Digital marketing agency PM advice: Lead early & oftenKarl Sakas
Want to get better results in your digital marketing projects and retainers? Follow this advise from digital marketing veteran and agency business expert Karl Sakas at Agency Firebox. You'll make your work less frantic while delivering work that makes you proud... and profitable.
PRO285 Public Relations in SocietySocial media Topic 9.docxsleeperharwell
PRO285
Public Relations in Society
Social media
Topic 9
Lecture objectives
• To introduce social media and its impact on
public relations
• To suggest that communication takes place in a
dynamic environment that poses new challenges
for professional communicators
• To identify some of these challenges for
communicating in an online environment
• To consider the implications for the ways we
conceptualise public relations and its role in
society
Introduction
• “‘Social media’ is the term commonly given to
Internet and mobile-based channels and tools
that allow users to interact with each other and
share opinions and content. As the name
implies, social media involves the building of
communities or networks, encouraging
participation and engagement.” (CIPR 2011 p. 4)
Challenges of the online
environment
• Challenges of the online environment
Conversations in the public domain
Publics become active rather than passive
Direct rather than mediated information flows
• Strategic media management
Publicity model vs relationship model
Digital media and channels
Website metrics and digital media KPIs
Understanding social media and
public relations – industry
attitudes
• Public relations practitioners were slow to
embrace new media and social media
• Barriers include staff, time, budget, along with a
lack of training and a fear of technology
• Practitioners trial social media for personal use
before adopting it in professional practice
• Practitioners increasingly use some form of
social media as part of public relations activity
Understanding social media and
public relations – theoretical
approaches
• Is social media really an opportunity for public
relations to ‘reinvent’ itself with a renewed focus
on dialogue and engagement? Or has nothing
really changed?
• With social media, public relations is a
distributed function performed by many people
in an organisation (Kelleher, 2009).
• There is a tension between organisational or
corporate voices and personal voices via social
media.
Publics and social media
• 78% of Australians use the internet, a figure
comparable with Singapore, Japan and the UK
(Fitch, 2012).
• However, internet access varies depending on
age, income, education and geographical
location.
• Social media allows geographically dispersed
publics to organise around a common issues.
Challenges for organisations
• The 24/7 commitment to social media erodes
professional and personal boundaries.
• Traditional approval processes are inappropriate
for social media, particularly in dynamic
situations.
• Organisations should develop clear policies and
procedures around social media use
(Macnamara, 2011).
• Much communication takes place online and
therefore creates new challenges for
practitioners.
Legal and ethical issues
• Social media challenges traditional notions of
copyright and ownership, exposing legislative
grey areas (Breit, 2007).
• Int.
A Curated Conversation on Digital Inclusion held at Sheffield Hallam University January 17th 2012
Early slides individual comments, later slides summary and policy recommendations
Digital marketing agency PM advice: Lead early & oftenKarl Sakas
Want to get better results in your digital marketing projects and retainers? Follow this advise from digital marketing veteran and agency business expert Karl Sakas at Agency Firebox. You'll make your work less frantic while delivering work that makes you proud... and profitable.
PRO285 Public Relations in SocietySocial media Topic 9.docxsleeperharwell
PRO285
Public Relations in Society
Social media
Topic 9
Lecture objectives
• To introduce social media and its impact on
public relations
• To suggest that communication takes place in a
dynamic environment that poses new challenges
for professional communicators
• To identify some of these challenges for
communicating in an online environment
• To consider the implications for the ways we
conceptualise public relations and its role in
society
Introduction
• “‘Social media’ is the term commonly given to
Internet and mobile-based channels and tools
that allow users to interact with each other and
share opinions and content. As the name
implies, social media involves the building of
communities or networks, encouraging
participation and engagement.” (CIPR 2011 p. 4)
Challenges of the online
environment
• Challenges of the online environment
Conversations in the public domain
Publics become active rather than passive
Direct rather than mediated information flows
• Strategic media management
Publicity model vs relationship model
Digital media and channels
Website metrics and digital media KPIs
Understanding social media and
public relations – industry
attitudes
• Public relations practitioners were slow to
embrace new media and social media
• Barriers include staff, time, budget, along with a
lack of training and a fear of technology
• Practitioners trial social media for personal use
before adopting it in professional practice
• Practitioners increasingly use some form of
social media as part of public relations activity
Understanding social media and
public relations – theoretical
approaches
• Is social media really an opportunity for public
relations to ‘reinvent’ itself with a renewed focus
on dialogue and engagement? Or has nothing
really changed?
• With social media, public relations is a
distributed function performed by many people
in an organisation (Kelleher, 2009).
