The document provides an overview of a marketing consultant and his firm, Double L Brands. It discusses his background growing up and working in publishing before launching the consulting arm of a marketing research firm. Frustrated by a lack of integrated marketing, he founded Double L Brands to help brands grow through problem-solving and utilizing various marketing options and channels in an integrated way. The document also explores questions clients and vendors regularly ask about modern marketing challenges and options for building an effective marketing team.
Moving from NOW to NEXT in the Marketing of Insights FortuneCMO, LLC
Insights Marketing Day | #IMD15 | 9-21-15 | by Steven Cook
Every business vertical today is experiencing rapid disruption of business models, value propositions, products and services & customer expectations. The Market Research industry is similarly facing big changes. It is more important than ever for insights businesses to understand & use state-of-the-art marketing & brand building approaches to better engage with customers, prospects & strategic partners.
Growth Conference Europe 2019 - Luca Senatore' SlidesLuca Senatore
Luca Senatore's slides from the Growth Conference Europe event held in June 2019 in Milan. We address how to build a powerful mission, build a remarkable proposition and set clear powerful goals.
New Agency Models Drive Collaboration : IAB KeynoteLindsey Slaby
The Next $50 Billion will come from media, ad tech & publishing being a part of the creative advertising idea. Learn about how Sunday Dinner inspires collaboration with partners through our process of Active Briefing.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Having been a part of, easily, over 100 venture pitches, it’s hard not to put myself in the shoes of the venture capitalist; listening to entrepreneurs talk about their ventures as though I intend to invest more than I could possibly manage.
The marketer in me, having listened to far more startup pitches than I’ve given, can’t help but pattern match; taking data in in order to optimize the performance of that with which I’m working.
And thus, having socialized this idea countless times, it seemed clear that it was time to put pen to paper and share with you what comes of a marketer listening to pitches, and an investor giving them: how to give the perfect fund raising pitch.
More: http://seobrien.com/perfect-startup-pitch
Moving from NOW to NEXT in the Marketing of Insights FortuneCMO, LLC
Insights Marketing Day | #IMD15 | 9-21-15 | by Steven Cook
Every business vertical today is experiencing rapid disruption of business models, value propositions, products and services & customer expectations. The Market Research industry is similarly facing big changes. It is more important than ever for insights businesses to understand & use state-of-the-art marketing & brand building approaches to better engage with customers, prospects & strategic partners.
Growth Conference Europe 2019 - Luca Senatore' SlidesLuca Senatore
Luca Senatore's slides from the Growth Conference Europe event held in June 2019 in Milan. We address how to build a powerful mission, build a remarkable proposition and set clear powerful goals.
New Agency Models Drive Collaboration : IAB KeynoteLindsey Slaby
The Next $50 Billion will come from media, ad tech & publishing being a part of the creative advertising idea. Learn about how Sunday Dinner inspires collaboration with partners through our process of Active Briefing.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Having been a part of, easily, over 100 venture pitches, it’s hard not to put myself in the shoes of the venture capitalist; listening to entrepreneurs talk about their ventures as though I intend to invest more than I could possibly manage.
The marketer in me, having listened to far more startup pitches than I’ve given, can’t help but pattern match; taking data in in order to optimize the performance of that with which I’m working.
And thus, having socialized this idea countless times, it seemed clear that it was time to put pen to paper and share with you what comes of a marketer listening to pitches, and an investor giving them: how to give the perfect fund raising pitch.
More: http://seobrien.com/perfect-startup-pitch
Nội dung buổi talkshow "Enter The Marketing World: Client or Agency?" ngày 8.10 tại Én Tea House, với sự chia sẻ của 2 diễn giả: chị Trân Châu (Director of Client Services - Dentsu Vietnam) và anh Thanh Hải (Brand Manager - Vinamilk)
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
A case study and campaign comparison between a corporate run marketing plan and Art of Design\'s marketing plan. It\'s a bit clinical but the difference in ROI will astound you!
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...Tim Leake
The slides from RPA's forum presentation at the 2014 Cannes Lions Festival of Creativity.
Share your own naked truth, and learn more at: http://www.GetNakedAtCannes.com
Watch the teaser video at: https://www.youtube.com/watch?v=mLC0Kyq01Hk
Download the infographic here: http://www.getnakedatcannes.com/Content/Press/cannes-infographic-final.pdf
How to properly brief your agency by JJ Nonis Hacking DigitalJude Jefferson Nonis
This is just a little basic deck on why Client's should write a proper brief to their Agency. A proper brief will help agencies understand and create better strategies & creative for brands.
Advertising, PR- Components of the client briefMamata Sampath
This presentation makes an attempt to describe the need for a brief from the client while executing a project ( PR)
It explains the necessary components of the brief.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
In boardrooms around the world, senior executives are discussing a common dilemma: how to create transformative experiences and business models that improve their customers’ lives, drive growth, and boost profitability and efficiency. Now is the time for leaders to reflect and consider the fundamentals of value creation in the business – to go beyond the immediate, incremental change.
