of Cloverads' culture, services, process, and examples of work they have done for clients in various industries.
If your company needs to submit a Comprehensive PR Services Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Sa6eQk
This document is Şahin Sezer Dinçer's resume. It outlines his educational background, work experience, skills, and objectives. He has a master's degree from Bahçeşehir University and a bachelor's degree from Bilkent University. His work experience includes positions at Kantar, Yıldız Holding, and Acıbadem Holding, focusing on brand management, marketing, and creative design. He is also the executive director of Görsel Atölye and The Brand Planet. His skills include branding, marketing, photography, and Adobe/Microsoft software. His objectives are education, career development, entrepreneurship, personal growth, and social responsibility.
Spreading the passion in:
• Corporate Branding
• Product Branding
• Corporate Identity
• Packaging Design
• Creative Collaboration
• Non-traditional Media
We believe that good ideas are a measure of how people want to bring them up in conversations and how it excites them rather than how creative deem them so - in short we believe good ideas spread quickly on their own.
We believe design is an effort in enriching lives and developing culture. It is not merely an extension of marketing but is the voice of a society - which is why we strive to cultivate design that is founded on Vietnamese traditions or the essence of the brand.
Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%. That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.
Jenn Meiners Roumian, Global Talent Acquisition Brand Manager at EA, will share the proven best practices EA uses to empower employees to be brand advocates and amplify the brand’s message.
Register for this webinar to learn:
· How EA is transforming employees into brand advocates to establish a sense of community, pride and engagement
· Proven best practices to launch and run a successful Advocate Marketing program
· How engaged employees can increase awareness, social engagement and talent acquisition
BrandBall is an experiential marketing agency that aims to consistently engage customers with brands. Their name is inspired by a study showing people naturally engage with balls. They introduce their team which includes the CEO, strategy head, creative heads, account directors and others with relevant experience. They provide examples of work done for clients across industries like logos, websites, digital campaigns, activations and more. Their goal is to provide single window solutions to brand needs across India with innovative and tech-enabled approaches.
Channel PR is a public relations firm with expertise in strategic communications. It has over 4 years of experience serving clients across various industries. The firm utilizes a strategic approach focused on reputation management, media relations, non-media initiatives, online reputation, and crisis communications. Channel PR aims to build credibility for its clients and authenticate their messages. It has a team of experienced professionals with backgrounds in public relations, journalism, and related fields.
This work is for a confidential client to help them design an app that helps ‘Graduating Students’ in India take more informed decisions and succeed in their careers through gamification. Such a product can be a breakthrough for the 500 M strong Indian workforce, which 12.2 M graduates joining the workforce every year.
This post walk through the following:
Ideation, Problem Statement, and Solution
Competitive Analysis and Differentiation Canvas
Wireframes of the Solution
Beta-Launch
Go-to-market Strategy
Cloverads is a Vietnamese integrated marketing agency located in Ho Chi Minh City that offers digital, public relations, and branding services, with a focus on understanding client targets and goals to drive their brands forward. The document outlines Cloverads' culture, services, process, and clients across advertising, branding, digital, PR, and event areas. Cloverads works with clients across various industries such as food, education, healthcare, and fashion.
Integrated Marketing Campaign Proposal - Synchrony Financial Business Leaders...Ashley Peterson
Synchrony Financial is proposing an integrated marketing campaign developed by Corp2College Communications to increase awareness of and interest in Synchrony's Business Leadership Program (BLP) among millennial job seekers. The campaign would utilize traditional and digital advertising, public relations, and new creative developments to position BLP as offering a unique leadership experience and opportunity to make an impact. The goal is to establish BLP as a top employer choice and increase the number of applications received each year.
This document is a project report submitted by Dipty Mishra, a student at Banasthali University, for a comparative study of nacho chips in Jaipur, India. The report studied the nacho chip market in Jaipur, specifically at transportation hubs, to help PepsiCo successfully launch their Doritos nacho chips brand in India. The study found that Cornitos by Greendot was the only competitor in the nacho chip category in Jaipur. It also analyzed the flavors, prices, availability, and customer response of Cornitos at different locations like railway stations, bus stands, and auto stands. The report provided data on the popularity of Cornitos flavors and insights on distributing Doritos
Lori Woolfrey is a passionate marketing leader with expertise in retail, e-commerce, consumer packaged goods, food and beverage. She has experience leading high growth, mature and turnaround businesses through transformative change. As the co-founder and VP of Marketing of Oregon Chai, she was largely responsible for developing the brand from inception to its $75 million acquisition. She has held director level marketing positions at New Seasons Market and Scenic Fruit Company where she developed brand strategies and led marketing teams. Her experience spans consulting, startups, and executive leadership roles where she has delivered dramatic growth and profitability.
Rory O'Neil has over 15 years of experience in graphic design, art direction, and photography. He has worked in marketing roles for companies in digital, healthcare, and television industries. He is skilled in design programs like Photoshop and InDesign and has experience creating branding materials, websites, presentations, and photography.
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
This marketing plan provides strategies for River Bear Studios to expand its services and reach a new target demographic. Currently, the studio has a digital presence that is not being fully utilized. The plan recommends rebranding through visual content, merchandise, and paid advertisements on platforms like Facebook and Google to engage new clients. Specific tactics include increasing consistency on social media, creating educational content for the website like online classes or webinars, and leveraging Instagram through live videos. The goal is to gain recognition nationally and attract an older audience interested in content creation services beyond just music recording.
- Horizons is a growing media production company based in Ohio that provides services such as video, film, animation, and web design. It was founded in 1983 and now has over 70 employees.
- While the company has been successful due to its unique culture and values-driven approach, it faces challenges as it continues to grow. Its informal structure may not scale and its culture could be threatened.
