A lot has been said about storytelling as a design technique. Stories can inspire. They can help a team understand context and intent. They can help everyone think from the perspective of your customers and users.
But what does that mean? Sit around the campfire terrifying each other with graphic descriptions of table-based web layouts or steal the show with a gripping tale of survival trapped for weeks in a vestibule by Norman doors? Um, no. It’s a lot more practical than that.
Part talk, part hands-on workshop, we’ll explore storyboards as a storytelling device for design. You’ll learn how to devise a storyboard to inspire a team and get them aligned to a common vision. You’ll also learn how you can leverage storyboards as part of your standard approach to product design. All UX designers should have storyboarding as part of their toolkit. By the way, you don’t have to be an artist to make effective storyboards. If you can google images, and copy and paste, you can build storyboards!
//About the speaker//
Paul Hong
Paul is Director of Design Strategy at ServiceNow, where he leads product design for the company’s ITOM, CMDB, & ITAM products (quite the alphabet soup; suffice it to say we help customers manage all aspects of their IT, software, and cloud infrastructure).
A long time resident of San Diego, Paul is former president of SDXD Meetup, was a founding board member of Design Forward Alliance, and has an unhealthy addiction to all forms of gummy candy (and IPAs).
Who is Doing the Work? Designing for AI across modes of interaction.ChrisNoessel
The foundational question for designing AI systems is: Who is doing the work? The human with help from the AI? Or the AI with help from the human? Once designers understand and become familiar with the differences of these modes of interaction, they can more confidently design modern systems that take advantage of AI APIs. Noessel literally wrote the book on Agentive Tech last year, and is working on the follow-up book about Assistant Tech. In this workshop participants gather into design pairs. Then short lectures explain the core concepts and start the creative ideas flowing, followed by integration exercises where participants put these ideas into action. Each team refines ideas across the day, and integrating these modes into a cohesive whole. Time allowing, teams are asked to volunteer to present the key ideas from their designs.
The New Way Google Understands the World #Turingfest 2018MobileMoxie
Learn about how Google is using language understanding to index the information of the world based on Entities, rather than just relying on web crawling and links. Explore the possibilities of Eyes-free/voice only search and discovery and learn how your brand can compete.
Who is Doing the Work? Designing for AI across modes of interaction.ChrisNoessel
The foundational question for designing AI systems is: Who is doing the work? The human with help from the AI? Or the AI with help from the human? Once designers understand and become familiar with the differences of these modes of interaction, they can more confidently design modern systems that take advantage of AI APIs. Noessel literally wrote the book on Agentive Tech last year, and is working on the follow-up book about Assistant Tech. In this workshop participants gather into design pairs. Then short lectures explain the core concepts and start the creative ideas flowing, followed by integration exercises where participants put these ideas into action. Each team refines ideas across the day, and integrating these modes into a cohesive whole. Time allowing, teams are asked to volunteer to present the key ideas from their designs.
The New Way Google Understands the World #Turingfest 2018MobileMoxie
Learn about how Google is using language understanding to index the information of the world based on Entities, rather than just relying on web crawling and links. Explore the possibilities of Eyes-free/voice only search and discovery and learn how your brand can compete.
Designing an interactive smart product concept in order to improve subjective well-being in lonely elderly based on Positive Design
Bachelor's final project presentation - Industrial Design - Tehran University of Art - Supervisor: Mr Nader Shayegh - July 2019
[Description of each page is available in the "note" part]
Sight, Sound & Motion: Video Storytelling and Using Video for Advanced Messag...See3 Communications
This session is designed for organizations that are already producing significant video content and want to take their approach to visual storytelling further in the next year. Danny Alpert, an award-winning film maker and See3's executive producer will discuss new best practices for using video to communicate complex or otherwise challenging concepts into understandable and compelling visual stories. Topics will include scripting, fresh production techniques, animation and motion graphics, and the creation of short form story arcs that create emotional impact. Additionally, we will be reviewing a roundup of the year's best, most hard-hitting nonprofit video to deconstruct some of the most useful cinematic devices that producers are using in their content and ways that original producers can learn and adopt new approaches.
