The document discusses a proposed mobile app called InstaFind that would help students at Westview High School navigate the campus and locate classrooms, friends, and school events. A survey found most students have trouble finding classes and friends and would find such an app useful. InstaFind would provide navigation guidance, locate friends in real-time, and notify users of on-campus events. Compared to similar apps, InstaFind offers more accurate navigation for small areas like schools and notifies users of upcoming events.

1. Team WVGamma – Westview High School

2.  Need for InstaFind
 What is InstaFind?
 Survey Results
 Market Competition
 Business Model
 Current Features
 Future Roadmap

3. Have you ever had trouble:
• Finding your classrooms
• Syncing up with your friends during breaks and/or for
events/classes
• Finding school events on campus
If you answered YES for any one of the above, you need
InstaFind—a location finder app at the push of a button.

4.  Navigation guidance around the school campus.
 Locate friends without phone calls or text messages.
 Set up notifications and directions for on-campus
events and activities.
 Trusted, time-bound automatic location sharing with
friends.
 Compatible with all modern android phones.

5. 1. Do you often get lost when trying to find your classroom on the first
day of school?
2. If you get lost, what do you do to find your classes on the first day of
school?
Yes Sometimes No
34% 55% 10%
Ask Friends 62%
Ask Teachers 10%
Ask Strangers 31%
Carry a Map 62%
Never Get Lost 10%
Wander Around 6%
About 9 out 10 people have had trouble finding
classes on the first day of school.
Most people ask their
friends or carry a
campus map in case
they get lost.

6. 3. Do you have trouble finding your friends before or after school?
4. If you get lost, what do you do to find your classes on the first day of
school?
Yes Sometimes No
14% 69% 17%
Call/Text 45%
Ask Others 51%
Give Up 31%
Carry a Map 62%
People sometimes have trouble finding their friends.
Most people ask their
friends or carry a
campus map in case
they get lost.

7. 5. Do you have trouble finding club activities or after school events?
6. Do you own a smartphone?
Yes Sometimes No
10% 59% 31%
Around 7 out of 10 people have had trouble finding
club activity locations.
Yes No
72% 28%
Three quarters of the student population own
smartphones.

8. 7. Do your friends own smartphones?
8. Do you think an app that is able to direct you to your classes and help
you find you friends be an effective solution for you?
All Most Half Few None
14% 62% 17% 7% 0%
Most people have friends that own smartphones.
Yes Maybe No
38% 59% 3%
A large majority (97%) of people would find this app
useful in some way.

9.  Family Tracker
 Secures eZoom
 Amber Alert
 Find my Friends
 Friends Tracker
 Facebook Friends Locator

10. Name of
App
Track
Location
Find
Friends
Free
Version
Exists
Capable
in Small
Area
Classroom
Navigation
Event
List
Family
Tracker
✓
Secure
eZoom
✓
Amber
Alert GPS
✓
Find My
Friends
✓ ✓ ✓
Friend
Tracker
✓ ✓ ✓
InstaFind
✓ ✓ ✓ ✓ ✓

11.  Pros:
◦ Tracks Android and Apple phones/tablets
◦ Sends free messages between devices
 Cons:
◦ Not accurate
◦ Expensive
◦ Does not refresh automatically
 Our App:
◦ More accurate
◦ Can be used in smaller areas

12.  Pros:
◦ Tracks location of your child
 Cons:
◦ Only tracks location
◦ Expensive ($100)
 Our App:
◦ Find friends
◦ Can be used in smaller areas

13.  Pros:
◦ Notify where your child is
 Cons:
◦ Expensive ($220/year)
 Our App:
◦ More accurate
◦ Can be used in small areas

14.  Pros:
◦ Locate and track your friends
 Cons:
◦ Only works in a large area
 Our App:
◦ Can be used in small areas
◦ Can locate classrooms

15.  Pros:
◦ Works without GPS or Internet
◦ Free
◦ Tracks your family and friends
 Cons:
◦ Inaccurate
 Our App:
◦ Campus Navigator
◦ Event updates
◦ Customize privacy settings

16.  Pros
◦ You will be able to see your friends location within half a
mile
◦ Free
 Cons
◦ Facebook is usually blocked on school internet
◦ People who don’t have Facebook account will not be able to
use the function
◦ Might not be as accurate when using it at school.

17.  Value Propositions
 Market Size & Revenue Streams
 Cost Structure
 Distribution Channels

18.  Students:
◦ Convenient way to find rooms and friends on campus.
◦ Effective way to receive notifications from events/clubs and to
navigate to them.
 School:
◦ Efficient way to distribute updated maps to the students.
◦ Save resources and cut down costs to maintain printed maps.
◦ Distribute emergency information.
 Guests:
◦ Easy way to find their destination.
 Parents:
◦ Stay informed on the whereabouts of their kids.

19. We plan to target four distinct market segments:
high school students, school districts, school visitors, and clubs.
 Students: Buy the app from app store. Use it to find rooms
and friends.
 Clubs: Pay to set-up and promote their club/event. Send out
notifications to the members. Students will be able to stay
informed and find the event location easily.
 School: Buy the app license for the entire school. Ease of
administration.
 District: Buy and distribute the app licenses to schools.
Additionally Parents pay to get updates.

20. The costs involved are:
 Cloud database and storage.
 Location mapping and personalization.
 Hardware: Indoor location sensors (future extension).
 Programming costs: need to personalize the app for
each school.
 Marketing costs: need people to go down to schools
to demonstrate and promote the app.

21. The options we would like to explore are:
 Distribute a beta version for free to a small sample of
students to generate interest.
 Conduct a larger survey involving students from
different schools and show the results to the school
or/and district administrators: the results will be
convincing and encouraging.
 Promote the app at parent meet-ups.
 Tie-up with the school or district administration.

22.  Account creation
 Friend finder
 Campus navigator
 Privacy settings

23.  Creating an account requires your
name, password, email, and
school.

24.  Find your location on the campus
in real-time.
 Find building and rooms on the
campus.
 Track and locate your friends as
they move around the campus.

25.  Lists all the friends in your trusted
circle.
 Choose the friend that you would
like to locate.
 The information of your friend,
including his or her location and
the contact information will be
popped out.
 Click on find to start the
navigation to your friend.

26.  Setting allows you to choose your
trusted circle of family and friends
with whom you want to share
your location.
 Find friends allows you to see
where your friends are.
 Find room allows you to use
classroom navigation.
 Invites allows you to see all the
invitations.

27.  Use indoor location sensing technology, such as
iBeacon, for finer location granularity. This will
enable micro location updates.
 Incorporate emergency updates from school and
district .
 Event update to parents