FreshMen is introducing a fragranced body soap for men in Bangladesh. The soap is tailored for men aged 14-45 and addresses the market gap of grooming products for men. It features long-lasting fragrances and ensures all-day freshness. FreshMen will leverage multiple distribution channels including retail stores, pharmacies, and e-commerce platforms. The marketing strategy will promote the soap's unique fragrances and affordable price point to target men seeking to enhance their lifestyle and image.
The marketing plan is for Allenora shampoo produced by Zapotol corp. The shampoo will be distributed in Pakistan and targets both men and women but mainly women. It will be available in 100ml, 200ml, and 400ml bottles as well as sachet packets. The plan is to become a strong shampoo brand within 5 years. The shampoo has 7 benefits including anti-damage, anti-dandruff, and conditioning. It will compete with popular brands like Head & Shoulders, Clear, Sunsilk, and Dove. Market research will be conducted to understand customer preferences and feedback on packaging, quality, and performance. The shampoo will be positioned as a
Example of Business Plan all the sixteen elements Manish Ayan
Green Meclane Products was established in 2009 in India to manufacture high quality herbal cosmetics and body care products using natural ingredients. The company supplies products both domestically and internationally and has become one of the most trusted manufacturing companies in the health and beauty industry in India. Green Meclane offers a wide range of herbal cosmetic products as well as salon services using only natural ingredients to provide great skin and hair without side effects. The company aims to be a one-stop solution for all beauty and cosmetic needs.
This presentation summarizes a marketing project for SKAM Company's target anti-bacterial soap. The presentation outlines SKAM Company's mission to provide high-quality, affordable products that improve consumers' lives. It then discusses the marketing department structure, provides a SWOT analysis, and outlines the target market, positioning, competitors, and marketing mix for the target anti-bacterial soap. The marketing mix details the product brand name, competitive pricing, wide distribution through stores, and promotional activities including personal selling, billboards, and TV commercials.
Briox Cosmetics Enterprise plans to open a cosmetic shop in Mbarara, Uganda. The shop will be solely
owned by Akampurira Brian and will use UGX 52,380,000 in startup capital, including a UGX 18,000,000
bank loan. The shop will provide quality cosmetics like lotions, oils, and herbal products made from local
fruits to improve customers' skin health and beauty. Its objectives are to obtain customer satisfaction,
continuous production, and create customer loyalty. Strategies include offering quality products at lower
prices, providing samples, and employing customer-focused staff.
Nehbelle Cosmetics - New Generation Beauty StartupNency Makadia
Creative Beauty Brand with SkinSafe cosmetics and Brand Story, Marketing Methods adoption at Nehbelle Cosmetics and IMC- Integrated Marketing Strategy of Nehbelle Brand as a Startup. Best example of IMC Tools learning for Marketing/ MBA Students
Almino provides organic almond milk and aims to be the market leader in the organic drink category. Its vision is to create trustworthy FMCG products that serve unique benefits to society. Almino's almond milk is made from organic almonds, is vegan, dairy-free, and enriched with vitamins. It positions itself as a healthy alternative to milk that promotes health and wellness. The company sources high quality almonds from California and uses uniquely designed packaging in the shape of an almond to build brand awareness and identity.
Customer Relationship Management Of Olpers Milk Of Engro Foods Ltd ...Khawaja Naveed
Customer relationship management involves carefully managing detailed customer information to maximize loyalty. Engro Foods uses CRM to identify best customers, improve account management, build individualized relationships, and provide customers with high quality service. They interact with customers through various marketing activities like road shows, rural events, and free samples. Engro also increases customer value through promotions, ads, and social events. Key strategies to improve the customer base include enhancing growth opportunities, increasing longevity of relationships, and reducing customer defection by differentiating products and building strong brand loyalty.
The marketing plan is for Allenora shampoo produced by Zapotol corp. The shampoo will be distributed in Pakistan and targets both men and women but mainly women. It will be available in 100ml, 200ml, and 400ml bottles as well as sachet packets. The plan is to become a strong shampoo brand within 5 years. The shampoo has 7 benefits including anti-damage, anti-dandruff, and conditioning. It will compete with popular brands like Head & Shoulders, Clear, Sunsilk, and Dove. Market research will be conducted to understand customer preferences and feedback on packaging, quality, and performance. The shampoo will be positioned as a
Example of Business Plan all the sixteen elements Manish Ayan
Green Meclane Products was established in 2009 in India to manufacture high quality herbal cosmetics and body care products using natural ingredients. The company supplies products both domestically and internationally and has become one of the most trusted manufacturing companies in the health and beauty industry in India. Green Meclane offers a wide range of herbal cosmetic products as well as salon services using only natural ingredients to provide great skin and hair without side effects. The company aims to be a one-stop solution for all beauty and cosmetic needs.
