The poster advertises an all-female band represented through their retro 80s style clothing of leather jackets, sweatshirts, and big glasses. Their positioning sitting diagonally presents them as powerful and challenging gender stereotypes. As an all-female band, they challenge conventions as bands are typically male-dominated. Elements like the band name in bold and their image sitting in a field give the viewer information about who they are. Iconography like the black leather jackets symbolize rebelliousness against female stereotypes. Settings clues suggest they may be at a music festival.

1. Character-
The characters representedinthe advertare the band,whoare three girls.Theyare represented
as being‘retro’throughtheir80’s style clothing- leatherjacket,sweatshirtandbigglasses.Due to
themall sat similarlyinadiagonal line withtheirlegscrossed, presentsthemaslookingpowerful,
whichchallengesthe female genderrepresentationthatwomenare inferior.The factthat itis an
all-girl bandchallengesthe typical conventionof abandas it isstereotypicallyseentobe boys
whoare inbands.Whereasgirlswouldbe representedasbeing‘girly’andseeninapop girl
group.
Narrative events-
The name of the band isin boldat the top of the page,whichis
whatthe audience willsee firstaccordingtothe Guttenberg
principle.Itisfollowedbyanimage of the bandsat on decks
chairsin a field,whichgivesthe audienceasense of whothey
are.The name of the albumandadditional informationis
presentedunderneath.Overall,the wayitisstructuredhelps
the viewerknowwhotheyare,whattheylooklike andthe
pointto the posterinan orderlymanner. The wayin which
the posterhas beeneditedevokesthe 70’s/80’sera, due to
the significantsoftandwarmhuescreatingblownhighlights.
Iconography-
The black leatherjacketissymbolicof rebelliousnesswhichisn’t
stereotypical of the female gender,thereforechallengesthis
representation. The costumesare alsoevocativeof the 80’s era,due to their
leatherjacketsandminiskirts. Alsothe deckschairsare symbolicof the
beachand summer,suggestingthe imageswastakenaroundthistime.It
couldbe representingthe factthatthey’re ata festival fromthe clothes
they’re wearing-shortsandsunglasses-,the fieldandthe chairs. The fontof
the artistsname is iconicof the band,as itis seenonall of theirpostersand
albums.
Setting-
The warm filteronthe image couldreflectthe fact
that the environmentthey’re inissunnyandistrying
to representthe factthat itis summer.Therefore
thismakes ithyper- real because the audience is
unclearwhetheritisactuallysunnyornot. The field
may representthe factthatthey’re at a festival or
concert, due to the symbolismof the deckchairsand
clothes.
Technical audiocodes-
The use of diagonal linescanbe seenwithinthe picture due tothemsaton chairsdiagonally.The effectof the picture iswarmand
saturated,whichgivesit asense thatit was takeninthe style of a Polaroidpicture,makingithyper-real.However,judgingbythe
blownhighlightsonthe clothes,legsandface itcouldshowthat itwas sunny,ortheyhave done thisinpost-processing.The high
angle/longshotshowsthe viewerwhotheyare.Also,the colourswithinthe clothesisharmonioustothe colourswithinthe deck
chairs,in termsof shadowsas well,whilstthe greenbackdrophelpsemphasisethem. Itisclearwhatthe artist name isfromthe
fact that the textabove the image isenlargedandbold,andalsoisa differentfonttothe restof the text. The blackand white of
the textand backgroundof the postercorrespondstothe colourswithininthe picture of the jacketandhighlights-thishelpsthe
postercome togetherandflow.The waythe textbelowthe image graduallygetssmallerandsmallerhelpsdrawthe viewer’seye
towardsbottomof the poster.