The document provides guidance on developing a business plan by outlining the typical format and components, which include a cover page, executive summary, company description, products and services, market analysis, strategy and implementation summary, management summary, and financial plan. It links to additional information about each section to help those writing a business plan understand what content to include in each logical part of the plan. The format is meant to clearly convey all relevant information about the proposed business for those evaluating its viability and potential for success.

1. Speaking and Writing - 3
Final Portfolio.
Thursday Group A
s1170100 Yukiko Kanno
s1170101 Daiki Kubota
s1170112 Masahiro Suto
s1170106 Takeshi Sasaki

2. Speaking and Writing 3
Assignment: Individual Sections Development Exercise # 1
Reference Articles:
http://esl.about.com/od/businessenglishwriting/a/bizdocs_3.htm
http://www.eslgo.com/resources/ba/bizemail.html
http:// www.mftrou.com/writing-business-emails.html
1. INFORMATION RESEARCHER
A: What are the major points in the articles you see above?
These articles are written about how to write better business e-mail.
Moreover, the reason why it is important for us is written in the articles.
B: Why are these articles important? Write 5 major points in the articles that are
important. Write in your own words.
・There are various means of communication now. Business e-mail is one of the means
of communication.
・If we learn how to write business e-mail, we can work efficiently, and we can have
free time.
・There are a lot of people who do not understand how to write business e-mail.
Therefore, these articles are necessary for these people.
・These articles are important for us to do not make a mistake in business e-mail. If
there is mistake, it is impolite to the customer.
・If we use business e-mail correctly, we can build mutual trust with the customer.
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3. C: Explain 5 reasons why one should read the above articles when preparing to write an
important business e-mail on a topic that is important to you? Write in your own words.
The first reason is style of business e-mail differ from style of a letter. We don't need
to write business e-mail like letter. Business e-mails are usually short and concise.
Therefore, it is general that business e-mail omits a greeting reference to the weather
like the letter. We should use business e-mail according to the time and
circumstances.
The second reason is to write the business e-mail easy to read. We should try to make
business e-mail comprehensible to customers. Therefore, we use white space and
legible font. Moreover, in the business e-mail, it is important to write the subject
concretely.
The third reason is not to hurt customer's feelings. Therefore, we should learn how to
write correct business e-mail, and we can send appropriate business e-mail to the
customer. Moreover, we should use the spell-check and re-read our e-mails before it
send.
The fourth reason is to give a good impression to the customer. Therefore, we should
write business e-mail with sympathy. It is also important to tell the business
appropriately.
The last reason is to learn what to write in business e-mail. My common sense and
common sense in the writing of mail might be different. Moreover, there are some
contents that must be written in business e-mail. Conversely, there are some contents
that should not be written in business email.
D: Write a paragraph explaining the common guidelines that you find in all the three
articles above. Write in your own words.
We must write a subject concretely in header. As a result, the other party of mail can
understand of the content. Email is much less formal than a written letter. Emails are
usually short and brief. We write business emails easy for the reader to reply yes or no
or give a short answer. We also write business email easy for the other party of mail to
read. It is good to include a telephone number to the signature of business email. This
will give the recipient the chance to telephone if necessary. We confirm whether
spelling is correct when we finish writing it. We should check sentence of it again
before we send business email to the other party of email.
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4. 2. CONTENT ORGANIZER
A. Explain the overall idea for designing a business e-mail as is mentioned in the
articles above. (50 words minimum)
First, writer must write a name and an address and date. Those things are very
important. Second, writer must write harmonized main point. If writer doesn't do
this work, reader is embarrassed. Next, should write as easy sentence as possible.
Reader likes that it is easy to read sentence.
B. Write a short business e-mail on a topic of your choice .You can address the e-mail to
me or anyone of your choice. Write in your own words.
April 19, 2010
NAME
ADDRESS
Dear NAME:
I have wanted to meet you. If your time is free, please send me e-mail. I you’re
your e-mail.
Thank you, read this e-mail.
Daiki Kubota: Student
s1170101@u-aizu.ac.jp
C. Write two sentences explaining a problem that you have come across recently.
My problem is a stomachache. I might eat meat that has gone off.
D. Write down five sentences explaining how a personal e-mail should be different from
a business e-mail. Write in your own words.
First, business mail has to be accurate sentence. Second, you can use spoken
language on personal mail. Third, business mail has to be easy to reader to
understand. Fourth, personal mail is sent for friends or family or etc but business
mail is sent formal person. Fifth, business mail is more important personal mail.
3

