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Rehearse, rehearse, rehearse
Steve Jobs couldn’t pull off an intricate
presentation with video clips,
demonstrations, and outside speakers
without hours of rehearsal.
Give 'em a show
Enhance your presentations by
incorporating multimedia, product
demonstrations, or giving others the
chance to say a few words.
Make numbers meaningful
When Jobs announced that Apple had
sold 4 million iPhones to date, he didn't
simply leave the number out of context.
Instead, he put it in perspective by
adding, "That's 20,000 iPhones every day,
on average." Jobs went on to say, "What
does that mean to the overall market?"
Provide an outline
Jobs outlined the presentation by saying,
"There are four things I want to talk
about today. So let's get started…"
Demonstrate enthusiasm
Jobs shows his passion for computer
design. During his presentation he used
words like "extraordinary," "amazing,"
and "cool." When demonstrating a new
location feature for the iPhone, Jobs said,
"It works pretty doggone well."
Set the theme
"There is something in the air today."
With those words, Jobs opened
Macworld. By doing so, he set the theme
for his presentation and hinted at the key
product announcement—the ultrathin
MacBook Air laptop.
Try for an unforgettable moment
Every Steve Jobs presentation builds up
to one big scene. In this year's Macworld
keynote, it was the announcement of
MacBook Air.
To demonstrate just how thin it is, Jobs
said it would fit in an envelope. Jobs
drew cheers by opening a manila
interoffice envelope and holding the
laptop for everyone to see.
Create visual slides
While most speakers fill their slides with
data, text, and charts, Jobs does the
opposite. There is very little text on a
Steve Jobs slide. Most of the slides
simply show one image.
Don't sweat the small stuff
Don't sweat minor mishaps. Have fun.
Few will remember a glitch unless you
call attention to it.
Sell the benefit
While most presenters promote product
features, Jobs sells benefits. Your
listeners are always asking themselves,
"What's in it for me?" Answer the
question. Don't make them guess. Clearly
state the benefit of every service,
feature, or product.
Rehearse, rehearse, rehearse
Steve Jobs couldn’t pull off an intricate
presentation with video clips,
demonstrations, and outside speakers
without hours of rehearsal.

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Presentation Tips from Steve Jobs

  • 1.
  • 2. Rehearse, rehearse, rehearse Steve Jobs couldn’t pull off an intricate presentation with video clips, demonstrations, and outside speakers without hours of rehearsal.
  • 3. Give 'em a show Enhance your presentations by incorporating multimedia, product demonstrations, or giving others the chance to say a few words.
  • 4. Make numbers meaningful When Jobs announced that Apple had sold 4 million iPhones to date, he didn't simply leave the number out of context. Instead, he put it in perspective by adding, "That's 20,000 iPhones every day, on average." Jobs went on to say, "What does that mean to the overall market?"
  • 5. Provide an outline Jobs outlined the presentation by saying, "There are four things I want to talk about today. So let's get started…"
  • 6. Demonstrate enthusiasm Jobs shows his passion for computer design. During his presentation he used words like "extraordinary," "amazing," and "cool." When demonstrating a new location feature for the iPhone, Jobs said, "It works pretty doggone well."
  • 7. Set the theme "There is something in the air today." With those words, Jobs opened Macworld. By doing so, he set the theme for his presentation and hinted at the key product announcement—the ultrathin MacBook Air laptop.
  • 8. Try for an unforgettable moment Every Steve Jobs presentation builds up to one big scene. In this year's Macworld keynote, it was the announcement of MacBook Air. To demonstrate just how thin it is, Jobs said it would fit in an envelope. Jobs drew cheers by opening a manila interoffice envelope and holding the laptop for everyone to see.
  • 9. Create visual slides While most speakers fill their slides with data, text, and charts, Jobs does the opposite. There is very little text on a Steve Jobs slide. Most of the slides simply show one image.
  • 10. Don't sweat the small stuff Don't sweat minor mishaps. Have fun. Few will remember a glitch unless you call attention to it.
  • 11. Sell the benefit While most presenters promote product features, Jobs sells benefits. Your listeners are always asking themselves, "What's in it for me?" Answer the question. Don't make them guess. Clearly state the benefit of every service, feature, or product.
  • 12. Rehearse, rehearse, rehearse Steve Jobs couldn’t pull off an intricate presentation with video clips, demonstrations, and outside speakers without hours of rehearsal.