Political Ad Analysis Examples

Political Ad Analysis Examples
You have seen them on TV around election time political ads, one after another, bombarding you with the accomplishments of one candidate and the
dirt on another. Knowing what to believe and what to dismiss as mere drivel can be difficult. It is easy to believe thing that are stated as fact. For
example, in a recent television political ads, supporters of Superintendent Thornton Campbell suggested that he should be elected superintendent of
Lowrence County. The political ad offered support by reviewing campbell's past record as superintendent of neighboring Downs county. Apparently,
test scores in this county went up by 43%. The ad suggest, then that if Campbell were elected superintendent of Lowrence county, their test score would
improves as well. Although the ad state a positive statistic, it does not provide enough information...show more content...
The ad assume that the improvement in test scores is a direct result of Campbell's efforts; however there are other factors that could have played a vital
role in the higher scores. For example, perhaps the test has changed. Standardized test are under continual revision. Revision over a number of years
could result in higher scores as under adapt to the test. This improvement could have coincidently corresponded with Campbell's term as superintendent
of Down's county school making it seem as though it was a result of Campbell's service as superintendent.
Even if the ad did prove that the improved test scores at Downs county were a direct result of Campbell's work, it assume that he can duplicate the
result in a different county. The most significant element of any county is its people. There is no mention of the population that makes up each county.
For example, suppose Lawrence county is more ethnically diverse thn Downs county. Campbell's strengths may not lie in dealing with a diverse
student body and work staff; he may not be as successful in such a
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Ad Analysis Essay Examples
Ad #1: What he Believes | Hillary Clinton (https://www.youtube.com/watch?v=Oy8HRdlLGCQ) The first political advertisement is an anti–Trump ad
paid for by Hillary for America. The ad starts off by showing old video clips of Donald Trump saying things like, "Putting a wife to work is a very
dangerous thing," and "When I come and dinner's not ready, I go through the roof." In between the clips are short phrases on a black background
expressing disbelief at Trump's comments. The color scheme is dark and there is dramatic music in the background, which gives the viewer a negative
impression of Trump's remarks. The video clips continue in which Trump says degrading things about women and the commentary states that Trump's
behavior is unacceptable...show more content...
Trump For President, INC, the narrator emphasizes how Hillary Clinton's plan for America would be detrimental to the US and how Donald Trump
is a chance to bring prosperity and change to America. The first part of the ad states that Hillary Clinton's election would lead to "fewer jobs",
"rising crime", and "America [being] diminished at home and abroad." This plays on American's fears. Next, Donald Trump is introduced. There is a
clip of him at a rally with hundreds of supporters mixed with inspiring music in the background. The narrator states Trump will bring "change"
compared to Clinton's "stagnation." Then, there is a series of positive words linked with Donald Trump: "better", "stronger", "more prosperous."
Meanwhile, images of Trump speaking at ralleys and meeting with ordinary Americans plays in the background ("Choice– Trump World Series Ad"). In
this ad, Donald Trump is successful in painting himself as a gateway to change and prosperity. He attempts to give hope to Americans who have fallen
on bad times in the past few years and link that hope to himself. Conversely, he links Clinton with an unfavorable past and a pessimistic future. This ad
was played during the world series, so Trump was trying to reach ordinary Americans and convince them that he is a better choice than Hillary Clinton.
The optimistic ending to the advertisement and wise timing of the ad helped Trump achieve his

Ad Analysis Essays
One of the largest and most controversial issues we as humans face, includes the protection and preservation of the natural world we call home. When
a small group displays the potential to damage or destroy our beautiful land, the task lies with the people to eliminate such a threat. Between the years
of 2004–2009, Greenpeace, the Natural Resources Defense Council, and others established the Kleercut campaign against Kimberly–Clark in order to
prevent the destruction of the Boreal forest (Kleercut campaign, 2009). Kimberly–Clark is the world's largest manufacturer of tissues; their most
prevalent brand being Kleenex. Accusations were made against Kimberly–Clark noting that the virgin fiber used in its product is derived from wood
pulp...show more content...
Every day, the Boreal forest is flushed down the toilet or thrown away by unsuspecting consumers across Europe." Another sentence to the right
contains the following information in the same black font: "By choosing more recycled fiber and less trees for its disposable tissue products, and by
committing to environmentally sound logging operations, Kimberly–Clark could end its part in the destruction of ancient forests like the Boreal."
Directly below the prior sentence may be the most important peace of the advertisement of all, and it is in a bold, white print: "Tell Kimberly–Clark
that you want it to stop destroying the Canada's boreal forest. Visit www.stopkleenex.com" Finally, the sponsoring logo "Greenpeace," can be found in
the bottom right. The audience most likely ranges from teenagers to adults in the U.S. and Canada who care about the environment, endangered
animals, and the Boreal Forest of Canada. The audience also includes those who have access to a phone or internet and can contact the Kimberly–Clark
Company to voice their complaints with Kleenex. The goal of the campaign was to compel the viewer to make a difference and express his/her opinion
about the situation. Greenpeace tries to accomplish its goal of changing the way that Kimberly–Clark makes the tissue products by expressing all three
elements of rhetoric within the advertisement. First, the advertisement uses logos to persuade the audience not to buy