- The case asks you to assess Horizons' organizational structure and leadership approaches, and provide recommendations on how it can maintain its culture and effectiveness as it expands its size and scope of work.
Effective public relations and media strategyBilal Muhammad
The document provides an overview of the textbook "Effective Public Relations and Media Strategy" by Dr. C.V. Narismaha Reddi, who is considered the father of modern public relations in India. The book is a textbook for public relations that covers topics such as what public relations is, the public relations process, media relations, crisis management, corporate public relations, celebrity public relations, and public relations for non-governmental organizations. It includes case studies from the Indian corporate sector and is written in a way that is easy to understand.
Cloverads is a Vietnamese integrated marketing agency located in Ho Chi Minh City that offers digital, public relations, and branding services. They have a skilled team of marketers, designers, and client managers led by experienced professionals. The document provides an overview of Cloverads' culture, services, process, and examples of work they have done for clients in various industries.
If your company needs to submit a Comprehensive PR Services Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Sa6eQk
This document is Şahin Sezer Dinçer's resume. It outlines his educational background, work experience, skills, and objectives. He has a master's degree from Bahçeşehir University and a bachelor's degree from Bilkent University. His work experience includes positions at Kantar, Yıldız Holding, and Acıbadem Holding, focusing on brand management, marketing, and creative design. He is also the executive director of Görsel Atölye and The Brand Planet. His skills include branding, marketing, photography, and Adobe/Microsoft software. His objectives are education, career development, entrepreneurship, personal growth, and social responsibility.
Spreading the passion in:
• Corporate Branding
• Product Branding
• Corporate Identity
• Packaging Design
• Creative Collaboration
• Non-traditional Media
We believe that good ideas are a measure of how people want to bring them up in conversations and how it excites them rather than how creative deem them so - in short we believe good ideas spread quickly on their own.
We believe design is an effort in enriching lives and developing culture. It is not merely an extension of marketing but is the voice of a society - which is why we strive to cultivate design that is founded on Vietnamese traditions or the essence of the brand.
Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%. That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.
Jenn Meiners Roumian, Global Talent Acquisition Brand Manager at EA, will share the proven best practices EA uses to empower employees to be brand advocates and amplify the brand’s message.
Register for this webinar to learn:
· How EA is transforming employees into brand advocates to establish a sense of community, pride and engagement
· Proven best practices to launch and run a successful Advocate Marketing program
· How engaged employees can increase awareness, social engagement and talent acquisition
BrandBall is an experiential marketing agency that aims to consistently engage customers with brands. Their name is inspired by a study showing people naturally engage with balls. They introduce their team which includes the CEO, strategy head, creative heads, account directors and others with relevant experience. They provide examples of work done for clients across industries like logos, websites, digital campaigns, activations and more. Their goal is to provide single window solutions to brand needs across India with innovative and tech-enabled approaches.
Channel PR is a public relations firm with expertise in strategic communications. It has over 4 years of experience serving clients across various industries. The firm utilizes a strategic approach focused on reputation management, media relations, non-media initiatives, online reputation, and crisis communications. Channel PR aims to build credibility for its clients and authenticate their messages. It has a team of experienced professionals with backgrounds in public relations, journalism, and related fields.
This work is for a confidential client to help them design an app that helps ‘Graduating Students’ in India take more informed decisions and succeed in their careers through gamification. Such a product can be a breakthrough for the 500 M strong Indian workforce, which 12.2 M graduates joining the workforce every year.
This post walk through the following:
Ideation, Problem Statement, and Solution
Competitive Analysis and Differentiation Canvas
Wireframes of the Solution
Beta-Launch
Go-to-market Strategy
Cloverads is a Vietnamese integrated marketing agency located in Ho Chi Minh City that offers digital, public relations, and branding services, with a focus on understanding client targets and goals to drive their brands forward. The document outlines Cloverads' culture, services, process, and clients across advertising, branding, digital, PR, and event areas. Cloverads works with clients across various industries such as food, education, healthcare, and fashion.
Integrated Marketing Campaign Proposal - Synchrony Financial Business Leaders...Ashley Peterson
Synchrony Financial is proposing an integrated marketing campaign developed by Corp2College Communications to increase awareness of and interest in Synchrony's Business Leadership Program (BLP) among millennial job seekers. The campaign would utilize traditional and digital advertising, public relations, and new creative developments to position BLP as offering a unique leadership experience and opportunity to make an impact. The goal is to establish BLP as a top employer choice and increase the number of applications received each year.
This document is a project report submitted by Dipty Mishra, a student at Banasthali University, for a comparative study of nacho chips in Jaipur, India. The report studied the nacho chip market in Jaipur, specifically at transportation hubs, to help PepsiCo successfully launch their Doritos nacho chips brand in India. The study found that Cornitos by Greendot was the only competitor in the nacho chip category in Jaipur. It also analyzed the flavors, prices, availability, and customer response of Cornitos at different locations like railway stations, bus stands, and auto stands. The report provided data on the popularity of Cornitos flavors and insights on distributing Doritos
Lori Woolfrey is a passionate marketing leader with expertise in retail, e-commerce, consumer packaged goods, food and beverage. She has experience leading high growth, mature and turnaround businesses through transformative change. As the co-founder and VP of Marketing of Oregon Chai, she was largely responsible for developing the brand from inception to its $75 million acquisition. She has held director level marketing positions at New Seasons Market and Scenic Fruit Company where she developed brand strategies and led marketing teams. Her experience spans consulting, startups, and executive leadership roles where she has delivered dramatic growth and profitability.
Rory O'Neil has over 15 years of experience in graphic design, art direction, and photography. He has worked in marketing roles for companies in digital, healthcare, and television industries. He is skilled in design programs like Photoshop and InDesign and has experience creating branding materials, websites, presentations, and photography.
