The document provides details on planning and creating a teaser trailer for a fantasy film. It includes ideas for the plot, conducting market research, storyboarding, costumes, locations, and obstacles faced during filming. It also discusses editing the trailer, such as adding text, transitions, and music selection. The overall goal is to create an engaging teaser trailer that builds tension and intrigues audiences about the upcoming film within the constraints of a low budget production.

1. MEDIA FILM TRAILER
IDEA SUMMARY
-Fantasy looking location and setting
-About 2 lovers and Lust interfering greedy for her own desires
-The teaser trailer will include text and the title and perhaps a coming soon to get the
audience thinking about the movie.
- I will use instrumental music that builds up tension as the teaser goes on, to get the
audience up in their seats
-The trailer will have a tick tock sound added to it towards the end to show that time is
running out for the lovers
- I will need 2 actresses and an actor
-I will be doing fast short cut scenes so that the teaser does not get boring for the
viewers.
- I will be using a digital DSLR Camera
-I will take colours into consideration a lot

2. PRIMARY AND SECONDARY MARKET RESEARCH
What is primary research?
It is the first hand collection of
original data for example this
could include questionnaires or
face to face interviews.
What is secondary research?
Secondary research is internet
research by looking at other
peoples own opinion/views to
help form your own research.
One of the problems is that it
can be biased at times.

3. I have decided to do some Primary Market Research myself this is so that I can get a clear idea
of what my target audience may want in the film trailer and to meet their needs. I asked ages 16
– 25 as I thought people around this generation would most likely enjoy watching fantasy films.
Conducting Market Research
My question was ‘What element stands out to you the most when watching a fantasy type
film?’
I had chosen this question so that whichever element was chosen by my interviewees I could
focus getting this right when it came down to filming.
Location and Costume have
been the TA’s favourites I think
this is because location and
costume is the most creative
thing that appears to be in the
fantasy genre, lots of bright
colours big bold costumes etc.
Take Alice in wonderland for
example they must have spent
a very long time for costume
ideas – however this makes the
film very successful at the
same time.

4. STORY BOARDS -
Storyboards are graphic organizers in the form of illustrations or
images displayed in sequence for the purpose of pre-visualizing a
motion picture, animation, motion graphic or interactive media
sequence.
- DIFFERENT TYPES OF STORYBOARDS
DIGITAL (ON COMPUTER()
WRITTEN (HAND DRAWN(

5. Hobbit Teaser Trailer Inspiration
The hobbit is famously known for its realistic fantasy like effects. I have chosen to look
at this film teaser trailer because I know the films have been very successful and has
had a lot of good ratings on IMDB and the quality of trailers may be one of the reasons
why people go and see it. One thing i have learnt from looking at this trailer is the use of
fantasy looking locations and the teaser itself looks like a journey which I can take away
and make my teaser trailer look like its a journey also.
Butterflies have
been added
with a swoosh
sound effect
(digetic) – this is
very effective as
it makes the
butterflies seem
more realistic
There has
been a variety
of angles in
the film teaser.
From long
shots to full
body shots to
close ups.
There has
been a lot of
low angle
shots also. This
is key when
filming my
teaser.
The colours are
saturated
making them
look fantasy
like.

6. LEARNING THE BASICS OF DIGETIC AND NON DIGETIC SOUNDS-
DIEGETIC SOUND -
Sound whose source is visible on the
screen or whose source is implied to be
present by the action of the film for
example:
-Sounds made by movements or objects
-Voices of characters etc.
Another term for digetic sound is actual
sound.
NON DIGETIC SOUND –
Sound whose source is neither
visible on the screen nor has been
implied to be present in the action
for example:
-Narrators commentary
-Any mood music
-Sound effects for dramatic effects
Another term for non-diegetic
sound is commentary sound.
Looking back at the hobbit teaser it appears that only a lot of non digetic
sounds have been used. This is probably because it would be quite hard
to imitate the fantasy unrealistic sounds naturally so it was easier to do
this in the editing process. For my teaser trailer I believe I will only use
digetitc sounds

7. PROPS – Creating the butterflies
Butterflies and the pocket watch in the film plot are like
signatures of the movie, just like Harry’s scar is in “Harry
Potter”.
The scar is visible in the movie on Harry’s
forehead the teaser trailers and film
posters creating synergy along the way. I
wanted to use this technique as I think it
is very effective in connecting each
promotional publications and creates
synergy throughout.
Realistic butterflies would have been
very difficult to use in the film trailer
so i had to improvise and came up a
way to work around it by cutting out
paper butterflies and perhaps
throwing them in the air when
shooting to make them look realistic.
Using
Photoshop's
colour cast
correction tool to
come up with
different colours.