Ad Analysis Of A Magazine Ad
Magazine Ad Analysis (TS) The advertisement for Bose Headphones displaying the man and the waterfall uses humor and dramatic irony to make
readers remember the ad and the headphones they are selling. (C1) Humor is portrayed in this ad in a number of different ways. (E1) This ad uses
humor because the man rowing the boat is about to fall to his death down a waterfall and doesn't even realize it. The fact that the man is so oblivious
and the exaggeration of the power of the headphones is what brings up humor in the ad. (R1) The humor in this unrealistic advertisement quickly draws
readers attention to make you remember it. The picture stands out and is different from other ads because of the way it uses humor, so theaudience is
sure to remember

Ad Analysis Essay
The theme of hard work is very prevalent in the ad and demonstrates how it is a good and positive thing. The ad plays positively toward rural and
blue collar workers because most do not wear a suit and tie to work each day. They know the importance of hard labor because they experience it
each day in their profession everyday. This relates to pathos because it plays to the pride and sense of importance to such workers. The ad is of a man
wearing Levi's jeans with the quote "This country was not built by men in suits", appealing to the fact that many of the hardest working people do not
wear suits. This appeal to the American Dream is huge because that is what our country was built off of. Other people would come to America to try to
enhance...show more content...
The statement they used has some pros and cons that help bolster its effectiveness. To them it is pretty clear, if you wear a suit on a regular
occasion it does not look like you will purchasing Levi jeans anytime soon. On the other hand, if you are a more traditional American and enjoy the
country lifestyle this ad probably made you chuckle. It is well known that country people and city people do not get along very well. Country citizens
get called "hicks," while city folks are called "rich and snobby." This traditional advertisement will lean towards the citizens that either live in a country
setting, or enjoy a country

Ad Analysis Essay
On October 31st of 2013 in Ads of the World, Pepsi released a print ad that went viral on the occasion of Halloween. The print is an ambush on
Coca–Cola, the rival of Pepsi in the soft drinks industry. The ad is created by an advertising agency named Buzz in the Box from Belgium. This
essay intricately analyzes the ad, the purpose of it, the strategy behind it, and all other creative elements such as art direction and copy, which are
designed to reach Pepsi's target demographic of 18 to 50 years old. The print ad is a clever ambush by Pepsi on Coca–Cola. The ad is released on
October 31st, 2013 on the occasion of Halloween (Ads of the World, "Pepsi: Halloween"). The ad tries to communicate that on Halloween night; Pepsi
puts on a Coca–Cola cape and frightens all its customers. Halloween nights are yearly celebrations marked in many countries and on that night people
are supposed to dress up themselves in the most possible scary costumes. In the ad, Pepsi is dressed up with a Coca–Cola cape and communicates the
point that Coca–Cola frightens many people through the copy in the ad 'We wish you a scary Halloween'. Although, some people might think that the
cape seemed like a dress of a super hero and made Coca–Cola look as one. The ad created a lot of buzz and went viral on the web. In fact, this ad...show
more content...
The overall tone of the picture is blue. The colors make the ad look frightening, which contributed for the artwork to be as frightening. The ad is
absolutely a colorful ad. Each object is of different color and the background tone is bluish with a bit of a fading effect. The color plays a very
crucial role in this ad. Since the theme is Halloween, the visuals are supposed to be in scary, gloomy tone and the color used precisely fits the needs.
Colorful ads usually attract the views eye and make the complete look of the ad very trendy (Ciotte