5. 3. PLAN DEVELOPER
4

6. 4. GROUP MEMBER
RESEARCHER : s1170100 Yukiko Kanno
ORGANIZER : s1170101 Daiki Kubota
DEVELOPER : s1170112 Masahiro Suto
EDITOR : s1170106 Takeshi Sasaki
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7. * Complete Document Design Exercise # 1 (Due Week 3)
1. Write a short e-mail entry to me (your instructor) explaining the following:
Dear Dr. Brine:
I write this mail because I would like for you to understand why our business is
necessary for people. The hot spring heals people's minds. In addition, it has
the effect of recovering people's tiredness. According to circumstances, it is
also useful for curing sickness and injury. Our plan is we think that how make
the hot spring where the young and old man and woman can relax and enjoy
and how to make it. Also, I explain the role for each group member in this
business. Our company has 20 workers. Fee counters are two, and people who
manage the key are three. In addition, people who manage the bath are six, and
people who clean it are nine. Finally, I ask for your help. How much sales do we
only have to be going to earn in the first one month?
Thank you for taking the time to answer my questions. I look forward to your
response.
A member of Group A on Thursday
Sales Manager, Young Talent Inc.
090-xxxx-xxxx
2. The forum entry should also include a separate internal memo (in preparation
for a business plan) wherein the current situation and the need for this
start-up company is explained in detail).
A:
What business will you be in? What will you do?
I want to work in a public bath.

8. B:
Mission Statement: Many companies have a brief mission statement, usually in
thirty words or less, explaining their reason for being and their guiding
principles. If you want to draft a mission statement, this is a good place to put
it in the plan.
My reason of this company chosen is that I like bath and I came this public
bath in only days.
C:
Company goals and objectives: Goals are destinations ? where you want your
business to be. Objectives are progress markers along the way to goal
achievement. For example, a goal might be to have a healthy, successful
company that is a leader in customer service and has a loyal customer
following. Objectives might be annual sales targets and some specific
measures of customer satisfaction.
Our company's objectives is deepen the class of visitors and plan improvement
of the customer satisfaction.
D:
Business philosophy: What is important to you in business?
It is smile. If I am not smile, customers will not come next. So, smile is very
important.
E:
To whom will you market your products? Your target market? (State it briefly
here - you will do a more thorough explanation in the Marketing section).
This service is intended all men and women of all ages.
We're recommended for the person who wants to heal daily fatigue, the person
who want to be relaxed mainly and so on.

9. F:
Describe your industry. Is it a growth industry? What changes do you foresee
in your industry, short term and long term? How will your company be poised to
take advantage of them?
Our company is describe industry. Our company grow up slowly but grow up
surely.
It grow up in proportion to customer satisfaction.
G:
Your most important company strengths and core competencies:
What factors will make the company succeed?
Contents of the service and the offer for the low price.
What do you think your major competitive strengths will be?
Our company has many competitors.
For example, Fujino-yu, Kusatsu hot spring and so on.
What background experience, skills, and strengths do you personally bring to
this new venture?
Our company build accounting systems and etc systems.
And It can apply those knowledge at the other places.

10. Submit Individual Sections Development Exercise # 2 (Due Week 4):
Topic: Designing Web Brochures
Individual Roles in the Assignment Group:
1. INFORMATION RESEARCHER -
A. Summarize the results from three online documents that you searched
for information that you planned to include as part of the final
document OR used as a reference / example?
These are written about the hot spring's history, effect, manner,
service and charge. Moreover, it is also written about how to use
towel and how to put on yukata. The sightseeing spot near to the hot
spring is written there, too.
B. Why did you choose these reference documents? Why are they
important? Write 5 major points in the document that are important for
the current project.
・We are able to understand how to create content for a web brochure.
・These documents are useful to design a web brochure for us.
・These documents are a good guide for us to design a web brochure that
is easy to understand for customers.
・We are able to understand about what to take care when we design web brochure.
・We are able to understand what information is necessary for the
customer if we
read these documents.
C. How do you think the information that you are supporting will
contribute towards the final document? How should your group adopt
some of the points that you mentioned in the reference articles?
I think that customers will be interested in our web brochure because
the information that I am supporting will contribute towards the final
document.
We should design brochure that is easy to understand for customers.
Moreover, we must clearly and briefly transmit what we want to say to
customers.
D. Write a paragraph explaining the link between the reference
documents and the current project.

