The rise of populist and extremist parties in Europe can be explained by their process of normalization and institutionalization over the past 20 years. Previously marginalized parties have modernized their leadership, rhetoric, and policies to become more acceptable. They have also gained popularity by presenting themselves as entrepreneurs bringing new issues neglected by mainstream parties. Meanwhile, traditional parties have lost momentum by failing to offer meaningful programs, policies, and ways to engage and mobilize citizens. The economic crisis further fueled populist criticism of elites and the EU. However, populism is a complex phenomenon not limited to extremist fringes, but also reflecting broader anxieties in society about globalization, national identity, and the changing role of the nation-state