Ad Analysis
Samantha Main English 1020 "Got Milk?" My Analysis Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no
way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This
is a multi–billion dollar industry and the advertisers study any and every way that they can attract the consumer's attention. Anytime a products
advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The "Got Milk?" tagline has been integrated
in messages across the country such as churches, "Got God?" cheerleaders, "Got Spirit?" and even universities, "Got Whoop?". The "Got Milk?" ads
have...show more content...
If Chris Brown looks fashionable and trendy drinking milk, the consumer will think they would also. Wearing the milk moustache also makes him
seem slightly silly and humorous, making him more relatable to the audience. The moustache succeeds in making him more real, and brings him
off of a pedestal and onto the level of the audience, making them feel as if they are one step closer to being like Chris. In doing this, it makes the
milk, which is the underlying theme, appear more attractive. This ad also gives you a sense that drinking milk will make you happy and
energetic. Chris Brown appears in this ad full of life, with a huge smile on his face and him dancing off of the ground. It subconsciously relates
Chris Browns image with drinking milk, making you think you will achieve that. Marketers of these "Got Milk?" ads have chosen a very risky way
to present their product. Chris brown is a perfect example of how having a public figure represent a product can go wrong, since this ad was
published, his image has taken a turn for the worse. Chris has received tons of negative publicity, people may think in consuming this product, they are
supporting Chris Brown and his negative actions. Along the bottom left side of this ad, it says in tiny white letters "©2008", this could suggest that the
"Got Milk?" company wants to show people

Who We Are Ad Analysis Examples
The 2016 Clinton "Who We Are" ad, has brought in major publicity to the presidential campaign race. This ad demonstrates the process and goals,
Senator Clinton wants to take in order to bring everyone strong and together. In the textbook, it mentions that there are five parts to the dramatistic
pentad: act, scene, agent, agency, and purpose. In the commercial the act, is the underlying action of what is going on. The ad demonstrates this by
showing Clinton shaking hands with the men and woman, and hugging small children. She interacts with them to gain their trust, in hopes that they
will value her determination and willingness. As this action is in play, Clinton uses a voice over to state that we must, "Give every man, women, and
child the God given right to their potential" (The Living Room Candidate). Her offset dialogue matches the action that has taken place, creating an
audible and visual story. Then there is the scene, the scene in the ad is associated with background setting that determines when and where it has taken
...show more content...
The dominate term that's the most significant is the purpose, the purpose of this ad is to tell a story that the American people deserve an economy
that is beneficial to all, instead of those who are already on top. Building a better economy that is more sufficient that can help everyday people lives
is the main priority. The act in this ad, demonstrates Clinton visiting local men, women, and children. As she interacts with them, and listen to their
stories. She can form better solutions in making the economy better. This act is being done based on Clinton's main purpose, which is building a
better economy. However, in the ad, there is a least dominate pentad, which is the agency. The agency lacks in underlying step by step on how to
accomplish each goal. Instead, they announce hidden cues that they say will make a change, but with no step by process on

Rhetorical Analysis Of Shampoo Advertising
Shampoo advertisements use Visual Rhetorical appeals to convince consumers to buy a certain shampoo. The Fantastic Four exemplify the way that
these shampoo ads use rhetorical appeals to sell products. The Fantastic Four made it apparent that Shampoo commercials bundle a set of values and
false hopes with their product which allows them to be successful. They made appeals by using characters, setting, and actions these ads successfully
appealed to ethos, pathos, and logos, revealing why shampoo ads are successful. There are two different ads, a L'Oreal commercial and a Head and
Shoulders commercial, with two major distinctions. In the L'Oreal commercial the person narrating the ad is a woman and the character that appears is
a woman. In the Head and Shoulders ad both the character and narrator is a man. The L'Oreal d shows a L'Oreal shampoo bottle sitting by a pool. It
then cuts to the shampoo being squirted into a hand and ends with the bottle being held by a happy consumer. Throughout the L'Oreal commercial a
woman's voice explains all of the benefits that come with using L'Oreal. The Head and Shoulders shows a man holding a Head and Shoulders
shampoo bottle followed by the same man catching the bottle multiple times. The imagery ends with the shampoo placed on the edge of a bathtub. The
Head and Shoulders ad is fully narrated by a man. The narrator repeatedly says that the shampoo cannot be dropped. The first defining element that
both ads used were characters. The

