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STORYTELLINGT I M V E R H E Y D E N
T I M V E R H E Y D E N
DOCUMENTARY MAKER, HOST VRT NEWS
FORMER CHIEF STORYTELLING VRT NEWS
AUTHOR HOW TO STORY
@timverheyden
STORYTELLING FORMATS TOOLS
POWER
OF STORIES
STORYTELLING
IN POST TRUTH ERA
IS A COLLECTION OF TOOLS, ELEMENTS, TECHNIQUES TO CREATE GOOD NARRATIVES.
IT IS A WAY OF THINKING THAT EMPOWERS GOOD JOURNALISM.
IT IS NOT FACT DENYING FAIRY TALE STORY CREATING.
EVERYBODY WANTS TO GET SEEN
IN THE NEWSFEED
BATTLE FOR ATTENTION
10 000 000 000
8 000 000 000
MOBILE VIDEO 2014
MOBILE VIDEO 2018
59%53%
MOBILE VIDEO
MOBILE READY DEVICES AND CONNECTIONS
PERSONAL DEVICES
69%
2018 - 2020
10copyrigh Aron Pilhofert
11copyrigh Aron Pilhofer
F R E E TA K E A W AY
YOU CAN PUSH
INFORMATION OUT
DRAG PEOPLE
INTO A STORY
OR
FACTS STORIES
STORYTELLING
UNDERSTAND
& REMEMBER
REPORTING
KNOWLEDGE
§
F R E E TA K E A W AY
well told stories make us
understand the world better
trough the eyes of someone else
UNDERSTAND THE POWER OF STORY
EVERYTHING
STARTS WITH
A GOOD STORY
SIMPLE
One story with one baseline
REAL
Seek for authenticity in what you tell
and who you show
EMOTIONAL
Universal emotions and feelings
obstacles and goals
VALUE
An added value for the viewer
encourages action and reflection
A GOOD STORY
CONFLICT
UNIVERSAL
CONNECTION
CHARACTER
&
MOTIVATION
BUILDING BLOCKS
ONGOING
ACTION
Internal / external
Why should I care
F R E E TA K E A W AY
FIND THE UNIVERSAL
CONNECTION IN EVERY STORY
stories that connect us all
are stories about universal
feelings as love, loss, making
tough decisions, hope, …
OEFENING
VIDEO PHOTOGRAPHY MULTIMEDIA
copyrigh Aron Pilhofer
copyrigh Aron Pilhofer
A collaborative mashup experiment run by Daniella Zalcman (@dzalcman) and co-
founded with Danny Ghitis (@dannyghitis).
an Instagram project that combines photographs from different photographers and
locations into single, collaborative images
V I D E O S T O R Y T E L L I N G F O R T H E W E B
V I D E O S T O R Y T E L L I N G F O R T H E W E B
V I D E O S T O R Y T E L L I N G F O R T H E W E B
We can paint pictures of our entire lives
with our digital trails. 



From what we consume and browse, to where and when we travel,
to our musical preferences, our first loves, our children’s
milestones, even our last wishes – it all can be tracked, digitized,
stored in the cloud and disseminated. 



