Popeyes is facing a crisis after the Ministry of Agriculture alleged that 170,000 of its chickens had a harmful virus. Popeyes recognizes its responsibility and immediately sent samples to a lab for testing, where no virus was found. To be transparent, Popeyes is holding a press conference and factory tour to share the lab results and demonstrate its decontamination process. The company sees reputation as very important and hopes media support can help during this difficult time.