Ad Analysis
What type of advertising is being used? What is the frequency and durability of the ad? The type of advertising being used are the internet,
out–of–home, newspapers and magazines. The durability will depend on what type of advertisement.If it is on the a newspaper it might not get a
lot of durability newspaper ads only last for a day versus a magazine which would last for a month . The frequency of this ad depends on where it
is being placed and on what day it is being shown. The frequency of the ad might be low because it might only be shown on World no tobacco Day
which is only 1 day out of 365 so because of this it might not get lots frequency. However on the day of the showing of this ad it might have lots of
frequency that day because it is on the internet....show more content...
The general mood and the feeling of the ad are scared, anxiety, disgusted. They want to raise self–awareness in the people who are using tobacco. That
in using tobacco there are some costly side effects like for example looking older than you really are. They are using scare tactics to instil fear into
the consumers of tobacco. All in all this advertisement was created to give smokers a glimpse into the future. Describe how the ad attracts your
attention and convinces you to purchase the product they are selling. The ad attracts my attention by showing me the effects that would happen if I
decide to smoke tobacco. The ad uses clever visuals which shows me that smoking can make you look aged. Those visuals captures my attention and
makes me acknowledge what happens when people smoke cigarettes for a long time. Who do you believe is the intended target market for this ad?
Explain

Ad Analysis Essay
Ad Analysis
The Ads for the Sonicare toothbrush use three main appeals. They seem repeated all over the ads which are the appeals of aesthetic sensations,
appeals of the need for prominence, and appeals to the need to achieve. Sonicare target the middle and higher class and the middle age. The Sonicare
electronic toothbrush is used to clean teeth and gums, it does a better job than the manual brushes. It has a timer to ensure cleaning well in each quarter
of the mouth.Through the frequent use of appeals to the need to achieve and appeals for prominence, and using a character with straight, bright teeth to
demonstrate the benefit of using Sonicare tooth brush, Sonicare seems to target middle age and middle, upper class and people looking for whiter and
healthier teeth....show more content...
She throws the old manual brush and use the electronic one. Then another woman and man are dancing on to the music, and they move in time
with the electric brush. It is clear how much movement the electronic tooth can make. In the ad it says "up to 62,000 movement per minute" with
beautiful pictures of Sonicare". The purpose of this ad is to persuade the audience to buy the electronic tooth brush. The intended audience in this
ad is the middle aged. The image of the white teeth for these young people demonstrates the benefit of using this toothbrush: healthy teeth and
gums. Furthermore this ad is aimed at the middle and upper class .The women is wearing an expensive dress. This can mean why this type of
brush is called the diamond brush. It is for the upper class. In addition, this ad implies these people are looking for good looks, good hygiene and
good heathy teeth, because on the top of the ad there is text saying: for healthier gum in just two weeks. This ad gives an emotion feeling by saying
"if you use Philips Sonicare, you will get the indescribable feeling." EXPAND HERE REGARDING SATISFY

Ad Analysis Essay 11
Ad Analysis
To commit ourselves to evaluating the old vs. new we have to first find examples of the two. What I chose to compare and contrast are ads that focus
on capturing a particular audience, that audience would be the athletes on the hardwood. Pony has long been in the running for shoe corporations and
has, as long as I can remember, made a decent focus on comfort ability and style amongst the ball players. "Just Do It" has never failed to get in the
minds of every and anyone willing to lay on the line their sweat and grit in order to better their abilities in their particular sport or life. The products
inspire those to just do what they need in order to get where they want to go. Nike can easily claim itself the top producer of...show more content...
Its quick in its delivery but effective enough to persuade the eye to look at the shoe. There are colors that match the uniform worn by the player
with the personalized shoe. In this instance Jason Richardson, who plays for the Charlotte Bobcats, is the culprit that makes his mark on the feet of
those who will purchase the shoe. The ad itself doesn't play on any specific meaning. There is a picture of the shoe with Jason Richardson around
the life size shoes and words in color that read, "Can You Dig It." The shoe itself is quite unique in design, it's a new shoe that appears to be rather
comfortable and trendsetting in one. The ad doesn't use gimmicks to push its products, again that goes back to the reputation Nike has, it simply
displays its shoe and you either like it or you don't. Not as persuasive as previous advertisements Nike has made the public accustomed to.
In my theology of the comparisons, I found that Nike has forever been and will continue to be the bar at which everyone will strive for. They push
the limits of interests in people and find ways to appeal to the ever changing generations. The ad although rather plain in appearance is still new and
does exactly what it needed to in order to showcase the product based off of what Nike has done in the past and what they plan doing in the near
future. Pony, in my opinion, is the victor here. They have a solid punch line in what they were trying to stress. They emphasized