In this 200-page book, we explore how CEOs, boards and executives should compete in the digital age with a combination of experience, management consulting and technology expertise.
Editor: Hilding Anderson
Creative Matters Co., Ltd.'s is a creative and marketing agency providing a wide range of services including brand & marketing strategy, integrated marketing communication, digital marketing, creative & design direction, print/web digital graphic design and creative content development
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
What Separates the Best From the Rest: What Makes Great Agencies GreatTim Williams
The truly great agencies share a set of principles and practices that distinguish them from the other 12,000 agencies in America and make them brands in demand.
Research, recognize, and respond - the 3 R's CB Social consultant, Kristin Clifford, covered in her presentation at the 2011 Marketing Planning and Analysis Conference in Chicago.
Wake Up Your Brand: Talking Finger & Michael Desroches PresentationBrand Inspiration
Co-hosts Bill DeRosa of Talking Finger, Social Media Marketing Agency and Michael Desroches of Brand Inspiration present an engaging talk and workshop -- sharing some of their favorite tips for breaking through the noise to invigorate your brand.
In this seminar, you will learn:
• How to leverage social media to build brand awareness and advocacy
• How to develop a consistent brand narrative between traditional “static” marketing programs and interactive social media channels
• How to react to your customers’ voice within online media channels
Nội dung buổi talkshow "Enter The Marketing World: Client or Agency?" ngày 8.10 tại Én Tea House, với sự chia sẻ của 2 diễn giả: chị Trân Châu (Director of Client Services - Dentsu Vietnam) và anh Thanh Hải (Brand Manager - Vinamilk)
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
A case study and campaign comparison between a corporate run marketing plan and Art of Design\'s marketing plan. It\'s a bit clinical but the difference in ROI will astound you!
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...Tim Leake
The slides from RPA's forum presentation at the 2014 Cannes Lions Festival of Creativity.
Share your own naked truth, and learn more at: http://www.GetNakedAtCannes.com
Watch the teaser video at: https://www.youtube.com/watch?v=mLC0Kyq01Hk
Download the infographic here: http://www.getnakedatcannes.com/Content/Press/cannes-infographic-final.pdf
How to properly brief your agency by JJ Nonis Hacking DigitalJude Jefferson Nonis
This is just a little basic deck on why Client's should write a proper brief to their Agency. A proper brief will help agencies understand and create better strategies & creative for brands.
Advertising, PR- Components of the client briefMamata Sampath
This presentation makes an attempt to describe the need for a brief from the client while executing a project ( PR)
It explains the necessary components of the brief.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
In boardrooms around the world, senior executives are discussing a common dilemma: how to create transformative experiences and business models that improve their customers’ lives, drive growth, and boost profitability and efficiency. Now is the time for leaders to reflect and consider the fundamentals of value creation in the business – to go beyond the immediate, incremental change.
In this 200-page book, we explore how CEOs, boards and executives should compete in the digital age with a combination of experience, management consulting and technology expertise.
Editor: Hilding Anderson
Creative Matters Co., Ltd.'s is a creative and marketing agency providing a wide range of services including brand & marketing strategy, integrated marketing communication, digital marketing, creative & design direction, print/web digital graphic design and creative content development
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
What Separates the Best From the Rest: What Makes Great Agencies GreatTim Williams
The truly great agencies share a set of principles and practices that distinguish them from the other 12,000 agencies in America and make them brands in demand.
Research, recognize, and respond - the 3 R's CB Social consultant, Kristin Clifford, covered in her presentation at the 2011 Marketing Planning and Analysis Conference in Chicago.
Wake Up Your Brand: Talking Finger & Michael Desroches PresentationBrand Inspiration
Co-hosts Bill DeRosa of Talking Finger, Social Media Marketing Agency and Michael Desroches of Brand Inspiration present an engaging talk and workshop -- sharing some of their favorite tips for breaking through the noise to invigorate your brand.
In this seminar, you will learn:
• How to leverage social media to build brand awareness and advocacy
• How to develop a consistent brand narrative between traditional “static” marketing programs and interactive social media channels
• How to react to your customers’ voice within online media channels
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
Hvac digital marketing in 2021 | Techcloud LtdTech Cloud Ltd
For more details: https://techcloudltd.com/hvac-digital-marketing-in-2020/
HVAC digital marketing considers, a significant number of elements when you decide whether this previous year was fortunate or unfortunate. one. Your money related numbers don’t lie, yet we need to look somewhat more profound. It’s everything about playing the long game, except if you are selling your organization soon.