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
This marketing plan provides strategies for River Bear Studios to expand its services and reach a new target demographic. Currently, the studio has a digital presence that is not being fully utilized. The plan recommends rebranding through visual content, merchandise, and paid advertisements on platforms like Facebook and Google to engage new clients. Specific tactics include increasing consistency on social media, creating educational content for the website like online classes or webinars, and leveraging Instagram through live videos. The goal is to gain recognition nationally and attract an older audience interested in content creation services beyond just music recording.
- Horizons is a growing media production company based in Ohio that provides services such as video, film, animation, and web design. It was founded in 1983 and now has over 70 employees.
- While the company has been successful due to its unique culture and values-driven approach, it faces challenges as it continues to grow. Its informal structure may not scale and its culture could be threatened.
- The case asks you to assess Horizons' organizational structure and leadership approaches, and provide recommendations on how it can maintain its culture and effectiveness as it expands its size and scope of work.
Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...SlideTeam
Want to show your company’s positive impact on society? Easily display with our corporate social responsibility techniques and framework PowerPoint presentation slides. These pre-designed business sustainability presentation templates help to maintain positive business reputation and better brand recognition. These content ready corporate self-regulation PPT designs cover the significant topics like CSR maturation process, key stakeholders, human resource implication, swot analysis, business objectives, key organizational strength, social priorities, CSR matrix, timeline strategy templates, collaboration partners and many more. Business social responsibility is good for better organizational growth. This well-created CSR PPT presentation graphics will also help you cover some related topics like company sustainability, business conscience, corporate citizenship, responsible industry, company strategy and corporate self-regulation, Business social responsibility, business sustainability etc. You just have to click and download our corporate social responsibility techniques and agenda presentation graphics utilize the likely benefits.Bring out cardinal facts with our Corporate Social Responsibility Techniques And Framework PowerPoint Presentation Slides. Build your base on firm grounds.
Csr Monitoring And Measurement Strategy PowerPoint Presentation Slides SlideTeam
Putting up the right CSR monitoring PowerPoint presentation is vigorous job. To help you out in revolutionizing your next presentation here we are showcasing our pre-built 77 slides deck namely Csr Monitoring And Measurement Strategy Presentation Slides. With help of CSR PPT slide deck, you can present Social Responsibility to your work force or onlookers with the help of slides like csr model, why do csr, levels of csr, csr maturation process, csr framework, csr strategy, csr cycle, and many more. Using this astonishing PPT Deck will assist you in showcasing key areas of csr you need to focus on namely community, work place, market place. This impressive PowerPoint deck having slides like values and ethics, key issues, csr objectives and assessment, human resource implications, swot analysis, identify csr leaders, csr goals and many more, will guide you to hit the bull’s eye bang on. Going further, this PPT sample deck file thoroughly covers each aspect of Corporate Social Responsibility. In short, you have got the best Corporate Social Responsibility Planning Process PPT Presentation Slides. Now is the time to click and download this deck and shine before the audience. Avoid harrowing experiences with our Csr Monitoring And Measurement Strategy PowerPoint Presentation Slides. They help cater for any emergency.
Kahraman Name Mucahid KahramanEnglish II18 May 2018Compos.docxtawnyataylor528
Kahraman
Name: Mucahid Kahraman
English II
18 May 2018
Compose a response to your research topic question
Directions:Type your original topic, the one you chose from the list of fifteen choices, posed as a question, here: “Does Technology make us more alone?”
Next, compose your answer to this question WITHOUT LOOKING AT YOUR RESEARCH. Just write your own ideas. Convince me of your answer to this question by taking a stand and arguing your point WITHOUT DATA. Just use your major ideas. Due Monday at the end of the class period.
Your answer goes here:
Running head: CONDUCTING AN ORGANIZATIONAL ASSESSMENT 1
CONDUCTING AN ORGANIZATIONAL ASSESSMENT 7
Conducting an Organizational Assessment
Frances Gammons
Argosy University
Conducting an Organizational Assessment
Introduction
The internal and external business environment are essential to any organization as the success of the business heavily depends on them. The reason is that these are the factors that have a direct impact on the company and hence can either support or paralyze the operations of the company. The internal environment of a company is made up of different aspects which include; company policies, organizational structure, culture, employees, and the management in place. On the other hand, the external environment are factors outside the company but has a direct impact for instance; the government, society, customers, suppliers, competitors, and technology. The Bed Bath and Beyond (BBBY) is an American publicly traded company in the NSE and was established in 1971. The company deals in the designing and production of home products primarily for kitchen, dining, bathroom, and bedroom. The company has well established retail outlets in other countries like; Mexico, Canada, and Puerto Rico. Despite the success that the company has managed to achieve in the course of its existence, it is the ultimate goal of the company to become more competitive in the market and achieve all the set long-term goals. For this desire to be a reality, it is crucial to review the internal and external environment of the company to determine areas that require improvement. Thus, the essay shall focus on conducting an exclusive assessment of both internal and external environment of the company and provide the management with ample insights on steps that they can take to make the company competitive.
Company’s business strategy and global competitiveness plan
Since the company was established, it developed a business strategy which is to employ and make use of quality human resources skills to make sure that the company designs and manufactures unique products. This is also a strategy that is used as a global competitive plan for the company because the company believes in proper positioning in the global market as the best and exceptional way of becoming competitive globally (Likosky, 2014). The reason is that the home market products is a market that allows indication and creativit ...