This universe of data can be surfaced to tell stories, answer
questions and impart an understanding of life in ways that is
currently surpassing even the most rigorous and careful
reconstruction of anecdotes. Elizabeth Wellington
DATA
DATA
HOW Y’ALL SYRIA HACKED ECHOSIGHT ECHOSIGHT + AJ
VOCATIV VOCATIV II GUARDIAN NPR
INSPIRATION
IDEATION
PRODUCTION
PUBLISHING
IDEATION
PRODUCTION
PUBLISHING
MINDLY
REALTIME BOARD
GO MOODBOARD
GO MOODBOARD
PUBLISHING
PRODUCTION
IDEATION
INTERVIEWY
FILMIC PRO
360 VIDEO
LIVE STREAMING
LIVE STREAMING
HYPERLAPSE
SLOWFAST
VINE
BOOMERANG
IMOVIE
POWER DIRECTOR
PRODUCTION
PUBLISHING
IDEATION
SCROLLYTELLING
THE AVATIST
PAGEFLOW
STORIFY
MEDIUM
EXPOSURE
STORYFORM
SWAY
IMAGE
PIXLR EXPRESS
VIDEOSCRIBE
CANVA
TIMELINES
TIMELINE JS
DIPITY
MAPS
STORYMAP JS
ODYSSEY.JS
INFOGRAPHICS
INFOGR.AM
GOOGLE FUSION TABLES
VISUAL.LY
MULTIMEDIA
THINGLINK
MATTERMAP
INTERACTIVE VIDEO
KLYNT
TOUCHCAST
ADVENTR
RACONTR
AUDIO
AUDIOBOOM
CLYP
PLATFORMS
PLATFORMS
INSTAGRAM STORIES
YOUTUBE
WTF
Is it well-
known?
PERSON
WHAT IS THE STORY ABOUT?
Is their appear-
ance important?
Is their
background
important?
Is the person
doing some-
thing?
Video/Audio-
slideshow
TextPhoto Timeline
EVENT
Is a result
visible?
Is something
moving /
happening?
Is it visually
representable?
Do you have
video
material?
Are they
geographically
related?
Is it one
data set?
Is the data in
chronological
order?
Are all data
sets related to
one subject?
Do data sets
add up to
100%?
Are data sets
in chronologi-
cal order?
Do you have
photos?
Do you have
audio?
Is chronology
important?
Is it one
data set?
Does the data
equal 100%?
Are there
contemporary
witnesses?
Is there a
chronological
order?
Do they go
with the
photos?
Does the
data show a
process?
Is it visible?
Are there
interesting
details on site?
Is the location
easy to grasp?
Is the location
photogenic?
Is there
movement?
Are there
before/after
pictures?
Is it a
sequence?
Is sound
required?
Video / Audio-
slideshow
Map
Video / Audio-
slideshow
Animation
Timeline
Map with
Diagrams
Text
Pie Chart
Timeline
Horizontal Bar
Diagram
Complex
Infographic
Audio-
Slideshow
Sankey
Diagram
Photo Gallery
Vertical Bar
Diagram
Animated GIF
Map / Info-
graphic
Slide-over
360° Pano-
ramic Photo
Photo
Text
Timeline Photo Gallery Text
EXPLANATION
(How it works)
SETTING
(Location)
BACKGROUND
(Archival material)
FIGURES
(Statistics)
DONE!
Video Audio Text
Stacked Vertical
Bar Diagram
Stacked
Horizontal Bar
Diagram
Heat map
Complex
Infographics
MULTIMEDIA
STORYTELLING
How to find a form that fits the content
"FORM FOLLOWS FUNCTION" OR HOW TO USE THIS CHART
There is a form that suits every element of a story best – no matter if you're
telling your story in print or online. This flowchart helps you to decide which part
of your story is best presented as text, pictures, video or as a graphic or chart.
Start with the question "What is the story about?" and answer every question
either with "yes" or "no". The coloured boxes indicate the most suitable form of
presentation.
Please note: This chart proposes forms you can use, but that does not necessarily
mean you should use all of them. Make choices based on your story and your
resources. The chart does not tell you what order to use the forms in. It's your
task to decide how best to tell your story.
DOWNLOAD THIS CHART
www.maz.ch/storytelling-tool
Versions in more languages will be coming
soon.
For questions regarding content, contact:
beat.ruedt@maz.ch;
for questions regarding usage rights and
translations:
alexandra.stark@maz.ch
Disclaimer: This chart is still being developed (Version 2, 11/2015). Developed by Beat Rüdt, Head of Visual Journalism Studies at MAZ - the
Swiss School of Journalism, with input from MAZ Head of Studies Alexandra Stark and Bernhard Riedman, multimedia editor of «Der Spiegel».
Translation: Andrew Curry (www.andrewcurry.com). Design: Tu Loahn Huynh, Sergeant (www.sergeant.ch).
