1. The document discusses preparing a business plan, outlining key points to include such as the purpose of the business, products/services, target market, and marketing strategy. It emphasizes that the owner should write the plan and not solely rely on consultants. 2. Five important points in a business plan are understanding reasons for profit/risk, making the company attractive, protecting intellectual property, maintaining finances, and deciding strategy. 3. A business plan is necessary when starting or expanding a business to explain the outline, identify weaknesses/strengths, and seek financing from others. It should be updated regularly.

1. Group D : Ex#3
Person #1
(A) How would you prefer to read and search for information from the above article?
At first, we should read the Overview. And, we should understand the contents of this article. Next, read
the Outline. In the paragraph, there are fourteen constituents. The paragraph shows that this article
organized this seven titles. So, what we have to do is only to follow the order. When we click the title,
you can skip to the topic. And, after we have finished reading the topic, we can back to Outline with
click the “Back to Outline” at the end of the topic. Therefore, we would not forget where we read. And
you can read this article easy.
(B) Write 5 major points in the article that are important.
There are five important major points.
One is that it is important to understand the reason and know the point that you should be careful and
what the business plan gives you profit.
Second is that the owner should make the business plan. And the owner must not depend on all of
making the business plan to consultants. The owner should financial date, the key employees, and so on.
Third, the company should present more attractive.
Next is that we should protect own products or service with patents, copyrights and trademarks.
The last, it is the most important that to keep up the financing and decide the strategy.
(C) Explain 5 reasons why one should read the above article when preparing to design an
important business plan on any topic?
In the up document I wrote.
About the one is important, because if we do not know why we should write the business plan, we would
make mistake and lose all. So, it is better that we should know the advantage and fear before we make it.
About the second point, if the owner depends on all of the company’s business plan, when the company
have something fault the owner cannot deal with it.
About the third point, it is important to attract the investor and customer with attractive present own
company.
About the fourth point, if the company’s product or services have stolen, we cannot management the
business.
About the last point, deciding the strategy make the investor and customer feel confident.

2. (D) Write a paragraph explaining a business situation where a business plan is necessary.
In paragraph “Overview”, when we just start to make the business plan, it is important that we should
never be looked. And, we should describe the importance of business plan.
In paragraph “Outline”, it shows that what we learn and know in this article.
In paragraph “Why Write a Business Plan”, it is important to identify areas of weakness and strength.
And, it is useful to communication to others when seeking financing.
In paragraph “Who should Write the business Plan”, it is important the business plan written by the
owner.
In paragraph “Business Plan Components”, in A, it shows it is important to make the first page should be
persuasive, entice for customer and investor. In B, it is important to not to use jargon when we explain
the business plan. In C, we should take care to customers. In D, it is important to decide the strategy. In
E, it is important to know other competitor and analyze the reason of success and mistake not only own
company also the others. In F, it is important to roll out plan with financials. In G, the management team
should evaluate the situation. In H, when we employ people, we should communicate with them
courteous.
In paragraph “Financial Date”, it is important to have a certified public account establish our account
system before the start of business.
In paragraph “Supporting Documentation”, it shows the order when we make a business plan.
In paragraph “Summary”, When we complete the business plan, we should update it as soon as. And, we
should not neglect making plan.
In paragraph “Resources”, when someone wants to more details of this article and topic, we can study the
books or site.

3. Person #2
(A) Explain the overall idea for designing a business plan as is mentioned in the article above.
When you want to be a new business or an existing business in the process of expanding, designing a
business plan is importance. The business plan is helping to explain and understand about outline of
business for reader. And, if you need some money when lunching business, this document will serve as a
powerful financing proposal.
(B) Talk about a business plan that you want to prepare. Explain at least 10 major points you will
include in this business plan of your choice. What will be the purpose of the plan?
1. The purpose of the company. Because the reader take the plan seriously and keep on reading the serial
document, we want to prepare it.
2. The history of the company. The reader can get interested for this business and keep on reading the
serial document.
3. A simple description of the business’s products or services. It is important that the reader to perfect
understand about the business.
4. The market of the business will compete in. The reader can understand the occasion of this business.
5. How the business will succeed in the market. It is important that understand the marketing strategy for
the reader.
6. Projected growth for the company and the market. It is important that understand the competition’s
strengths and weaknesses of this business in the market for the reader.
7. The resources and processes are necessary to get the product.
8. A brief description of the key management team. It is important that understand the management team
for the reader.
9. The personnel of lunching business. The success of the business can often be measured by its
employees.
10. The contact details and office location. It is important that understand the office location for reader.
(C)Write five sentences explaining how a company should approach the design of a business plan.
First, you should write the purpose and history of the company at first of the brochure. Second, you
should explain the products or services. Third, you should explain the market of business will compete in.
And, you should explain how the business will succeed in the market. Moreover, you should explain the
personnel and office location of lunching business.
(D) Write down five key words and its meaning that you read in the above article.
・The market : The meaning of market is focused the many of business.
・The marketing strategy : The meaning of marketing strategy is plan that how do the business.
・The marketing team : The meaning of marketing team is member of lunching the business.
・The financial data : The meaning of financial data is the accounting system of business.
・The supporting documentation : The meaning of supporting documentation is document that explain
the special words.

4. Person #3
(A) Develop a short concept map using the Concept Mapping software based on the article you see
above.

5. (B) Develop a short concept map explaining how the following article is organized.

6. (C) Write down the definition of 5 major key words that are used in the concept map you
developed.
Component
Success
Market
Competition
Objective
(D) Write down three major questions that might explain the major argument or information in
the the article you see above.
・Why write a business plan?
・What is the importance of a business plan?
・What are the business plan components?