SWOTT AnalysisDevon Davis, Jasmine Richardson, Lisa Ne.docxssuserf9c51d
This document provides a SWOTT analysis for Sony Corporation. It includes a table outlining Sony's internal strengths and weaknesses as well as external opportunities, threats, and trends. It then discusses several of Sony's internal strengths, including its mission, goals, and strategic capabilities. It also examines some key internal weaknesses such as high product pricing, lack of product diversification, and low product promotions. The document reviews potential external opportunities in Sony's supply chain and considers some threats and issues it may face.
This document provides a strategic analysis and marketing plan for Rivet Merch, a company that provides merchandise fulfillment services for artists. It includes a company overview, situational analysis of the competition and industry, SWOT analysis, and strategic marketing initiatives. The strategic initiatives proposed include expanding management outreach, developing a third party merchandise program, launching concert initiatives, creating a loyalty program, and developing a Rivet app. The document aims to help Rivet Merch better understand its position and develop strategic 1, 3, and 5 year plans.
The document is a marketing proposal for A Noteworthy Music Studio. It includes a situation analysis, target audience details, and a social media and advertising plan. The plan aims to attract new and returning clients while promoting the studio's COVID safety measures. Strategies proposed include creating "Quarantunes" video episodes featuring lessons, boosting the videos on Facebook, and using QR codes on print materials to share the videos.
The document provides a marketing plan for Crimson and Gold Tavern. It includes an analysis of the tavern's current situation with sections on mission/vision, organizational structure, current marketing strategy, and external environment. Recommendations are made regarding the 4P's of marketing: product, price, place, and promotion. The plan aims to increase sales and customer loyalty through strategic marketing efforts such as targeted advertising, loyalty programs, and special events that appeal to key demographics.
The document provides a marketing plan for Crimson and Gold Tavern. It includes a situational analysis of the tavern's internal factors such as its organizational structure, current marketing strategy, and financial condition as well as external factors like industry trends and competition. The plan performs a SWOT analysis and provides recommendations for the 4 P's of marketing - product, price, place, and promotion. It aims to increase the tavern's profitability from its current 9.15% to 11% through maintaining costs and continuing good service.
Branding And Communication Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Branding And Communication Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2CZlpGX
Social Media Branding Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Branding Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hQf2ob
Business Plan for Branding PowerPoint Presentation Slides SlideTeam
Use business plan for branding PowerPoint presentation slides to establish your brand in the market. This ready-to-use business plan for branding PPT presentation will help you position your brand with ease. Incorporate professionally designed business plan for branding PPT presentation slideshow to communicate brand mission statement, brand vision, brand identity, brand evolution, brand personality, and more to the stakeholders. Develop a brand image using brand building and brand value PPT slides. Not just this, you can also improve the existing brand image using brand positioning and brand repositioning PPT presentation slides. Create a budget plan to do the same using brand budgeting template. Include advertising, SEO, social media costs in brand budget plan template to market your brand. This content-ready business plan for branding PPT slideshow also covers brand performance dashboard to track its likeability among the customers. Get your hands on the professionally designed business plan for branding presentation deck to create a buzz about your brand’s offerings in the market. Find the gateway to fame with our Business Plan For Branding PowerPoint Presentation Slides. They will take you down the correct corridor.
PSMJ Newsletter October 2015-The place where A/E/C firm leaders get proven ad...Frank A. Stasiowski, FAIA
Where can you find the most innovative results-driven strategies and tactics for A/E/C firm leaders? It is all right here...in every issue of Professional Services Management Journal. PSMJ is one of the fastest-growing and most action-oriented sources of proven advice...for less than you probably spend on coffee each week!
We've been hard at work making PSMJ more relevant, timely, and action-oriented than ever before! In fact, no other industry publication has the power to transform your firm's growth and your career like PSMJ.
Sample a complimentary edition here and then subscribe at http://store.psmj.com/publications/newsletters/professional-services-management-journal/
Candidate is king - your employer brand mattersRohan Shah
In a time where there is a shortage of talent, organisations must invest in their employer brand in order to attract and retain the best candidates to grow their business. This document is co-produced with Creed Comms, an employer brand specialist, and will run through what an employer brand is made up of and who is doing it well.
This document provides an overview of research conducted by Accendo Communications for their client, The JAM, a music venue in Gainesville, Florida. The research included focus groups and surveys of The JAM's target audiences to understand brand awareness and perceptions. Key findings included a lack of awareness of The JAM and its events. Recommendations included a campaign with the slogan "Live Music, Your Way" and strategies using social media and major music events to increase awareness and change perceptions by December 31, 2015. The document outlines the research methodology, findings, limitations, and provides a detailed campaign plan and timeline to achieve the client's goals.
The document provides a marketing plan for Radford University's Center for Innovation and Analytics (CIA). It includes a situation analysis, research on target markets and competitors, and a SWOT analysis. The plan proposes a branding position of "Innovate Your Future" and outlines creative strategies across various media. Target markets are current Radford students, especially business majors, and local small business owners. Personas are created for target segments. The plan also includes budgets, schedules, and evaluation metrics.
Mukesh Kumar Parmar is an enthusiastic individual looking for a challenging role. He has over 10 years of experience in sales, marketing, and customer service roles. Currently, he works as Head of Sales & Marketing for RiddiSiddhi Bullions Limited, a leading bullion company in India. He holds an MBA in Brand Management and Media Planning as well as other qualifications.
