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GuideBook
Created by Citrus Apps
Team Members: Hazel Shaw, Barry Wilson,
Connor McKenzie & Laura Rae
THE 5 W’S
Who: WAGGS
(World Association of Girl Guides and Girl Scouts)
What: Lack of an app solely for WAGGS
When: Anytime
Where: At home, at Brownie group,
on trips or excursions
Why: To keep in touch with other WAGGS, and keep updated
on events, excursions, share photos, chat online, play
games. All in a fun, safe & secure environment.
“GirlGuiding is one of the strongest
offline social networks in the UK – if
not the world – girls and young
women form bonds through guiding
that last a lifetime. I’d love to grow
our online presence to match.”
Source: http://digital.girlguiding.org.uk/our-digital-future
A word from J Kerr, Head of Digital
Communications at GirlGuiding
THE PROBLEM:
Many are too young to join other Social networking apps
or don’t want to join them as they are worried about who
they might be chatting to. There is no app specifically
designed for WAGGS. Parents may not allow their kids to
use other apps, the balance between app would give
parents piece of mind.
OUR AIM:
To provide
with an app which is exclusively for use by WAGGS
members.
KEY INSIGHTS:
Some WAGGS currently try to use Facebook, Twitter etc. but
this solution does not work because many of the WAGGS are
too young, or feel its not safe enough.
Our key insight is that the WAGGS would use GuideBook,
designed exclusively for Rainbows, Brownies & Guides.
Citrus apps: We are further education students and one of
our team is a Brownie/Guide Leader.
We present GuideBook. An app exclusively developed for
members of Rainbows, Brownies and Guides. Allowing them
to interact, share photos and chat to each other. Their very
own social networking site.
Rhiannon age 11
Lives in Glenrothes, Fife
Enjoys arts & crafts, computer games
and has been a Girlguidings member
from age 5
Rhiannon wants to be able to chat
with her friends from guides
She wants to share photos with other
guides
She would love to see what guides
around the globe get up to.
Rhiannon doesn’t like using other
social networking sites because she is
“wary” about talking to strangers
online.
“id love an international
Guides penpal”
What Rhiannon wants from GuideBook
Keep in touch with friends
Share the badges she has achieved
Make friends with Guides from
around the world
There are a lot of social networking apps out there but none that are
exclusive for guides. Facebook’s age limit is 13, Twitter tends to be
more popular with users 35 or over. With other social networking
apps there is no way to share badges with other brownies.
None of these apps provide a safe platform that parents would be
happy with their kids using.
GuideBook will be solely for the use of
guides, brownies and Rainbows.
Whilst researching our App, we came across this post on a
GirlGuiding blog from a member regarding, GilrlGuidings
new Digital Strategy:
CORE FEATURES:
My Page – User profile
Badges – Displays badges achieved/working towards
Photos – Share photos of guide events and camps
Games- Play games against other guides
Diary – See up and coming events
PLATFORM: In order to Share Photos, chat with other Waggs and share
information on earned badges a mobile platform would be most
suitable. This would allow our users access to all of these features at
anytime.
Login Page/
New User
Registration
Registration
Screen
Login Page
My Page
Badges Chat Games DiaryPhotos
Logout
Screen
Integrated following
user feedback
FLOW OF
GUIDEBOOK
Register, Login & Logout Wireframes
Citrus apps competition presentation
Citrus apps competition presentation
Technical Feasibility
The app will run on any android phone.
We have designed our app with the targeted age groups in mind.
Rainbows 5-7 years, Brownies 7-10 years, Guides 10-14 years.
Plus an adult section.
Simplistic layout and functions will be painless to code and develop.
It can be easily built and made available to users within 3 months.
We would have alternative accessibility features for impaired users,
such as: voice-activated commands and automated audio functions.
Data Feasibility
The input data requirements for the app would be the unique seven digit number
that every child and adult member already has. This would be necessary to
download and access the app.
On their profile page, members will be asked for some basic details of themselves
and a photograph of themselves, if they so wish.
All of the data would belong to The Guide Association and would be stored, shared
or deleted at their discretion; this would be qualified by a user agreement form
given to the user before being allowed to access the app for the first time.