With the transition to the 2000s, traditional marketing methods have left their throne to digital marketing methods. The digital marketing method, which has a higher level of controllability and is cheaper than the traditional methods it leaves behind, stands out as it facilitates accessibility and allows to meet incoming demands quickly.
Digital transformation challenges and the marketing audit imperativeSilvia Rak
The digital transformation poses a unique opportunity for marketers: this process that puts a question mark on business models and erases whole industries offers a chance to take the marketing discipline to a more strategic level. Because at top level everything is under scrutiny, it is a springboard for everyone who would like to escape the “we’ve always done it this way” trap. But my prediction is: only few will make it.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
Digital Marketing Techniques and esteemed players in chandigarh region.In this PPT, you will find Digital Marketting Techniques/ Internet Marketting /Online Marketing Platforms such as Search Engine Marketing,Pay Per Click Marketing,Social Media Marketing,Social Media Optimization,Affiliate Marketting,Ecommerce Marketting etc which ultimately help you to understand the Online Marketing Plan better. Not just this, this slide will also help you in sorting few key players in digital marketing field in chandigarh/Panchkula/Mohali region.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Money Maker Club – von Gunnar Kessler digital.
Future of Marketing - Cliche Version
1.
2. Who is this Guy?
Founder and Fractional CMO at Double L Brands – specializing in innovative, outside-
the-box methods to drive revenue & grow brands. One of those entitled Millennials that
can’t work for others, so decided to launch a marketing firm to help small to medium-
sized businesses achieve their goals.
• Grew up working in a printing & mailing shop while going to school (small town Louisiana)
• Jumped into the publishing world for a large group (think Mad Men, in my mind, at least)
• Launched the consulting arm of a Millennial-focused marketing research firm (fun times)
• Developed an immense frustration with the lack of integrated marketing across all mediums
• Founded Double L Brands to solve these problems and help brands grow based on their
specific problems, budgets and opportunities
3. Really, ‘Future of Marketing’?
NO… This is not a formal presentation about predictions and hypotheticals.
This is hopefully a valuable, #RealTalk conversation where we all hold hands and
skip outta here with heads full of ideas that can actually be tested soon.
4. Marketing as We Know It
Today's marketing environment is much more than logos, taglines and
posters…
Relevance and relationships have replaced reach and frequency to measure
success. Things will continue to change QUICKLY, while becoming more
complicated, tech-driven, fragmented and fractionalized daily.
5. We’ve got Options…
• Name / Logo
• Resources, Strategy, Creative,
Trademark, URL, Color Schematic, and…
• Brand Strategy
• Why? Who are You? Who are you
Targeting? What is your Brand Persona?
How do you present that?
• Sales / Sales Collateral
• (insert all components and options here)
• Basic Website
• (insert intricacies here)
• Social Media
• (insert intricacies here)
• Event Marketing / Trade Shows
• (insert all components here)
• Traditional Media
• TV, Radio, Print, Outdoor, Direct Mail,
Trade Publications, New Things (AR).
• Channel Partnerships
• PR / Media Relations
• SEO
• Paid Search
• Content Marketing
• Video Marketing
• Paid Social Media
• Review Site Management
• Streaming Audio
• Streaming Video
• Influencer Marketing
• App Development Strategy
• Guerrilla Marketing
• Technology Stack for IT ALL
• What Else Here?
6. Here are are some of the questions we hear from all sides of the
marketing world on a daily basis (with about 20 more in between each of these)…
Client / Brand Side
• We have the marketing basics, now how and where do we maximize our small budget?
• How do I measure this fluffy marketing stuff?
• I can’t justify hiring a marketing dept. or afford an agency, do I just do it myself?
• Marketing kinda works, so we hired a person and 2 agencies, but they don’t know what
each other are doing, is that a problem?
• Is there a way to manage all this S-E-whatever, the ads on the Facebook, what people
are saying on the Twitter and get it all in a document I can work from ?
• How do I get on the Snapchat? My kids keep telling me I have to. (-Industrial Sply Co.)
My Daily Q&A About Marketing
7. Here are are some of the questions we hear from all sides of the
marketing world on a daily basis (with about 20 more in between each of these)…
Vendor / Agency Side
• Our firm offers X, but clients keep asking if we can do Y, so we started offering it –
how do we price this out?
• We landed that new client so can now hire 2 more people, what do you think we
should hire?
• I’ve been providing this client all their printed collateral for years, now I’m worried
technology may enable them to bring it in-house, what can I do?
• (sales call) Landon, I checked out Double L Brands site and really think our blah,
blah tech can help you, can we schedule a call?
“Good agencies will act like product companies, not service companies. Service
companies aspire to a happy customer and a contract renewal. Product companies
innovate quickly and offer better value with each iteration. Agencies who get the Silicon
Valley fast iteration memo will lead the next generation.”
