Your Website in Focus: Does your website meet your organizational objectives?

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Live & Interactive: Your Website in Focus
DOES YOUR WEBSITE MEET YOUR ORGANIZATIONAL OBJECTIVES?

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  • Enable multi-directional, multi-platform communication platform that is able to serve constituents 24/7/365
  • Provide a single source of information – Integrate with Relationship Management Systems
  • Establish relationships with bi-directional communication tools – Provide self service tools for securely viewing and updating information – Institute an easy and targeted path towards “conversion”
  • Foster activities that allow your audience to connect with and support the organizational goals and mission – Equip internal users with tools and data to enhance organizational activities ranging from data and content management to marketing initiatives
  • Enable multi-directional, multi-platform communication platform that is able to serve constituents 24/7/365
  • Redesign the look and feel of your web presence using equal parts form and function to create a scalable presence that meets the expectation of today’s internet users
  • Your Website in Focus: Does your website meet your organizational objectives?

    1. 1. Live & Interactive: Your Website in Focus DOES YOUR WEBSITE MEET YOUR ORGANIZATIONAL OBJECTIVES? May 18, 2010 • Raheel Gauba #BBCSummit @raheelgauba
    2. 2. Overview <ul><li>Foundations of a Successful Website </li></ul><ul><li>Design Philosophy </li></ul><ul><li>Live & Interactive Website Reviews </li></ul><ul><li>Before > After Examples </li></ul><ul><li>Questions & Answers </li></ul>
    3. 3. FOUNDATIONS OF A SUCCESSFUL WEBSITE
    4. 4. SHARE INFORMATION MORE EFFECTIVELY
    5. 5. COMMUNICATE IN A PERSONALIZED MANNER
    6. 6. SUPPORT ORGANIZATIONAL GOALS
    7. 7. BUILD A COMMUNITY STRENGTHEN RELATIONSHIPS +
    8. 8. CREATE BRAND AWARENESS
    9. 9. Design Philosophy <ul><li>Every pixel has a purpose </li></ul><ul><li>Design must be audience centric </li></ul><ul><li>Less is always more - Use only what’s necessary > Discard the rest </li></ul><ul><li>Maintain or improve upon the organization’s online brand integrity </li></ul><ul><li>The purpose of the website should be obvious through intelligent design </li></ul><ul><li>Focus on moving the audience </li></ul><ul><li>Think outside the box while keeping it real </li></ul><ul><li>Maximize your content management system’s potential </li></ul>
    10. 10. Live & Interactive: WEBSITE REVIEWS <ul><li>What is the organizational objective? </li></ul><ul><li>What works? </li></ul><ul><li>Areas for improvements </li></ul><ul><li>Recommendations </li></ul>
    11. 11. Before & After: EXAMPLES OF SUCCESSFUL WEBSITE DESIGNS
    12. 30. Blackbaud’s 2010 Conference for Nonprofits <ul><li>Three days of educational content dedicated to your specific needs and opportunities to network and interact with your peers and industry experts </li></ul><ul><li>October 20 – 22, 2010 at the Gaylord National Hotel and Convention Center in Washington, D.C. </li></ul><ul><li>Visit www.Blackbaud.com for more information! </li></ul>
    13. 31. QUESTIONS / ANSWERS <ul><li>Raheel Gauba </li></ul><ul><li>Brand Leader & Creative Director, Blackbaud </li></ul><ul><li>Email: raheel.gauba@blackbaud.com </li></ul><ul><li>Phone: +1 (843) 697-9579 </li></ul><ul><li>Facebook: Raheel Gauba </li></ul><ul><li>Twitter: @raheelgauba </li></ul>Thank You!

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