8. MAKE UP + HAIR
Make up was difficult to come up
with but very important for my
trailer. This was because it
determined what the whole
costume would look like together
and referring back to the data I
have collected this is part of the
element which stood out the
most for the Target audience.
-I wanted to show the binary
oppositions (Levi Strauss Theory)
of the characters personality with
the good and the bad so I tried to
have light coloured make up for
Dawn and a darker one bold one
for Lust.
For the hair my aim was to make
Dawn look as innocent as possible
so I thought gold locks would go
well. And as for Lust perhaps her
hair to the side to show her
vicious personality?
MAKE UP
EXPERIMENTATION 1
MAKE UP
EXPERIMENTATION 2
-I felt that the
outlined jaw line
makes look Dawn
like a villain, this
make up style also
reminds me of
something from
Avatar.
-The black
eyeliner gave her
a darker feeling
and i think this
would be a good
style to use on
Lust instead.
-Second time
round I feel like
I have
accomplished
more however
it still needs
some lightening
up a bit.

9. CLOTHING + COLORSFinding appropriate
colours and patterns was
an obstacle in itself to
make the whole
fantasy/futuristic look
come together. Already
deciding on the make up
and hair it was easier to
find what I needed.
I had chosen the colours
when coming up with the
plot now it was just
creating an outfit
together.
I looked at inspiration
from futuristic
photographers as there is
not many fantasy movies
which have the clothes
that i was looking for it
was easier to take the
photographic approach.
Choosing the clothes for Conric
(Male Actor) was the hardest this
was because clothes for men aren’t
as creative and colourful as
women’s. So I put together an
outfit with a lot of patterns.
Floral bowtie Dotted Shirt
For Lust I felt that giving
her outfit a fur
accessory will make her
even more evil like –
Cruella de Ville.

10. STORY BOARD (DIGITAL)
This is an example of a part of my story
board and how I had laid it out - Some
of the shot types I liked from other
movie trailers and decided to use it in
mine changing things – it was a lot more
easier doing it digitally because my
drawing skills aren't great. And I wanted
to make it as easy as possible when it
came down to shooting.
Over the shoulder shot
Non Digetic
I have done some sketches so that i have
a variety of storyboards to look back too
but mainly i have stuck to the digital
story board. I haven’t added times for
each scene because ill cut or speed up
them when it comes to the editing
process.
I have tried to fill my teaser
up with clear cut short
shots to build up tension in
the middle and end of the
teaser.

11. DIFFERENT LOCATIONS FOR DIFFERENT SCENES
Location was one of the elements that the
majority of the TA said that they felt stood
out to them in a fantasy genre film/trailer so
I needed to get this part right. I tried to think
carefully of where I could shoot –
somewhere with a lot of colours/was
accessible to me. I also wanted the buildings
to be quite high to get the big buildings effect
as I will not have CGI by my side the only
time to make the clips look fantasy like was
whilst shooting.
This was the location I
used to shoot my film
poster so I wanted
most of the scenes to
be shot here. There are
cars sometimes parked
there so I will need to
shoot around it. On the
other hand it is a one
way street so it makes
it easier for me to
shoot without getting
run over.
This location
reminds me of
a dollies house
and I thought
it would be a
very good
location to
shoot at. The
colours and
layout would
enable to me
to do different
shot types in a
small space.

12. CAMERA AND ACCESSORIES
The camera I had chosen to shoot my film with was a
Nikon D7000 this was because it was my own camera and i
knew id feel more comfortable about using it. However I
had never filmed on it before so I spent some time
watching video tutorials to find out tips and tricks.
One important thing I had learnt was changing the lighting
which was crucial because if it was a bad day for weather
then the camera would be able to make it look bright and
sunny.
The lens I had chosen to use was a 18 – 105 lens which I
thought would be useful for panning and zooming.
This is the tripod I will use –
it is very useful for keeping
the camera steady and to
avoid any shake I can also
use different angles with the
levers.