This presentation summarizes a marketing project for SKAM Company's target anti-bacterial soap. The presentation outlines SKAM Company's mission to provide high-quality, affordable products that improve consumers' lives. It then discusses the marketing department structure, provides a SWOT analysis, and outlines the target market, positioning, competitors, and marketing mix for the target anti-bacterial soap. The marketing mix details the product brand name, competitive pricing, wide distribution through stores, and promotional activities including personal selling, billboards, and TV commercials.
Briox Cosmetics Enterprise plans to open a cosmetic shop in Mbarara, Uganda. The shop will be solely
owned by Akampurira Brian and will use UGX 52,380,000 in startup capital, including a UGX 18,000,000
bank loan. The shop will provide quality cosmetics like lotions, oils, and herbal products made from local
fruits to improve customers' skin health and beauty. Its objectives are to obtain customer satisfaction,
continuous production, and create customer loyalty. Strategies include offering quality products at lower
prices, providing samples, and employing customer-focused staff.
Nehbelle Cosmetics - New Generation Beauty StartupNency Makadia
Creative Beauty Brand with SkinSafe cosmetics and Brand Story, Marketing Methods adoption at Nehbelle Cosmetics and IMC- Integrated Marketing Strategy of Nehbelle Brand as a Startup. Best example of IMC Tools learning for Marketing/ MBA Students
Almino provides organic almond milk and aims to be the market leader in the organic drink category. Its vision is to create trustworthy FMCG products that serve unique benefits to society. Almino's almond milk is made from organic almonds, is vegan, dairy-free, and enriched with vitamins. It positions itself as a healthy alternative to milk that promotes health and wellness. The company sources high quality almonds from California and uses uniquely designed packaging in the shape of an almond to build brand awareness and identity.
Customer Relationship Management Of Olpers Milk Of Engro Foods Ltd ...Khawaja Naveed
Customer relationship management involves carefully managing detailed customer information to maximize loyalty. Engro Foods uses CRM to identify best customers, improve account management, build individualized relationships, and provide customers with high quality service. They interact with customers through various marketing activities like road shows, rural events, and free samples. Engro also increases customer value through promotions, ads, and social events. Key strategies to improve the customer base include enhancing growth opportunities, increasing longevity of relationships, and reducing customer defection by differentiating products and building strong brand loyalty.
This marketing plan summarizes Axe deodorant's product line, target markets, and promotional strategies. Axe offers a range of natural deodorants for both men and women. Its target market is males aged 16-25. The plan outlines Axe's mission, organizational structure, SWOT analysis, and promotional activities like social media marketing, signage, and sales promotions. The objective is to sell 100,000 units in the first year and break even within 18 months.
The group presented their marketing plan for a new shampoo brand called Niamia. They discussed defining their product as a shampoo and emphasizing marketing ethics. Their target markets are women ages 16-40, men, and young mothers. Key features of their shampoo include being anti-damage, anti-dandruff, and nourishing. They analyzed competitors like Head & Shoulders and developed a positioning statement. Their action plan includes an advertising campaign using celebrities and sampling. They discussed objectives to make ads simple, memorable, interesting and emotionally engaging. The group will survey customers for feedback and control sales, expenses and respond to issues to ensure success.
The document describes a business plan for a perfume company called The Royal Perfume that will produce a three-in-one perfume bottle containing three different fragrances. The plan outlines the company's vision, mission, goals, target market, industry analysis, organizational structure, and job descriptions. The company aims to provide customers with a convenient product that allows them to change fragrances without needing multiple bottles.
This document provides a marketing plan for Masoom Sparsh, a company that produces baby care products. The plan outlines the company's mission to provide comfort, hygiene and care for babies and their mothers. It analyzes the product line, market, competitors, distribution channels, budget, and implementation strategy. The marketing mix discusses pricing lower than competitors, retail outlets for distribution, promotional activities using samples and word-of-mouth, and ensuring quality packaging. The plan aims to make Masoom Sparsh a leader in the baby care segment through product quality and competitive pricing.
Vegan cosmetics are cosmetics made without animal-derived ingredients. The document discusses the growing vegan cosmetics market and outlines plans for starting a vegan cosmetics company. It covers the company's mission to improve health and the environment, target audience of youth interested in health and ethics. A market analysis shows the global vegan cosmetics market is valued at $13.02 billion and expected to grow at 7.02% annually. The document also includes a SWOT analysis, pricing and promotion strategies, competitors, and financial plan.
PRAN is a large food processing company in Bangladesh that produces over 400 food products. It started in 1981 focusing on fresh fruits and vegetables. The report provides an overview of PRAN, discusses its product lines and brands, and analyzes its brand strategy and positioning. PRAN has strong brand recognition in Bangladesh and exports products to over 130 other countries. It aims to provide quality food while promoting health and wellness. The report examines PRAN's brand identity, customer perceptions, competitive advantages, and strategic approach to pricing and product development.