Whats the story? Story strategy for productsHollie Lubbock
Stories help us connect with people, we use them daily to communicate and entertain each other. But how and why should we use these skills to improve our products and services. Design and interaction is a form of story telling, designers must become story tellers to push their products to the next level.
Deconstructing Disruptive Technology in Advertisingbebensiganteng
Technology disruption is happening more quickly and more pervasive with the advent of Covid-19, climate change, etc. we realized that these problems that we are facing are too complicated.
Yet in Advertising, most agencies are still struggling to implement it. The hindrance varies from the inconsistent structure, lack of directions to business prioritization.
Meeting Perspectives - session 1 - Albert Boswijk MPIAssistant
Presentation given on Monday 11-02-2019 during EMEC19.
Deep dive session 1 from the meeting perspectives track.
Presentation given by Albert Boswijk.
EMEC19 was organized by MPI The Netherlands
7 Storytelling techniques used by the most inspiring TED presenters SpeakerHub
See this original post on SpeakerHub's blog: https://speakerhub.com/blog/7-storytelling-techniques-used-most-inspiring-ted-presenters
Most speakers have a tendency of sticking to the facts and figures to make their points seem more credible, unbiased, and authoritative.
However, facts and figures, without real-life relevance are often forgettable.
How can you take these dry pieces of content and turn them into something warm, personable, and most importantly, memorable?
Through storytelling.
The human mind is particularly adept to relate and remember stories, which is why they are one of the most important tools for speakers looking to make their message stick.
In an article published by Visme, writer Nayomi Chibana dives into some of the most impactful storytelling by TED speakers, and explores what makes their storytelling techniques so effective.
We’ve summarized the article visually to give you the highlights.
Want to get more speaking opportunities? Find out more about SpeakerHub: https://speakerhub.com/how-it-works
Our Rotary story is our most powerful tool. Without an interesting narrative, the motivation that drives others to support our work is lost. Think about your own club, and how your projects and events fit within the bigger story of Rotary. This session will focus on applying storytelling and marketing principles to help you tell your story with more consistency and greater impact — leading to better outcomes for your projects and events.
45min Presentation at IT Arena 2018 in Lviv, Ukraine. Topic were "The value of Design" as well as a use case on "Designing future mobility experiences".
Some slides and all videos are removed for SlideShare compatibility.
Por que storytelling?
Por um instante esqueça features, funcionalidades e KPIs. No centro de tudo que você faz, seja startup ou corporação, estão pessoas e as narrativas da vida delas.
Quem são estas pessoas? O que estão fazendo? Podem estar na rua, no ônibus, pegando o filho na escola ou assistindo a uma partida de futebol. No meio ou durante tudo isto, estão usando seu produto ou serviço.
Em meio à complexidade, tantas metodologias, frameworks, backlog, plataformas, etc, é fácil esquecer o lado humano e os micro-momentos que compõe as experiências.
Storytelling e empatia são centrais em Design Thinking, Design Sprints e Lean UX.
Nestes anos de prática profissional na IDEO, Itaú e Huge, nos EUA, Alemanha, Brasil e Inglaterra, aprendi que a habilidade fundamental para inovar, criar e implementar experiências ou negócios de sucesso, é a capacidade de entender, comunicar e influenciar narrativas.
Te convido para este bate-papo onde vamos ver exemplos reais, vou compartilhar a minha experiência em projetos por todo o mundo e ferramentas práticas para você fazer uso na sua empresa, seja ela startup ou corporação.
Running head: RESPONSE 1
RESPONSE 2
Derek Underhile
DB 1
COLLAPSE
Top of Form
The evolution of the writer continues to be a topic of discussion even in the 21st century. From the dawn of time, people have been moved with passion to write down their experiences with the material and immaterial world. From these experiences, true and fictional stories have been created that capture audiences’ attention allowing them to transcend from the ordinary to the extraordinary. Yet even with modern technological advances resulting in the television, mobile devices, and the computer, the science of story has changed very little. The Freytag Pyramid still serves as the best structure for communicating stories although the sequence is debated (Zak, 2015). Zak (2015) observed that the brain functions around story structure and that the climax is the hinge for connecting the beginning and ending of a story. However, he concludes that the order in terms of rising and falling action, doesn't matter in relation to the climax. There is much more to be considered in Zak’s research, but suffice to say the structure of story hasn't changed much.
