PostNord Retail Day 2018 Mattias Andersson
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Mattias är VD på Friends & Insights, som är en ny marketing automationbyrå hos koncernen House of Friends. Mattias kommer tidigare från SAS där han var Head of CRM analytics.
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E barometern Q2 2018
Temat för E-barometern Q2 2018 är konsumentdriven logistik. Hur får svenska konsumenter sina leveranser och vad är drivkrafterna bakom beteendet. Dessutom inför vi ett nytt tema, nämligen om Artificiell Intelligens (AI), och om dess påverkan på retailbranschen. Givetvis får du även reda på utvecklingen under andra kvartalet för svensk e-handel totalt sett och per bransch.
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Äldre dam med mobil, sittandes i en stol.
Vi följer, i samarbete med Svensk Digital Handel och HUI Research, den svenska e-handelns utveckling. Resultatet presenteras varje kvartal i rapporten E-barometern.
E-barometern Q1 2018 har temat e-handel över gränserna och lojalitet. Hur svenska konsumenter shoppar från utländska e-handelsbutiker och hur långt företagen har nått i sin expansion. Givetvis får du även reda på utvecklingen under första kvartalet för svensk e-handel totalt sett och per bransch.
Du kan ladda ner rapporten på www.postnord.se/ebarometern.
PostNord Retail Day 2018 Tom Goodwin
The document discusses how retail is changing in the digital age. It identifies 4 key themes: the democratization of commerce, blurred lines between shopping and buying, the horizontalization of commerce, and the storefront being everywhere through digital channels. It argues that retailers need a holistic strategy for selling and building relationships in this new environment. Specifically, they should focus on using technology to reimagine their role and maximize their brand's experience for customers in the modern digital era.
PostNord Retail Day 2018 Arne Andersson och Carin Blom
Carin är detaljhandelsanalytiker på PostNord och talesperson för e-handelsfrågor. Hon ansvarar för rapporten E-barometern, som följer utvecklingen inom svensk e-handel. och ArneAndersson är e-handelsexpert och senior rådgivare hos PostNord med lång erfarenhet av e-handel och logistik. Här presenterar de E-barometern helårsrapport 2017.
E-barometern Årsrapport 2017
I E-barometern helårsrapport 2017 summerar vi årets som gått. Rapporten beskriver utvecklingen inom e-handeln totalt sett och per bransch. Där beskrivs även leveransönskemålen, omnikanalsbeteendet och import/export under året.
E barometern Q3 2017
I E-barometern Q3 2017 djupdyker vi i julhandeln. Rapporten beskriver hur mycket svenskarna kommer att julhandla för, hur och vad de kommer att julhandla, samt hur företagen rustar sig inför julen.
Mike Storm – Neurons Inc. PostNords E-handelsforum 2017.
Ditt undermedvetna säger allt. Med konkreta exempel berättar Mike om konsumentbeteende och vad konsumenterna egentligen tycker och känner om ett varumärke, oavsett om de är medvetna om det eller inte. Om hur hjärnan påverkas av olika intryck, information och budskap.
Kyle Lacy – Lessonly. PostNords E-handelsforum 2017.
Hur påverkar teknologin sätten vi tänker, handlar eller kommunicerar? Kyle berättar om den nya världen inom digital marknadsföring. För att överleva framöver handlar det om att företag måste anpassa sig till en verklighet där kunden har makten och köpupplevelsen styr.
Jessie Baker – Provenance. PostNords E-handelsforum 2017.
Blockchain-teknologi och öppen data? Provenance kopplar digitalt ihop “dumma” fysiska produkter med ett mycket säkert decentraliserat nätverk. Jessi berättar om ny teknik för att bättre förstå vår materiella värld, driva på den cirkulära ekonomin och ökar transparensen i supply chain. Hon pratar om Internets framtid (blockchain, Internet of Things och öppen data), särskilt i relation till produktinnovation, varumärken och supply chain.
Infografik e-barometern-q1-2017
PostNords rapport e-barometern Q1 2017 fokuserar på internationaliseringen av e-handeln och hur man skapar lojalitet på dagens konkurrensutsatta e-handelsmarknad.
Infografik e-barometern årsrapport 2016
Det är alltid lika spännande att titta tillbaka på året som gått
i e-handelsvärlden. Vi hade höga förväntningar för 2016 och
när vi nu summerar året kan vi konstatera att det både blev
ett händelserikt år och att e-handelstillväxten levde upp till
våra förväntningar.
Infografik e-barometern-q1-2016
E-barometern Q1 2016 bygger på information som har samlats in från företag under april månad. 302 företag deltog i undersökningen, vilken genomfördes av HUI Research. Två konsumentundersökningar har genomförts med hjälp av TNS Sifos webbpanel med ett riksrepresentativt urval av Sveriges befolkning i åldrarna 18-79 år. Den första genomfördes 1-16 april 2016 med 3 212 respondenter och den andra genomfördes 1-17 april 2016 med 2 142 respondenter.
