The document discusses techniques used in movie posters to promote films without revealing major plot details. Low-key lighting and points of interest are employed to set a moody tone, while ambiguous taglines and an absence of explicit plot references aim to pique intrigue and surprise viewers regarding twists like a character being a patient or ghost rather than stating it outright.

1. Low-key lighting used to create an
often moody/mysterious
atmosphere.
Eyes drawn to points of interest.
Suggestion of unstable emotional
states in taglines.
Absence of taglines can often
increase intrigue for the film, as
there is no hint to what the plot
focuses on aside from what is
portrayed on the poster.
No hint at the plot twists in either films
(DiCaprio’s character is a patient and Willis’ is a
ghost,) so as to increase the surprise when the
audience views it.