How beauty brands are winning customer retention through loyalty programsZinrelo loyalty
The beauty market is booming, and it demands more attention from the brands having a tight hold on the customer’s base. Loyalty programs have proven their worth. Learn more.
Our product ORAL Clean is a multipurpose toothpaste that whitens teeth, strengthens enamel, protects gums, and prevents tartar and plaque buildup. It contains a unique blend of lemon and baking soda. We targeted adults, kids, families, and the elderly by developing different products. Our promotion strategies included advertisements on social media, sales promotions, public relations events, and branded trucks to promote the product.
This document provides an introduction and overview of a shampoo manufacturing company established in 2010 in India. It discusses the company's operations, financial performance in 2021 with a turnover of 7 crores and profit after tax of 90 lakhs. The company is well positioned to launch a new haircare product. It then covers the company's mission to provide high quality hair products using natural ingredients, vision statement, product review of its 7-in-1 anti-hair fall shampoo, competitors analysis, SWOT analysis, segmentation of its target market, strategies to promote the brand through advertising and promotions, and its waste management practices.
The document summarizes Shakarganj Foods' marketing plan for their Good Milk brand. It discusses their marketing objectives of gaining market share and increasing availability. It outlines their strategies of improving distribution, adding new products and flavors. It discusses how they target all groups and position as convenient and premium. Their core competencies are identified as their milk collection system and packaging. Key success factors are slow steady progress and strong relationships.
Brilliant Manufacturing Corp. plans to establish a skin care products manufacturing business in Dingalan, Aurora. The business will produce a set of whitening and natural skin care products including toner, soap, and day/night creams. The objectives are to begin commercial operations in 2023 and expand across the Philippines within 5 years. The company will pursue various marketing strategies like partnerships, online/offline sales, and promotions to build awareness and penetrate the skin care market. Pricing of the product sets aims to provide good margins while remaining affordable.
Shortkuts is the largest salon activations company in India with over 16,000 salons in its network across 40 cities. It aims to connect 30,000 salons in over 200 cities by 2018. The company provides brands access to its large salon network to conduct product sampling and trials. Some key client campaigns included Livon hair color sampling that reached 11.8 lakh consumers across 22 cities, a Parachute aromatherapy oil trial program across 500 salons in Mumbai, and a Kellogg's Special K dry sampling program that led to massive trials. Shortkuts helps brands engage beauticians to recommend products to consumers and provide feedback to improve brands.
Market segmentation involves dividing the total market into groups based on common characteristics. The document discusses segmenting the market for a beauty soap called "Caramel" based on geography, demographics, psychographics, and behavior. It outlines the company's mass market strategy to treat the total market as one segment. The key details of the "Caramel Beauty Soap" product are provided, including the price, promotions, distribution channels, and competitors. An analysis discusses targeting health conscious customers and those seeking skin care solutions, while innovating to address common issues like infections and sun protection. The test marketing strategy involves a new market launch, supermarkets, and free samples distributed by cinema actors.
The document discusses a customer satisfaction survey conducted on Dove Shampoo. It provides background on Dove as the world's leading shampoo manufacturer and distributor. The survey findings show that most customers find Dove refreshing and are influenced by TV ads. While price and quality are both important, customers use Dove for its reasonable price. The conclusion states that demand for shampoo is increasing in Bangladesh and Dove works to provide quality products at reasonable prices to ensure customer satisfaction in this competitive market.
Maharaja Bhog is an upscale Indian restaurant chain with locations in India and abroad that aims to provide a royal dining experience. To better understand customers and improve marketing, they partnered with Mobikon. Mobikon provided customer profiling, targeted automated campaigns based on profiles, and performance reports. This helped Maharaja Bhog build a customer database of over 12,000 diners, add over 1,500 new customers per month, increase their Net Promoter Score and average ratings, and improve return on investment for campaigns. The partnership with Mobikon enabled Maharaja Bhog to better engage customers and gain valuable marketing insights.
This document provides an overview of Unilever Pakistan and its skin lightening brand Fair & Lovely. It discusses that Unilever Pakistan was established in 1958 and is now the largest fast moving consumer goods company operating in Pakistan. It also notes that Fair & Lovely is Unilever's leading skin lightening cream for women, developed in 1975. The document outlines Fair & Lovely's products, promotion strategies including TV, magazines and billboards, and discusses its value proposition, pricing, delivery chain and innovation. It concludes that Fair & Lovely remains the market leader but faces increased competition that it must be proactive to address.
apr marketing managment apr ppt 1st sem (1).pptxAnshuMan491458
This document provides information about the Grandeur perfume brand. It discusses Grandeur's logo, tagline, target audience, product lines, pricing, distribution, and promotional strategies. Grandeur is a high-end Indian perfume brand that specializes in women's fragrances. It aims to appeal to middle and upper-class Indians and emphasizes elegance, luxury, and passion. The document outlines Grandeur's advertising and competition strategies as it looks to establish itself in the Indian perfume market.