How To Write An Ad Analysis Essay
So far in English 1101 I have learned many things. I have learned critical thinking and reading. In this section I learned things like how college will
make me successful, how I think college will be challenging, and lastly about the difference between high school and college writing. The next section
we did an educational history essay. This essay focused on a topic that in someone's educational past there was a monumental event that changed
someone for the better or worse. The following essay we did was the Ad Analysis essay. For this essay we had to find two Ad's that we found
interesting, I compared and contrasted them. Each one of the essay's was a different type of form. The educational essay was about your life
experiences and the Ad Analysis was more factual. From these assignments, I have learned how to be a better writer through peer editing and time
management....show more content...
This is challenging because I'm not used to writing anything over two pages. Although because of the page requirement I had to be more careful
with my work and this made my papers better. I did think that because of the page requirement that my educational history narrative was my best
work so far. What I would like to improve on this year is my style or flow of my papers. I think transition is hard to achieve in an essay and I think this
class will help with my flow. Having flow is important because the reader can follow the paper better. Another goal that I have for this semester is to
turn in assignments on time or early. I have seen that with my other classes I have a lot of coursework and I struggle to find time for my essay's. I
also find it challenging in my class with grammar, more along the lines of comma splicing. I think it's hard to determine when I put a comma or not.
One way to fix this is that when I write a paper I put the essay in "paperrater", which helps with multiple things like comma

My Writing An Ad Analysis
My writing has become interestingly more authentic and convincing than it was used to be. It was because I accompanied persuasive writing in my
major essays. In my ad analysis essay, I supported the critical thought of an advertiser which influence customers to purchase the sugar free Chupa
Chup lollipop. When writing this essay, I tried hard not to be biased. But this essay was about my personal opinion for liking the advertisement and I
think I am biased to some extent because I don't like the sugar containing lollipop. However, I selected the words to convince the reader that my
opinions were true in regards to a topic. For my synthesis essay, I tried to deliver the message why terrorism should not be linked to the religions. I
used information

Ad Analysis
David Scaggs, Jr.
English 101
Blasingame
9 May 2011
Reflection Introduction Throughout the semester, I have encountered different assignments for each essay that has help me to become a better writer.
My expectations were high, and I became anxious about what the topic was going to be on. As soon as I progress with the objective, I was able to put
down what I wanted to talk about with the subject matter. One particular assignment that improved my quality of writing was the ad analysis. What also
helped me was the learning outcome that use for it this assignment: researching. Without it, I would have never achieved the goal that was needed to
complete the assignment. When it came time to do the ad analysis, I was wondering how...show more content...
In conclusion, doing an ad analysis is something that a student would enjoy if they put in the work. Out of all the other essays that I did during the
semester, I really enjoyed doing this one in particular. I would have never thought a person could pick out the obvious things within an ad or a
commercial. A person who does not see certain signs in an ad our missing out on what the main purpose is intended to do. That is to persuade and
target the viewing audience that wants to use a specific

Ad Analysis Essay Examples
Think is makes you pretty? One question was in my head when analyzing this ad: why is it a girl who is portrayed and not a boy saying ' Think it
makes you handsome?' In this Lipstick print ad, the main goal is to get people to stop smoking cigarettes and promote the dangerous effect smoking
has on people. The ad shows a young, pretty girl using a cigarette as lipstick. This visual, along with the written words, persuades the targeted audience
very convincingly. Especially, the image; representing the younger generation and how such a pretty woman can change her whole appearance with
one cigarette. On the other hand, the text of the ad says " Think it makes you pretty?" in a neon pink bubble. This phrase can be interpreated differently
depending on the persons values...show more content...
The ad was published in September 2008 in Russia by the agency BBDO Moscow, with the brand name CSI. BBDO is a worldwide advertising
company that advertise's, not only anti–tobacco, but many other products such as Band–Aid brand and Snickers; mainly sticking with current events.
This is where the credibilty lies, BBDO seems to advertise a lot of products, but not about many issues/causes such as anti–tobacco. However, this
group has earned many recognitions such as, "Most effectice network in the world" and many "Network of the year" 's. As well as "Most awarded
agency network in the world", therefore this leads me to believe their ethos is pretty good. But, i am not sure how committed the agency is to
anti–tobacco campaigns since they also have other products being advertised and do not take donations nor really contribute to the community ( other
than creating and publishing the ads). I do believe the ads are making an impact in many countries; such as Algeria and Pakistan and many other
regions of the world. Otherwise the agency wouldn't have recieved that many awards/recognitions, especially the ones with "world"