Writing for Television, Radio, Internet, Broadway, or Movie often means adhering to the specific writing rules that govern each medium. As such, two audiences emerge: the visual and audio audience. The visual audience however can be separated into two sub-audiences of stationary viewers and live audiences. One of the first things that should be considered by writers, before they can solve the issue of tension between isolation and audience, is to consider which medium the script is intended for. There are basically 6 mediums for which stories are communicated and require a script. The visual mediums include Television, Internet, Movie, and Broadway or Theater. The audio mediums are Radio and Podcasting. Once the audience is established the script writer can focus on crafting a script.
Crafting a script includes considering the demographics and psychographics of the intended audience (Hilliard, 2014). Demographics refers most commonly to the gender and age of an audience while psychographics refers to habits, attitudes, and desires of an audience. If a script is intended to reach a broad audience, Hilliard (2014) suggests steering clear of controversial subject matter. Writing a controversial script for broad audiences usually results in negative reviews and risks never being picked up by a broadcasting company. This is not to say that controversial subjects don’t have their place, but rather that niche markets are better suited for controversial subjects. Controversial scripts are commonly found in Radio, Podcasting, and select Television and Internet mediums.
A ...
Running head: RESPONSE 1
RESPONSE 2
Derek Underhile
DB 1
COLLAPSE
Top of Form
The evolution of the writer continues to be a topic of discussion even in the 21st century. From the dawn of time, people have been moved with passion to write down their experiences with the material and immaterial world. From these experiences, true and fictional stories have been created that capture audiences’ attention allowing them to transcend from the ordinary to the extraordinary. Yet even with modern technological advances resulting in the television, mobile devices, and the computer, the science of story has changed very little. The Freytag Pyramid still serves as the best structure for communicating stories although the sequence is debated (Zak, 2015). Zak (2015) observed that the brain functions around story structure and that the climax is the hinge for connecting the beginning and ending of a story. However, he concludes that the order in terms of rising and falling action, doesn't matter in relation to the climax. There is much more to be considered in Zak’s research, but suffice to say the structure of story hasn't changed much.
Writing for Television, Radio, Internet, Broadway, or Movie often means adhering to the specific writing rules that govern each medium. As such, two audiences emerge: the visual and audio audience. The visual audience however can be separated into two sub-audiences of stationary viewers and live audiences. One of the first things that should be considered by writers, before they can solve the issue of tension between isolation and audience, is to consider which medium the script is intended for. There are basically 6 mediums for which stories are communicated and require a script. The visual mediums include Television, Internet, Movie, and Broadway or Theater. The audio mediums are Radio and Podcasting. Once the audience is established the script writer can focus on crafting a script.
Crafting a script includes considering the demographics and psychographics of the intended audience (Hilliard, 2014). Demographics refers most commonly to the gender and age of an audience while psychographics refers to habits, attitudes, and desires of an audience. If a script is intended to reach a broad audience, Hilliard (2014) suggests steering clear of controversial subject matter. Writing a controversial script for broad audiences usually results in negative reviews and risks never being picked up by a broadcasting company. This is not to say that controversial subjects don’t have their place, but rather that niche markets are better suited for controversial subjects. Controversial scripts are commonly found in Radio, Podcasting, and select Television and Internet mediums.
A.
How do we cover everything? How do we cover it well? This presentation will outline some of the best practices for storytellers to efficiently produce content in the field.
[Interaction 18] From Blank Page to World StageCheryl Platz
Most designers are experts at improving upon existing experiences - but how does your process translate to a brand new product? How do you keep a brand new product alive, keep stakeholders passionate, and keep your customer at the center of it all all from behind a veil of secrecy? Cheryl shares some of the processes and techniques she used to help get the Echo Look from a blue-sky idea to a tangible, validated experience in the hands of customers worldwide. You’ll leave with a clearer picture of how to incorporate natural user interface concepts into your envisioning work, and how to set yourself up for success in the challenging and often secretive environment of new product design.