• There is a tension between organisational or
corporate voices and personal voices via social
media.
Publics and social media
• 78% of Australians use the internet, a figure
comparable with Singapore, Japan and the UK
(Fitch, 2012).
• However, internet access varies depending on
age, income, education and geographical
location.
• Social media allows geographically dispersed
publics to organise around a common issues.
Challenges for organisations
• The 24/7 commitment to social media erodes
professional and personal boundaries.
• Traditional approval processes are inappropriate
for social media, particularly in dynamic
situations.
• Organisations should develop clear policies and
procedures around social media use
(Macnamara, 2011).
• Much communication takes place online and
therefore creates new challenges for
practitioners.
Legal and ethical issues
• Social media challenges traditional notions of
copyright and ownership, exposing legislative
grey areas (Breit, 2007).
• Int.
A Curated Conversation on Digital Inclusion held at Sheffield Hallam University January 17th 2012
Early slides individual comments, later slides summary and policy recommendations
Are you afraid that your organizational culture is stifling your attempts to succeed in social media? Then you need to take a step back and consider how to leverage social media in a way that balances culture, organization and open communication. Of course it is not easy to change organization culture, but you can definitely adapt. Join us for this webinar and find out how you can foster an internal culture of sharing and collaboration.
The use of social media to consult and engage with the public about developme...David Girling
This brief presentation explores ways in which policymakers can use social media to engage and consult various publics about their programmes and research outcomes.
The Use of Social Media in Local AuthoritiesMark O'Toole
A presentation on the applications of Social Media (Web 2.0) tools in
Local Authorities.
Knowledge Management, Collaboration, Communications, openness and transparency
Are you afraid that your organizational culture is stifling your attempts to succeed in social media? Then you need to take a step back and consider how to leverage social media in a way that balances culture, organization and open communication. Of course it is not easy to change organization culture, but you can definitely adapt. Join us for this webinar and find out how you can foster an internal culture of sharing and collaboration.
The use of social media to consult and engage with the public about developme...David Girling
This brief presentation explores ways in which policymakers can use social media to engage and consult various publics about their programmes and research outcomes.
The Use of Social Media in Local AuthoritiesMark O'Toole
A presentation on the applications of Social Media (Web 2.0) tools in
Local Authorities.
Knowledge Management, Collaboration, Communications, openness and transparency
Truth, Trust and Technology: How Can Journalism Survive The Information CrisisPOLIS LSE
Based on the LSE Truth, Trust and Technology Commission this analyses the crisis for the news media in the context of the wider information crisis looking at the role of the tech companies.
Truth, Trust and Technology: an agenda for the countering misinformationPOLIS LSE
A lecture setting out the problems being addressed the LSE Truth Trust and Technology Commission of 2018. It sets out the problem, the possible solutions in a conceptual framework.
A lecture given to the NATO Defense College about the LSE Truth, Trust and Technology Commission. The Commission is examining the crisis in public information, fake news, and interference in elections.
Truth, Trust and Technology: strategic communications in an age of misinforma...POLIS LSE
This was a lecture given to the NATO defense college in March 2018. It used the work of the LSE Truth, Trust and Technology Commission to examine the problems of strategic communications and journalism in an age of 'fake news' and disinformation.
Truth, trust and technology Singapore presentation slidesPOLIS LSE
Presentation to 'fake news' conference of Asian Journalism Fellowship in Singapore August 2017
Notes here:
http://blogs.lse.ac.uk/polis/2017/08/17/truth-trust-and-technology-finding-a-new-agenda-for-public-information/
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
9. The fab Four
1. Act as if media is environmental
2. Use networks to broaden and deepen
relationships
3. Adopt an ethical approach to communications
4. It’s time for strategy not tactics
20. Strategic priorities
• Invest in communications & analytics as well
as design
• Identify, segment, specify – listen and learn
• Align your organisation and your message
before making the call to action
Or is it this nine year old?
Martha Payne’s school dinner blog Never Seconds was banned by Argyle and Bute council – within a few hours they had to change their minds and allow her to continue after a storm of protest on twitter. The ending was even more happy because Martha used all the attention online to raise £100,000 for a charity that provides school dinners for poor children around the world.
The answer to the question is all of them – but particularly the nine year old girl.
They are all examples of new actors in the media environment – forget the BBC, CNN, Times etc – these are the change-makers – not the most important sources of information, not the most influential – but these are the new kids – literally – on the block – and because you don’t know what they are going to do next they are dangerous – no-one predicted them but here they are. All of them are acting in an ethical way. And the girl is the most dangerous because she has the least predictable motive of all.
All of them are powerful because of new media trends that are reshaping our world – the world you do business in.