An introductory presentation about the progress made on Carrboro's Think Local campaign and the formation of a Carrboro Business Alliance.

1. Carrboro Think Local
Building a network to promote local activity

2. Background
● Town understands importance of local biz
● Attended BALLE conferences & liked
methodology
● Dovetailed w/ new logo & campaign
● Allocated resources and organized a
committee to begin research

3. The Committee
● Organized by Annette
● Goal was to figure out way forward for a Buy
Local type campaign
● Represent diverse set of businesses
● Weekly meetings for past month

4. The Process So Far
● Worked to understand BALLE principles and
looked at successful campaigns
● Ranked target audiences
● Brainstormed on goals of campaign
● Identified unique aspects of Carrboro

5. Target Audiences
● Carrboro businesses
● Downtown residents
● Outer-limits Carrboro residents
● Daytrippers to Carrboro
● Tourists

6. Campaign Goals
● Increase consumer awareness of benefits
related to local shopping
● Stimulate business activity
● Organize a series of events
● Enhance creative entrepreneurship
● Create sustainable business network

7. Specific Tactics
● Key: organizing biz network & first event
● “Real Value” kickoff for community
● Logo & Ads promoting campaign
● Email newsletter of upcoming local events
● Series of supporting events: Small
Business Sat., CarrdiGras, etc.

8. Progress So Far
● Movie premiere plan
● Budget secured from Board of Aldermen
● Brainstorming on campaign slogan
● Draft 5 page report for the Town
● Initial outreach for business network
● Sample ads and creative

15. Next Steps
● Feedback on messaging and progress
● Quickly building out business network: who
should we be talking to?
● Plan initial event
● Start adding new tactics to arsenal

16. YOU IN?