A competitive market strategy for Himalaya Drugs to launch a new ayurvedic beauty product in the market and build an competitive advance over its competitors
1. The document outlines an integrated marketing communications campaign for a new organic egg brand called Eggsellent, launched by Organic Foods Pvt. Ltd.
2. The campaign aims to create awareness of the brand and educate consumers about the health benefits of organic eggs, including their protein, vitamin D, and vitamin E content.
3. Key elements of the IMC campaign include print ads, billboards, direct marketing, e-marketing, events, and limited time discounts to target health-conscious consumers, especially women in Lahore, Pakistan.
1. Mehran Spice & Food Industries is a leading Pakistani spice and food company established in 1975. It produces a wide range of spices, rice, pickles, and other food products.
2. Mehran's past advertising themes have focused on family gatherings and promoting their products for family meals. Recent ads featured a housewife serving meals prepared with Mehran spices to her happy, healthy family.
3. Mehran faces competition from other major Pakistani brands like National Foods and Shan Foods. It needs to improve its distribution system and address negative customer perceptions regarding its lack of advertising and positioning.
The presentation introduces the Pan Pacific Sonargaon Hotel in Dhaka, Bangladesh. It provides luxurious accommodations and world-class hospitality. The hotel was established in 1981 and offers a range of services for business and leisure travelers including dining options, a fitness center, swimming pool, and spa. Adding a children's zone could attract families, increase revenue, differentiate the hotel from competitors, and improve guest satisfaction.
This document summarizes key topics around online security and payment systems from Chapter 5 of the textbook "Business, Technology, Society" by Laudon and Traver. It discusses the main security threats in e-commerce like hacking, viruses, and identity theft. It also explains different technologies used for security like encryption, firewalls, and digital signatures. Further, it outlines various types of online payment systems including credit cards, digital wallets, and stored value systems. It provides details on how online credit card transactions work and limitations of using credit cards for online payments.
This marketing plan summarizes Axe deodorant's product line, target markets, and promotional strategies. Axe offers a range of natural deodorants for both men and women. Its target market is males aged 16-25. The plan outlines Axe's mission, organizational structure, SWOT analysis, and promotional activities like social media marketing, signage, and sales promotions. The objective is to sell 100,000 units in the first year and break even within 18 months.
The group presented their marketing plan for a new shampoo brand called Niamia. They discussed defining their product as a shampoo and emphasizing marketing ethics. Their target markets are women ages 16-40, men, and young mothers. Key features of their shampoo include being anti-damage, anti-dandruff, and nourishing. They analyzed competitors like Head & Shoulders and developed a positioning statement. Their action plan includes an advertising campaign using celebrities and sampling. They discussed objectives to make ads simple, memorable, interesting and emotionally engaging. The group will survey customers for feedback and control sales, expenses and respond to issues to ensure success.
The document describes a business plan for a perfume company called The Royal Perfume that will produce a three-in-one perfume bottle containing three different fragrances. The plan outlines the company's vision, mission, goals, target market, industry analysis, organizational structure, and job descriptions. The company aims to provide customers with a convenient product that allows them to change fragrances without needing multiple bottles.
This document provides a marketing plan for Masoom Sparsh, a company that produces baby care products. The plan outlines the company's mission to provide comfort, hygiene and care for babies and their mothers. It analyzes the product line, market, competitors, distribution channels, budget, and implementation strategy. The marketing mix discusses pricing lower than competitors, retail outlets for distribution, promotional activities using samples and word-of-mouth, and ensuring quality packaging. The plan aims to make Masoom Sparsh a leader in the baby care segment through product quality and competitive pricing.
Vegan cosmetics are cosmetics made without animal-derived ingredients. The document discusses the growing vegan cosmetics market and outlines plans for starting a vegan cosmetics company. It covers the company's mission to improve health and the environment, target audience of youth interested in health and ethics. A market analysis shows the global vegan cosmetics market is valued at $13.02 billion and expected to grow at 7.02% annually. The document also includes a SWOT analysis, pricing and promotion strategies, competitors, and financial plan.
PRAN is a large food processing company in Bangladesh that produces over 400 food products. It started in 1981 focusing on fresh fruits and vegetables. The report provides an overview of PRAN, discusses its product lines and brands, and analyzes its brand strategy and positioning. PRAN has strong brand recognition in Bangladesh and exports products to over 130 other countries. It aims to provide quality food while promoting health and wellness. The report examines PRAN's brand identity, customer perceptions, competitive advantages, and strategic approach to pricing and product development.
