45min Presentation at IT Arena 2018 in Lviv, Ukraine. Topic were "The value of Design" as well as a use case on "Designing future mobility experiences". Some slides and all videos are removed for SlideShare compatibility.

1. S E B A S T I A N G I E R
@sebastiangier
How design drives
future mobility
experiences.

3. B R I A N R E E D
“Everything is
designed.
Few things are designed well.”

4. A N D R E A S S C H Ü S S L E R
“Design is, what
humans experience.”

5. Design = Experience
Design ≠ Experience = Not well designed.

6. People (EXP)
Technology (IP)Business (USP)
Brand
Infrastructure
Interaction
Product /
Service

7. S C O T T W I L S O N
Design de-risks.

8. S T R A T E G I C D E S I G N
Understand emotions.
Design emotions.
Evaluate emotions.

9. P R O F . D R . M A R C H A S S E N Z A H L
Happiness needs Design.
http://www.experienceandinteraction.com/tools/
Relatedness Security Competence Popularity Stimulation Autonomy Meaning Physicalness

14. Good Design =
Good Business.
2004 2014
S&P 500
D.INDEX
211%
https://www.dmi.org/page/designvalue
D M I : D E S I G N V A L U E I N D E X

15. E X P E R I E N C E S
Design can often be
the deciding variable
that will make the
difference.

16. E X P E R I E N C E S
Everything is
transparent now.

17. E X P E R I E N C E S
People look
for stories and
experiences.

18. U S E C A S E S T U D Y
Human-centered design in mobility.
Project “BMW Xplore.”
Longlist
Interaction Design Service Design
Nominated

19. A P P R O A C H
The rise of the passive
mobility experience.

20. Active Passive
Boost Drift & Control Durable Efficient Ease Productive Precious Exploration
S T R A T E G Y
The new world of mobility experience values.

21. A N A L O G Y
Discover. Explore.
Grow. Learn.

22. P R O C E S S
Immerse,
Prototype,
Evaluate.

23. Imagine Experience Retain
Hosting Planning Arranging Hospitality Supporting Discovering Collaborating Remembering
A P P R O A C H
Identify touchpoints for added emotional value.

25. C O M M E R C I A L

26. M O B I L I T Y A S A P L A T F O R M
Curated
experiences
that include
everything
you need.

27. A R T I F I C A L I N T E L L I G E N C E
Your proactive
companion that helps
you to be prepared.
Oh, can I rent a mountain
Good to go - but let’s change the start
meet up to Ostbahnhof.
Hey, do you need anything for next week?
Done! Chris & Andy - all good to go?

28. 3 liters of water
GoPro Hero 5
POC Helmet e3100
FlyOne Bag
M O B I L I T Y U P G R A D E S
Rent items and get
your equipment
delivered to your seat.

29. H O S P I T A L I T Y
A warm welcome
and seamless start.
Sweet!
Guys! Your orders have all arrived.

30. C O N T E X T U A L
Curated
content that
connects
you to the
destination.

31. Taking care
The car as the personal assistant:
Schedules pick-ups, drop-offs, answers
questions about the car , divides costs and
makes sure shared items are organized.
From A to X.
Curated Experience that include
all you need. The route, optionally
all equipment and the vehicle.
A warm welcome.
The user gets welcomed, his deliveries
are all placed and the back-screen
creates transparency of information as
well as “Vorfreude”.
W I N D O W O F T H E F U T U R E

32. T E C H N O L O G Y
TOLED / VR
(Transparent Organic Light
Emitting Diode / Virtual Reality)

33. P R O T O T Y P E

35. P O D C A S T
Designdrives.org

36. What, how and why design
drives things forward.
L E A R N

37. S E B A S T I A N G I E R
Thanks for
your time.
@sebastiangier
info@sebastiangier.com
sebastiangier.com
designdrives.org