11. Our business is a hot spring. I would like young and old men and
women's customers to come to the hot spring. The reference documents
are written about the history, the effect, how to enter, and manners
of the hot spring. Moreover, it is also written about how to use towel
and how to put on yukata. Not only the hot spring but also the
sightseeing spot near the hot spring is written there, too. Therefore,
these reference documents will be useful for us to design a web
brochure.
2. CONTENT ORGANIZER -
A.Overall, what is your plan for designing the final document?
My plans' first is a title. A title is big and showy because a title
is face of web site. Second, the text is easy to read and to
understand. The text is written concise. Third, paste some photos.
Photo makes watcher imagine equipment.
B.Identify the major headings / paragraphs in the logical order of the
document.
The space of ease and healing of the hot spring to you.
C. Explain the 5 major points that you see in the final document.
・We heal your fatigue.
・We promise mineral-rich source 100% .
・We offer various service .
・We prepare various kinds of baths .
・We have you relax in feeling of cleanliness space to drift.
D. Explain the logical organization in the document. Why did you
choose to organize the document this way?
We decided on consultation. So, I chose organizer.

13. Hot Spring : Chocolate
・About
* I offer time to be able to spend slowly
I establish the wide rest room giving a service to offer slow time to for you who are busy and offer the
environment that can be relaxed. Therefore, in slow space, I have you heal daily fatigue.
* I heal fatigue
I offer the service such as a massage or the karaoke preparing various kinds of baths. These service
heals the fatigue of your days.
・Price
Anyone offers various service at the reasonable price that it is easy to use .For example, it is a
bathhouse packed to capacity, an outdoor bath, a sauna In addition, I offer service more than a price
and am satisfied with a visitor
・Access
Contact details are our company address, telephone number, e-mail address, and URL.
We think that we want young and old man and woman to come to our hot spring. Therefore, we want
to build our company near the station of which everyone can come easily.

14. ・Purpose and History of the Company
* Less is more.
The purposes of our brochure are five things. First, we are able to understand how to create content for
a web brochure. Second, these documents are useful to design a web brochure for us. Third, these
documents are a good guide for us to design a web brochure that is easy to understand for customers.
Fourth, we are able to understand about what to take care when we design web brochure. Fifth, we are
able to understand what information is necessary for the customer if we read these documents.
* Keep it simple.
There are messages of our brochure. I think that customers will be interested in our web brochure
because the information that I am supporting will contribute towards the final document. We should
design brochure that is easy to understand for customers. Moreover, we must clearly and briefly
transmit what we want to say to customers. These are the messages of our brochure.

15. Developing Business Plans
Hot Spa : Chocolate
Individual Roles in the Assignment Group:
1. INFORMATION RESEARCHER -
A. Summarize the results from three online documents that you searched for
information that you planned to include as part of the final document OR used as a
reference / example?
These are written about cover page, executive summary, objective, background,
marketing plan, features of hot spring facility, outline of hot spring business, outline of
hot spring facility, financial information and so on.
B. Why did you choose these reference documents? Why are they important? Write 5
major points in the document that are important for the current project.
1. This is written about hot spring business.
2. We can understand what we should write about it.
3. We can learn how to write it.
4. I think that these documents are easy to read, so these documents are useful of
writing our business plan that is easy to read.
5. I can know the information that is necessary for us by reading it, so we can get easily
the information which is necessary for us.
C. How do you think the information that you are supporting will contribute towards
the final document? How should your group adopt some of the points that you
mentioned in the reference articles?
We will be able to know the necessary information in our plan by reading these
documents. Therefore, we get it, and we will be able to write the correct business plan.
We want many people to know our business plan. Therefore, we read these documents,
and our plan probably will be written in easy to understand

