This document summarizes a student's topic on the impact of TV advertisements in society. It discusses how TV advertisements are more effective than radio as they use both sight and sound. TV ads have a great impact on viewers, especially young people, as they convey their message in just a few seconds and influence viewers to purchase products. The effects of TV advertising are impressive, affecting people of all ages and potentially diminishing self-worth by focusing on a person's lack of something rather than a product's features. The document also provides examples of different forms of TV advertisements like animation, mini fictions, documentaries, and talking heads. It analyzes Cadbury Dairy Milk chocolate advertisements in India from the late 1990s to present

1. Dept. of Applied arts
Faculty of Visual Arts
Banaras Hindu University
Varanasi 221005
My Topic:
Impact of TV advertisement in society.
Submitted by:
Km. Deep Shikha Maurya
M.F.A. (1st semester)
Dept. of Applied Arts
Faculty of Visual Arts
Banaras Hindu University
Varanasi

2. Impact of TV advertisement in society.

3. CONTENTS
Advertising
Television Advertising
Impact of TV Advertising
TV Advertisement structure : Form
Case Study :Product - Cadbury Dairy Milk Chocolate

4. Advertising
The vehicles that carry the ads to the target market.
Connecting people and companies.

5. Television Advertising
It is more effective as compared to radio as it has the advantages of sound and sight.
On account of pictorial presentation, it is more effective and impressive and leaves
ever lasting impression on the mind of the viewer.

6. Impact of tv advertising in society
Have you seen the latest ad on your favorite food, perfume, bag, clothes, mobile phone,
computer, TV commercial ads etc..? Are you so “in” the latest ad that you’ve already
bought the trends and hippest accessories advertised? Are you updated with the newest
TV commercial jingles and taglines?
These are simply effect of television advertising to society. With more people patronizing TV
these days, more and more people are carried away because of the TV ads, also- without
even consciously knowing it.
These advertisements hold a great impact and effect on the viewers especially the young
ones. Most of the ads usually convey their message effectively in just a few seconds that
the audience have unknowingly captured the idea and internalized it- and the next thing
they know, they are in the malls, buying the newest shampoo or soap or makeup.

7. More children prefer to eat junk food and fatty chips because of the yummy ads they
see on TV.
The effect of television advertising are impressive , affecting everyone – children,
teens and adults- that self – worth and self – appreciation is slowly diminishing. It
is because these TV ads point out the person’s lack of something, instead of the
products’ features.
So, instead of consumers buying it because of the product’s particular ingredient or
value, consumers tend to buy it to make them feel good and beautiful instead.
Though the effects of television advertising are somehow getting worse and more
people still patronize it.

8. TV Advertisement structure : Form
1. Different forms are used in advertising in different ways
depending on the consumer’s psychology products and services.
2. the form of an advert will vary.

9. Animation
The tearm animation encompasses a wide range of techniques
From 2d & 3d all the way to CGI. Animated image are often used
in television advertising so that more fantastic or impossible scenes
can be used.
Examples:
Mentos Evolution- Dimaag ki batti jla de

10. Mini Fictions
Many ads present mini fictional narratives, including a main
character with whom we are asked to identify, and a little
scenario/situation within which they successfully
operate to overcome some problem or issue.
Examples:-
India’s Got Talent

11. Documentary
Documentary style adverts are use to suggest ‘real people’ who
are using the product. They borrow from the trust we have in
documentaries to ‘tell the truth’ they may also involve celebrity
or ‘expert’ endorsement.
Examples:
Google- The hero

12. Talking Heads
Following on from documentary, the celebrity or expert
May be presented as a ‘talking head’ usually addressing an
implied interviewer. A talking head may also be a satisfied
customer saying how much they love the product.
Examples:
Dove shop

13. Stand Alone Ads Versus Series Ads
Most ads are stand alone ads, which advertise a product or
Service and do not link with any exiting advertisements for
That brand, products or service.
Example:
Cadbury gems- Raho umarless

14. Series Ads
Some ad campaigns use a series of adverts to promote a single
Brand, products or service. Sometimes the adverts differ slightly
In the content but it can also result in a progressive narrative
Over a long period of time and over a number of singular
Commercials. occasionaly these series last for many years.
Examples:
Tata sky – daily dillagi

15. Case Study Cadbury Dairy Milk Chocolate
The story of Cadbury dairy milk started way back in 1905 at Bournville, U.K.,
But the journey with chocolate lovers in India began in 1948.
The pure taste of Cadbury Dairy Milk is the taste most Indians crave for
When they think of Cadbury dairy milk.
The variants Fruit & nut, crackle and roast almond, combine the classic
Taste of Cadbury dairy milk with a variety of ingredients and are very popular
Amongst teens and adults.
Journey
Cadbury Dairy Milk has been the market leader in the chocolate category for years.
And has participated and been a part of every Indian’s movements of happiness, joy
And celebration

16. In the late 90’s, to further expand the category, the focus shifted towards widening
Chocolate consumption amongst the masses, through the ‘Khane Waalon Ko Khane
Ka Bahana Chahiye’ campaign. This campaign built social acceptance for chocolate
Consumption amongst adults, by showcasing collective and shared moments.
More recently, the ‘kuch Meetha ho Jaye’ campaign associated Cadbury Dairy Milk
with Celebratory occasions and the phrase ‘Pappu Paas ho Gaya’ became part of
Street Language. It has been adopted by consumers and today is used extensively to
express joy in a moment of achievment/success.

23. Thank You