Similar to P&P 4 Marketing Plan for River Bear Studios (20)
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
2. Table of Contents
1.0 EXECUTIVE SUMMARY ........................................................................................................................... 2
2.1 COMPANY OVERVIEW & SWOT ANALYSIS ..................................................................................................... 3
THE UNCERTAINTY OF THE PANDEMIC IS THE BIGGEST THREAT RIGHT NOW. AS THE STUDIO CAN'T DO
ANYTHING REMOTELY, APPLYING STRICT HYGIENE STANDARDS AND CONVINCING CUSTOMERS TO SHOW UP IS
CRITICAL. COMPETITION FROM OTHER STUDIOS IS ANOTHER BIG THREAT (U.S. CENSUS BUREAU, 2017). ........... 4
2.2 COMPETITIVE ANALYSIS................................................................................................................................... 5
2.2.1 Target Clientele ..................................................................................................................................... 5
2.2.2 Competitors............................................................................................................................................ 5
2.2.3 Production Industry Trends.................................................................................................................. 6
3.0 PLAN OBJECTIVES.................................................................................................................................. 6
3.1 CLIENT GOALS.................................................................................................................................................. 6
3.2 TEAM OBJECTIVES............................................................................................................................................ 7
3.3 CONSISTENCY .................................................................................................................................................. 7
3.4 STRATEGIES OVERVIEW ................................................................................................................................... 7
4.0 ONLINE STRATEGIES............................................................................................................................... 8
4.1 WEBSITE........................................................................................................................................................... 8
4.2 SOCIAL MEDIA .................................................................................................................................................. 9
5.1 CONVENTIONS AND NETWORKING ................................................................................................................... 9
5.2 PRINT MEDIA .................................................................................................................................................. 10
6.0 FUTURE CONSIDERATIONS................................................................................................................. 10
6.1 YOUTUBE CHANNEL ....................................................................................................................................... 10
6.2 TIKTOK & SNAPCHAT ACCOUNT .................................................................................................................... 10
7.0 KEY PERFORMANCE INDICATORS .................................................................................................... 11
8.0 REFERENCES ......................................................................................................................................... 12
9.0 APPENDICES .......................................................................................................................................... 14
3. 1.0 Executive Summary
River Bear Studios is a recording studio in Longwood Florida, and provides recording, mixing,
and mastering services. Isra batista is now taking sole ownership of the company after his two
partners decided to move on from the venture. Izra wants to rebrand the company, as well as
offer extended services and create content. The new River Bear Studios will retain its image and
brand reputation, but expand upon its value.
This marketing plan lays the groundwork for the rebrand, and expands on the methods used to
keep the rebrand running successfully in the marketing department. The goals of the client are
a priority, and upheld through the methods chosen. This plan discusses the online, as well as
the offline strategies proposed for the business, and provides references to why they were
chosen. The strategies are proposed in two sections, and contain relevant content and
references. Social media marketing, website and search engine optimization are the main
driving points of the plan, which are discussed extensively throughout the plan. In addition to
this, a section for future considerations is included, providing insight to potential ideas down
the line. Once the successful rebrand is launched it will be important to discuss methods of
consistently posting content. If there is one key theme to this plan, it would be consistency.
Consistency is stressed regarding the quality, frequency, and visual aspects of the posts. Offline
strategies mentioned include further improving word of mouth marketing, and utilizing some
standard print media formats as a marketing accessory.
By retaining the brand image and reputation, River Bear Studios should be able to bring in more
attractive clientele, and become self-sufficient with marketing. Retaining clients will become
self-sufficient by creating actionable content on a schedule that keeps everything organized and
contained.
4. 2.0 Situational Analysis
The following sections will analyze the existing aspects of River Bear Studios and the
environment in which it operates.
2.1 Company Overview & SWOT Analysis
River Bear Studios LLC is currently a music production house located in Longwood, Florida. The
studio is undergoing some ownership changes, as our client Isra Batista parted ways with two
other former co-founders and introduced a new partner into the business. Once the personnel
changes are completed, the studio will transform into a multimedia production house providing
services to both customers and businesses.
New services include:
1. Music production
2. Video production
3. Podcast production
4. Music academy
5. Graphic design
6. Gaming
7. Artist branding
Strengths
River Bear Studios has established its reputation in the Orlando area with years of hard work as
one of the best mixing and mastering recording studios. Isra has a reputation in the business
that has attracted clients from out of state. With the new partnership introduced to the
business, the River Bear Studios will have the ability to provide professional drum, guitar
training to the public. The studio's 4.9 rating on Google reviews is another outstanding
achievement. From the reviews, it appears that the studio's setting and atmosphere are what
people like the most. With such a high rating, River Bear Studio got many new customers
through existing and former clients' referrals. The reformed company structure is another
strength of the studio. As Isra will be the sole owner, the administrative efficiency would be
much higher, and there would less compromise in the decision-making.
Weaknesses
The weaknesses of the River Bear Studios lie in four areas:
1. Lacking diversity in terms of the service provided. Currently, the studio is focused on music
production only. The result is more or less because most existing customers only come to
the studio looking for music recording and production service. Without additional service
lines, there is less competitive differentiators from other local studios. in demand, it's hard
5. for the studio to create a blue ocean space where competition becomes irrelevant and turn
clients into repeat customers.
2. Sales channels. Almost all current and former customers of the studio came from word of
mouth. A small number of customers came through Facebook. The lack of sales channels
limited the studio to create brand recognition and limited customers' diversity.
3. Customer demographic. Isra mentioned that the customers the studio currently has are
mostly Gen Y and even younger. The problems with the current demographic are that they
are mostly not financially stable and are not experienced in life, which will significantly
affect the studio's ability to maintain a steady income.
4. Lack of employees. The River Bear Studios is operated almost all by Isra himself, from the
business side to the technical side. The non-essential work that Isra has to take care of daily
distracted him from focusing on growing the studio more successfully.
The result of the weaknesses mentioned above is that River Bear Studios is not financially self-
sustained right now.
Opportunities
The opportunities for River Bear Studio lies in the music academy and creating new service
lines. The trend of the music industry right now is that more and more artists are independent.