16. D. Write a paragraph explaining the link between the reference documents and the
current project.
We will write a business plan of the hot spring. The reference document is written about
outline of hot spring business, outline of hot spring facility, marketing plan and so on. I
have not written a business plan. We can learn how to write our business plan by
reading these documents, and we can know what we should write about it. Therefore,
these documents are useful of writing it.
2. CONTENT ORGANIZER -
A.Overall, what is your plan for designing the final document?
It is to give all of you ease and healing.
B. Identify the major headings / paragraphs in the logical order of the document.
The space of dream and healing, a hot spa： Chocolate
C. Explain the 5 major points that you see in the final document.
There is the bath of various kinds.
We offer service to have you satisfy.
We offer service at a reasonable price.
We offer the service by the interior decoration that kept a feeling of cleanliness.
We offer it at source 100%.
D. Explain the logical organization in the document. Why did you choose to organize the
document this way?
I offer not only the bath but also the various service such as
massages together.
A lot of profit can get the customer satisfaction by doing so it

17. C-MAP

18. Writing a Business Plan
Format of a Business Plan
Follow the links to find information about each component
I. Cover Page
II. Executive Summary
III. Table of Contents
IV. The Business
A. Description of the Business
B. Industry Analysis
C. Vision Statement
D. Vision Trigger
E. Mission Statement
F. Business Objectives
V. Business Operations
A. Marketing
B. Competitive Analysis
C. Legal Structure
D. Management Expertise
E. Support Personnel
VI. Financial Planning Tools
A. Financial Information
VII. Summary
VIII. Supporting Documentation
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19. Ⅰ. Cover Page
Writing a Business Plan
Cover Page
Your business plan should have a cover page. A conservative and professional cover is
recommended. More consideration is made by a lender with that type of cover. Your
cover should include:
1. Hot Spa: Chocolate.
2. 090-xxxx
3. 0242-xx-xxxx
4.
Yukiko Kanno
Daiki Kubota
Takeshi Sasaki
Masahiro Suto
5. Chocolate
6. 10,000,000 yen
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20. Ⅱ. Executive Summary
Writing a Business Plan
Executive Summary
This is very important, tell the reader what you want. Be clear and specific of what
you're asking for. The plan's primary purpose is to explain the operation of the business.
Your objective should be clear to the readers. However, you should prepare the
Executive Summary after you have prepared all other materials. The following should
be included in your Executive Summary:
1. Company Name: Chocolate
Company Type: Hot Spa
2. Service that heals tiredness by the customer is provided.
3. This company is offer various kinds of baths and the service such as
massages.
4. A rumor spreads, and interested people increase.
If you're obtaining a loan or equity your Executive Summary should also include:
1. Hot spring and relax systems.
2. 10,000,000 yen.
3. For example, dig the hot spring, preparations for massages fund and etc.
4. The return of profit and the debt.
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21. Ⅳ. The Business
Writing a Business Plan
The Business: Description of the Business
A.
Description of the Business
1. We dig it and take out a hot spring.
2. We use for bowling and dig it.
3. This company gives you various good effects if I dig up a hot spring.
The hot spring causes various visitors.
Your Plan should have a clear focus with all elements of the plan working together
to present a clear and integrated presentation. Highlight key information about
financial progress. Use one or two exhibits that will illustrate significant financial
accomplishments such as cash receipts, cash expenditures, and cash balances.
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22. Writing a Business Plan
The Business: Industry Analysis
B.
Industry Analysis
Discuss the growth potential of the market and present statistics for the industry.
It is critical to identify the target market. Here are some questions you should ask
yourself.
* Yes, it is.
* All season.
* Yes, it is.
* No, it doesn’t
* No, there is.
* This company offer of cleanliness and kinds of the service.
* It is foot five minutes from the station.
* Average.
* A hot spring of source 100%.
* About 40%.
* All people.
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23. Writing a Business Plan
The Business: Vision Statement
C.
Vision Statement
I do announcement in the local country first. I spread information to the whole all parts
of the country afterwards.
Prepare a brief vision statement describing where the business should be in five
years. This should not be confused with vision trigger.
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24. Writing a Business Plan
Vision Trigger
D.
Vision Trigger
“The space of healing that is the best for you!”
A brief phrase that summarizes what the business wants to do. It is the business
commitment to customers.
The vision trigger will emphasize the premium quality of your product/service as
well as representing everything about the business that will be good for your customers.
The main vision trigger will be your company's slogan.
When creating your slogan you need to be creative. Your slogan needs to catch the
attention of the consumers. It needs to be something that is easy to remember and
should deal with your product/service. Remember this is what customers will think of
first when they think of your company. So take the appropriate time and planning
when thinking of your company's slogan.
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25. Writing a Business Plan
The Business: Mission Statement
E.
Mission Statement
Various services are provided, and it satisfies it about the customer.
In addition, I increase regular customer and increase customers more.
Mission statement is the road to the goal. Prepare a sentence or two that
describes each specific area of your proposed business such as: customer-market,
product-service, geographic area, business philosophy, concern for public image.
Before writing your Mission Statement, look at other's to get a feel for what you like
and dislike. You want yours to be a direct reflection of your company. You need to
believe in it 100%. If you do not believe in your statement, then it should not be your
Mission Statement!
Your Mission Statement should include who you are, what you do, and why you do
it. Remember it is not your slogan or your entire business plan. Your Mission
Statement may never be final. It needs to be reviewed and if necessary edited
continuously.
Ensure that all employees have a copy of the Mission Statement and that they
understand what it means. Make sure that your employees can carry out your Mission
Statement.
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26. Writing a Business Plan
The Business: Business Objectives
F.
Business Objectives
The space of the relief and healing is offered, and customer's satisfaction rating is
obtained.
Each business has different objectives. These should be stated in specific,
measurable and realistic terms as shown in the sample
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27. V. Business Operations
Writing a Business Plan
Business Operations: Marketing
A.
Marketing
Marketing can be described using the basic marketing functions: product, price,
place and promotion
Product:
Hot Spa: Chocolate.
Price:
Anyone offers various service at the reasonable price that it is easy to use.
For example, it is a bathhouse packed to capacity, an outdoor bath, a sauna.
In addition, I offer service more than a price and am satisfied with a visitor.
Place:
Place where it can go to go.
This company from the station at 10 minutes on foot
Promotion:
The pamphlet is distributed making it.
The raise sees and provides distinguished services for one year.
10 |