E-barometern Årsrapport 2015
PostNord följer, i samarbete med Svensk Digital Handel och HUI Research, den svenska detaljhandelns utveckling inom e-handel. E-barometern publiceras en gång per kvartal och rapporten redovisar e-handelns omsättning och tillväxt tillsammans med undersökningar bland konsumenter och e-handelsföretag kring olika teman.
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PostNord Retail Day 2018 Arne Andersson och Carin Blom
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Mike Storm – Neurons Inc. PostNords E-handelsforum 2017.
Mike Storm – Neurons Inc. PostNords E-handelsforum 2017.
Kyle Lacy – Lessonly. PostNords E-handelsforum 2017.
Kyle Lacy – Lessonly. PostNords E-handelsforum 2017.
Jessie Baker – Provenance. PostNords E-handelsforum 2017.
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PostNord Retail Day 2018 Mattias Andersson
- 1. H O U S E O F F R I E N D S © 2 0 1 8 Mer lönsam kommunikation via Marketing Automation Mattias Andersson Friends & Insights (a part of House of Friends)
- 2. H O U S E O F F R I E N D S © 2 0 1 8 Mattias Andersson Partner Friends & Insights (part of House of Friends) Head of CRM Analytics | SAS Business Analyst Manager | Telia CRM- & Kundklubbsansvarig | Twilfit Head of Analytics | 3 Sverige Part of the book ”30 Advices from 30 Greatest Professionals in CRM and Customer Service in the World”
- 3. H O U S E O F F R I E N D S © 2 0 1 8 MålgruppKanal Budskap Timing
- 4. H O U S E O F F R I E N D S © 2 0 1 8 Customer enter site Product Landing page O pt in Customer goes directly to landing page Clicked in email 1a. – Customer search for car model on Google • Clicks on an organic post on Facebook * or no email address available 1b. Customer searched for car model 2. 24h Customer profile, no purchase of product 3. O pt O ut* sales email no 1, focus: inspiration 4a. External banner with product 4b. 5 days External banner with product 5b. Sales email no 2, focus: CTA 5a. Noactioninemail 5days Landing page
- 5. H O U S E O F F R I E N D S © 2 0 1 8 EMAIL xxx.com APP PAID SEARCH EXTERNAL MEDIA SOCIAL MEDIA Low costchannels High costchannels Data Campaigns Strategies Fatigue ROI Frequency Cap
- 6. H O U S E O F F R I E N D S © 2 0 1 8 Attribution models First click
- 7. H O U S E O F F R I E N D S © 2 0 1 8 Attribution models Last click First click
- 8. H O U S E O F F R I E N D S © 2 0 1 8 Attribution models Linear First click Last click
- 9. H O U S E O F F R I E N D S © 2 0 1 8 Attribution models Time-Decay First click Last click Linear
- 10. H O U S E O F F R I E N D S © 2 0 1 8 Attribution models Time-DecayFirst click Last click Linear Data driven
- 11. H O U S E O F F R I E N D S © 2 0 1 8 Attribution models Time-DecayFirst click Last click Linear Data driven
- 12. H O U S E O F F R I E N D S © 2 0 1 8 Attribution models Likelihood of purchase 2% 3% Search Search Display Email Email Likelihood of purchase Increased likelihood of purchase by 50% Likelihood of purchase Time-DecayFirst click Last click Linear Data driven
- 13. H O U S E O F F R I E N D S © 2 0 1 8 Testa budskap (…och kanal och målgrupp och timing)
- 14. H O U S E O F F R I E N D S © 2 0 1 8 Testa budskap (…och kanal och målgrupp och timing) …men även om du har världens bästa IT-system och världens bästa data…
- 15. H O U S E O F F R I E N D S © 2 0 1 8 …så måste du arbeta på helt nytt sätt
- 16. H O U S E O F F R I E N D S © 2 0 1 8 Customer enter site Product Landing page O pt in Customer goes directly to landing page Clicked in email 1a. – Customer search for car model on Google • Clicks on an organic post on Facebook * or no email address available 1b. Customer searched for car model 2. 24h Customer profile, no purchase of product 3. O pt O ut* sales email no 1, focus: inspiration 4a. External banner with product 4b. 5 days External banner with product 5b. Sales email no 2, focus: CTA 5a. Noactioninemail 5days Landing page BRING DATA(BASES) & EMPLOYEES TOGETHER
- 17. H O U S E O F F R I E N D S © 2 0 1 8 mattias.andersson@houseoffriends.se 073 – 511 33 71 http://linkedin.com/in/mattiasandersson1 friendsinsights Mattias Andersson Partner Friends & Insights (a part of House of Friends)