Slide-over: juxtapose.knightlab.com
360° Panorama: photosynth.net
Animated GIFs: ezgif.com
Slideshows: www.photosnack.com
Slideshows: www.animoto.com
Photos
Downloader: keepvid.com
Editor: www.wevideo.com
Video / Audio / Slideshows
Comprehensive: timeline.knightlab.com
Easy to use: www.dipity.com
Timelines
Comprehensive: www.gischart.com
Free maps: www.openstreetmap.org
Maps
Comprehensive: infogr.am
Easy to use: www.datawrapper.de
Sankey Diagrams: sankeymatic.com/build
Simple Infographics
Comprehensive: www.piktochart.com
Photo-based Infographics: www.thinglink.com
Flowcharts: www.gliffy.com
Complex Infographics
Starter Kit: www.powtoon.com
Animation
OEFENING
journalism tools
journalism tools
journalism tools
SOURCE: EZRA EEMAN
journalism tools
journalism tools
journalism tools
journalism tools
DANK JE
V R A G E N ?

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Storytelling PHD CUP 2017

  • 1. STORYTELLINGT I M V E R H E Y D E N
  • 2. T I M V E R H E Y D E N DOCUMENTARY MAKER, HOST VRT NEWS FORMER CHIEF STORYTELLING VRT NEWS AUTHOR HOW TO STORY @timverheyden
  • 4.
  • 6. STORYTELLING IN POST TRUTH ERA IS A COLLECTION OF TOOLS, ELEMENTS, TECHNIQUES TO CREATE GOOD NARRATIVES. IT IS A WAY OF THINKING THAT EMPOWERS GOOD JOURNALISM. IT IS NOT FACT DENYING FAIRY TALE STORY CREATING.
  • 7.
  • 8. EVERYBODY WANTS TO GET SEEN IN THE NEWSFEED BATTLE FOR ATTENTION
  • 9. 10 000 000 000 8 000 000 000 MOBILE VIDEO 2014 MOBILE VIDEO 2018 59%53% MOBILE VIDEO MOBILE READY DEVICES AND CONNECTIONS PERSONAL DEVICES 69% 2018 - 2020
  • 12.
  • 13. F R E E TA K E A W AY YOU CAN PUSH INFORMATION OUT DRAG PEOPLE INTO A STORY OR
  • 16. § F R E E TA K E A W AY well told stories make us understand the world better trough the eyes of someone else UNDERSTAND THE POWER OF STORY
  • 18.
  • 19. SIMPLE One story with one baseline REAL Seek for authenticity in what you tell and who you show EMOTIONAL Universal emotions and feelings obstacles and goals VALUE An added value for the viewer encourages action and reflection A GOOD STORY
  • 21.
  • 22. F R E E TA K E A W AY FIND THE UNIVERSAL CONNECTION IN EVERY STORY stories that connect us all are stories about universal feelings as love, loss, making tough decisions, hope, …
  • 24.
  • 26.
  • 29.
  • 30.
  • 31.
  • 32. A collaborative mashup experiment run by Daniella Zalcman (@dzalcman) and co- founded with Danny Ghitis (@dannyghitis). an Instagram project that combines photographs from different photographers and locations into single, collaborative images
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  • 35. V I D E O S T O R Y T E L L I N G F O R T H E W E B
  • 36. V I D E O S T O R Y T E L L I N G F O R T H E W E B
  • 37. V I D E O S T O R Y T E L L I N G F O R T H E W E B
  • 38. We can paint pictures of our entire lives with our digital trails. 
 
 From what we consume and browse, to where and when we travel, to our musical preferences, our first loves, our children’s milestones, even our last wishes – it all can be tracked, digitized, stored in the cloud and disseminated. 