How beauty brands are winning customer retention through loyalty programsZinrelo loyalty
The beauty market is booming, and it demands more attention from the brands having a tight hold on the customer’s base. Loyalty programs have proven their worth. Learn more.
Our product ORAL Clean is a multipurpose toothpaste that whitens teeth, strengthens enamel, protects gums, and prevents tartar and plaque buildup. It contains a unique blend of lemon and baking soda. We targeted adults, kids, families, and the elderly by developing different products. Our promotion strategies included advertisements on social media, sales promotions, public relations events, and branded trucks to promote the product.
This document provides an introduction and overview of a shampoo manufacturing company established in 2010 in India. It discusses the company's operations, financial performance in 2021 with a turnover of 7 crores and profit after tax of 90 lakhs. The company is well positioned to launch a new haircare product. It then covers the company's mission to provide high quality hair products using natural ingredients, vision statement, product review of its 7-in-1 anti-hair fall shampoo, competitors analysis, SWOT analysis, segmentation of its target market, strategies to promote the brand through advertising and promotions, and its waste management practices.
The document summarizes Shakarganj Foods' marketing plan for their Good Milk brand. It discusses their marketing objectives of gaining market share and increasing availability. It outlines their strategies of improving distribution, adding new products and flavors. It discusses how they target all groups and position as convenient and premium. Their core competencies are identified as their milk collection system and packaging. Key success factors are slow steady progress and strong relationships.
Brilliant Manufacturing Corp. plans to establish a skin care products manufacturing business in Dingalan, Aurora. The business will produce a set of whitening and natural skin care products including toner, soap, and day/night creams. The objectives are to begin commercial operations in 2023 and expand across the Philippines within 5 years. The company will pursue various marketing strategies like partnerships, online/offline sales, and promotions to build awareness and penetrate the skin care market. Pricing of the product sets aims to provide good margins while remaining affordable.
Shortkuts is the largest salon activations company in India with over 16,000 salons in its network across 40 cities. It aims to connect 30,000 salons in over 200 cities by 2018. The company provides brands access to its large salon network to conduct product sampling and trials. Some key client campaigns included Livon hair color sampling that reached 11.8 lakh consumers across 22 cities, a Parachute aromatherapy oil trial program across 500 salons in Mumbai, and a Kellogg's Special K dry sampling program that led to massive trials. Shortkuts helps brands engage beauticians to recommend products to consumers and provide feedback to improve brands.
Market segmentation involves dividing the total market into groups based on common characteristics. The document discusses segmenting the market for a beauty soap called "Caramel" based on geography, demographics, psychographics, and behavior. It outlines the company's mass market strategy to treat the total market as one segment. The key details of the "Caramel Beauty Soap" product are provided, including the price, promotions, distribution channels, and competitors. An analysis discusses targeting health conscious customers and those seeking skin care solutions, while innovating to address common issues like infections and sun protection. The test marketing strategy involves a new market launch, supermarkets, and free samples distributed by cinema actors.
The document discusses a customer satisfaction survey conducted on Dove Shampoo. It provides background on Dove as the world's leading shampoo manufacturer and distributor. The survey findings show that most customers find Dove refreshing and are influenced by TV ads. While price and quality are both important, customers use Dove for its reasonable price. The conclusion states that demand for shampoo is increasing in Bangladesh and Dove works to provide quality products at reasonable prices to ensure customer satisfaction in this competitive market.
Maharaja Bhog is an upscale Indian restaurant chain with locations in India and abroad that aims to provide a royal dining experience. To better understand customers and improve marketing, they partnered with Mobikon. Mobikon provided customer profiling, targeted automated campaigns based on profiles, and performance reports. This helped Maharaja Bhog build a customer database of over 12,000 diners, add over 1,500 new customers per month, increase their Net Promoter Score and average ratings, and improve return on investment for campaigns. The partnership with Mobikon enabled Maharaja Bhog to better engage customers and gain valuable marketing insights.
This document provides an overview of Unilever Pakistan and its skin lightening brand Fair & Lovely. It discusses that Unilever Pakistan was established in 1958 and is now the largest fast moving consumer goods company operating in Pakistan. It also notes that Fair & Lovely is Unilever's leading skin lightening cream for women, developed in 1975. The document outlines Fair & Lovely's products, promotion strategies including TV, magazines and billboards, and discusses its value proposition, pricing, delivery chain and innovation. It concludes that Fair & Lovely remains the market leader but faces increased competition that it must be proactive to address.
apr marketing managment apr ppt 1st sem (1).pptxAnshuMan491458
This document provides information about the Grandeur perfume brand. It discusses Grandeur's logo, tagline, target audience, product lines, pricing, distribution, and promotional strategies. Grandeur is a high-end Indian perfume brand that specializes in women's fragrances. It aims to appeal to middle and upper-class Indians and emphasizes elegance, luxury, and passion. The document outlines Grandeur's advertising and competition strategies as it looks to establish itself in the Indian perfume market.