28. Writing a Business Plan
Business Operations: Competitive Analysis
B.
Competitive Analysis
Items Chocolate Kusatsu Higashiyama Ashinomaki Hakone
Business Hours 10am-12pm 10pm-10pm 6am-8pm 10am-10pm 6am-9pm
Outdoor hot spring Yes Yes No No Yes
Sauna Yes Yes Yes Yes Yes
Bedrock bathing Yes Yes No No No
Price Low to Moderate High Low Moderate Moderate
Napping room Yes Yes Yes Yes Yes
Restaurant Yes No Yes No Yes
Reputation Unknown Excellent Excellent Fair Fair
Years In Business Every Day Five Five Every Day Five
Other Service Yes Yes No No Yes
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29. Writing a Business Plan
Business Operations: Legal Structure
C.
Legal Structure:
In preparing this section you should cover these areas
1. In the class of SW3 of Group A members company.
2. We are thinking. Please wait for a while.
3. We are thinking too. Please wait for a while.
12 |

30. Writing a Business Plan
Business Operations: Management Expertise
D.
Management Expertise
In preparing this section, you should cover
1. History including education: More than graduate of a high school.
2. The business career is not asked.
3. Management of proceeds from sale, management of reserve fund, and
serving. The salary is about 250,000 yen.
4. Unearthed hot spring.
13 |

31. Writing a Business Plan
Business Operations: Support Personnel
E.
Support Personnel:
The space of the relief and healing is offered.
The customer relaxes.
And the improvement of customer's satisfaction rating is aimed at.
14 |

