Poject management.pptx
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This document discusses retail channel management. It defines retailing as activities related to the sale of goods and services to consumers for personal use. A retail outlet is a building from which retail sales are made directly to consumers without appointments. Retailing involves organizing and supplying goods and services to final consumers on a small scale. The retail mix includes factors like price, location, merchandise, physical attributes, and personnel. The Indian retail market is the most fragmented and unorganized, with only 2% of retailers being organized. Strategies for managing rural retail channels include understanding retailer behavior, ensuring product availability, providing credit, discounts, and transport subsidies to distributors.
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This document discusses rural retail channel management in India. It defines retailing as activities related to the direct sale of goods and services to consumers for personal use. It notes that about 2/3 of India's retail stores are located in rural areas, with over 40,000 rural retail outlets. Key strategies for managing rural retail channels include understanding retailer behavior, ensuring product availability, providing credit, quantity discounts, transportation subsidies, appointing rural sub-stockists, and exclusive rural distribution networks. The rural retail market represents a major opportunity given its size and fragmentation.
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Retail in India has evolved from traditional formats like markets and fairs to established formats like convenience stores and department stores. Emerging formats now include malls, specialty stores, and fast food outlets. Major drivers of retail change include rising incomes, changing consumption patterns, and socio-economic factors like a young population. While retail contributes around 10-11% to India's GDP and is one of its largest sectors, it remains highly unorganized. Organized retail faces challenges from competition with unorganized retailers as well as issues around infrastructure, taxation, and supply chain management.
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The right marketing mix is a must-have differentiator in the highly competitive retail industry. Rich retail data on customer demographics provides significant opportunities to test and optimize all aspects of the “6 Ps.” These strategies include enhanced in-store marketing and merchandising, unification of online and offline data, effective pricing strategies, improved conversion rates, and better overall shopping experiences. All types of retailers, from small “mom-and-pop” businesses to national big-box merchants, can capitalize on retail data to optimize their retail marketing mix.
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Product: The product is the item purchased by a customer. An effective product must capably solve a customer need or perform a desired function. A product may be combined with related products and purchased in a set or bundle.
Price: The price of a product is set by the retailer and designates how much money the consumer pays to receive it. Price can play a role in the popularity of a product, especially if consumers perceive that a product’s price is low relative to the value it provides.
Placement: Placement refers to where the product is sold. For example, does a retailer sell a product in its store, on its website or in both places? In addition, some products might be sold in some stores (like supermarkets) but not other stores (like department stores).
Promotion: Promotion refers to the assorted marketing activities to generate interest in the product and drive sales. Promotional tactics include advertising, public relations and special sales (for example, discounts or special offers).
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Retailing encompasses the business activities involved in selling goods and services to consumers. Retailers play an important role in the distribution channel by sorting products from manufacturers and wholesalers for final sale to consumers. Effective retail strategy considers factors like store location, product variety, pricing, advertising, and displays to achieve business objectives and attract customers. The retail industry in India has evolved from traditional formats like markets and shops to established formats like department stores and emerging formats such as malls and online retail.
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The document provides an overview of retailing in India. It discusses how retailing is defined, its scope and benefits. It outlines how retailing has evolved in India from small neighborhood stores to organized retail chains. It also summarizes the key factors driving this change and discusses the various aspects of the retailing environment including the economic, legal, technological and competitive landscapes.
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This document discusses recent developments in marketing. It defines marketing as planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individuals and organizations. It then outlines seven recent developments in marketing: 1) social marketing which considers long term societal interests, 2) online marketing using internet tools, 3) direct marketing communicating directly to customers, 4) services marketing which is intangible, 5) rural marketing targeting rural customers, 6) green marketing based on environmental benefits, and 7) consumerism designed to protect consumer rights.
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Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use”.
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17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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- 2. Retailing • All the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use is called retailing (Lamb, Hair, Sharma and McDaniel, 2012). • A retail outlet can be defined as a constructed building from which retailing is carried out and these are not premises from which mail- order sales are being shipped, but an outlet which can be approached by members of the public, without prior appointment and goods stored for retail shall be sold to them (Guy, 1998).
- 3. Retailing • Set of activities that markets products or services to final consumers for their own personal or household use. It does this by organising the availability of goods and then supplying them to consumers on relatively small scale (Newman and Cullen, 2002). • All the activities involved in selling goods or services directly to final consumers for their personal non-business use (Kotler, 1998).
- 4. Retail Mix • Price • Location • Communications • Merchandise • Physical attributes • Services • Personnel
- 5. Indian Retail Market • Rs 13,50,000 crore • Most fragmented and unorganized • 2% Organized retailers • More than 60,00,000 retailers • 1 retailer per 200 people • Total workforce – 4.2 crore, second only to agriculture
- 6. Indian Rural Retail Market • 2/3rd of retail stores in India are in rural areas – 40,00,000 retail outlets. • 7 Indian states account for 76% of total rural retail. • 184 districts account for 69% sales. • Rural retail counters can be found as a development of a part of the house. • Easiest opportunity to tap.
- 7. Strategies for Rural Retail Channel Management • Understanding retailer’s behaviour • Mega marketing • Ensuring availability • Provision of credit • Provision of quantity based discount for the distributors • Provision of van subsidy for rural distribution • Placement of company staff with the distributor • Appointing rural sub-stockist • Exclusive distribution network for rural sector
- 8. Thank You