A competitive market strategy for Himalaya Drugs to launch a new ayurvedic beauty product in the market and build an competitive advance over its competitors
1. The document outlines an integrated marketing communications campaign for a new organic egg brand called Eggsellent, launched by Organic Foods Pvt. Ltd.
2. The campaign aims to create awareness of the brand and educate consumers about the health benefits of organic eggs, including their protein, vitamin D, and vitamin E content.
3. Key elements of the IMC campaign include print ads, billboards, direct marketing, e-marketing, events, and limited time discounts to target health-conscious consumers, especially women in Lahore, Pakistan.
1. Mehran Spice & Food Industries is a leading Pakistani spice and food company established in 1975. It produces a wide range of spices, rice, pickles, and other food products.
2. Mehran's past advertising themes have focused on family gatherings and promoting their products for family meals. Recent ads featured a housewife serving meals prepared with Mehran spices to her happy, healthy family.
3. Mehran faces competition from other major Pakistani brands like National Foods and Shan Foods. It needs to improve its distribution system and address negative customer perceptions regarding its lack of advertising and positioning.
The presentation introduces the Pan Pacific Sonargaon Hotel in Dhaka, Bangladesh. It provides luxurious accommodations and world-class hospitality. The hotel was established in 1981 and offers a range of services for business and leisure travelers including dining options, a fitness center, swimming pool, and spa. Adding a children's zone could attract families, increase revenue, differentiate the hotel from competitors, and improve guest satisfaction.
This document summarizes key topics around online security and payment systems from Chapter 5 of the textbook "Business, Technology, Society" by Laudon and Traver. It discusses the main security threats in e-commerce like hacking, viruses, and identity theft. It also explains different technologies used for security like encryption, firewalls, and digital signatures. Further, it outlines various types of online payment systems including credit cards, digital wallets, and stored value systems. It provides details on how online credit card transactions work and limitations of using credit cards for online payments.
This document discusses various techniques for scaling in measurement and research, including noncomparative and comparative scaling. It focuses on noncomparative scaling techniques, which involve respondents evaluating objects individually rather than in comparison. The two main noncomparative techniques are continuous and itemized rating scales. Continuous rating scales involve respondents placing a mark on a line to rate an object, while itemized scales provide categories for ratings, such as the Likert, semantic differential, and Stapel scales. The document also covers best practices for developing reliable and valid multi-item scales.
This document discusses research design in marketing research. It defines research design as a framework that details the procedures for obtaining needed information to solve research problems. The document outlines exploratory and conclusive research and their differences. It also discusses descriptive, causal, cross-sectional, and longitudinal research designs. Various sources of error in research designs are presented.
The document summarizes key concepts in consumer research methods, including quantitative and qualitative approaches. Quantitative research uses experimental designs, surveys, and large probability samples to generate descriptive and generalizable findings, while qualitative research employs small, nonprobability samples and depth interviews/focus groups to develop exploratory insights. Both secondary and primary data collection methods are discussed.
Impact of Russia Ukraine war on Bangladesh economy.pptxamitshaha3
The Russia-Ukraine war has created economic uncertainty globally and impacted Bangladesh's economy. Supply disruptions and sanctions have increased costs for imported fuel and products in Bangladesh. This will raise production costs and consumer prices. Bangladesh's trade with Russia will also be affected as global sanctions were imposed on Russia. A key development project in Bangladesh, the Rooppur Nuclear Power Plant, relies heavily on Russian funding and expertise that may now be disrupted due to the war.
The ultrasonic sensor transmits ultrasonic waves above 20 kHz and detects the reflected waves with a receiver to measure distance. The HC-SR04 module can measure distances from 2 to 400 cm with 5V power and works by sending a 10 microsecond trigger signal to initiate transmission and measuring the echo pulse width to calculate distance. Ultrasonic sensors can be used to detect proximity, level, position and more without contact and are often used in applications like obstacle avoidance robots and parking assistance systems.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
1. FreshMen
Presented By
Abir Al Zawayed (L) M 22010204198
Mostafizur Rahman M 22010204158
Amit Shah M 22010204191
Salah Uddin Ahamed M 22010204194
Md. Rokonuzzaman M 22010204180
3. Product
Description
Tailored for Men Aged 14-45: Students, Professionals, Laborers, and
Business Individuals.
Addresses Market Gap: Shortage of Grooming Products for Men
Key Feature: Long-lasting, Invigorating Fragrance
Perfect for Busy Lifestyles
Ensures All-Day Freshness and Grooming
FreshMen, a newly established company, is gearing up to introduce a
fragrant body soap for men tailored to meet the preferences of
consumers in Bangladesh.
