Analysis of how political parties use the different passions, that hobbes speaks about, in their electoral campaigns to mobilize people.

1. Political Emotions

2. Index
1. Short Introduction ………………………………………………………………………………… 3
2. The hope in the Spanish politics………………………………………………………………... 4
3. Analysis of Spanish electoral propaganda that uses hope…………………………………… 5-7
4. Social media………………………………………………………………………………………. 8
5. The fear in Spanish politics……………………………………………………………………… 9
6. Analysis of Spanish electoral propaganda that uses fear……………………………………. 10-11
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3. 1. Introduction
- Analyze the roles that “Hope” and “Fear” plays in the Spanish politics.
- Every action that us, as humans, do or perform, is moved by their passions. Mainly fear and hope, which we are
going to explore here.
- Politician use the passions for gain votes.
“ The original of all great and lasting societies consisted
not in the mutual good will men had toward each other, but
in the mutual fear they had of each other”. Thomas Hobbes
“ The condition of man… is a condition of war of everyone
against everyone”. Thomas Hobbes

4. 2. Hope in the Spanish politics
- The most well-known political Spanish parties use it.
- The parties use the passion of hope to offer good visions of the future.
- It tries to appeal to positive feelings, to a need to achieve the promised future. The politics who use
this kind of messages make themselves look like the guides to this future.
- The Spanish political parties that mostly use hope in the currently are:

5. 3. Hope in the Partido Popular
- Direct and clear message.
- Hopeful look towards the future.
- Transparency image for people.
- Goodness, determination, perseverance.
- Have hope.
- Good political leader.
- Working people, strong people and sports people.

6. 3. Hope in the Partido Socialista
- He is Felipe González and he isn´t
looking directly at the camera.
- His appearance and landscape is important.
- It has a small and plain text.
- This electoral poster transmit positive feelings.

7. 3. Hope in Podemos
- In the middle of the street we can see Pablo Iglesias
the political candidate. Pablo adopts a position of
equality with the citizens.
- There are points of light that affect the eyes
of the candidate, and he tries to look through them
even if it costs him. He is dressed
"normal", without the typical suit of a politician.
- In the electoral poster they use words of colloquial
use and of easy comprehension and play with its name.

8. 4. Tweets
Partido Popular
“Be careful with voting other parties because you
may vote PSOE without realizing it. #VotePP”
- PP, insinuates “We are better than the PSOE".
- We want a better future for Spaniards
- If you vote PSOE you are going to have a worse
future.
Political parties sometimes use social networks to divulgue information.
Podemos
“We are going to a better future, and we walk with a
smile #TheSmileOfACountry #PabloIglesiasT5”
- They want us to vote them for a better future, for
the progress.
- It wakes up a feeling of hope.
- We can get a feeling of calmness and fellowship
from this party.

9. 5. Fear in the Spanish politics
- It is used mostly by ultra-right political parties.
- Message racist….
- The political parties use the fear to make Spaniards see that they lost their jobs, rights, etc., because of the
immigrants...
- For the sociologist Lluis Orriols, the use of fear “has a mobilizing effect on the voters themselves but increases the
political disaffection of the citizens”.
- The Spanish political parties that mostly use fear in the currently are:

10. 6. Fear in Democracia Nacional
- On the left, we can see four ravens. Three of them
with words written on. They represent Spain’s
“troubles” pulling it apart.
- In the right we see the political candidate, looking
at us. He has a secure smile, and a speech bubble:
it proposes spain’s unity, security, with jobs for
everyone.
- This thing looks like a salvation, against the chaos
on the left.

11. 6. Fear in Frente Nacional
- We can see a line of people waiting to enter
a room. The people who are represented are from
different countries, races and religions.
- The political party believes that the current
Spanish politics gives more importance to immigrants
than to the Spaniards themselves.
- This far-right political party is defined as salvation
for the Spaniards. With this political party all the Spaniards
will have rights that immigrants do not.

12. Participants
· Adrián Brey Becerra · Lorena Rodríguez Rivadulla
· Eva Coto Gañete · David Sueiro Durán
· Noah Magariños Vilariño · Pablo Valiño Goldar
· Candela Pampín Clemente · Verónica Vázquez Pereiras
IES ANTÓN LOSADA DIÉGUEZ, 14th March in 2018
Students of 1st year of the bilingual baccalaureate of IES Antón Losada Diéguez: