2. THE DELIVERABLE CONTEXT

TITLE

TABLE OF CONTENT

THE STEP UP TO EVENT PLAN

THE FEES

THE EVENT

THE QUESTION – WHAT MULTI –CHANNEL OF SOCIAL MEDIA IS RIGHT FOR A FOOD TRUCK IS THE BEST

ROUGH SALES QUOTE

MENU

3. HOW TO GUIDE TO EVENT PLANNING
DEVELOP A PLAN AND A BUDGET FOR THE EVENT (THIS ENABLES YOU TO GET WHAT YOU NEED)
• PERMITS
• PERMISSION AS REQUIRED
SECURE THE VENUE
• SOMETIMES BOOKING A YEAR IN ADVANCE
TIME MANAGEMENT
• MORE STUFF WILL INCLUDE IN OBTAINING A LARGER VENUE SO MAKE SURE IT’S IN THE BUDGET
NEGOTIATING
• PRIVATE VENUES FOR TERM OF USE
OBTAINING THE RIGHT DOCUMENTS
PREPARING THE MOST ACCURATE SITE PLAN FOR THE EVENT
GOING BACK AND TALKING TO YOUR BROKER ABOUT COVERAGE FOR THESE EVENTS

4. PERMIT FEES
450
400
350
300
250
200
150
100
50
0
Permit Fees
$0-100 $101-150 $151-200 $201-250 $251-400 $401-500
People Rates

5. A SUMMER NIGHT DREAM DATE
• FOOD SERVICE STARTS AT 5PM-
8PM
• MOVIE STARTS AT 8
• VICTORIA PAVILION
• COST $75.00
• ALL PROCEEDS GO TO BREAST
CANCER

6. SUMMER NIGHT DREAM DATE EVENT
• STAFFING
• 1 AV PERSON
• 2 BARTENDERS
• 4 SERVERS
• 3 USHERS
• $75.00 TICKET WILL GET YOU
• 3 SAMPLES OFF THE FOOD TRUCKS MENU
• A FREE MOVIE
• 2 DRINKS

7. SALES QUOTE
DESCRIPTION
ID Amt Item Cost TOTAL
1 Drinks, Movie & Concessions
50 25.00 $1,250.00
2 Rentals Staff (Bar, (Sound Ushers, Sys Steemrv, eMrisx e4r-,9 T)a5b hlers &
50 15.00 $750.00
3 Chairs)
1 500.00 $500.00
4 Food truck Service Fee
1 250.00 $250.00
5 FFoooodd sTerurcvkic De o&n aMtiionngling 5-745pm Movie will
-1 250.00 $(250.00)
6 start at 8pm
$0.00
7 Food Truck Service (Three Menu Items)
50 15.00 $750.00
8 Live Music
1 500.00 $500.00
9 Musician Donation
-1 500.00 $(500.00)
10 $0.00
11 $0.00
12 $0.00
13 Subtotal $3,250.00
14 HST $422.50
15 Grand Total $3,672.50

8. WHAT MULTI – CHANNEL FORM OF SOCIAL MEDIA WORKS
BEST FOR A FOOD TRUCK?
WHILE THERE IS MANY FORMS OF SOCIAL MEDIA THAT COULD HELP A FOOD TRUCK AND IS EVEN ENCOURAGE
BY ALL THE FOOD TRUCK TO USE MANY PLATFORMS I.E INSTRAGRAM & PINETREST. IT’S GOOD TO HAVE THOSE
ACCOUNTS AND TO MAKE SURE YOU FOLLOW THESE 4 EASY STEPS;
• CATER TO EACH PLATFORM
- KNOW YOUR DEMOGRAPHIC AND USE THE STRENGTH OF THE APP TO YOUR ADVANTAGE
• EMULATE THE BEST
- MAKE SURE TO CREATE A STRATEGY AND KNOW WHAT WORKS BEST AND WHAT DOESN’T. FOR
EXAMPLE A FOOD TRUCK MAY START POSTING A THING TELLING THEIR FOLLOWERS WHERE THEY’RE GOING TO
BE THE NEXT DAY
• INTERACT
- OVERALL SOCIAL MEDIA IS ABOUT CONNECTING WITH PEOPLE. IF THEY CONNECT WITH YOUR
BUSINESS THAT MEANS THEY WANT TO CONNECT WITH YOU
• MONTIOR YOUR MENTIONS
- USE SOCIAL MEDIA AS A QUALITY CONTROL TO SEE HOW CUSTOMERS VIEW THE BUSINESS. FOR
EXAMPLE ERIC SLIVERSTEEN OF THE PEACHED TORTILLA THANK EVERY CUSTOMER WHO ENGAGE HIS
BUSINESS ON SOCIAL MEDIA

9. WHAT MULTI – CHANNEL
FORM OF SOCIAL MEDIA
WORKS BEST FOR A FOOD
TRUCK?
IN MY OWN PERSONAL EXPERIENCE I FOUND THAT TWITTER AND FACEBOOK ARE PROBABLY THE BEST WAY TO
GO BECAUSE IT ALLOWS YOU TO;
• INTERACT – IN REAL TIME WITH THE CUSTOMER AND HAVE BETTER UNDERSTANDING OF HOW
PEOPLE DO VALUE YOUR BUSINESS. IT WILL HELP IMPROVE YOUR CUSTOMER EXPERIENCE AND CREATE A
RELATIONSHIP WITH THE CUSTOMERS.
• REWARD SOCIAL MEDIA – SET UP A CONTEST ON SOCIAL MEDIA PLATFORM WHERE IT ALLOWS YOU
SEND IN PHOTOS AND OR VIDEOS IN HOPES THAT IT CAN GENERATE NEW CLIENTS.
• LOCATION- YOU’LL ABLE TO YOUR LOCATION OF WHERE YOU WILL BE TO YOUR FOLLOWERS

10. BISTRO TOUR MENU
• BUTTER CHICKEN GNOCCHI
W/HALLOUMI & AGED CHEDDAR
• BEEF CHEEK GNOCCHI W/AGED
CHEDDAR
• SOUS VIDE PORK BELLY
WATERMELON SALAD WITH
BRIE

11. THANK YOU! HOPE YOU ENJOY MY DELIVERABLE!
YOU CAN FOLLOW THE BISTRO TOUR:
• WEBSITE -WWW.CHEFSCOTTYCOOKS.COM
• TWITTER - @CHEFSCOTTYCOOKS
• FACEBOOK -
HTTPS://WWW.FACEBOOK.COM/GASTROGOURMETFT
• EMAIL- CHEFSCOTTYCOOK@GMAIL.COM