They want to have complete creative control over their music (Daniels, 2019). Without the help
of the record label, indie artists need professional studios to produce their music up to the
highest standard. They also need to market their music, so services like graphic design,
branding would become vital to indie artists. As the world was in lockdown in 2020, the music
streaming business gained incredible growth. This trend created a prominent number of indie
artists(See Appendix B).
The music academy, on the other hand, is a way to generate stable income. Music education
usually lasts for an extended period, and it also is a potential sales channel. What is more
important is that the academy could be developed into a talent pool for River Bear Studios,
making it possible for the studio to go upstream in the industry.
Threats
The uncertainty of the pandemic is the biggest threat right now. As the studio can't do anything
remotely, applying strict hygiene standards and convincing customers to show up is critical.
Competition from other studios is another big threat (U.S. Census Bureau, 2017).
Locally, there are 20 recording studios besides River Bear. Some of the competitors provide
services like producing marketing videos for business clients, tape transfer and archiving, and
6. voiceover. Some of the competitors have a stable relationship with big businesses. On the
nation level, there are approximately 1,600 recording studios (Chepkemoi, 2017). The market is
saturated, less competitive studios are disappearing at a fast speed. Just like River Bear Studios
trying to become a multimedia production house by offering added-value services, many
studios from other industries try to become multimedia production houses by providing music
production services. So, the threats are coming from both inside and outside of the current
industry.
2.2 Competitive Analysis
2.2.1 Target Clientele
Aside from the existing customer demographic, we aim to attract personal customers from
older age groups and more comprehensive geographic locations. As we plan to expand our
music production business outside of the Orlando area and even outside of Florida, higher unit
per transaction is vital. We are looking to attract people with one or more of the following
characteristics:
1 With more disposable income
2 Less sensitive about the price
3 Easier to maintain a good relationship.
It is also essential to establish relationships with business clientele. Business clientele needs are
usually complicated, and River Bears Studios needs to combine sound engineering expertise
with video production, graphic design, and even marketing. On the other hand, business
clientele are easier to satisfy since their requests are usually clear and direct. Having contracts
with business clients assures the studio's financial stability as they typically have a relatively big
budget for marketing. Business clients are also loyal. Becoming a multimedia production house
satisfies business clients' needs and gives River Bear Studios the capabilities to enter the B to B
market.
2.2.2 Competitors
Two recording studios from the Orlando area appear to be the most similar to River Bear
Studios in terms of business structure. Analyzing the two competitors provides insight into how
River Bear Studios can differentiate itself from the others.
1. Phat Planet Studios. This studio has done a great job at SEO. It's listed as the first one in the
Google review, and its website appears in the top 5 search results on the first page. It has social
media presence on Facebook, Twitter, YouTube, and LinkedIn. The website is carefully designed
and contains all the information a new customer wanted to know, but the website doesn't have
a blog section. Phat Planet Studios' service is focused only on audio production. Judging from its
client list, the studio relies heavily on word of mouth to attract new customers.
7. 2. Evermore Sound. Evermore is another studio that appears in the front of the search result.
The studio is also an audio-only studio. Just like Phat Planet, it has social media presence. The
website is beautifully designed, with the mission statement displayed at the center of the
landing page. Judging from its website, the studio is owned and operated by one person, Luke
Beaulac. The website also doesn't feature a blog section.
Both studios have good reviews regarding the studio setting and atmosphere. Still, they also
lack a blog section which means they don't have a social media strategy to boost their brand
recognition online. They also have no intention to become a multimedia production house
judging from their business structure.
2.2.3 Production Industry Trends
The production industry, especially the video production industry, is heavily tech-driven. Unlike
the music recording industry, new video technologies emerge every few years and the way
people consume videos changes even more rapidly. As 80% of the internet traffic is related to
video content in 2020(McCue, 2020), it's wise to enter this market.
Below are some of the trends in the video industry related to the transformation of River Bear
Studios:
1. Live Streaming
2. Tutorials and educational video
3. Captions on video
4. Vertical video
5. Video SEO
In a report published by Deloitte, “9 out of 10 business executives considered video content as
‘very’ or ‘critically’ important to their business success.”
Isra mentioned that he is willing to hire contractors to take care of the business he’s not
familiar with. I found a video production company called Orlando Webcasts Located in the
Orlando area, a great company to work with. The company has a five star rating for being
professional and corporate on Google reviews.
3.0 Plan Objectives
3.1 Client goals
The clients goals include producing passive income, being able to have more exclusivity when
choosing clients and acquiring customers, increasing social media presence. Our SMART goals
for the client are as follows:
8. 1. Achieving a passive income level of half the cost of rent within the first 6 months of rebrand
launch.
2. Be able to turn down 1 in 4 new clients or projects within the first 6 months of rebrand
launch.
3. Achieve a social media growth rate of 50 followers across 3 platforms each month after
rebrand launch.
3.2 Team objectives
The team's goal is to help spearhead a successful rebrand of River Bear studios. Aspects of this
goal include website development, search engine optimization, as well as social media
marketing and management. These goal aspects applied to the SMART format would look as
followed:
1. Develop and update at least 3 website pages per month prior to the launch of the rebrand.
2. Use search engine optimization and analytics to track and bring in five new website viewers
per month prior to the launch of the rebrand.
3. Update and create three separate monthly schedules for three social media platforms, prior
to the launch of the rebrand, as well as mention ways to keep social media consistent and of
high quality.
