This document is an introduction to a workshop hosted by Porter Novelli, a public relations firm. The workshop will discuss relationship management and different styles of public campaigns. It encourages participants to listen well and build relationships through trust in order to have more effective public communication. The document asks participants to consider which leadership and campaign styles are most suitable for their own organizations.

1. Welkom bij Porter Novelli
Welkom bij Porter Novelli
• 29 januari 2013

2. Meer effect met
relatiemanagement
Twitter mee via #pnworkshops

3. De praktijk

4. De traditionele publiekscampagne

5. Publiekscampagne ‘nieuwe stijl’

6. Hoe doe ik dat?
#1 Luisteren
“GOD GAVE US TWO EARS AND ONE MOUTH TO USE IN
PROPORTION”

7. Hoe doe ik dat?
#2 Relaties bouwen
= werken aan vertrouwen
IF YOU DON’T GO TO SOMBODY’S FUNERAL,
THEY WON’T COME TO YOURS*
* Yogi Berra

11. Stellingen

12. Stellingen
Welke bestuursstijlen spreken jou persoonlijk het
meeste aan?

13. Stellingen
Welke stijl past het best bij jouw organisatie?

14. Stellingen
Welke toepassing zie je voor jouw organisatie?

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