User profile pages would be shared with other members that are included on the
user’s friends list.
Business Model
Instead of the users paying for this app, the sources of income could
come from the WAGGS Association themselves funding the
future development of the app.
The government are keen on promoting internet security for children,
and therefore may be interested in funding the app.
A third option would be for members guiding fees to be increased slightly,
with the increase contributing
Another source of income could be from advertising,
from companies relevant to GirlGuiding.
Customer Pledges
We have five pledges from
customers in our target area
(GirlGuiding). Some would
be willing to pay for use of
the app while others
wouldn’t. In regards to
advertising on the app, the
feedback we received was
that they would be fine with
advertisements on the app
so long as they were
relevant and not intrusive
CC
Marketing
Our three core marketing activities will be the following:
Word of mouth. Through members of GirlGuiding talking to their
Rainbows, Brownies and Guides letting them know what the app
is and does.
Social networking Sites. Through sites such as Facebook and
Twitter we can post and tweet external links to an app review.
Advertise in the GirlGuiding magazine. This is sent to all adult
members of GirlGuiding every quarter.
App Design Mock-up
We are keen to develop this app further
as we believe it has potential to be a
hugely popular app. Market research has shown a
real need within the WAGGS community for this app
and we hope that GuideBook will one day be available
for download from the market.

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Citrus apps competition presentation

  • 1. GuideBook Created by Citrus Apps Team Members: Hazel Shaw, Barry Wilson, Connor McKenzie & Laura Rae
  • 2. THE 5 W’S Who: WAGGS (World Association of Girl Guides and Girl Scouts) What: Lack of an app solely for WAGGS When: Anytime Where: At home, at Brownie group, on trips or excursions Why: To keep in touch with other WAGGS, and keep updated on events, excursions, share photos, chat online, play games. All in a fun, safe & secure environment.
  • 3. “GirlGuiding is one of the strongest offline social networks in the UK – if not the world – girls and young women form bonds through guiding that last a lifetime. I’d love to grow our online presence to match.” Source: http://digital.girlguiding.org.uk/our-digital-future A word from J Kerr, Head of Digital Communications at GirlGuiding
  • 4. THE PROBLEM: Many are too young to join other Social networking apps or don’t want to join them as they are worried about who they might be chatting to. There is no app specifically designed for WAGGS. Parents may not allow their kids to use other apps, the balance between app would give parents piece of mind.
  • 5. OUR AIM: To provide with an app which is exclusively for use by WAGGS members.
  • 6. KEY INSIGHTS: Some WAGGS currently try to use Facebook, Twitter etc. but this solution does not work because many of the WAGGS are too young, or feel its not safe enough. Our key insight is that the WAGGS would use GuideBook, designed exclusively for Rainbows, Brownies & Guides.
  • 7. Citrus apps: We are further education students and one of our team is a Brownie/Guide Leader. We present GuideBook. An app exclusively developed for members of Rainbows, Brownies and Guides. Allowing them to interact, share photos and chat to each other. Their very own social networking site.
  • 8. Rhiannon age 11 Lives in Glenrothes, Fife Enjoys arts & crafts, computer games and has been a Girlguidings member from age 5 Rhiannon wants to be able to chat with her friends from guides She wants to share photos with other guides She would love to see what guides around the globe get up to. Rhiannon doesn’t like using other social networking sites because she is “wary” about talking to strangers online. “id love an international Guides penpal” What Rhiannon wants from GuideBook Keep in touch with friends Share the badges she has achieved Make friends with Guides from around the world
  • 9. There are a lot of social networking apps out there but none that are exclusive for guides. Facebook’s age limit is 13, Twitter tends to be more popular with users 35 or over. With other social networking apps there is no way to share badges with other brownies. None of these apps provide a safe platform that parents would be happy with their kids using. GuideBook will be solely for the use of guides, brownies and Rainbows.
  • 10. Whilst researching our App, we came across this post on a GirlGuiding blog from a member regarding, GilrlGuidings new Digital Strategy:
  • 11. CORE FEATURES: My Page – User profile Badges – Displays badges achieved/working towards Photos – Share photos of guide events and camps Games- Play games against other guides Diary – See up and coming events PLATFORM: In order to Share Photos, chat with other Waggs and share information on earned badges a mobile platform would be most suitable. This would allow our users access to all of these features at anytime.