32. VI. Financial Planning Tools
Writing a Business Plan
Introduction to Financial Planning
Development of Financial Objectives:
Various services are added, and the business plan that raises customer's satisfaction
rating is offered. Information on other places is introduced, and it works, and the
business plan that becomes profit or more is introduced.
Sources of Information:
・ Other hot springs of Japan
・ Personal experience
・ Links in this web site
・ And more
Time Line for Required Filings:
The filing technology that understands is offered when glancing seeing.
For example, pamphlet, newspaper and more.
Accounting System:
1. Please put away shoes in the box, and bring the key.
2. It key is exchanged for the key to the locker.
3. You pay the bathing fee.
4. When you come back to your home, you pays to the extent that it uses
service.
15 |

33. Ⅶ. Summary
Writing a Business Plan
Summary
These are written about the summary. The hot spring heals people's minds. In addition,
it has the effect of recovering people's tiredness. According to circumstances, it is also
useful for curing sickness and injury. Our plan is we think that how make the hot spring
where the young and old man and woman can relax and enjoy and how to make it. Also,
I explain the role for each group member in this business. Our company has 20 workers.
Fee counters are two, and people who manage the key are three. In addition, people who
manage the bath are six, and people who clean it are nine. Finally, I ask for your help. I
think that customers will be interested in our web brochure because the information
that I am supporting will contribute towards the final document. We should design
brochure that is easy to understand for customers. Moreover, we must clearly and
briefly transmit what we want to say to customers.
16 |

34. VIII. Supporting Documentation
Writing a Business Plan
Supporting Documentation
1. Resume
From 2004 to 2006, I went to Sakura junior high school in Mie. From 2006 to 2008,
I went to Yokkiachiminami high school in Mie. From 2008 to 2011, I went to
University of Aizu in Fukushima.
I had worked as a cashier in supermarket for 3 years. And, sometimes, I had been
hired by the day.
I don't have experience of volunteer.
2. Letter of Intent
I swear your company, I bring good jobs for your company.
3. Letter of recommendation
I recommend Sasaki Takeshi for your company. He has very good talent. He wii be
able to raise proceeds of your company. I guarantee. Dr.Tom Brown University
of Aizu
4. Special Awards,Achievement
One grade of Practical English Proficiency Test
5. Newspaper and Magazine Clipping
I got recorded at my programing on Newspaper and some magazines.
6. Additional Relevant Information Supporting Your Business
You think that you soak in bath for 550 yen.
17 |

35. Submit Individual Sections Development Exercise # 2 (Due Week 8)
1. INFORMATION RESEARCHER –
A. Summarize the results from three online documents that you searched for
information that you planned to include as part of the final document OR used as a
reference / example?
Three online documents are written about meaning and distinction of a Feasibility
Report, and these are written about how to write it and when we need it. There are
some examples about it, too. Moreover, these are written about typical contents and
organizational plans and revision checklist of it.
B. Why did you choose these reference documents? Why are they important? Write 5
major points in the document that are important for the current project.
・We will be able to understand easily the way of writing the report because these
documents have some example.
・These documents are written about the information what we should write.
・. We can understand easily the contents of report because these documents have some
schematic view.
・These documents are written about each section in detail.
・These documents are useful to us for writing the report because these documents have
some example.
C. How do you think the information that you are supporting will contribute towards
the final document? How should your group adopt some of the points that you
mentioned in the reference articles?
I think that these documents are useful for creating the intelligible report. Moreover, we
should choose the section that we are necessary from these documents, and we should
write the report about it.

36. D. Write a paragraph explaining the link between the reference documents and the
current project.
We will write about a Feasibility Report. Three online documents are written about the
meaning, distinction, example, typical contents, organizational plans and revision
checklist, etc. of the report. So these documents will be useful to us for writing the
report. We will choose the section that we are necessary from the documents, and we
will write about it.
2. CONTENT ORGANIZER -
A. Overall, what is your plan for designing the final document?
My plans' first is a title. A title is big and showy because a title is face of web site.
Second, the text is easy to read and to understand. The text is written concise. Third,
paste some photos. Photo makes watcher imagine equipment.
B. Identify the major headings / paragraphs in the logical order of the document.
My plans' heading is structure, money, address and sales point. First, structure is
company's face. What does company have. A guest is understood. Second, money is very
important. This information is guest's want the best of all. Third, if address is not
written, guests cannot come this company. Final, sales point is company's good point,
and guest always check.
C. Explain the 5 major points that you see in the final document.
・Texts' is easy or different.
・Needs information is missed or had.
・Photo is charming or not.
・Other guest is satisfied or not.
・Review is good or bad.

