PowerEnglish is an English language learning program for Thai people that aims to be extremely low cost and accessible to all. It will deliver audio lessons in both an entertaining sitcom format and classic learning format to prepare students. The program recognizes that while Thailand excels in ASEAN industry, English skills lag behind other countries. The affordable audio lessons and podcast delivery model aim to scale English learning across Thailand ahead of the 2015 ASEAN Economic Community. The production plan outlines the lessons, talent involved, and test drive program for companies.

1. PowerEnglish
English Language for Thai People
14 September 2012

2. Mission
• English language startup
program for Thai people
• Extremely low cost per lesson
(2 Baht and up)
• Maximum reach – every Thai
person should have access
• Entertaining program with
‘sitcom’ design
• Runway concept – prepare
students for classic learning
(schools / self learning systems)

3. Concept
• Thailand is a leader in ASEAN industry, but trails
behind in English skills
• Other ASEAN nations have advantage
• English language is top challenge for Thailand, it’s
industry and people
• Everyone recognize the need – nothing is done
• AEC 2015 is ‘turning point’ where the language
lack results in disadvantage to other countries
• A language program is required that’s extremely
cheap and scalable

4. Product
• PowerEnglish audio lessons
• 8 minutes ‘podcasts’
• 39 Newbie lessons followed by
39 intermediary and 39 advanced lessons
• Lessons can be heard in any sequence
• Focussed approach with simple dialogs
• Emphasis on repetition and exploration
• Transcripts on web site
• Successful case studies: ChinesePod, Khan
Academy, Stuff you Should Know

5. Delivery
• Audio Podcast
• Smartphones with MP3 capability
• Laptops or other computers
• MP 3 Players
• CDs
Pilot Episode
• USB Sticks
• Download or file transfer
• Delivery through corporate
customers / companies

6. Subscription Cost
• 30% Discount for pre-bookings
Employees Lessons 1-50 51-100 101-500
3 months 78 THB 27,900 THB 42,900 THB 171,500
6 months 156 THB 44,600 THB 68,600 THB 274,300
1 year 312 THB 71,400 THB 109,800 THB 438,900
Cost/Lesson Lessons 1-50 51-100 101-500
3 months 78 7.15 5.5 4.40
6 months 156 5.72 4.40 17.58
1 year 312 4.58 3.52 2.81

7. Production Plan
1. Meet Mr. Owens 14. Can I Have Your Number?
2. Meet The Staff 15. Mr. Owen’s Family
3. Where Are You From 16. Is She Married?
4. What Do You Do? 17. Where is His Home?
5. Casual Greeting 18. Where Are They From?
6. What is Your Name? 19. What Are Your Names
7. Who is That? 20. I Have a…
8. Where is She From? 21. Family Questions
9. Can You Say That Again? 22. Do You Like?
10. Can You Speak More Slowly?23. I Don’t Live in Bangkok
11. What Does He Do? 24. How Many Languages Do You Speak?
12. What’s Your Job? 25. A German Car
13. He Isn't a Manager 26. American Food

8. Production Team
• Keith Wilson-Singer,VO Talent/writer Native English speaker with a
background in teaching English and other languages including Thai.
• Som Pornthima , VO Talent Native Thai speaker who went to
school in England and is a perfect English speaker, Background in
acting for film, TV, and theatre.
• May Duanglaithong,VO Talent, Native Thai speaker who went to
International schools speaks near perfect English, has acting
experience and travelled around the globe, she also has a successful
real estate business.
• Sam Machielsen,VO Talent, Native Thai and English speaker, well
known actor, starred in the HBO series Tsunami, and Thai movies as
well.
• Karl Sherman, Writer/Consultant Native English speaker,
Experienced English teacher, has worked extensibly teaching Thai
hotel workers, factory workers and business workers to speak
english.

9. Production Team
• Sally Jumpasri, Assistant Production Coordinator and VO Talent,
Native Thai speaker who went to school in England and is a perfect
English speaker. She has a background in production for TV, Audio
and Film
• Thongchai Ingkavipanont, Producer/Editor, Native Thai and Chinese
speaker, went to school in the USA and speaks perfect English. One
of the best editors and producers in Thailand, he has travelled
around the world, edited over 3,000 TV shows for CNBC, STAR
TV, many Thai networks, Australian TV, and many more.
• Bruce Roy Quinby, Producer/writer Native English speaker with a
background in teaching and has great people skills. Has worked in
production for TV and now Audio.
• Chedly Saheb-Ettaba A.K.A. Dr. Penguin Executive Producer, Native
English speaker and worked in Radio, TV, Film and live theatre since
he was 8 years old. Has starred, Directed, and Produced over 3,000
TV shows, 2,000 Radio shows, and worked with many international
films.

10. Production Team
• PowerEnglish Team

11. Production Team
• Lead teachers Som and Sam

12. Production Team
• Lead English teacher Keith

13. Production Team
• Audio Engineer Karl

14. Production Schedule

15. Test Drive Program
• 8 episodes for US$ 200.– for unlimited
distribution to company staff
• Invitations to participate to:
• AFG Automotive Focus Group
• Business Organizations:
Chamber of Commerce,
TAPMA, TAI etc.
• Industrial Estates (Amata City, Hemaraj etc.)
• Goverment bodies: TAI, FTI, BOI