  • 12. Login Page/ New User Registration Registration Screen Login Page My Page Badges Chat Games DiaryPhotos Logout Screen Integrated following user feedback FLOW OF GUIDEBOOK
  • 13. Register, Login & Logout Wireframes
  • 16. Technical Feasibility The app will run on any android phone. We have designed our app with the targeted age groups in mind. Rainbows 5-7 years, Brownies 7-10 years, Guides 10-14 years. Plus an adult section. Simplistic layout and functions will be painless to code and develop. It can be easily built and made available to users within 3 months. We would have alternative accessibility features for impaired users, such as: voice-activated commands and automated audio functions.
  • 17. Data Feasibility The input data requirements for the app would be the unique seven digit number that every child and adult member already has. This would be necessary to download and access the app. On their profile page, members will be asked for some basic details of themselves and a photograph of themselves, if they so wish. All of the data would belong to The Guide Association and would be stored, shared or deleted at their discretion; this would be qualified by a user agreement form given to the user before being allowed to access the app for the first time. User profile pages would be shared with other members that are included on the user’s friends list.
  • 18. Business Model Instead of the users paying for this app, the sources of income could come from the WAGGS Association themselves funding the future development of the app. The government are keen on promoting internet security for children, and therefore may be interested in funding the app. A third option would be for members guiding fees to be increased slightly, with the increase contributing Another source of income could be from advertising, from companies relevant to GirlGuiding.
  • 19. Customer Pledges We have five pledges from customers in our target area (GirlGuiding). Some would be willing to pay for use of the app while others wouldn’t. In regards to advertising on the app, the feedback we received was that they would be fine with advertisements on the app so long as they were relevant and not intrusive CC
  • 20. Marketing Our three core marketing activities will be the following: Word of mouth. Through members of GirlGuiding talking to their Rainbows, Brownies and Guides letting them know what the app is and does. Social networking Sites. Through sites such as Facebook and Twitter we can post and tweet external links to an app review. Advertise in the GirlGuiding magazine. This is sent to all adult members of GirlGuiding every quarter.
  • 21. App Design Mock-up We are keen to develop this app further as we believe it has potential to be a hugely popular app. Market research has shown a real need within the WAGGS community for this app and we hope that GuideBook will one day be available for download from the market.

Editor's Notes

  1. What is the background situation you are addressing? Describe the context users are experiencing.Example: BuzzerBuddiez: Who? Students What? Students are studying for exams When? 7am Where? Student dorm Why? Late night cramming, student likely to oversleep
  2. What specific problem do people encounter in that situation? Use the results from your user researchExamples: BuzzerBuddiez: your alarm does not work and you are thus late for: school, work, exams, doctor etc Transit: Many parents don’t speak English and their children have to translate the feedback that a teacher provides. When the feedback is negative students mistranslate. Oyster on the Go: You don’t remember how much money you have left on your pay-as-you-go Oyster card and run out of credit when you urgently need to get on a train Cattle Manager: You need to run backwards and forwards between the office and your cows, taking notes on paper and wasting time or loosing notes
  3. What core question are you addressing with the app? Examples: BuzzerBuddiez: how can you avoid oversleeping? Transit: how can negative teacher feedback be translated accurately? Oyster on the Go: how can you be more aware of how much credit you still have on your Oyster card? Cattle Manager: how can you keep track of injections for your cows while you are out and about looking after them?
  4. To introduce the judges to your team and the product, include your final min elevator pitch here.Example: - Buzzer Buddiez: Our team, [Buzzer Buddiez], is developing [a mobile app] to help [students] [who have studied late and are likely to oversleep because they hit snooze on their alarm clock] [to wake up on time with the help from friends and family]
  5. Summarise what other solutions or alternatives you have found that already exist in the market and explain why they don’t fully solve the problem you are looking at or why your proposed solution is better.
  6. Show here what your MVP will look like in terms of flow and if/ how you have already integrated any user feedback.
  7. Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
  8. Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
  9. Show here what your MVP will look like in terms of the key wireframes of your app’score feature.
  10. Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.