Thinking Like a Publisher: An Introduction to Content MarketingHolony Media
How do you stand out in a world that’s so darn noisy? You think like a publishing company. Enter the exciting world of content marketing and learn how to attract and retain an audience using relevant, valuable content. See how infographics, blog posts, podcasts, and other forms of content can engage consumers who are otherwise tuning out traditional “disruptive” advertising.
ASIA BUSINESS CONNECT CONFERENCE - Content Marketing & Strategies for Mobile,...Priceza
We’re almost at the end of 2014 and content marketing is as strong as ever. Trends suggest that content marketing will gain more importance as we move into 2015. In this presentation, we go back in time a bit to the very beginning to gain a better understanding of the birth of content marketing and really dig into the facts and figures this year, followed by an overview of the key opportunities and challenges.
Digital DNA - Content Marketing in Travel IndustryNial Toner
These slides are from a talk at a Northern Ireland tourism event with Digital DNA. It looks at how you create a content marketing strategy, how you develop ideas and how to connect with online influencers.
Get in touch for more information.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
Learn which of the three beneficial approaches your organization should select for each piece of content. Whether you're looking to educate, entertain or convince your audience, creating the right content for their needs can be the indirect appeal that builds a long-term connection between these consumers and your brand.
Thinking Like a Publisher: An Introduction to Content MarketingHolony Media
How do you stand out in a world that’s so darn noisy? You think like a publishing company. Enter the exciting world of content marketing and learn how to attract and retain an audience using relevant, valuable content. See how infographics, blog posts, podcasts, and other forms of content can engage consumers who are otherwise tuning out traditional “disruptive” advertising.
ASIA BUSINESS CONNECT CONFERENCE - Content Marketing & Strategies for Mobile,...Priceza
We’re almost at the end of 2014 and content marketing is as strong as ever. Trends suggest that content marketing will gain more importance as we move into 2015. In this presentation, we go back in time a bit to the very beginning to gain a better understanding of the birth of content marketing and really dig into the facts and figures this year, followed by an overview of the key opportunities and challenges.
Digital DNA - Content Marketing in Travel IndustryNial Toner
These slides are from a talk at a Northern Ireland tourism event with Digital DNA. It looks at how you create a content marketing strategy, how you develop ideas and how to connect with online influencers.
Get in touch for more information.
Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
Learn which of the three beneficial approaches your organization should select for each piece of content. Whether you're looking to educate, entertain or convince your audience, creating the right content for their needs can be the indirect appeal that builds a long-term connection between these consumers and your brand.
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
Content Marketing is essential now more than ever. The travel industry significantly benefits from it. However, it isn't just about making a post or a video; it should be meaningful for your target audience and go beyond the product or service you offer. You can build lasting relationships with your customers if you have a great content marketing strategy.
Examples of Content Marketing for Travel-Related Websites Shauna Butterly
A travel-related website wants to improve their business using content marketing. I have prepared a content marketing presentation to give them ideas on how this can be achieved. I have also prepared a video pitch that can be found here - https://youtu.be/Y_ZcrqKtNb8
I created this presentation for the CEO Roundtable for the Nashville Business Incubation Center. This deck gives insight on how business owners can turn social media likes into sales leads.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
This deck is from a presentation I gave on February 2nd, 2017 to a group of ~200 Multifamily Industry Executives and Managers in Napa, California. The MultiFamily Social Media Summit is a "One-of-a-Kind Conference for Managers and Executives Focused on the ROI of Social Media and Content Marketing in Retaining and Attracting New Residents."
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
VIRTUALVillage Media’s Faith Aljon (Michelle Morton) takes us on a journey through Social Media's impact on NonProfit’s Public Awareness, Fundraising Efforts, and Volunteer Strength. The focus will primarily be on the social media platform, PINTEREST, and how using this valuable tool can grow and strengthen your business.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
Content Marketing is essential now more than ever. The travel industry significantly benefits from it. However, it isn't just about making a post or a video; it should be meaningful for your target audience and go beyond the product or service you offer. You can build lasting relationships with your customers if you have a great content marketing strategy.
Examples of Content Marketing for Travel-Related Websites Shauna Butterly
A travel-related website wants to improve their business using content marketing. I have prepared a content marketing presentation to give them ideas on how this can be achieved. I have also prepared a video pitch that can be found here - https://youtu.be/Y_ZcrqKtNb8
I created this presentation for the CEO Roundtable for the Nashville Business Incubation Center. This deck gives insight on how business owners can turn social media likes into sales leads.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
This deck is from a presentation I gave on February 2nd, 2017 to a group of ~200 Multifamily Industry Executives and Managers in Napa, California. The MultiFamily Social Media Summit is a "One-of-a-Kind Conference for Managers and Executives Focused on the ROI of Social Media and Content Marketing in Retaining and Attracting New Residents."