Ad Analysis Essay Sample
The advertisement is by an organization called the Lighthouse Guild. The advertisement includes an image of an elderly woman most likely around
mid–60s or mid–70s. She has red hair and is wearing a blue shirt. She is holding tightly onto a little girl in an affectionate way. She has a smile on
her face. The little girl she is holding has blonde hair and looks to be around one year old. She has glaring blue eyes. She along with the woman also is
smiling and there is a baby's bottle blurred from the image. The little girl is not wearing a shirt. The camera angle of the image is mainly focused on
the connection between the elderly woman and the little girl. The camera takes a side view of the elderly woman and more of a focus on the little girl.
It shows the logo of the Lighthouse Guild which is a shining lighthouse with yellow light and a blue background. The name of the organization called
Light house Guild is in all caps and below the name it says "Vision+Health" denoting that those are the services provided by the organization. The
telephone number of the organization is 800–284–422 and the website is lighthouseguild.org. The message of the advertisement does not have
unrealistic expectations for people because it expresses a sense of help and optimism instead of just making guarantees. The advertisement sticks to an
overall tone of positivity and

Analyzing an Advertisement Essay
Analyzing an Advertisement
Advertising is one of the world's foremost businesses. Companies use this media to communicate their ideas, products and messages to the general
public. This is one type of advert, which is used to draw people to donate to a cause. It is called an appeal.
This appeal is from Help The Aged, a fairly large charity, dedicated to helping the older and less able people. This particular advert is for the
SeniorLink pendant, a small telephone pendant that helps people when they get into trouble where they can't reach the phone, because they are
immobilised.
I will analyse this form of the appeal and elaborate the techniques and tricks used to convince people to part with...show more content...
The caption or 'title' of the leaflet is in large, white, bold, capitalised text, which is mapped on a black background. This is to make the text stand out
considerably, as there is no bigger contrast than black and white.
At the end of the text is an ellipsis. This adds to the beckoning feel of the text that makes the audience want to read on.
The second part of the advert or "Middle of the leaflet" is a transcript of the conversation between Lyn, a SeniorLink operator, and Vera Smith, an old
woman in distress. The sheet is in four parts:
A quotation, used as a title
An introduction to the transcript
The telephone conversation, recorded as a transcript
And an epilogue to the piece.

The quotation to the page is in a similar style to the original caption, in the first part. It shares the same bold, white on black style, however it is not
all in capitals. This is because it is a quotation from Vera, presumably from after her ordeal. This is to show again that she recovered and that she owes
her life to the SeniorLink pendant.
Next is an introduction to the transcript. It starts with an introductory sentence that uses simple adjectives and sentence structure to describe the
characters. Next comes the setting of the scene, where Vera's predicament takes shape. One sentence is underlined, this sentence: 'To

Ad Analysis Essay examples
Effects of an Ad Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most cases,
the action would be to buy a product or service while other are simply to raise awareness. Whatever the case may be, money is poured into
advertising every day. Marketing agencies try various ways to convince people to buy their products using different persuasion techniques. After first
examining an advertisement, one could analyze how each detail in the ad was specifically designed to affect its audience in a way that convinces them
that they need what is being advertised. One would also be able to notice the values and important aspects of a culture through its advertisements. For
Words like "help," "feel," and "faster," are used in this ad to subtly make readers believe that NyQuil will cure Mom's illness quickly when, in fact, they
really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of
advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother
and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep
mother–daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using
pathos in advertising, advertisers are also showing the main values of a culture. This NyQuil ad illustrates that one major value of American culture is
a strong family bond. The heartfelt image of a mother and daughter cheerfully playing dress up together, the bold words, "Don't let a cold take away
dress up Mommy," and the direct addressing of "helping Mom," in the descriptions are all contributing to one major ideal. This entire ad is created on
the basis that most Americans place strong value on a deep, loving connection between mothers and their daughters. In conclusion, various methods of
advertising

Political Ad Analysis Examples

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