This document provides social media content tips for Retro Fitness franchise locations to enhance their online presence and member engagement. It recommends posting about community events, unique classes, in-club contests, and product promotions. Examples of strong performing posts include pictures from charity events, senior fitness classes, new products, and member transformations. Permissions should always be obtained before posting photos of members. The goal is to foster connections and attract new members through an active social media presence.

1. SOCIALMEDIA TIPSFOR RETRO FRANCHISE LOCATIONS
What your club should be
doing to ensure SOCIAL
MARKETING SUCCESS
It’s often the "little things" that can
make a big difference in enhancing
the connection to current members
and attracting new ones.
Here are some ideas of happenings
to remember to tell your CWI
community manager or things to try
at your location...

2. SOCIALMEDIA CONTENT TIPS FOR RETRO FITNESS FRANCHISE LOCATIONS
Examples of
pictures and club
provided info
that gets strong
response.
Examples of
pictures and club
provided info
that gets strong
response.
Community EventsCommunity Events
Unique Class OfferingsUnique Class Offerings
In Club Contests
Product Promotion/Sampling
Text or EmailText or Email
to your CWIto your CWI
SocialSocial
CommunityCommunity
Manager rawManager raw
material formaterial for
“producing”“producing”
an effectivean effective
postpost
More
Details

3. SOCIALMEDIA CONTENT TIPS FOR RETRO FITNESS FRANCHISE LOCATIONS
Community EventsCommunity Events
Unique Class OfferingsUnique Class Offerings
In Club Contests
Product Promotion/Sampling
Representing Retro at festivals, parades, charity events, health fairs, etc. Advanced
notice and/or in-progress is preferred but aftermath recaps are great too.
Tenafly offers a Seniors Class called "Forever Fit". This is a great selling point and great in-club shot
for a class post. Raleigh offers a "towel service" for members (not pictured).
Show how your club beats the competition!
We always know about the "big" club promos, but don't forget about the little ones... especially when
their fun, like "smoothie pong." A great and fun way to boost smoothie sales. Smoothie of the week
and pop-up "Happy Hour" works too...
Giving away free samples? Got new products to promote?
People like freebies.

4. SOCIALMEDIA CONTENT TIPS FOR RETRO FITNESS FRANCHISE LOCATIONS
MORE IDEAS
Little things
can make a
big
difference.
Little things
can make a
big
difference.
Always ask permission before takingAlways ask permission before taking
pictures, and make sure memberspictures, and make sure members
are aware it may be posted on Retroare aware it may be posted on Retro
Fitness social pages.Fitness social pages.
• Staff and member birthdays. Get a pic of them and
we'll give them a shout out!
• Instructor bios and personal fitness achievements,
ex: Darrell is an instructor who was inducted
into a karate hall of fame.

5. SOCIALMEDIA CONTENT TIPS FOR RETRO FITNESS FRANCHISE LOCATIONS
MORE IDEAS
Little things
can make a
big
difference.
Little things
can make a
big
difference.
Always ask permission before takingAlways ask permission before taking
pictures, and make sure memberspictures, and make sure members
are aware it may be posted on Retroare aware it may be posted on Retro
Fitness social pages.Fitness social pages.
• Group fitness classes as they're going on and group
shots at beginning/end of class.
• Members using equipment, action shots.

6. SOCIALMEDIA CONTENT TIPS FOR RETRO FITNESS FRANCHISE LOCATIONS
MORE IDEAS
Little things
can make a
big
difference.
Little things
can make a
big
difference.
Always ask permission before takingAlways ask permission before taking
pictures, and make sure memberspictures, and make sure members
are aware it may be posted on Retroare aware it may be posted on Retro
Fitness social pages.Fitness social pages.
• Pro Shop inventory, any specials, new items.
• Member before and after stories

7. Questions?Questions?
Contact Your Community
Manageroror
Contact CWI for help.
Christina@cwi.me or ChristieCGC@cwi.me
Michael@cwi.me
770-329-2487