Designing an interactive smart product concept in order to improve subjective well-being in lonely elderly based on Positive Design
Bachelor's final project presentation - Industrial Design - Tehran University of Art - Supervisor: Mr Nader Shayegh - July 2019
[Description of each page is available in the "note" part]
Sight, Sound & Motion: Video Storytelling and Using Video for Advanced Messag...See3 Communications
This session is designed for organizations that are already producing significant video content and want to take their approach to visual storytelling further in the next year. Danny Alpert, an award-winning film maker and See3's executive producer will discuss new best practices for using video to communicate complex or otherwise challenging concepts into understandable and compelling visual stories. Topics will include scripting, fresh production techniques, animation and motion graphics, and the creation of short form story arcs that create emotional impact. Additionally, we will be reviewing a roundup of the year's best, most hard-hitting nonprofit video to deconstruct some of the most useful cinematic devices that producers are using in their content and ways that original producers can learn and adopt new approaches.
Whats the story? Story strategy for productsHollie Lubbock
Stories help us connect with people, we use them daily to communicate and entertain each other. But how and why should we use these skills to improve our products and services. Design and interaction is a form of story telling, designers must become story tellers to push their products to the next level.
Deconstructing Disruptive Technology in Advertisingbebensiganteng
Technology disruption is happening more quickly and more pervasive with the advent of Covid-19, climate change, etc. we realized that these problems that we are facing are too complicated.
Yet in Advertising, most agencies are still struggling to implement it. The hindrance varies from the inconsistent structure, lack of directions to business prioritization.
Meeting Perspectives - session 1 - Albert Boswijk MPIAssistant
Presentation given on Monday 11-02-2019 during EMEC19.
Deep dive session 1 from the meeting perspectives track.
Presentation given by Albert Boswijk.
EMEC19 was organized by MPI The Netherlands
7 Storytelling techniques used by the most inspiring TED presenters SpeakerHub
See this original post on SpeakerHub's blog: https://speakerhub.com/blog/7-storytelling-techniques-used-most-inspiring-ted-presenters
Most speakers have a tendency of sticking to the facts and figures to make their points seem more credible, unbiased, and authoritative.
However, facts and figures, without real-life relevance are often forgettable.
How can you take these dry pieces of content and turn them into something warm, personable, and most importantly, memorable?
Through storytelling.
The human mind is particularly adept to relate and remember stories, which is why they are one of the most important tools for speakers looking to make their message stick.
In an article published by Visme, writer Nayomi Chibana dives into some of the most impactful storytelling by TED speakers, and explores what makes their storytelling techniques so effective.
We’ve summarized the article visually to give you the highlights.
Want to get more speaking opportunities? Find out more about SpeakerHub: https://speakerhub.com/how-it-works
Our Rotary story is our most powerful tool. Without an interesting narrative, the motivation that drives others to support our work is lost. Think about your own club, and how your projects and events fit within the bigger story of Rotary. This session will focus on applying storytelling and marketing principles to help you tell your story with more consistency and greater impact — leading to better outcomes for your projects and events.
45min Presentation at IT Arena 2018 in Lviv, Ukraine. Topic were "The value of Design" as well as a use case on "Designing future mobility experiences".
Some slides and all videos are removed for SlideShare compatibility.
Por que storytelling?
Por um instante esqueça features, funcionalidades e KPIs. No centro de tudo que você faz, seja startup ou corporação, estão pessoas e as narrativas da vida delas.
Quem são estas pessoas? O que estão fazendo? Podem estar na rua, no ônibus, pegando o filho na escola ou assistindo a uma partida de futebol. No meio ou durante tudo isto, estão usando seu produto ou serviço.
Em meio à complexidade, tantas metodologias, frameworks, backlog, plataformas, etc, é fácil esquecer o lado humano e os micro-momentos que compõe as experiências.
Storytelling e empatia são centrais em Design Thinking, Design Sprints e Lean UX.
Nestes anos de prática profissional na IDEO, Itaú e Huge, nos EUA, Alemanha, Brasil e Inglaterra, aprendi que a habilidade fundamental para inovar, criar e implementar experiências ou negócios de sucesso, é a capacidade de entender, comunicar e influenciar narrativas.
Te convido para este bate-papo onde vamos ver exemplos reais, vou compartilhar a minha experiência em projetos por todo o mundo e ferramentas práticas para você fazer uso na sua empresa, seja ela startup ou corporação.
Running head: RESPONSE 1
RESPONSE 2
Derek Underhile
DB 1
COLLAPSE
Top of Form
The evolution of the writer continues to be a topic of discussion even in the 21st century. From the dawn of time, people have been moved with passion to write down their experiences with the material and immaterial world. From these experiences, true and fictional stories have been created that capture audiences’ attention allowing them to transcend from the ordinary to the extraordinary. Yet even with modern technological advances resulting in the television, mobile devices, and the computer, the science of story has changed very little. The Freytag Pyramid still serves as the best structure for communicating stories although the sequence is debated (Zak, 2015). Zak (2015) observed that the brain functions around story structure and that the climax is the hinge for connecting the beginning and ending of a story. However, he concludes that the order in terms of rising and falling action, doesn't matter in relation to the climax. There is much more to be considered in Zak’s research, but suffice to say the structure of story hasn't changed much.
Writing for Television, Radio, Internet, Broadway, or Movie often means adhering to the specific writing rules that govern each medium. As such, two audiences emerge: the visual and audio audience. The visual audience however can be separated into two sub-audiences of stationary viewers and live audiences. One of the first things that should be considered by writers, before they can solve the issue of tension between isolation and audience, is to consider which medium the script is intended for. There are basically 6 mediums for which stories are communicated and require a script. The visual mediums include Television, Internet, Movie, and Broadway or Theater. The audio mediums are Radio and Podcasting. Once the audience is established the script writer can focus on crafting a script.
Crafting a script includes considering the demographics and psychographics of the intended audience (Hilliard, 2014). Demographics refers most commonly to the gender and age of an audience while psychographics refers to habits, attitudes, and desires of an audience. If a script is intended to reach a broad audience, Hilliard (2014) suggests steering clear of controversial subject matter. Writing a controversial script for broad audiences usually results in negative reviews and risks never being picked up by a broadcasting company. This is not to say that controversial subjects don’t have their place, but rather that niche markets are better suited for controversial subjects. Controversial scripts are commonly found in Radio, Podcasting, and select Television and Internet mediums.
A ...
Running head: RESPONSE 1
RESPONSE 2
Derek Underhile
DB 1
COLLAPSE
Top of Form
The evolution of the writer continues to be a topic of discussion even in the 21st century. From the dawn of time, people have been moved with passion to write down their experiences with the material and immaterial world. From these experiences, true and fictional stories have been created that capture audiences’ attention allowing them to transcend from the ordinary to the extraordinary. Yet even with modern technological advances resulting in the television, mobile devices, and the computer, the science of story has changed very little. The Freytag Pyramid still serves as the best structure for communicating stories although the sequence is debated (Zak, 2015). Zak (2015) observed that the brain functions around story structure and that the climax is the hinge for connecting the beginning and ending of a story. However, he concludes that the order in terms of rising and falling action, doesn't matter in relation to the climax. There is much more to be considered in Zak’s research, but suffice to say the structure of story hasn't changed much.
Writing for Television, Radio, Internet, Broadway, or Movie often means adhering to the specific writing rules that govern each medium. As such, two audiences emerge: the visual and audio audience. The visual audience however can be separated into two sub-audiences of stationary viewers and live audiences. One of the first things that should be considered by writers, before they can solve the issue of tension between isolation and audience, is to consider which medium the script is intended for. There are basically 6 mediums for which stories are communicated and require a script. The visual mediums include Television, Internet, Movie, and Broadway or Theater. The audio mediums are Radio and Podcasting. Once the audience is established the script writer can focus on crafting a script.