 
 This universe of data can be surfaced to tell stories, answer questions and impart an understanding of life in ways that is currently surpassing even the most rigorous and careful reconstruction of anecdotes. Elizabeth Wellington DATA
  • 39. DATA
  • 40. HOW Y’ALL SYRIA HACKED ECHOSIGHT ECHOSIGHT + AJ VOCATIV VOCATIV II GUARDIAN NPR INSPIRATION
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  • 59. VINE
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  • 74. SWAY
  • 75. IMAGE
  • 78. CANVA
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  • 83. MAPS
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  • 95. KLYNT
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  • 100. AUDIO
  • 102. CLYP
  • 106. WTF
  • 107. Is it well- known? PERSON WHAT IS THE STORY ABOUT? Is their appear- ance important? Is their background important? Is the person doing some- thing? Video/Audio- slideshow TextPhoto Timeline EVENT Is a result visible? Is something moving / happening? Is it visually representable? Do you have video material? Are they geographically related? Is it one data set? Is the data in chronological order? Are all data sets related to one subject? Do data sets add up to 100%? Are data sets in chronologi- cal order? Do you have photos? Do you have audio? Is chronology important? Is it one data set? Does the data equal 100%? Are there contemporary witnesses? Is there a chronological order? Do they go with the photos? Does the data show a process? Is it visible? Are there interesting details on site? Is the location easy to grasp? Is the location photogenic? Is there movement? Are there before/after pictures? Is it a sequence? Is sound required? Video / Audio- slideshow Map Video / Audio- slideshow Animation Timeline Map with Diagrams Text Pie Chart Timeline Horizontal Bar Diagram Complex Infographic Audio- Slideshow Sankey Diagram Photo Gallery Vertical Bar Diagram Animated GIF Map / Info- graphic Slide-over 360° Pano- ramic Photo Photo Text Timeline Photo Gallery Text EXPLANATION (How it works) SETTING (Location) BACKGROUND (Archival material) FIGURES (Statistics) DONE! Video Audio Text Stacked Vertical Bar Diagram Stacked Horizontal Bar Diagram Heat map Complex Infographics MULTIMEDIA STORYTELLING How to find a form that fits the content "FORM FOLLOWS FUNCTION" OR HOW TO USE THIS CHART There is a form that suits every element of a story best – no matter if you're telling your story in print or online. This flowchart helps you to decide which part of your story is best presented as text, pictures, video or as a graphic or chart. Start with the question "What is the story about?" and answer every question either with "yes" or "no". The coloured boxes indicate the most suitable form of presentation. Please note: This chart proposes forms you can use, but that does not necessarily mean you should use all of them. Make choices based on your story and your resources. The chart does not tell you what order to use the forms in. It's your task to decide how best to tell your story. DOWNLOAD THIS CHART www.maz.ch/storytelling-tool Versions in more languages will be coming soon. For questions regarding content, contact: beat.ruedt@maz.ch; for questions regarding usage rights and translations: alexandra.stark@maz.ch Disclaimer: This chart is still being developed (Version 2, 11/2015). Developed by Beat Rüdt, Head of Visual Journalism Studies at MAZ - the Swiss School of Journalism, with input from MAZ Head of Studies Alexandra Stark and Bernhard Riedman, multimedia editor of «Der Spiegel». Translation: Andrew Curry (www.andrewcurry.com). Design: Tu Loahn Huynh, Sergeant (www.sergeant.ch). Slide-over: juxtapose.knightlab.com 360° Panorama: photosynth.net Animated GIFs: ezgif.com Slideshows: www.photosnack.com Slideshows: www.animoto.com Photos Downloader: keepvid.com Editor: www.wevideo.com Video / Audio / Slideshows Comprehensive: timeline.knightlab.com Easy to use: www.dipity.com Timelines Comprehensive: www.gischart.com Free maps: www.openstreetmap.org Maps Comprehensive: infogr.am Easy to use: www.datawrapper.de Sankey Diagrams: sankeymatic.com/build Simple Infographics Comprehensive: www.piktochart.com Photo-based Infographics: www.thinglink.com Flowcharts: www.gliffy.com Complex Infographics Starter Kit: www.powtoon.com Animation
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  • 120. DANK JE V R A G E N ?