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Creating PebbleAppTailor
for
without
apps
with
app
s
user
action
Increasing User Engagement
1000+ apps:
• weather, music, direction, golf, beer, games
• available via Apple App Store and Google Play
• the presence of the app
• how many times the app has been launched
• how regularly the app is used
database
Metrics for Implicit Ratings
Collaborative Filtering
I like Apps
R,S,T,V
I like Apps
Q,R,S,T
Try App Q!
Try App V!
Pebble Database
PebbleAppTailor
Next Steps
• Categorize and Subcategorize Apps
• Select for App Types
• Apps Emphasize Uniqueness of Pebble
Maureen Teyssier
Creating PebbleAppTailor
for

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