This document discusses an app development company that is a self-funded startup with people located in Perth, Canberra, and Sydney. They design, develop, and submit iPhone and iPad apps both for other clients as well as their own apps. They have three titles currently in the app store and have stakes in several other apps. The document discusses strategies for marketing apps, issues with analytics from the iTunes store, lessons from adjusting app prices, and future plans which include developing apps from their backlog of 100 ideas and continuing to take on work from other clients.

3. • Self funded startup.

4. • Self funded startup.
• People in Perth, Canberra & Sydney.

5. • Self funded startup.
• People in Perth, Canberra & Sydney.
• Our office is Skype.

6. • Self funded startup.
• People in Perth, Canberra & Sydney.
• Our office is Skype.
• We love micro-payments.

8. • We design, develop and submit iPhone and iPad Apps.

9. • We design, develop and submit iPhone and iPad Apps.
• Mainly for others, but also our own.

10. • We design, develop and submit iPhone and iPad Apps.
• Mainly for others, but also our own.
• We have three titles on the app store, a number of
others we have an stake in.

11. Yoink! Reuse Network.

12. Press Release About iPhone App

13. Press Release About iPhone App
AND WEBSITE!

14. Press Coverage

15. Press Coverage

16. Press Coverage

17. Press Coverage

18. Media Really Helps

19. Media Really Helps

20. Media Really Helps

21. Media Really Helps

22. Media Really Helps

23. Media Really Helps

24. Media Really Helps

25. Media Really Helps

26. • iTunes connect data SUCKS.
• Analytics and metrics are really hard.
• appfigures.com is invaluable $5 US per
month for 2 apps, $1.25 per extra app.
• Reviews and ratings from all around the
world, with translations.
• Ratings charts, emailed every with profit.

27. iBoost - Turbo Simulator
Our First iPhone App

28. iBoost - Turbo Simulator
Our First iPhone App
We love YouTube!

30. I know what you are thinking

31. I know what you are thinking
Who would buy that?

32. I know what you are thinking
Who would buy that?

33. I know what you are thinking
Who would buy that?

35. Our Lesson in Price Elasticity

36. Our Lesson in Price Elasticity
Price Drop

38. Giving Sales an iBoost

39. Giving Sales an iBoost

40. Giving Sales an iBoost

41. Giving Sales an iBoost

42. Giving Sales an iBoost
Update Often!

44. What Next?

45. What Next?
• Signed a deal with a large blow off valve manufacturer.

46. What Next?
• Signed a deal with a large blow off valve manufacturer.
• We have a log of about 100 app ideas for ourselves.

47. What Next?
• Signed a deal with a large blow off valve manufacturer.
• We have a log of about 100 app ideas for ourselves.

48. What Next?
• Signed a deal with a large blow off valve manufacturer.
• We have a log of about 100 app ideas for ourselves.
•A number of apps, some as profit share - our favs!

49. What Next?
• Signed a deal with a large blow off valve manufacturer.
• We have a log of about 100 app ideas for ourselves.
•A number of apps, some as profit share - our favs!
• We love other’s idea’s as much as our own.