4. Market
Analysis
In 2023, it is bringing in about US$0.82 billion in revenue, and it is
projected to keep growing at a rate of 3.63% every year from 2023
to 2028
Rising Demand for Men's Grooming
Emphasis on Natural & Eco-friendly
Emerging Trends: Organic Ingredients, Sustainable Packaging
5. Competitor
Analysis
Industry Giants: LifeBuoy, Old Spice,
Savlon Men Care, Dove Men + Care,
AXE. These brands have built a loyal
customer base over the years, primarily
through extensive advertising
campaigns and wide distribution
networks.
In addition to these giants, a new
wave of innovative, smaller brands
has entered the market,
emphasizing natural ingredients,
sustainable practices, and unique
scent profiles.
These newcomers often leverage
digital marketing and e-commerce
channels to reach their target
audience efficiently.
6. Porter’s Five Forces Analysis
Threat of New Entrants
• Low to Moderate: While the soap market is relatively accessible, entering the fragranced body soap segment
requires specific product development, branding, and distribution.
Bargaining Power of Suppliers
• Low: Suppliers of soap ingredients and fragrances typically have many customers and are unlikely to exert
significant pricing pressure.
• Bargaining Power of Buyers
Moderate: Buyers in the soap market, including individual consumers and retailers, have some bargaining power
due to the availability of alternative soap products. Pricing, quality, and unique features will influence buyer
decisions.
Threat of Substitutes
• Moderate: Substitutes in the soap market, such as alternative soap brands or body washes, are available.
However, FreshMen can differentiate itself through unique fragrances and branding to reduce the threat of
substitutes.
Competitive Rivalry
• Moderate to High: The market for fragranced body soap for men in Bangladesh is witnessing increasing
competition with both established brands and new entrants. Effective branding, product quality, pricing, and
marketing will be essential to stand out and compete effectively.
7. POP-Points of Parity
• POP-Points of Parity
Cleansing Efficacy: body soaps, cleansing effectiveness is a fundamental expectation
Skin-Friendly Formulation: FreshMen" adheres to this industry-standard expectation,
formulating its soap with care to be suitable for all skin types
Long-Lasting Fragrance: Men desire a soap that not only cleanses but also leaves a subtle,
masculine scent on their skin
8. POD-Points of Difference
Unique Masculine Fragrance Profiles: "FreshMen" recognizes that the Bangladeshi market
craves diversity in fragrance options. Rather than offering generic scents, our fragranced body
soap boasts a range of unique and culturally relevant masculine fragrances inspired by local
preferences.
Sustainability Commitment: In an era of growing environmental awareness, "FreshMen"
distinguishes itself by embracing sustainable practices throughout its product lifecycle. From
eco-friendly packaging to responsible sourcing of ingredients.
Localized Marketing: "FreshMen" understands the importance of resonating with Bangladeshi
men on a cultural level. Our marketing strategies are not generic; they are localized to connect
with consumers on a personal and cultural level.
9. Quality: FreshMen upholds the highest standards of product
quality, meeting the unique needs of Bangladeshi men.
Sustainability: FreshMen is dedicated to sustainable practices,
from responsible ingredient sourcing to eco-friendly
packaging.
Inclusivity: "FreshMen" celebrates the diversity of masculinity,
respecting the unique identities and preferences of Bangladeshi
men.
Brand Values
10. • Awareness: Introduction
• We start by introducing "FreshMen" and its fragranced body soap for men. Our goal is for Bangladeshi men to recognize us and
associate our brand with a rejuvenating grooming experience. This stage involves strategic marketing, targeted ads, and a solid
online and offline presence.
• Meaning: Defining the Experience
• Once aware, customers seek meaning in our brand. We strive to convey that "FreshMen" isn't just soap; it's a source of
confidence and freshness designed exclusively for Bangladeshi men. Through compelling storytelling and engaging marketing, we
forge a meaningful connection.
• Response: Engagement
• As customers engage with "FreshMen," they experience the invigorating freshness of our soap. We actively seek feedback,
respond promptly, and ensure a seamless customer experience to build trust and reliability.
• Resonance: Lasting Impressions
• The pinnacle of our journey is resonance. At this stage, customers don't just buy our product; they become passionate advocates.
They share their experiences, recommend us, and align with our brand values. Resonance requires unwavering quality,
exceptional service, and continuous engagement.
Brand Resonance Hierarchy
11. Brand Elements
The simplicity and boldness of the logo express the
product category. The bubbles and soaps indicate
the cleaning capability and freshness of the soap.
With the multiple soaps in the logo, we try to
express the multiple purposes of the soap. This soap
will give a fresh feeling with a fine cleaning, and it
will add fragrant.
Brand Logo of FreshMen
12. Slogan and Tagline
Slogan: "FreshMen: Revitalize Your
Confidence"
This succinct phrase encapsulates the core value
proposition of our brand. "FreshMen" serves as a
source of revitalization, instilling confidence in
every Bangladeshi man. It embodies our
commitment to refreshing, invigorating grooming
experiences that enhance confidence.