3.3 Consistency
Consistency is an encompassing theme of the rebrand. This plan establishes consistency in
terms of both the quality of the content and the visual aspects, as well as the frequency of the
posts. By providing a consistent stream of actionable content, client retention and new client
engagement should increase. Consistent brands are worth 20% more than their inconsistent
counterparts. (Forbes, 2019)
Consistency is a broad term that we believe encompasses 3 major aspects of the River Bear
Studios brand. The quality of content should always be high, giving clients a reason to be
viewing and interacting. Additionally, the visual aspects of the brand should be consistent, both
digitally and with tangible aspects. The studio itself has accents and aesthetics that should be
reflected by its digital mediums. These include but are not limited to design elements, fonts,
color schemes, etc. Finally, the plan utilizes consistency by means of frequency of the posts
themselves. The plan achieves this by implementing a monthly content calendar.
3.4 Strategies overview
This plan includes two major strategy structures. Online strategies and offline strategies.
1. Online strategies makeup the bulk of the plan including social media marketing, search
engine optimization, and a content calendar. Social media marketing tools are highly
valuable and even have built in analytic tools to help with further marketing research once
the rebrand launch is finished. The content calendar helps the media team stay organized
and focused by providing a structured layout of all suggested content across the platforms.
Search engine optimization makes the brand stand out when using search browsers and
9. increases online presence for relevant internet browsers. Potential clients will find River
Bear Studios with ease and be directed to the main website.
2. Offline strategies consist of In person networking, conventions, and print marketing. Word of
mouth marketing is highly relevant to River Bear Studios and this plan details ways to
ensure word of mouth marketing is effective. Industry conventions take place usually
annually (pre-covid19) and are a great way to network and promote business. Finally, print
marketing acts as an accessory to the other methods mentioned, and can be a talking point
or means of distribution to increase word of mouth marketing.
4.0 Online Strategies
We paid our attention to discuss how to utilize free internet marketing tools like social media
platforms and websites to successfully transform River Bear Studios into a multimedia
production house in this section.
4.1 Website
Website is the hub to publish all content and serves as a portal to connect all of the social
media accounts into one place. In 2.2.2, we analyzed two competitors' websites and realized
that the River Bear Studio has a considerable advantage over the blog section. When searching
River Bear Studios in Google, the website is the fourth result on the first page, and the landing
page is the blog section.
The first place that requires improvement is the website description. Given that we don't have
a mission statement right now, we could briefly summarize the good customer reviews and the
services we provide in the description section, keep it concise and eliminate ellipsis.
When we land on the blog page, it's filled with excellent tutorials and educational articles.
Although not posting much, the client has been continuously posting since 2017. This cultivates
user habits of visiting the website regularly.
In the future, blog articles could be in video form. Isra talked about making gaming videos and
podcasts. These two types of content are perfect for the blog. With the addition of video
content, it might be a good idea to have a River Bear YouTube account in the future as YouTube
is one of the most prominent internet traffic entrances.
The team recognizes that a website update is forthcoming as soon as new ownership and new
services are fully settled.
Suggestions for updates include:
1 New logo
2 New page layout
3 Add service page to demonstrate new service lines
10. 4 New landing page
5 New website description
6 Hyperlinks to all active social media accounts
When all the updates are done, we should increase the posting frequency of new content in the
blog section to at least one post every week.
4.2 Social Media
This section is mainly focused on Facebook, Instagram, and Twitter.
1. Facebook. As our client mentioned, Facebook is right now the second most important way to
gain new customers, and now Facebook users are more towards older age groups that overlap
with our target clientele. Fully utilizing Facebook is a must. With the website's blog posts
increasing significantly in the future, the homepage of Facebook will dramatically enrich just by
reposting all the blog articles. Live streaming is another crucial way to establish a channel to
communicate with potential customers directly and showcase the studio's capabilities.
Regularly streaming is the goal we need to achieve.
2. Instagram. Unlike Facebook, Instagram users are mostly Gen Y and Gen Z, although they're
not entirely financially stable now, but establishing brand recognition and cultivating future
customers is also essential. In the future, when the music academy started, Instagram would be
a perfect place to advertise the academy to young people with interests in music. Also,
educational and tutorial content would be another focal point of the Instagram posts. Tagging
people in every Instagram post to boost engagement would be a simple but efficient way to
start.
3. Twitter. Twitter is a platform that encourages users to exchange ideas rather than sharing life
moments. From the team’s observation, there's more equality between Twitter users
compared to the other two platforms. Based on this nature of Twitter, we suggest our client
use Twitter as a place to establish his personal reputation of professionalism and authority
regarding his expertise. As our client is the studio's sole owner, establishing a strong connection
between himself and the River Bear Studios will introduce a sense of human touch to the
business. Reposting blog articles to Twitter to further interpret the article and add trending
hashtags to encourage discussion could be River Bear Studios primary Twitter tactic.
5.0 Offline Strategies
5.1 Conventions and Networking
Conventions are industry specific events filling large conventions, and even stadiums with like-
minded people looking to network and create positive business relationships. River Bear Would
benefit from sending a representative to these industry events and discussing business
11. ventures with the attendees. The next industry related convention may be different due to the
current circumstances, but there are still many scheduled events like Infocomm 2021. While
this may not be a direct sourcing of clientele, it will have residual effects that will positively
affect the business. Networking in general does this, and in-person relationships are especially
valuable. Shaking a hand and providing a business card still goes a long way when forming
valuable and long lasting connections. Even if your connection may not provide you with a
client, they may know someone else who can, and there is value in every connection made.
5.2 Print Media
In addition to word of mouth marketing, print marketing like business cards can provide an
actionable way to follow up with a verbal pitch to a new potential client. Business cards are not
the only form of print media that carry value however. Brochures are also great to provide
information on services to clients who are not as technologically inclined as some. These print
methods when used in accessory to word of mouth marketing methods.
6.0 Future Considerations
After we successfully operated the social media platforms mentioned above, we could try to
expand our online presence to other platforms like YouTube, TikTok, and Snapchat. In this
section, we discuss the tactics operating accounts on these platforms for future consideration.