37. D. Explain the logical organization in the document. Why did you choose to organize the
document this way?
We decided on consultation. So, I chose organizer.
3. PLAN DEVELOPER –
CMAP:

38. Complete Document Design Exercise # 4 (Due Week 9)
Write a feasibility report to explain the logic for the decisions taken to launch your
group business and evidence to proof that the steps will be successful.The feasibility
report should mention the following points in details: (WEEK 9)
A. Write 5 points to explain how you think the idea / concept will be successful.
The basic purpose for launching our business is to relax person who is tired.
・ Our company will be built near the station, so many people come here easily.
・ Our company will have various bath. Therefore the visitor can relax and enjoy, and the visitor will
come here again.
・ We will prepare the various services for the visitor besides Hot Spring. Therefore the person who
comes here can relax and enjoy.
・ Closing time of our company is later than other company, so person on the way home from work
can come here, and person can relax.
・We will cut the price as much as possible, so many people come here lightheartedly.
B. How easy or difficult will it be to obtain the required permissions, the human resources, the
machines to set up your business? Provide logical evidence to explain how you will obtain the
necessary items and how it will be done successfully?
You tell your introduction for the other in the negotiation.
First, to persents we want material. Definitely, we present to want or to need material, because we
should tell for the other in the negotiation.
Enumerates some advantages. You tell that We get material and what to be able to do things.
C. Identify three problems that you might face while launching your company or obtaining the
necessary items, setting up the location, obtaining the necessary permission etc.
We have three problems. First, we must gather visitors. If they come to our place, our company goes
bankrupt. We must prevent a company from being bankrupted. Second, we must find employees. If
there are not employees, the company does not function. We think the employee to be necessary more
than ten people at least. Third, we must decide business hours. If business hours are long, it takes an
expense even more. When it continues, our company is bankrupted.

39. D. What will be some of the considerations when deciding on the following:
a: company hours
We conform to the Labor Standards Law for the commuting time.
And as for the business hours, this company do it from 10:00 to 24:00.
The employee must commit the back in that time.
Because the employee is necessary to clear it off.
b: pricing of your product
This company offer the service for the low price as much as possible and offer not only the Hot spring
but also the service such as massages.
It is a purpose to offer healing and the space of the ease to the customer.
c: the location that will be rented or bought
There is the place at the station square .
It is a place to be able to drop in at willingly in foot several minutes.
d: advertising your product.
The hot spring which can go when I want to go.

40. Individual Sections Development Exercise # 5 (Due Week 10)
Topic: Designing Instructional Guide
1. INFORMATION RESEARCHER -
A. Summarize the results from three online documents that you searched for
information that you planned to include as part of the final document OR used as a
reference / example?
Three online documents are written about how to write Better Instruction Manuals.
B. Why did you choose these reference documents? Why are they important? Write 5
major points in the document that are important for the current project.
* Theses are written about how to write the Instruction Manuals.
* We can learn the information that is necessary for us by the documents.
* We can learn what we should write about Instruction Manuals by the documents.
* We are able to understand about what to take care when we write Instruction
Manuals.
* These documents are useful of writing Instruction Manuals that is easy to read.
C. How do you think the information that you are supporting will contribute towards
the final document? How should your group adopt some of the points that you
mentioned in the reference articles?
We will be able to write the Instruction Manuals that is easy to read by reading these
documents.
D. Write a paragraph explaining the link between the reference documents and the
current project.
These are written about how to write Instructional Guide. Therefore we can write better
Instructional Guide by the reference documents.