Crafting a script includes considering the demographics and psychographics of the intended audience (Hilliard, 2014). Demographics refers most commonly to the gender and age of an audience while psychographics refers to habits, attitudes, and desires of an audience. If a script is intended to reach a broad audience, Hilliard (2014) suggests steering clear of controversial subject matter. Writing a controversial script for broad audiences usually results in negative reviews and risks never being picked up by a broadcasting company. This is not to say that controversial subjects don’t have their place, but rather that niche markets are better suited for controversial subjects. Controversial scripts are commonly found in Radio, Podcasting, and select Television and Internet mediums.
A.
How do we cover everything? How do we cover it well? This presentation will outline some of the best practices for storytellers to efficiently produce content in the field.
[Interaction 18] From Blank Page to World StageCheryl Platz
Most designers are experts at improving upon existing experiences - but how does your process translate to a brand new product? How do you keep a brand new product alive, keep stakeholders passionate, and keep your customer at the center of it all all from behind a veil of secrecy? Cheryl shares some of the processes and techniques she used to help get the Echo Look from a blue-sky idea to a tangible, validated experience in the hands of customers worldwide. You’ll leave with a clearer picture of how to incorporate natural user interface concepts into your envisioning work, and how to set yourself up for success in the challenging and often secretive environment of new product design.
Similar to Power of Storyboards - Paul Hong | SDXD July 2019 Event (20)
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
4. Describes a sequence of actions and interactions
SEQUENTIAL
What Are They?
S T O R Y B O A R D S
Uses images to communicate
VISUAL
Images can convey context, arrangement, characters, and
action all at once
INFORMATION RICH
Prototypes the real thing before pursuing it further
“LIGHTWEIGHT”
5. Make a Storyboard
E X E R C I S E ( 5 - 1 0 M i n u t e s )
As shown by blue lines
FOLD INTO SIXTHS
Draw scenes to depict a typical experience with a product or
service
DRAW
Grocery store
Going to the gym
Downloading an app
IDEAS
8. Stories Hack Our Brains
S T O R I E S A R E P O W E R F U L
ATTENTION NARRATIVE TRANSPORT
We resonate with characters,
feel what they feel, and care
what happens
Hold our attention for
prolonged periods of time
Created by Adrien Coquetfrom the Noun Project
Created by hayatstudio10from the Noun Project
9. Attention
S T O R I E S A R E P O W E R F U L
FLEETING METABOLICALLY COSTLY
We use direct attention
sparingly most of the time
because it takes a lot of energy
to sustain
Like a spotlight, direct attention
can only focus narrowly on
something. If it’s not
interesting, we move on
quickly.
Created by Moxillafrom the Noun Project
Created by Nhorfrom the Noun Project
10. Narrative Transport
S T O R I E S A R E P O W E R F U L
EMOTIONAL RESONANCE
EMOTIONAL SIMULATION
To forecast whether a stranger
is aggressive or kind, dangerous
or safe, friend or foe.
We feel what they feel. We care.