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
VIRTUALVillage Media’s Faith Aljon (Michelle Morton) takes us on a journey through Social Media's impact on NonProfit’s Public Awareness, Fundraising Efforts, and Volunteer Strength. The focus will primarily be on the social media platform, PINTEREST, and how using this valuable tool can grow and strengthen your business.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
2. Inbound & Social Media Marketing.
What is Content Marketing?
Content marketing is the process of planning,
creating, distributing, sharing, and publishing
content to reach your target audience.As a
business, this tactic can help you improve brand
awareness, boost sales, connect with your target
audience members, and engage prospects and
customers. (Kristen Baker, 2020)
3. Inbound & Social Media Marketing.
Essential questions you
should ask to create a
Content Marketing Plan. Who is my audience?
What is my audience looking for?
When should I publish?
Where should I publish and promote?
Why creating the content?Which is the purpose?
How will I measure success?
Getty Images
Joshua Nite, 2017
4. Inbound & Social Media Marketing.
Content marketing that
could be used for a travel
related website.
Create Destinations Guides
Create a travel podcast
Post Facebook and Instagram stories or others Social Media
Cover timely news and events
Partner with influencers
Make the most of email marketing
Publish user-generated content, ask to your client to post on your page
TravelQuest Network, 2020
Travel365.it
5. Inbound & Social Media Marketing.
Examples of content
marketing in travel
industry.
1. Lonely Planet
Lonely Planet is a large travel guide book publisher.The story or the Lonely Planet began on 1973 when
TheWheelers published their first travel guide. Over the years it has grown a lot to become a large and
important company on tourism.
6. Inbound & Social Media Marketing.
1. Lonely Planet
Lonely Planet Mobile app with special
content, online blog with inspiration about
trip,YouTube channel with inspirational
videos.
I particularly liked the videos produced by
Lonely Planet for GoPro.
https://www.youtube.com/watch?v=izq6P
wH3VaI
7. Inbound & Social Media Marketing.
Examples of content
marketing in travel
industry.
2. Airbnb
Airbnb began in 2008 when two designers who had space to share hosted three travellers looking for a
place to stay.Today is one of the largest marketplaces for places to stay and things to do. Airbnb is
accessible in 62 languages and across more than 200 country. Promotes connection people-to-people.
8. Inbound & Social Media Marketing.
2. Airbnb
Airbnb online experience, travel guide
with “things to do” andAirbnb
Magazine.
9. Inbound & Social Media Marketing.
Examples of content
marketing in travel
industry.
3. KimKim
KimKim began, with a different name, in 2015 by a team of experienced travel entrepreneurs based in
PaloAlto, California.The purpose of KimKim is organize your trip with the help of local travel expert.
10. Inbound & Social Media Marketing.
3. KimKim
KimKim online blog with
inspirational itinerary,
podcast and traveller video.
11. Inbound & Social Media Marketing.
Examples of
content
marketing in
travel industry.
4. ExpertVagabond
ExpertVagabond is a famous travel and photography blog; borne on 2010 today is one of the most
famous travel blog and count over 5million readers a year.
12. Inbound & Social Media Marketing.
4. ExpertVagabond
ExpertVagabond newsletter,
social media, Instagram page
with good quality photos and
blog article.
13. Inbound & Social Media Marketing.
References:
• Kristen Baker, 2020 ,The UltimateGuide toContent Marketing in 2020 – Available at:
https://blog.hubspot.com/marketing/content-marketing
• Joshua Nite, 2017 ,The 5W’s (and an H)ThatGuideYour Content Marketing Strategy – Available at:
https://www.toprankblog.com/2017/04/guide-content-marketing-strategy/
• TravelQuest Network, 2020, Content Marketing Ideas For IndependentTravelAgents – Available at:
https://www.travelquestnetwork.com/blog/content-marketing-independent-travel-agents
• Lonely Planet – Available at: https://www.lonelyplanet.com/ andYouTube channel
https://www.youtube.com/channel/UCPsil91i8gN0XLIbwl3vqsw
• Airbnb – Available at: https://www.airbnb.co.uk/?_set_bev_on_new_domain=1589553767_ZTcyYjU5ZWEzZGVh and Airbnb
Magazine – Available at: https://www.airbnb.co.uk/magazine
• ExpertVagabond – Available at: https://expertvagabond.com/