41. 2. CONTENT ORGANIZER -
A. Overall, what is your plan for designing the final document?
My plans' first is a title. A title is big and showy because a title is face of web site.
Second, the text is easy to read and to understand. The text is written concise. Third,
paste some photos. Photo makes watcher imagine equipment.
B. Identify the major headings / paragraphs in the logical order of the document.
My plans' heading is structure, money, address and sales point. First, structure is
company's face. What does company have. A guest is understood. Second, money is very
important. This information is guest's want the best of all. Third, if address is not
written, guests cannot come this company. Final, sales point is company's good point,
and guest always check.
C. Explain the 5 major points that you see in the final document.
* Texts' is easy or different.
* Needs information is missed or had.
* Photo is charming or not.
* Other guest is satisfied or not.
* Review is good or bad.
D. Explain the logical organization in the document. Why did you choose to organize the
document this way?
We decided on consultation. So, I chose organizer.

42. 3. C-MAP

43. Complete Document Design Exercise # 5 (Due Week 11)
A. A brief overview of the company and its products.
The article of this company is to give the hot spring. And this company offer more
service. For instance, open restaurant, massage, and more service.
B. How is one of the products created or used?
We take a bath and heal fatigue.
C. How does a person (customer or employee) decide what to do (what to make or what
to buy)?
Our company has 20 workers. Fee counters are two, and people who manage the key are
three. In addition, people who manage the bath are six, and people who clean it are nine.
Finally, I ask for your help. I think that customers will be interested in our web
brochure because the information that I am supporting will contribute towards the final
document.
D. How are the products packaged?
The package of hot spring heals people's minds. In addition, it has the effect of
recovering people's tiredness. According to circumstances, it is also useful for curing
sickness and injury. Our plan is we think that how make the hot spring where the young
and old man and woman can relax and enjoy and how to make it. Also, I explain the role
for each group member in this business.
E. Is there a training program to teach employees or customers about the product?
(How to use it or how to make it?)
Program is nothing but, you have memories and it is Manual and training program.
You teach to need information to find in your memories. However, when you teach, you
must attention to easy to understand your explanation.

44. F. Is there any extra support available for employees or customers if they need it? For
example, is there a help line? Is there a FAQ (frequently asked questions)? Is your
guide multi-lingual?
Yes, there is. We have question center. If employees or customers have questions, there
solves or guide. So, if you don't know, I recommend that you go to question center.
G. How can employees or customers contact human sources of help?
Employees or customers can contact human sources of help by e-mail or telephone, and
they will be able to meet directly them. Therefore, their worry will be solved.

45. Hot Spring: Chocolate.
Thursday GroupA:
s1170100 Yukiko Kanno s1170101 Daiki Kubota
s1170112 Masahiro Suto s1170106 Takeshi Sasaki

46. Web-brochure
• Adult 350yen.
• Child 250 yen.
– The pay of Child is harf on every Saturday.
• Senior 300 yen.

47. Business Plan
• Where is our company?
• How many workers does your company
have?
• Why did you establish your company?
• Who are your competitors?
• Who are your customers?
• How much money do you need to start the
company?

48. Importance of the web brochure
for starting our business
• Explanation of the company
– purpose of the company
– history of the company
• Advertisement for the company
– schedule of starting the company
– the seat of the company
• Feature of our company
– service of the company

49. Importance of the web brochure
for starting our business
• Business plan is necessary for us to
arrange our idea of the company
– The content of the business.
– The purpose of the business.
– The one necessary for business.
– Development of business in the future.
– The financial planning.
– Comparison analysis with rival company.

50. Explain the logical arrangement of
the content in both documents?
• Our Company: About the Service Side
– The space of healing to be able to go for
anytime.
– We offer natural spring at source 100%, and
there is the bath of various kinds.
– We offer time to be able to spend slowly.

51. Explain the logical arrangement of
the content in both documents?
• Our Company: About the Money Side
– Anyone offers various service at the
reasonable price that it is easy to use.
– The profit is raised by a bathing fee and
other service.

52. In each document, what are the major headings,
questions, key words? Why are they important?
• Headings
– Heading is structure, money, address and sales
point.
• Questions
– How is one of the products created or used?
– How does a person decide what to do?
– How are the products packaged?

53. In each document, what are the major headings,
questions, key words? Why are they important?
• Questions
– Is there a training program to teach employees or
customers about the product?
– How can employees or customers contact human
sources of help?
• Keywords
– “Customers”
– “Hot Spring”
– “Sightseeing”
– “Comprehensive”

54. Thank you!