Tagline: "Your Daily Freshness Routine"
Our tagline reinforces the idea that
"FreshMen" is an integral part of a man's
daily routine. It signifies that our fragranced
body soap is more than just a product; it's
an essential step toward embracing
freshness and confidence each day.
13. Distribution
Channel Strategy
Our distribution strategy for "FreshMen" consists of a multi-channel
approach, encompassing both traditional and digital avenues to
maximize our market reach:
• Retail Stores: We plan to collaborate with well-established retail
chains and supermarkets across Bangladesh. These physical stores will
serve as key touchpoints where customers can experience and
purchase our fragranced body soap. Our presence in these locations
ensures convenience and accessibility for a wide range of consumers.
• Pharmacies and Specialty Stores: Partnering with local pharmacies
and specialty grooming stores allows us to tap into a niche market
segment of customers who prioritize quality grooming products. These
partnerships will enhance our visibility among consumers seeking
specialized grooming solutions.
• E-commerce Platforms: Given the growing prominence of online
shopping in Bangladesh, we intend to establish a strong presence on
leading e-commerce platforms. This will provide consumers with the
convenience of purchasing "FreshMen" products online, with the
added advantage of doorstep delivery.
14. Distribution
Retail Partnerships
In our pursuit of retail partnerships, we aim to collaborate with
well-established chains and reputable online marketplaces. This
includes but is not limited to partnerships with:
• Supermarkets and Hypermarkets: These will serve as primary
offline retail partners, allowing us to reach a broad customer
base.
• Pharmacy Chains: Partnering with well-known pharmacy
chains provides access to customers seeking premium
grooming products.
• Online Marketplaces: Joining prominent online marketplaces
enables us to leverage their extensive customer base and
logistics infrastructure.
15. Distribution
Supply Chain and Logistics
Efficient supply chain management is vital to ensure that our products reach
the market promptly and in optimal condition. Our supply chain and
logistics strategy involve:
Local Sourcing: We prioritize sourcing ingredients and materials locally
to support Bangladeshi industries and reduce environmental impact.
Quality Control: Rigorous quality control measures are implemented
throughout the production process to maintain product excellence.
Distribution Centers: Establishing strategically located distribution
centers allows us to streamline inventory management and order
fulfillment.
Delivery Partnerships: Collaborating with reliable courier and logistics
partners ensures that our products reach customers promptly and
safely.
16. Marketing Strategy
FreshMen's strategy targets men in Bangladesh, offering an affordable fragranced body soap that
enhances lifestyle and presents a more appealing image.
17. Promotion
(Marketing Mix)
Product
• "FreshMen" fragranced body soap for men is all about offering a premium grooming
experience. FreshMen has put a lot of thought into this, focusing on unique fragrances inspired
by local preferences, skin-friendly formulas, and eco-friendly packaging. This distinctive
approach sets the product apart and is at the heart of our marketing efforts.
Price
• FreshMen believes that quality doesn't have to come with a hefty price tag. That's why
FreshMen is keeping its pricing competitive, ensuring that "FreshMen" is affordable for a broad
range of consumers in Bangladesh.
Place
• As previously outlined in the distribution strategy, "FreshMen" will be available through a mix
of retail stores, pharmacies, specialty grooming outlets, e-commerce platforms. This diversified
presence ensures convenience and accessibility for our target audience.
Promotion
• FreshMen wants everyone to know about itself. FreshMen’s promotion strategy is designed to
spread the word, highlighting all the fantastic benefits of the product. Consumers will see
FreshMen on billboards, in magazines, and all-over social media. FreshMen is using both
traditional and digital marketing methods to connect with customers.
18. Promotion (Advertising)
• Digital Marketing: FreshMen will leverage digital channels, including
search engine optimization (SEO), social media marketing, and email
marketing, to reach and engage with the audience online. This includes
creating informative and visually appealing content that showcases our
product's benefits and unique fragrance offerings.
• Social Media: Platforms like Facebook, Instagram, and YouTube will be
used to share engaging content, customer testimonials, and behind-the-
scenes glimpses of FreshMen brand. Social media advertising will also be
employed to target specific demographics.
• Influencer Collaborations: Partnering with local influencers and
grooming experts will help create credibility and trust among FreshMen’s
target audience. They will share their experiences with "FreshMen"
through sponsored content and reviews.
19. Promotion
(Public Relations)
• Media Engagement: "FreshMen" will engage
with local media outlets and publications to
secure editorial features and interviews. These
interactions will help build brand credibility
and awareness.
• Community Engagement: "FreshMen" will
actively participate in community events,
grooming workshops, and sponsorships to
engage with the Bangladeshi community and
create a positive brand image.