13. RAIN – This was one
of my fears whilst
shooting – the
weather hadn’t
been great and we
got around this by
taking breaks when
the rain died down
a bit.
PEOPLE
Getting disturbed by
people was a big
obstacle that could
not be hlped – it
also made filming so
much more longer
than expected.
People would be
rude and walk into
the frame but i just
had to keep redoing
the scenes.
LIGHTING –
Getting the
correct
exposures so
that the lighting
was correct was
tricky however
my cameras ISO
and White
balance helped
me even the
lighting out.
FOCUSING – This was
another important
factor due to the fact if
nothing was focused
then the clips would be
pretty much useless
and the most difficult
time when trying to
focus was when the
models were moving in
the scene so I had my
hand on the focus ring
at all times.
OBSTACLES FACED WHILST SHOOTING

14. IDEAS FOR ADDING TEXT INTO THE FILM TRAILER
I have played around with final cut
pro (film editing software) to see
all the features it has and I found
one drawback - when putting in
font (the font and border
styles/effects were limited for the
type of genre I have) so I decided
to look at fantasy trailers and see
what kind of text and effects they
are and hopefully try and create
my own using Photoshop.
This symbol is
something id like to
have in my film trailer
as I think its very
effective because if
people saw this symbol
they would relate it to
the Mortal Instruments
and it creates
recognition.
The background of
this image with
font on it looks
magical and
mystical something
like this would be
perfect for my
teaser as it adds a
bit of spark when
there are no
scenes in frame.

15. FILM TRAILER ADD ONS
I have done some experimentation on Photoshop and these are the things I have
created using different brushes, effects such as outer glow and using shadows.
For the font in the first text and last I have tried to keep a continuous flow with
the title’s font to generate a build up till the end of the teaser. I have tried to keep
it simple and effective – it was difficult to get the placements right because I
wanted each different image to be different.
FADE INTOFADE INTO
I have included a
butterfly for symbolism
so that the viewers can
relate to the film
posters with.

16. Discovering the tools
The Cursor tool enabled me to
move video clips and
images/songs around the
software and was very good
for navigation.
This was the razor
blade tool and its
function was to cut
the clip in parts
which would then
make it able to
move and split
them.
Other tools available on Final Cut were colour correction, video
filters however I felt that the lighting on my scenes were fine and
did not need further editing.

17. Adding and working with Transitions
I feel that the ‘fade in and fade’
transition was my favourite one
whilst making the film teaser, this
is because of the bold bright
colours in the teaser fading into
black which makes the colours
look even more powerful than
they already are.
List of
different
transitions
I got all my clips trimmed with
the appropriate timing trying to
cut down so the film teaser isn’t
too long as a lot aren't. I then
added transitions in between
the clips and some onto the
clip. The difficulty was trying to
put transitions on short clips as
they moved too fast so I had to
use slugs on some of them.

18. Once all of the transitions were aligned with the clips I
decided that I will need to add some text. The text with the
border around it is something I had created and I believe it
worked very well. I will now need to look for suitable music
for my film trailer.
The
colours
and
quality
that came
from my
camera
made the
teaser
have a
profession
al quality
to it.

19. I tried to look for a variety of music that I could possibly use for my teaser because it was
difficult to find a fantasy themed one that would fit to my teaser. Most Fantasy Teasers are full of
special effect sounds however the Sound Pro programme available to us did not have the right
sound effects that were suitable.
The reason why I chose this song was because it has some
personal relation to it about love and it’s very touching. I do
not feel music like this will be able to create suspense and
the lyrics used may confuse the target audience of the plot.
The next step I tried to go for was to type in ‘fantasy
music’ in YouTube and saw what came up. There was no
vocals in the music and this gave it a mystical magical
feeling. However there was a lot of different types of
music and this would make it difficult to put together.
As soon as I heard this piece I played different parts with
different scenes in my trailer and I felt that it could really work.
The beginning of the music video there is a very mellow tune
that could work really well with the beginning to set the scene
and then I went through and fount an upbeat part which would
work well for the fast cut clips.

20. For the tick tock sound effect I tried to
find one from the SoundPro software on
the Macs however it did not sound
realistic enough for tick tocks. So I
decided to find one on YouTube instead
and I was successful.
I cut the Tick Tock sound
effect apart because nearer
to the end of the teaser i
have increased the music to
generate an emotion to the
viewers to say that time is
running out and get them
involved in the teaser. It was
difficult to get the timing
right with the stopwatch and
I had to change the speeds
of the music.