We want to know what happens
to them
Created by Royyan Razkafrom the Noun Project
TRUST
We can form rapid relationships
with others to work together,
find friends, find love
Created by Andreas Vögelefrom the Noun Project
OXYTOCIN
Implicated in empathy,
bonding, kindness, love*
Created by LUTFI GANI AL ACHMADfrom the Noun Project
EMPATHY
13. Universal stories shapes as emotional journey maps
AI STUDY
Designer: Maya Eilam, www.mayaeilam.com
Sources: A Man without a Country and Palm Sunday by Kurt Vonnegut
EIGHT CLASSIC SHAPES
Emotional Shapes
Rags to Riches (rise)
S T O R Y P A T T E R N S
Riches to Rags (fall)
Man in a Hole (fall then rise)
Icarus (rise then fall)
Cinderella (rise then fall then rise)
Oedipus (fall then rise then fall)
The Atlantic.com: https://www.theatlantic.com/technology/archive/2016/07/the-
six-main-arcs-in-storytelling-identified-by-a-computer/490733/
14. (1904 – 1987)
Mythologist and writer
Joseph Campbell
Monomyth
S T O R Y P A T T E R N S
Source: Article by Francisco Inchauste for Smashing Magazine
https://www.smashingmagazine.com/2010/01/better-user-experience-
using-storytelling-part-one/
17. How We Do It
S T O R Y B O A R D S
BEGINNING
NARRATIVE
Exposition
MIDDLE END
1
Inciting
Incident
2
Key
Moment
3
Key
Moment
4
Climax
5
Denouement
6
1 2 3
4 5 6
STORYBOARD
18. How We Do It
S T O R Y B O A R D S
BEGINNING
Exposition
MIDDLE END
1
1
SET THE STAGE
Key players
Important context
Goodie, Baddie
19. How We Do It
S T O R Y B O A R D S
BEGINNING MIDDLE END
Inciting
Incident
2
2
INCIDENT
Problem
Need
Event
20. How We Do It
S T O R Y B O A R D S
BEGINNING MIDDLE END
Key
Moment
3
Key
Moment
4
Climax
5
3
4 5
KEY MOMENTS
Drive to ultimate value
Each builds on prior to Climax
21. How We Do It
S T O R Y B O A R D S
BEGINNING MIDDLE END
Denouement
6
6
Denouement
Problem solved
Happy camper
22. Make a Storyboard
E X E R C I S E ( 1 0 m i n u t e s )
As shown by blue lines
FOLD INTO SIXTHS
Think of the 6 points in the narrative structure. What will you
depict for each?
MAP OUT THE NARRATIVE
Try taking your original storyboard and thinking of how you
could make it a great experience
IDEAS
Depict each of the 6 points in the narrative in the
corresponding cells. Caption each cell.
DRAW THE STORYBOARD
BEGINNING
Exposition
MIDDLE END
1
Inciting
Incident
2
Key
Moment
3
Key
Moment
4
Climax
5
Denouement
6
1 2 3
4 5 6
24. Key Uses
S T O R Y B O A R D S
IDEATION ALIGNMENT
Get product management and
development/engineering on
common vision
Exploring and devising
solutions
Created by Aiden Iconsfrom the Noun Project
Created by Krisadafrom the Noun Project
Created by Adrien Coquetfrom the Noun Project
EMPATHY
Appreciate the human element:
people, context, and needs
PITCH
Concise elevator pitch for a
concept
Created by Adrien Coquetfrom the Noun Project
Created by Yugudesignfrom the Noun Project
VALIDATION
Validate direction with
customers and users
25. Denouement
S T O R Y B O A R D S
STORIES ARE POWERFUL
COMMON STORY PATTERNS
WORK STORYBOARDS INTO YOUR WORK
26. Q & A
PAUL HONG
Director of Design Strategy
ServiceNow
PaulHongUX
27. Attributions & Sources
Slide 3 (left to right, top down)
1. Storyboard from Walt Disney Animation “Alice In Wonderland”
2. ac4d.com by Chelsea Hostetter
3. https://www.researchgate.net/figure/An-Example-of-a-Storyboard_fig2_326287202
4. https://docs.idew.org/internet-of-things-project/iot-project-outline/3-5-create-storyboard-for-solution
5. https://elearnhub.org/what-is-a-storyboard/
6. Created by Nick Sung for Airbnb
Slide 4
https://www.storyboardthat.com/storyboards/rich_rosas/ux-storyboard
Slide 9
Spotlight by Moxilla from the Noun Project
vital sign by Nhor from the Noun Project
Slide 10
friendship by Royyan Razka from the Noun Project
stranger by Marie Van den Broeck from the Noun Project
trust by Andreas Vögele from the Noun Project
Slide 24
Idea by Aiden Icons from the Noun Project
Vision by Krisada from the Noun Project
Heart by Yugudesign from the Noun Project
validation by Adrien Coquet from the Noun Project
presentation by Adrien Coquet from the Noun Project
Attributions and sources for images not attributed on slides themselves