- Matt Jarvis, chief strategy officer, 72andSunny
My Daily Q&A About Marketing
9. Marketing Team Options by the #’s
Option 1 – Hire Internally
Growing business hires a marketing director and a creative director/copywriter (both
mid-level & wearing numerous hats). They work very hard, gradually learn the
intricacies of the business, and are potentially valuable long-term. This can be done
for $100-$130K, which would be ~$125-$162K after benefits and payroll.
• Related Note: 60% of millennials are open to a different job opportunity and are also the
most willing to jump to a different job opportunity (Adkins).
10. Marketing Team Options by the #’s
Option 2 – Fractional Marketing Team
Growing business hires a solid fractional marketing team which consists of 3-5 people,
with ample experience and large networks, and that don't need to be on payroll. They
are not under corporate control like an employee, but they are accountable. This can
be done for $72-96K.
• From Adobe’s “Work In Progress” (2016)
o 78%: % of waking hours spent actively working or thinking about work
o One-third: Number of workers who currently hold two or more jobs
o 56%: % of U.S. office workers who predict we will have multiple jobs in the future
o 78%: % of workers who currently moonlight that report being happier and more optimistic
• Why is this relevant?
http://www.adobe.com/content/dam/acom/en/aboutadobe/pdfs/Future-of-Work-2016.pdf
11. Marketing Team Options by the #’s
Option 3 – How do you find the right agency?
“Marketers, emboldened often by their own direct
relationships with the big technology companies
(fostered at vast effort and expense by the likes of
Facebook, Google, and Twitter) are beginning to
suspect that in some cases they are driving the
marketing innovation agenda, not their agencies.
The big ask for agencies is to reclaim the innovation
agenda without succumbing to the magpie-like
pursuit of shiny new things for their own sake.”
- Alex Hesz, director of digital, adam&eveDDB
13. Then & Now – Integrated Mrktg 👫
We no longer have to convey everything about our brand, pricing, location and value in
one poster… Customers will do their research on EVERYTHING, leading to more
informed decisions, on their time. This is what people in this day and age WANT!
Let’s talk through the difference in historical marketing and the current landscape…
Traditional
Marketing
Campaign Potential
2017
Version
14. Combo 1 – Direct Mail + Digital
My team recently ran a direct mail campaign in KS, an awareness campaign with a
coupon to come visit. This cost under $2,000, targeting new residents in the past 90
days, within 7 miles of the restaurant. Over the course of a month, people that brought in
these coupons spent over $7,000 in incremental $ at the restaurant.
👆👆👆 💸💸💸
That’s good for direct mail, but imagine a fully integrated approach?
• Facebook Ads (driving print messaging further + more reach)
• Local Radio Partnership (pressing them for integrated offers, too)
• Email Marketing (driving print messaging further into opted-in customers)
• Influencer Marketing (strategically aligned, trusted, food bloggers)
• Local SEO / Review Mgmt (simultaneously push message across review platforms)
• In-store POP Signage Leading up to This
• Skywriting the specials…
Then & Now – Integrated Mrktg 👫
15. Then & Now – Integrated Mrktg 👫
Once They’re in? Snapchat Geofilters
Overlays on Snapchat content branded to
share where you are or what you're up to,
available within a geofenced area of a
location.
Now that you’ve gotten people here,
empower them to snap their #foodie photos
or #selfies, then they can swipe to apply
your branded filter – subsequently
introducing your brand to the 10 billion+
views per day on Snapchat stories. They’re
affordable, but you'll need to hop on this
train fast.
End Result?
We reached at least 10x the people,
multiple times, driven them into our
business, and empowered them to share
their stamp of approval with 100K others…
👻 Fun Fact:
80% of Snapchatters report
using the app while in
restaurants, compared to
66% at a mall and 50% at a
gym.
17. The Future...
A Few Opinions
• The now accepted “marketing trends” are around the mobile takeover, the demand
of video, a shift to all user-generated content, and a connected everything.
o Translation: No more BS, straightforward, always learning, consumer-driven marketing,
driven by data and results.
• A continual shift from marketing that’s based on talking to the world, to
communications messages that make the world talk.
• Consulting firms keep acquiring agencies, and agencies continue expanding their
consulting offerings.
• Translation: As execution speed begins to define who wins, clients pay less for research
and strategies, and more for actual products and solutions.
18. Resources
• 25 Predictions for Marketing in 2020
• Extensive Guide to Growth Hacking
• Tools for Innovative Marketers on a Budget
• What the Hell did he Say? (ß Ask Me)
• Hire Freelancers for Projects
• A Super Awesome Content Strategy Template
• How to Step Up your Emoji Game
• Hire Fractional CMO & Marketing Team (ß My Firm)
19. Want this Presentation?
Landon@DoubleLBrands.com
***Reference slides & ask questions for FREE advice***
THANK YOU!
@LandonCLedford ‘Landon Ledford’