6.1 YouTube channel
River Bear Studios does have a YouTube channel right now, and the channel has 56 subscribers
and a total of 11 videos. All the videos are of exceptionally high quality, contain some of the
current trends in the video production industry, but the most recent video was posted 2 years
ago. We suggest that we can use this YouTube channel as an archive in the future and
incorporate voice-over explanation and break down of the music. We can start by re-uploading
all the videos one by one according to a schedule. To establish River Bears Studios’ reputation
as a professional production house, creating explanation videos of the techniques adopted in
performing and recording the music would really help potential customers to make their
decision. And these video assets could also be used as our blog post that we share across all of
our social media accounts.
6.2 TikTok & Snapchat account
TikTok is a platform a bit challenging to operate compared to YouTube. It's primarily about
socializing with strangers. The platform has 800 million DAU (Sehl, 2020), consisting mainly of
Gen Z and even the younger generation. River Bear Studios should consider having a TikTok
account simply because TikTok is the key platform for indie artists to reach new audiences now.
Most indie artists and label artists have a TikTok presence. Lil Nas X's Old Town Road really
12. gained mainstream attention when the artist promoted the song on TikTok (Marc, 2020). River
Bear Studios could make snippet versions of their YouTube content and accurately advertise
them using TikTok for business marketing tools for a price starting from $10.
Snapchat users overlap with TikTok users in terms of demographics (Tankovska, 2021). River
Bear Studios can transplant the strategy for TikTok to Snapchat easily. The two platforms are
identical to each other to some extent, the team suggests having accounts on both platforms
and deciding which one to utilize based on statistics.
7.0 Key Performance Indicators
Below are the KPIs developed to help River Bear Studios monitor the progression of the
transformation. We mainly focus on increasing revenue, reconstructing websites, and activating
social media accounts, as these are critical aspects of the studio's survival and can be achieved
quickly. All the KPIs set here is a minimum requirement and can be adjusted according to the
actual situation.
KPI Inspection
frequency
Goal Deadline
1 Inquiries received Monthly ≥20 SEP 2021
2 Conversion rate Monthly ≥50% SEP 2021
3 Number of customers retained Quarterly ≥50% SEP 2021
4 Growth in net profit Monthly ≥5% SEP 2021
5 Website traffic increase Monthly ≥50% JUN 2021
6 Social media follower growth Monthly ≥1000 JUN 2021
7 Numbers of engagement on social
media
Weekly ≥1000 JUN 2021
13. 8.0 References
2020 Music Industry Trends & the Future of the Music Business. (n.d.). Chartmetric.
https://www.chartmetric.com/music-industry-trends/6mo-report
Chepkemoi, J. (2017, June 1). Which City in the United States Has the Most Recording Studios?
WorldAtlas. https://www.worldatlas.com/articles/which-city-in-the-united-states-has-
the-most-recording-studios.html
Cohen, J. (2020, February 13). Video Production Trends for 2020. Medium.
https://medium.com/@jasoncohen/video-production-trends-for-2020-17e44bee9ac1
Daniels, M. (2019, July 12). Why Independent Musicians Are Becoming The Future Of The Music
Industry. Forbes. https://www.forbes.com/sites/melissamdaniels/2019/07/10/for-
independent-musicians-goingyour-own-way-is-finally-starting-to-pay-
off/?sh=772b046c14f2
Enis, E. (2020, February 18). “The New Normal”: Why Indie Artists Are Releasing Music at a
Much Faster Rate in 2020. Billboard.
https://www.billboard.com/articles/business/streaming/8551261/indie-artists-faster-
releases-2020
Evermore Sound. (n.d.). Evermore Sound. https://www.evermoresound.com/
Ingham, T. (2020, March 16). A New Report Says Independent Artists Could Generate More Than
$2 Billion in 2020. RollingStone. https://www.rollingstone.com/pro/features/raine-
group-independent-artists-2-billion-in-2020-967138/
M. (2020, February 20). TikTok For Independent Musicians. Millennial Mind Sync.
https://www.millennialmind.co/tiktok-for-independent-musicians/
Millette, A. (2020, November 17). How independent musicians are using TikTok to engage new
listeners. The Hofstra Chronicle. https://www.thehofstrachronicle.com/category/arts-
and-entertainment/2020/11/17/how-independent-musicians-are-using-tiktok-to-
engage-new-listeners
Phat Planet Studios. (n.d.). Phat Planet Studios. http://phatplanetstudios.com/
Stewart, C. (n.d.). Six Trends in Corporate Video Production. Direct Images.
https://www.directimages.com/blog/trends-in-corporate-video-production
TikTok For Business: Marketing on TikTok. (n.d.). TikTok. https://www.tiktok.com/business/en-
US/
14. U.S. Census Bureau Releases Stats on Recording and Entertainment Industry Ahead of Grammy
Awards. (2018, May 13). U.S. Department of Commerce.
https://www.commerce.gov/news/blog/2017/02/us-census-bureau-releases-stats-
recording-and-entertainment-industry-ahead-grammy
Video Production. (n.d.). Orlando Webcasts.
https://www.orlandowebcasts.com/videoproduction
Westcott, K., & Arbanas, J. (2020, December 8). 2021 media and entertainment industry
outlook. Deloitte United States. https://www2.deloitte.com/us/en/pages/technology-
media-and-telecommunications/articles/media-and-entertainment-industry-outlook-
trends.html
Young, C. (2018, January 3). Recording Studios Are Not Dying. ProSoundNetwork.
https://www.prosoundnetwork.com/pro-sound-news-blog/usa-today-is-wrong-recording-
studios-are-not-dying