Here are the top 5 drivers for renewal likelihood for 2021. Get more residents to sign on the dotted line months before lease expiration!

1. April
2021
Why Should Your Residents Renew?

2. Kimberly J. Taylor, CAM
Bridge at Northwest Hills
Community Director
AMP Texas
Patrice Duke, ARM
Trevors Run at Dulles Center
Community Manager
Allen & Rocks, Inc.
Charles David
Stoneridge Apartments
Property Manager
CTL Management

3. SatisFacts Index, 2020
Insite Pre-Renewal Survey
Very Likely
36%
Somewhat Likely
32%
Don’t Know
22%
Not Likely
22%

4. 55%
59%
68%
2020 National Average: 36%

5. The top 5
drivers for
perception of
value
Recording Available!
2021
Sense of community
Apartment appearance and condition
Social Media
Community Events
(#6 in 2020)
Neighbors

6. 2013 2014 2015 2016 2017 2018 2019 2020 2021
Perception of
value
Perception of
value
Perception of
value
Perception of
value
Perception of
value
Perception of
value
Perception of
value
Perception of
value
Perception of
value
Sense of
community
Quality of
maintenance
(#12 in 2013)
Quality of
maintenance
Quality of
maintenance
Would
recommend
(#13 in 2016)
Sense of
community
Sense of
community
Sense of
community
Sense of
community
Office staff
responsiveness
dependability
Safety and
security
(#8 in 2013)
Safety and
security
Apartment
appearance and
condition
Apartment
appearance and
condition
Social Media
(#28 in 2017)
Would
recommend
(#7 in 2018)
Would
recommend
Would
recommend
Prompt response
by office staff to
calls, emails
Apartment
appearance and
condition
(#6 in 2013)
Apartment
appearance and
condition
Sense of
community
Sense of
community
Apartment
appearance and
condition
Social Media
Apartment
appearance and
condition
Apartment
appearance and
condition
Office staff
availability to hear
your requests,
concerns
Sense of
community
Sense of
community
Office staff
responsiveness
dependability
(#8 in 2014)
Office staff
responsiveness
dependability
Community
Events
(#22 in 2017)
Apartment
appearance and
condition
Social Media
Neighbors
(#6 in 2020)

7. Value Drivers Renewal Drivers
Sense of community Perception of value
Apartment appearance and condition Sense of community
Social Media Would recommend
Community Events Apartment appearance and condition
Neighbors Neighbors

8. Value Drivers Renewal Drivers
Sense of community Perception of value
Apartment appearance and condition Sense of community
Social Media Would recommend
Community Events Apartment appearance and condition
Neighbors Neighbors
How does
living here
make me
feel?
Connected
Comfortable
Celebrated
Do I want to
keep feeling
this way?
Connected
Comfortable
Confident

9. Perception
of value
4.11
SatisFacts
Index 2020
3.44
Charles David
Stoneridge Apartments
Property Manager
CTL Management

10. Sense of
Community
SatisFacts
Index 2020
3.56
3.79
Kimberly J. Taylor, CAM
Bridge at Northwest Hills
Community Director
AMP Texas

11. Would
recommend
SatisFacts
Index 2020
78%
97%
Patrice Duke, ARM
Trevors Run at Dulles Center
Community Manager
Allen & Rocks, Inc.

12. Would
recommend
SatisFacts
Index 2020
78%
95%
Charles David
Stoneridge Apartments
Property Manager
CTL Management

14. Recording
now
available!
Guest Speaker: Attorney Robin Rock, Federal Trade Commission, Southeast Region

15. Apartment
appearance
and condition
4.51
SatisFacts
Index 2020
4.03
Patrice Duke, ARM
Trevors Run at Dulles Center
Community Manager
Allen & Rocks, Inc.

16. Neighbors
3.75
SatisFacts
Index 2020
3.58
Kimberly J. Taylor, CAM
Bridge at Northwest Hills
Community Director
AMP Texas

17. Key Takeaways

18. • Renewal likelihood is rooted in value
• 3 renewal drivers are “echoes” from value drivers
• Celebrate residents via social media and events
• Renewing means continuation of the experience
Key Takeaways