Today’s customer demands brand interactions with the right message, at the right time, through the channel of their choice. Are you delivering? Meet the marketers from Nationwide who are winning in mobile and learn how they got started with SMS, MMS, apps, and push notifications as they share their mobile customer success story.

1. Mobile Engagement: The Right Message At
The Right Time with Nationwide Insurance
Royce Workman, Director, Digital Marketing, Nationwide Insurance
David Rumpke, Director, Enterprise Digital Solutions, Nationwide Insurance
Greg Murphy, Product Manager, Mobile, Salesforce

2. We deliver mobile
experiences where our
customers are accustomed to
receive them.

3. Nationwide Mobile:
Customer Snapshot &
Strategy
Lessons Learned:
Collaboration &
Implementation
Looking Forward: The
Future of Mobile for
Nationwide
1 2 3

4. Mobile

5. Organize the chaos
of rapid change in the
digital space
Use digital to
augment and replace
direct mail
Continue to grow our
digital footprint to aid
in cost reductions
Help our members
interact with
Nationwide the way
the expect

8. Nationwide Plans for the
Future with Mobile
SNA
Terminal
Mainframe
LAN /
WAN
Client
Server
LAN / WAN
Client
Server
Thousands customer
interactions
connected
thingsBillions Trillions
LTE
Mobile
Cloud
Millions

9. Know Your Audience:
Nationwide knows that
they need to meet their
customers wherever
they are
Plan for Success:
Be sure to understand
your customer’s needs
and focus on the
inter-connections
Focus on the Future:
Stay up-to-date with
where your customers
are headed
1 2 3

10. Questions?

11. Thank You!

12. Join Us For Dreamforce 2015
September 15-18, 2015 | San Francisco, CA